Boosting USDM/USDA adoption with "BUY NOW, PAY LATER" loans.

[Proposal setup] Proposal title

Please provide your proposal title

Boosting USDM/USDA adoption with "BUY NOW, PAY LATER" loans.

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

380000

[Proposal Summary] Time

Please specify how many months you expect your project to last

7

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Cardano stablecoins lack utility to drive adoption and consequently more liquidity, which is a must to be more stable, integrate with various DeFi protocols, and list with tier-1 crypto exchanges.

[Proposal Summary] Supporting Documentation

Supporting links

• https://bit.ly/get_revuto
,
• https://bit.ly/revuto_PC14
,
• https://twitter.com/get_revuto
,
• https://revuto.com

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

Yes

Describe any dependencies or write 'No dependencies'

Revuto is a fintech product built into Android and iOS mobile apps. The app is connected to the backend, which uses several 3rd party integrations to support different product features. Cardano non-custodial wallet is integrated with TapTools API for pooling token data, Trading View for price charts, Dexhunter SDK for CNT token swaps, Mesh for sending tokens, ADAlite for generating wallets and retrieving token balances, AdaHandle for Cardano short addresses via NFTs, and with Banxa for purchasing crypto with Fiat (Apple/Google pay or Debit Cards) to get ADA or REVU to the Cardano wallet. For the Crypto wallet (Coming in September/October), Revuto integrated with Fireblocks (omnibus accounts) and Kucoin/Gate.io APIs (for fast token swaps). For opening IBAN accounts and issuing Debit Cards, Revuto has integrated with Linkcy/Paynovate the card acquiring, banking, and payment processing (https://revuto.com/terms-of-use-for-debit-cards/). For granting the user access to regulated financial products, Revuto has integrated with the SumSub KYC verification provider.

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

No

License and Additional Information

It will be a proprietary product interated in Revuto platform (mobile app). Still, SDK could be possible for future integrations with other Cardano projects once the product picks up the momentum.

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Financial Services

[Campaign Category] Category Questions

Describe your established collaborations.

Revuto contacted USDM (https://moneta.global/) and USDA (https://www.anzens.com/) issuers, who showed interest in collaboration and supporting this proposal.

Already established collaborations:

• Fireblocks for cross-chain wallet infrastructure
• Likcy/Paynovate - already PARTNER for card acquiring, issuing, and opening IBAN accounts in the EEA, PARTNER for the PNBL.
• Banxa for off-ramping crypto to FIAT
• centrazlized exchanges (Kucoin and Gate.io) for the token exchange
• SumSub for the KYC verification

Describe funding commitments.

Revuto will utilize Catalyst funds and its own resources to develop the product, integrate with legal entities that issue USDM and USDA for stablecoin transactions, and secure initial liquidity in both stablecoins to test and launch the BNPL product.

Moneta, Anzens, or their partners can provide liquidity in stablecoins to the setup, but it's not mandatory for the product launch

As the setup needs to be profitable, Revuto commits to reusing a percentage of the profits to mint new USDM and/or USDA stablecoins, thereby further boosting Cardano stablecoin adoption and product growth.

Describe your key performance metrics.

• The number of new users onboarding - 200,000 new users.
• The number of new Cardano wallets - 100,000 new wallets.
• The size of the USDM and USDA liquidity pool.
• The number and volume of Cardano transactions.

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

The companies behind USDM (Moneta) and USDA (Anzens) made tremendous efforts to launch their stablecoins on Cardano to boost DeFi on Cardano.

According to the information available on TapTools (scanning the Cardano decentralized market), USDM currently has a market cap of $12m, while USDA has a market cap of $10m.

The problem:

Due to the relatively low liquidity of such a product, the price fluctuation around the PEG (1:1 with the US dollar) remains noticeable, making it unsuitable for DeFi lending and borrowing.

The trust in those stablecoins can't grow if the PEG fluctuates by +/- 10% while the DeFi protocol offers lenders a similar APR for providing liquidity. In such a setup, liquidity providers can't be certain of their earnings, and the DeFi protocol cannot effectively exchange collateral for stablecoins in the event of liquidations. As a result, we see that DeFi on Cardano is not picking up the way it does on other chains, where the same products are offered based on widely adopted and trustworthy USDT, USDC, and some other stablecoins.

The solution:

Revuto is a regulated fintech company (e-money licence for the EEA https://bit.ly/revuto_emi)) providing a mobile app that enables users to pay merchants using crypto and crypto products via Debit Cards, which are accepted worldwide. Among other products, Revuto has a non-custodial Cardano and a custodial Crypto wallet (coming in September/October), both supporting Cardano tokens.

To help Cardano stablecoins gain much-needed momentum and attract more liquidity, Revuto has decided to develop its next product, BNPL (Buy Now, Pay Later), by integrating USDM and USDA into the micro-lending and borrowing setup. The goal is to enable eligible Revuto users to borrow smaller amounts (on average $15, and up to $200 max) to pay for their prepaid subscriptions, even if they don't have funds on a due date.

In such a setup, the user would ask Revuto for a small 30-day loan to pay for the subscription using a Debit Card issued by Revuto. At the same time, the settlement to the card would come from crypto, specifically from people buying and providing liquidity in USDM or USDA to earn yield.

With such a BNPL product, for the first time, users would be able to borrow money and play for their Netflix, Spotify, Dropbox, MS Office, or any other prepaid subscription, and return the loan (plus 8% fee) within 30 days. To make the product work, Revuto will execute all necessary integrations with the USDM and USDA providers to allow users to easily buy, lend, borrow, or sell those assets.

The " Buy Now, Pay Later; is a massive global business that will surpass $560 billion this Year, driven mainly by Klarna, Afterpay, PayPal, and Affirm (https://bit.ly/revuto_bnpl) which are all traditional financial businesses. We believe that launching a BNPL product built on Cardano, supported by USDM and USDA stablecoins, could drive massive attention to both Cardano and its stablecoins. In short, this would give USDM and USDA a great REAL WORLD utility to drive their adoption.

How do we plan to do it?

Revuto would utilize a specific amount of the funds requested in this proposal to secure initial liquidity in USDM and USDA, thereby supporting and testing the setup, which, in the first place, must be financially sustainable and later profitable. Revuto will credit its Revuto Pro (paying) users by checking their app usage (number of Debit Cards issued for subscriptions, payment history, crypto deposits, or stakings) to determine if the user is eligible to get a loan or not. For that, we have a co-founder, Marko Rukonic (https://patents.justia.com/inventor/marko-rukonic) who has more than 20 peer-reviewed patents on the credit scoring topic and has worked for many years for Intuit (the most prominent fintech in the US).

How does the setup work?

The Revuto Pro user will receive a notification about their subscription's due date and the option to borrow money from Revuto (at an 8% return fee) to pay for it. Only eligible users would see that option. Once the user chooses to borrow funds, the funds will be withdrawn from the liquidity pool in USDM or USDA. Initial liquidity would be provided by the Catalyst Fund, offramped to FIAT in partnership (integration) with Moneta or Anzens, and settled to an IBAN account of the users' feeding their Debit Cards issued by Revuto.

The 8% return fee on short-term loans (up to 30 days) would provide liquidity to cover the APR (yield) promised to lenders. In the case of an eventual default loan, when the user decides not to repay the loan and Revuto cannot leverage users' assets within the Revuto ecosystem to repay the loan, the setup would still provide a high enough margin to cover the APR promised to lenders. Still, Revuto would use the initial liquidity from Catalyst Fund to stress-test the setup and its credit scoring system to see if that is so, before allowing others to provide liquidity in USDM and USDA for BNPL and start earning an attractive yield.

To allow more loans and scale up the setup. Revuto would enable users to purchase USDM and USDA directly through the app, not only to return the loan but to provide liquidity and earn a yield of up to 20%, contingent upon the % of successfully returned loans and fees earned.

IMPORTANT <<< The user using BNPL to pay for the subscripiton needs to purchase USDM or USDA to return the loan within 30 days, what will additionally drive the demand for USDM or USDA.

More about the state of Cardano stablecoins by our CEO, Vedran Vukman:

https://x.com/v_vukman/status/1953250301303050608

Check the panel discussion (https://www.youtube.com/watch?v=z1nw7munfXY) from the last Cardano Summit, where business insiders, including our CEO, discuss whether liquidity Brings Users Or Do Users Bring Liquidity.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

Revuto's impact on Cardano:

Revuto is a company building on Cardano since 2021. Already in October 2021, Revuto launched its non-custodial Cardano wallet in the Revuto app. In 2022, Revuto was the first Cardano project to list its token on Kucoin, Gate.io, and Bitmart centralized exchanges, opening a path for other CNTs to do the same. Later in the year, users were able to buy ADA and REVU directly from the app using Fiat (Debit or Credit Cards) via our integration with https://banxa.com/. That year, we introduced a staking center via which we rewarded users with a significant amount of Cardano tokens through partnerships or investments.

Revuto attended all Cardano Summits and, in 2024, had a booth at the summit in Dubai, where we launched a private beta for Debit Card issuing with our partners from the EU. Currently, the company is preparing to launch its Crypto wallet, which will enable users to top up Revuto Virtual Debit Cards with ADA or REVU to pay for subscriptions and easily swap the most popular cryptocurrencies for ADA or REVU.

The token swap feature will enable users to easily swap any popular cryptocurrency, including widely adopted USDT and USDC stablecoins (on Binance, Solana, and Tron networks), for CNT tokens or vice versa in a single mobile app.

The traction:

Revuto has 391k registered users worldwide, of which 146k are from the EEA, where the BNPL feature will be available first. As proof of positive impact in the European fintech space, the company was nominated as one of the most exciting payment solutions for 2025 by https://inatba.org/. (https://x.com/get_revuto/status/1869804854018707749)..) In January, as one of the nominees, our CEO attended the Gala Award dinner in Brussels (https://x.com/get_revuto/status/1885088116387586548)..)

Revuto boasts a strong community, with over 15,000 followers on Telegram channels, 34,000 followers on X, and 24,000 on Discord.

The impact:

With the "Buy Now, Pay Later" feature built on Cardano, Revuto plans to unlock a real-world utility for its most prominent stablecoins, which are screaming for adoption. Cardano offers great technology but lacks real-world adoption, and that's where we plan to help with a massively well-accepted "Buy Now, Pay Later" product.

https://www.thebusinessresearchcompany.com/report/buy-now-pay-later-global-market-report

Revuto is targeting a specific use case with its BNPL product, specifically allowing users to borrow funds, pay for their prepaid services now, but return funds within 30 days. So far, as we know, no other service is tackling subscription business with such a product. This opens a vast opportunity for marketing and promotion of the Cardano space once such a unique product goes live.

The future impact on Cardano:

• driving users to open Cardano wallets with the Revuto app. So far, users have created 73,308 Cardano wallets.
• driving users to start using the Cardano wallet and other Cardano tokens
• driving users to buy and hold USDM and USDA stablecoins
• driving users to bridge liquidity from the top 15 cryptocurrencies supported by Revuto (coming in Q4 2025) to ADA and other Cardano tokens.

Direct impact on the USDM and USDA adoption:

Revuto has already established contact with Cardano stablecoin issuers (Moneta and Anzes) and announced its intention to support their products. If the proposal is approved and Catalyst funds the project, Revuto will partner with both stablecoin issuers not only to integrate their products but also to promote BNPL through their networks.

The impact in numbers:

At this moment, it's hard to predict exact numbers; instead, we'd set up goals:

• total addressable market (EEA) is 450 milion people
• up to 500k new users within a year since the launch
• up to 100k new Cardano wallets within a year since the launch
• at least $50m in transactional value of USDM and USDA within a year since the launch
• at least $20m of new liquidity for USDM and USDA within a year since the launch
• a significant amount of ADA earned on Tx fees for the Cardano network

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Capabilities:

Revuto is a Team of proven industry experts that has been building on Cardano since 2021.

Since August 2021. The team has released numerous Revtuo App updates to Google Play and Apple App Stores.

Currently, the team consists of 18 people working on the project, with more most likely to come in 2026. The team is currently oriented more toward development than toward other activities because the plan is to build the presence for the next 5-10 years. In short, there's a dominant long-term vision for the project.

Through our integration with numerous external service providers, exchanges, off/on-ramping service, obtaining an electronic money license in the EU, and launching VISA debit cards within the EEA, we are confident in our ability to launch a BNPL product in partnership with USDM (Moneta) and USDA (Anzens).

Feasibility:

Revuto has all the necessary tools and manpower to deliver the product in partnership with Cardano stablecoin issuers.

More importantly, Revuto is an EMI-regulated fintech company incorporated in Estonia and in the process of obtaining a VASP licence under MiCA (and DORA) regulation in the EU (expected by 6/26).

[Milestones] Project Milestones

Milestone Title

Discovery phase with Cardano stablecoin issuers

Milestone Outputs

• New front-end design (FIGMA) for updating the mobile UIX to support "Buy Now, Pay Later" product. The new UI will feature updated versions of existing and new mobile app screens for Android and iOS, enabling users to buy, sell, lend, or borrow USDM and/or USDA stablecoins directly within the Revuto app.
• API or SDK documentation discovery to integrate directly with Cardano stablecoin issuers or their partner.
• The new functionalities overview, flow diagrams for the integration with Cardano Stablecoin issuers, and flow of funds specification for buying, selling, lending, and borrowing stablecoins (on-chain setup compliant with regulations).
• analyzing credit scoring criteria.

Acceptance Criteria

• UI designs, as described in outputs, are completed in Figma and ready for integration with the Cardano stablecoin issuers.
• The discovery phase for Cardano stablecoin issuers and their partners (optional) is complete, and the flow of funds (settlement of Debit Cards) with our card-issuing and banking providers is determined.
• internal Credit scoring crietria determined.

Evidence of Completion

• a link to the Figma (UIX) design, new design screenshots, and video recordings of the updated app design.
• video showing new action buttons to support the updated UI and connected to specific API endpoints with partnering services and Revuto backend .
• publicly available development reports (URL link to Medium blog post about the completed tasks).

Delivery Month

2

Cost

114

Progress

30 %

Milestone Title

The inetgration with Cardano Stablecoin issuers and other services

Milestone Outputs

• Cardano stablecoin issuer integration with Revuto backend (off and on-ramping USDM/USDA)
• Cardano stablecoin issuer integration with a banking provider.
• Revuto integration with optional external service providers (partners).
• Securing the basic liquidity in USDM/ USDA stablecoins for creating the BNPL setup and processing the buy, sell, Debit Card top-up, lend, and borrow functionality.

Acceptance Criteria

• The updated Revuto mobile app with new functionalities connected to the BNPL product
• Cardano Stablecoin issuer (and their partners, optional) integrated with the Revuto app and Revuto's 3rd party service providers to support the setup.

Evidence of Completion

• Videos showing the integration process with the mobile app and new functionalities connected to the BNPL product.
• Video illustrating the flow of funds for settling users' IBAN accounts that support Debit Cards.
• publicly available monthly development reports (URL links to Medium blog post about the completed tasks)

Delivery Month

3

Cost

152000

Progress

40 %

Milestone Title

Testing the new, "Buy Now, Pay Later", product.

Milestone Outputs

• Securing initial liquidity in USDM and USDA (preferably 50/50) to launch the setup.
• Esatblishing internal Q&A testing team
• Establishing external (partnering, stable issuing entities) Q&A testing team
• Launching the first live user (private beta) testing

Acceptance Criteria

• Stress-tested the financial setup (sustainability and profitability, fixed one-time fee for borrowers, but dynamic APR for lenders).
• Stress-tested the internal credit scoring setup
• Completed the first user testing on a small number of users.

Evidence of Completion

• Video showing a fully operational "Buy Now, Pay Later" product within the Revuto app
• Video showing eventual external partnering integrations
• Publicly available monthly development reports (URL links to Medium blog post about the completed tasks)

Delivery Month

1

Cost

76000

Progress

20 %

Milestone Title

Product lauch and promotion

Milestone Outputs

• official launch of the product during a reputable crypto event in the EU (Paris Blockchain Week, London Blockchain Conference, or European Blockchain Convention 12 in Barcelona).
• online marketing and promotional activities (biggest web3 media outlets / web portals, KOLs and other crypto/fintech influencers).

Acceptance Criteria

• A successful official launch of the product in Q3 2025.
• Positive user feedback and reviews from the web3 and fintech media about the product and Cardano USDM/USDA stablecoins entering the real-world economy.
• New user onboarding to the Revuto app to use the "Buy Now, Pay Later" product.

Evidence of Completion

• Video from the official launch event at a major web3 stage.
• Videos, screenshots, or URLs from all publications, press releases, and other articles discussing the integration of Cardano stablecoins (USDM and USDA) with Revutos' BNPL product and its availability.
• Links to paid product reviews.
• Data showing the impact of the BNPL product on the adoption growth of USDM and USDA.

Delivery Month

7

Cost

38000

Progress

10 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

Milestone 1 - 30% (114k ADA)

Discovery phase, API documentation screening, updates to the UI, flow diagrams for new integrations, setting up the flow of funds, and defining the credit scoring mechanism.

Budget $51,300 per month, duration 2 months:

• Product Manager - $40/h x 160h = $6,400
• Product Architect (integrations) - $40/h x 80h = $3,200
• Product Design (UI) - $30/h x 100h = $3,000
• Product Architect (flow of funds) - $50/h x 100h = $5,000
• Credit Scoring Specialist (*co-founder) - $50/h x 34h = $1,700
• Backedn dev1 - $50/h x 160h = $8,000
• Backedn dev2 - $50/h x 160h = $8,000
• Front-end dev iOS - $50/h x 160h = $8,000
• Front-end dev iOS - $50/h x 160h = $8,000

Milestone 2 - 40% (152k ADA)

Integrations with Stablecoin Issuers, 3rd party service providers, and a credit scoring mechanism.

Budget $45,600 per month, duration 3 months:

• Product Manager - $40/h x 160h = $6,400
• Product Architect (integrations) - $40/h x 80h = $3,200
• Product Design (UI) - $30/h x 50h = $1,500
• Product Architect (flow of funds) - $50/h - 20h = $1,000
• Credit Scoring Specialist (*co-founder) - $50/h x 30h = $1,500
• Backedn dev1 - $50/h x 160h = $8,000
• Backedn dev2 - $50/h x 160h = $8,000
• Front-end dev iOS - $50/h x 160h = $8,000
• Front-end dev iOS - $50/h x 160h = $8,000

Milestone 3 - 20% (76k ADA)

Intensive product testing, bug fixes, and fine-tuning based on internal testing and first user feedback.

Budget $68,400 per month, duration 1 month.

• Product Manager - $40/h x 160h = $6,400
• Product Architect (integrations) - $40/h x 100h = $4,000
• Product Design (UI) - $30/h x 100h = $3,000
• Product Architect (flow of funds) - $50/h x 80h = $4,000
• Credit Scoring Specialist (*co-founder) - $50/h x 34h = $1,700
• Backedn dev1 - $50/h x 160h = $8,000
• Backedn dev2 - $50/h x 160h = $8,000
• Front-end dev iOS - $50/h x 160h = $8,000
• Front-end dev iOS - $50/h x 160h = $8,000
• Q&A tester 1 - $40/h x 160h = $6,400
• Q&A tester 1 - $40/h x 160h = $6,400
• Legal - $4,500 - $50/h x 90h = $4,500

Milestone 4 - 10% - (38k ADA)

Product Launch and Promo activities

Budget $34,200 per month, duration 1 month.

• Marketing specialist + Biz Dev - $40/h x 100 hours = $4,000
• Offline Web3 event, traveling, and accommodation for 2 people, promo materials = $7,000
• Marketing agency, performance marketing, and ads = $14,200
• PR and other web3/fintech media publications = $9,000

>>> IMPORTANT <<<

• all calculations are based on ADA price $0.9
• if the price of ADA goes up during the project funding from Catalyst, the team will use surplus of funds to purchase USDM and USDA to boost initial liqudity supporting BNPL micro-loans.
• if the price of ADA goes down, Revuto will use own funds to cover the expenses and launch the product.

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

Over the last four years, Revuto has invested over *$7 million in developing, integrating, and promoting Cardano products and its blockchain, delivering products that are integrating with traditional financial institutions (banks) and instruments like Debit Cards to drive crypto adoption among non-crypto-savvy users.

*The amount includes $1.05m invested in token listing on centralized exchanges.

Currently, BNPL is a hot product in traditional finance, but nobody's doing it for the masses by utilizing web3 products, specifically stablecoins, and specifically to credit prepaid subscription payments. This presents a significant opportunity for Revuto to bring Cardano stablecoins into the mainstream and support real-world economic activity.

Revuto is capable of doing so because it has a presence and is already integrated with banking and payment providers, allowing us to push such a product relatively quickly to the market.

Integrating, supporting, and promoting USDM and USDA Cardano stablecoins into the growing "Buy Now, Pay Later" product has the potential to bring the masses to Cardano, from which both Cardano and Cardano stablecoins will benefit.

>>> IMPORTANT: Revuto will use its own funds to secure initial liquidity in USDM and USDA to test and launch the BNPL product.

We believe the ask is reasonable given the impact the BNPL product built around Cardano Stablecoins (uniqueness of the setup) should cause on the market, and because Revuto will continue to invest in maintaining, promoting, and further developing the product.

The ask will enable us to kickstart the product and attract new liquidity providers to drive Cardano stablecoin growth.

Cardano stablecoins need products like this, with an opportunity for massive adoption, to start gaining presence within the web3 space.

Thank You.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes