Last updated 6 months ago
Cardano DeFi lacks engaging user retention features, leading to low trading activity and poor user engagement compared to other ecosystems with gamification.
Add gamification features to DexHunter including profit leaderboards, daily rewards, achievements, and social elements to boost user engagement and trading activity.
This is the total amount allocated to DexHunter Gamify: Enhancing User Engagement via Gamification.
Please provide your proposal title
DexHunter Gamify: Enhancing User Engagement via Gamification
Enter the amount of funding you are requesting in ADA
255000
Please specify how many months you expect your project to last
4
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Cardano DeFi lacks engaging user retention features, leading to low trading activity and poor user engagement compared to other ecosystems with gamification.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependencies
Will your project's outputs be fully open source?
No
License and Additional Information
It's a platform enchancement so nothing to open-source useful/reusale
Please choose the most relevant theme and tag related to the outcomes of your proposal
DeFi
Describe your established collaborations.
DexHunter stands as Cardano's premier DEX aggregator, holding the #1 position by unique active wallets and monthly visitors with seamless integration across the ecosystem's most important platforms. Integrated with: snek.fun, TapTools, Vespr, Eternl, Anvil, Xerberus, SNEK, Butane, Iagon, Bodega, SyncAI, Pondora, Levvy, FlowDesk, Tokeo, and 50+ more wallets and dApps. Our Developer Ecosystem serves 100-200 active developers, including the most notable Cardano projects, through our comprehensive API suite that powers trading functionality across the network.
Describe funding commitments.
Our gamification implementation targets a 10%-20% increase in user engagement and session duration within 6 months, directly translating to higher trading volumes across all integrated platforms. With our current market-leading position and extensive integration network, this engagement boost will ripple through the entire Cardano DeFi ecosystem, benefiting every connected wallet, dApp, and project. The competitive elements and social features will transform passive users into active traders while attracting new participants from other blockchains, making Cardano one of the best DeFi place.
Describe your key performance metrics.
Trading volume increase: 10-20% within 3-6 months
Reduce bounce rate from 28% to under 20%
Target KPIs:
28% bounce rate
$68.57M monthly volume / $14.37M weekly volume
6-month targets: Realistic improvements
Bounce rate reduction to <20% (30% improvement)
Trading volume increase of 30-50%
User session duration improvement of 40%
60% gamification feature adoption
These metrics are now grounded in real data and show realistic, measurable improvements that gamification typically delivers. The 3-6 month timeline aligns with typical gamification rollout and adoption curves.
Please describe your proposed solution and how it addresses the problem
Create multiple ranking categories including profit-based daily/weekly/monthly boards, volume competitions, and specialized leaderboards for different trader segments. Public profiles showcase achievements and trading performance to foster healthy competition.
Implement a tiered reward system that recognizes consistent trading activity, login streaks, and participation in special events. Token-based rewards provide real value and incentivize regular platform engagement.
Develop progressive milestone tracking for trading performance, social participation, and community involvement. Rare badges for exceptional achievements create aspirational goals that keep traders motivated and engaged.
Enable traders to follow successful performers, join trading groups, and participate in community challenges. Mentorship programs connect experienced traders with newcomers while social sharing amplifies achievements across the platform.
Design an interactive experience with progress bars, experience points, level systems, and personalized challenges. Push notifications keep users informed of achievements and trading opportunities while maintaining engagement between sessions.
This approach creates interconnected engagement loops that drive consistent platform usage, build community connections, and encourage meaningful trading activity through competitive and social elements.
Please define the positive impact your project will have on the wider Cardano community
Gamification elements create habit-forming usage patterns that encourage frequent, extended platform interactions. Daily rewards and achievement systems significantly boost retention rates by giving users compelling reasons to return consistently.
Incentivized trading through leaderboards and rewards directly drives increased trading activity across Cardano DEXs. More engaged users naturally generate higher volumes, creating better liquidity and more efficient markets for all participants.
Competitive features and social trading elements foster a strong, interconnected trading community where experienced traders mentor newcomers. Community challenges and events create shared experiences that strengthen ecosystem bonds and encourage long-term participation.
The engaging platform attracts new traders seeking interactive experiences while generating organic growth through word-of-mouth marketing from satisfied users. Enhanced reputation leads to valuable partnerships and integrations that further expand the ecosystem.
Positions Cardano as a pioneer in user-centric DeFi innovation, demonstrating how blockchain trading platforms can be both functional and engaging. This sets new industry standards for user experience and showcases the potential for community-driven DeFi applications.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Our team operates DexHunter, currently the leading DEX aggregator on Cardano, handling significant daily trading volume. We have demonstrated our ability to build, deploy, and scale DeFi applications with high reliability and user satisfaction. We are #1 dapp by unique visitors and unique wallets trading as well as by a lot of other metrics for over two years.
Milestone Title
Gamification Design & Strategy
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
2
Cost
70000
Progress
30 %
Milestone Title
Platform Development & Integration
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
4
Cost
140000
Progress
70 %
Milestone Title
Beta Testing & Launch
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
6
Cost
45000
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
Gamification Design and Planning: ₳70,000
Platform Development and Integration: ₳140,000
Beta Testing and Launch: ₳45,000
Total Project Cost: ₳255,000
How does the cost of the project represent value for the Cardano ecosystem?
The ₳255,000 investment delivers exceptional value by transforming DexHunter into an engaging, game-like platform that drives measurable ecosystem growth. With our current 235,957 monthly visitors and existing trading volumes, even a conservative 10-20% increase in trading activity would generate millions in additional volume across Cardano DEXs. The gamification features create self-sustaining engagement loops that continue driving user activity long after launch, while the competitive and social elements attract new users organically without ongoing marketing costs. This positions Cardano as a leader in user-centric DeFi innovation, demonstrating how blockchain platforms can be both functional and engaging. The investment represents less than 0.5% of current platform volume while potentially generating significant long-term growth, improved liquidity across the ecosystem, and enhanced user experience standards that benefit all Cardano DeFi projects.
Terms and Conditions:
Yes
Project Team
Who is participating in the project team and what are their roles?
CEO & Project Lead: Nikita Melentjevs
Blockchain Lead: Edoardo Carlo Salvioni
And a team of great designers and developers who built DexHunter to help us create the new platform.