Last updated 9 months ago
Fan loyalty platforms are siloed, outdated, and lack global redemption. Fans cannot securely earn, hold, and spend rewards in real-world contexts powered by blockchain.
Build a Cardano-native fan wallet and USDA debit card, enabling programmable rewards, NFT achievements, and real-world redemption at global scale.
This is the total amount allocated to Muzify Cardano Fan Wallet & USDA Loyalty Engine.
Please provide your proposal title
Muzify Cardano Fan Wallet & USDA Loyalty Engine
Enter the amount of funding you are requesting in ADA
350000
Please specify how many months you expect your project to last
8
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Fan loyalty platforms are siloed, outdated, and lack global redemption. Fans cannot securely earn, hold, and spend rewards in real-world contexts powered by blockchain.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
Yes
Describe any dependencies or write 'No dependencies'
Cardano network availability, USDA stablecoin integration, wallet SDKs (Lace, Eternl, Flint), KYC providers (future), IPFS/Arweave, Lucid SDK
Will your project's outputs be fully open source?
Yes
License and Additional Information
Yes. Core modules (wallet, CIP-68 schemas, USDA redemption logic, admin tools) will be open-sourced. License: MIT (for Catalyst-funded components)
Please choose the most relevant theme and tag related to the outcomes of your proposal
Financial Services
Describe your established collaborations.
Muzify is partnering with EMURGO Labs, Cardano’s Tier-1 venture studio, as our implementation partner, ensuring enterprise-grade delivery with proven expertise in USDA stablecoin and NFT standards. We are also backed by the one of the world’s largest music label, creating unmatched cultural distribution opportunities. Together with our growing network of artists, labels, and wallet providers, we bridge blockchain infrastructure with global fandom at scale.
Describe funding commitments.
Catalyst funding will cover open-source Cardano-native wallet modules, loyalty schemas, and USDA redemption logic. Muzify is committing 150k ADA in co-funding from its treasury, supported by Sequoia and other venture investors, to deliver proprietary extensions, compliance, and product scaling. This blended model ensures Catalyst funds are directed exclusively to reusable, ecosystem-facing infrastructure while Muzify resources secure long-term adoption, making the proposal financially resilient and aligned with community value.
Describe your key performance metrics.
We will track both Cardano adoption and consumer engagement outcomes:
Please describe your proposed solution and how it addresses the problem
Muzify will deliver a Cardano-native fan wallet integrated with USDA, enabling:
This directly aligns with Partners & Products funding: a proven consumer product scaling into Cardano with Tier-1 enterprise collaboration (Muzify × EMURGO Labs).
Please define the positive impact your project will have on the wider Cardano community
Muzify brings one of the largest existing consumer bases into Cardano:
Category Fit:
Catalyst Partners & Products funds mature products and Tier-1 collaborations. Muzify × EMURGO Labs represents a flagship integration of a scaled consumer platform with Cardano’s stablecoin infrastructure. Muzify is exactly the kind of project this category was designed to support.
Measuring impact:
Sharing outputs:
This proposal accelerates Cardano’s mainstream visibility by showcasing USDA in action within a high-volume, fan-driven consumer app.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Muzify has shipped at scale: 3.5M users, 3.5M wallets, 9.8M+ engagements.
EMURGO Labs, our partner, delivered USDA stablecoin, Cardano NFT standards, and marketplaces.
Processes:
Category Fit:
This proposal is uniquely aligned with the Partners & Products mandate:
Muzify provides an established, scaled consumer product. EMURGO Labs brings Tier-1 Cardano infrastructure expertise. Together, we demonstrate stablecoin utility, measurable adoption outcomes, and enterprise-grade delivery
Few projects can match this combination of scale, maturity, and ecosystem alignment.
Milestone Title
Cardano Technical Integration Design
Milestone Outputs
Acceptance Criteria
The milestone will be considered successful once the technical architecture document is fully delivered, reviewed, and approved by Muzify and EMURGO Labs, including consensus on CIP-68 schemas, metadata structures, and SDK selection with clear integration approach documented.
Evidence of Completion
A finalized technical architecture document (PDF/Notion link), schema definitions stored in repo or shared doc, and signed meeting notes confirming EMURGO and Muzify’s approval of architecture and SDK choice.
Delivery Month
2
Cost
25000
Progress
10 %
Milestone Title
UI / UX Design
Milestone Outputs
Acceptance Criteria
This milestone will be achieved when all wallet and debit card wireframes (web + mobile) are delivered, reviewed by product leads, validated in an internal usability review, and formally signed off as adoption-ready, ensuring flows from sign-up to first transaction are complete.
Evidence of Completion
Finalized design package including Figma files, exported UI/UX assets, internal design review notes, and a PDF bundle demonstrating approved user flows for onboarding, card issuance, and engagement journeys.
Delivery Month
3
Cost
25000
Progress
20 %
Milestone Title
MVP Development
Milestone Outputs
Acceptance Criteria
The MVP milestone will be considered successful when the wallet with USDA integration is deployed on Cardano testnet, admin dashboard shows end-to-end functionality, and QA passes across supported devices, with all required APIs, transactions, and dashboards operating as specified.
Evidence of Completion
Proof includes Cardano testnet deployment addresses, working demo video of wallet and dashboard flows, API documentation, and an internal QA report confirming successful end-to-end operation of all MVP features.
Delivery Month
6
Cost
160000
Progress
60 %
Milestone Title
QA & User Testing
Milestone Outputs
Acceptance Criteria
This milestone will be successful when QA reports are complete across functional, integration, regression, and performance testing, a third-party security audit validates smart contracts and USDA flows, and at least 1,000 pilot users provide feedback, with all critical issues resolved.
Evidence of Completion
Evidence includes QA test report (PDF), official audit report or certificate from security partner, and a compiled summary of user testing feedback demonstrating issues identified and improvements made before launch.
Delivery Month
7
Cost
40000
Progress
80 %
Milestone Title
Go To Market Preparation
Milestone Outputs
Acceptance Criteria
The milestone will be deemed complete once onboarding flows are finalized (KYC/KYB, card activation, tutorials), KPI dashboards are live and tested, marketing assets are ready, and the final go-to-market plan is approved by Muzify and EMURGO Labs, with Catalyst reporting package completed.
Evidence of Completion
Evidence includes a published go-to-market plan document, link to a live KPI dashboard connected to analytics sources, copies of marketing assets, and confirmation of Catalyst final report submission with acknowledgement received.
Delivery Month
8
Cost
100000
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
Phase 1: Technical integration — 25k ADA
Cardano architecture design, CIP-68 schemas, wallet SDK evaluation.
Phase 2: UX/UI design — 25k ADA
Fan-centric wallet and debit card flows, web + mobile wireframes.
Phase 3: MVP development — 160k ADA
Core wallet build, USDA integration, reward APIs, and admin dashboard.
Phase 4: QA & testing — 40k ADA
Security audits, load testing, user feedback, and iteration cycles.
Phase 5: Go-to-market — 100k ADA
Onboarding, community integration, adoption campaigns, and KPI dashboards.
Total: 350k ADA (Catalyst) + 150k ADA (Muzify co-funding)
This structure directs Catalyst funds to open-source delivery and measurable adoption, while Muzify co-funds proprietary extensions and long-term growth.
How does the cost of the project represent value for the Cardano ecosystem?
350k ADA funds open-source Cardano loyalty modules (CIP-68 NFTs, USDA redemption, wallet flows) reusable by any project. Muzify co-funds 150k ADA, covering proprietary features privately.
Backed by EMURGO Labs, delivery is fast, compliant, and market-ready. With 3.5M+ existing users, even modest migration will drive major ADA and USDA usage, delivering lasting ecosystem value.
This proposal is not just good value, it is a strategic fit for Partners & Products: mature product, Tier-1 collaboration, stablecoin adoption, and measurable outcomes. By funding Muzify, Catalyst accelerates Cardano’s first flagship consumer loyalty product, a visible proof-point for mainstream adoption.
Terms and Conditions:
Yes
Nameet Potnis - CEO, Muzify (Strategy, Partnerships) (https://www.linkedin.com/in/nameetpotnis))
Nameet is a serial entrepreneur with over a decade of experience building consumer tech products. He previously founded Asset, a Web3 consumer platform, and Drumworks Ventures, a Dubai-based tech venture studio, and built and exited a social commerce startup in 2013. At Muzify, he has scaled the platform to 3.5M+ users, raised venture funding from Sequoia Capital (Peak XV Partners) and the Sony Innovation Fund, and built partnerships that bridge fandom, finance, and blockchain.
Vijay Basrur – Artist & Label Relations https://www.linkedin.com/in/vijaybasrur/
Vijay is a music industry veteran who founded OKListen.com, one of India’s pioneering independent music platforms, and previously worked with Universal Music and Reliance Entertainment. With over two decades of experience, he has built deep relationships with artists, labels, and distributors. At Muzify, he brings credibility and industry reach, ensuring the Cardano-native fan wallet is powered by meaningful cultural collaborations with global music leaders.
EMURGO Labs team - Blockchain dev, USDA integration
Fernadine Phanbuh - GTM & Growth (https://www.linkedin.com/in/fernadine-phanbuh-8a6492262/))
Fernadine brings experience in scaling consumer platforms and communities across Web2 and Web3. She has previously worked with high-growth startups and global consumer brands, designing adoption funnels and market entry strategies. At Muzify, she leads growth and go-to-market, orchestrating adoption campaigns that will convert hundreds of thousands of fans into Cardano-native users through ecosystem activations and artist partnerships.
Tanvi Mallapur- Design & Product Lead (UI/UX, visual assets) (https://www.linkedin.com/in/tanvimallapur/))
Tanvi is a product and design leader with a strong track record in consumer engagement platforms. She has worked with leading design studios and startups in India and the Middle East like ULTRAHUMAN, creating intuitive digital experiences for large-scale audiences. At Muzify, she leads wallet and debit card UX/UI, ensuring that the Cardano-native experience is simple, gamified, and accessible to non-crypto natives, accelerating mass adoption.
Vijay Basrur - Artist and Label relations (https://www.linkedin.com/in/tanvimallapur/))