Walkers - Gamification for Mass Adoption!

[Proposal setup] Proposal title

Please provide your proposal title

Walkers - Gamification for Mass Adoption!

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

310460

[Proposal Summary] Time

Please specify how many months you expect your project to last

12

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Cardano adoption is limited as users lack engaging, gamified experiences that attract Web2 and cross chain communities

[Proposal Summary] Supporting Documentation

Supporting links

• https://www.walkerscardano.xyz/
,
• https://walkerscnft.gitbook.io/walkpaper-2.0
,
• https://play.google.com/store/apps/details?id=com.walkers.walkerscnft&pli=1
,
• https://apps.apple.com/mk/app/walkerscnft/id6450308902
,
• https://whubapp.xyz/

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

No dependencies

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

No

License and Additional Information

We recognize the value of transparency and collaboration that open source projects bring. However, certain elements within our code are akin to the keys to a secure vault, unlocking the very essence of our application's functionality and security measures

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

GameFi

[Campaign Category] Category Questions

Describe your established collaborations.

Our most significant collaboration has been joining the Google Cloud for Startups program – Scale Tier, where we were approved for $200k in credits for early-stage support. This collaboration provides us with extensive infrastructure benefits,which is helping us scale and grow our user base on Cardano.

https://x.com/WalkersCNFT/status/1908161850312646941

https://cloud.google.com/startup/early-stage

Describe funding commitments.

• Year 1 and year 2: $100,000 USD in Google Cloud credits
• Google Gemini and our Vertex AI open models. Receive an additional $10,000 USD to be used exclusively on partner LLM model credits through Model Garden including Anthropic, Mistral, and AI21.
• $12,000 USD in Enhanced Support credits for one year
• 12 months of free Google Workspace Business Plus for new signups
• $600 monthly credit for any Google Maps service, in addition to free usage of up to $3,250 distributed across Maps products

Describe your key performance metrics.

Walkers App have 1700 daily active users:

https://i.postimg.cc/5Nn1n6Wb/Users-1.jpg

https://i.postimg.cc/Dw0hDn7s/Users-2.jpg

We have different Dapps with different userbases:

https://whubapp.xyz/ - 600 geolocations mapped

https://wairdrops.xyz/ - tool opened for everyone/just launched in beta

https://earn.yepple.io/walkers - single stake platform

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

The global Move-to-Earn (Walk2Earn) fitness apps market is rapidly expanding, generating approximately USD 670 million in revenue in 2024 and projected to grow to USD 1.8 billion by 2030, with a robust CAGR of 17.7%. This demonstrates that the intersection of wellness, gamification, and blockchain-based rewards is not only viable but a rapidly growing opportunity.

Walkers App is strategically positioned to capture and lead in this market by offering an innovative, rewarding, and immersive experience that bridges traditional fitness engagement with the emerging Web3 ecosystem.

Our mission is to drive mass adoption of Cardano by creating a platform that seamlessly integrates walking, community interaction, and economic engagement through our Walk2Earn and Engage2Earn models already developed.

Walkers goes beyond traditional fitness apps by turning everyday activity into valuable rewards while fostering community growth and participation.

Daily activity of walkers app users:

https://i.postimg.cc/5Nn1n6Wb/Users-1.jpg

https://i.postimg.cc/Dw0hDn7s/Users-2.jpg

Walkers partnerships network:

https://i.postimg.cc/kG59mmWk/Partnerships.jpg

Walkers began as a self-funded project, and since launch, we have continuously delivered and grown every day! Starting in August 2022!

The Walkers App officially launched on the App Store and Google Play in August 2023 and has already undergone 15 major upgrades, enhancing functionality, user experience, and ecosystem features:

https://play.google.com/store/apps/details?id=com.walkers.walkerscnft&pli=1

https://apps.apple.com/mk/app/walkerscnft/id6450308902

As part of the Walkers ecosystem, we have built:

• A Single Staking platform for our native currency https://earn.yepple.io/walkers
• An Airdrop tool for NFTs, CNTs, and CNFTs, open to all Cardano, enabling constant buybacks and supporting a sustainable token economy: https://wairdrops.xyz/
• We have also begun mapping real-world locations through Whub, creating immersive gamification experiences that engage users in walking challenges while driving mass adoption on Cardano: https://whubapp.xyz/

With each update, partnership, and gamified feature, Walkers continues to expand its user base, enhance engagement, and strengthen the Cardano adoption.

What makes Walkers Unique:

• Innovative Tokenomics and Economy

Walkers rewards users with $WLK, as well as partner tokens and airdrops, ensuring sustainable growth and cross-chain engagement.

Users level up through activity and engagement, and at level 5, they can exchange points for tokens or real-world rewards, including gift cards, subscriptions, and NFTs.

Our carefully designed economy ensures stability, longevity, and continuous user motivation, differentiating Walkers from other fitness apps that lack token sustainability.

• Partnership-Driven Ecosystem

We actively integrate projects from Cardano and other blockchains, creating a networked reward system that grows the community and enhances adoption.

Strategic collaborations with brands in health, sports, and lifestyle sectors connect digital engagement with real-world utility, ensuring users remain active and invested in the platform.

• Gamification and AR Experiences

Walkers transforms walking into an interactive and immersive experience through augmented reality, 3D item collection, and globally mapped walking spots.

Users can claim AR chests, participate in missions, and collect rewards usable in both the game and real life, creating a fun, motivating, and rewarding ecosystem.

Group challenges and social features enhance engagement, encouraging users to interact, compete, and collaborate, while strengthening the community.

• Seamless Web2-to-Web3 Onboarding

Free users can create profiles and start earning basic rewards, gradually integrating into the blockchain economy.

Walkers offers an accessible entry point for Web2 users, educating and engaging them in Web3 through rewards, NFT integration, and tokenized incentives, bridging the gap between mainstream users and Cardano adoption.

• Marketing, Events, and Community Engagement

We organize global walking challenges, marathons, and social campaigns, raising awareness and attracting new users.

Collaborations with major brands and community-driven initiatives ensure high visibility and continuous growth.

With every step taken by our users, Walkers not only promotes healthy lifestyles but also contributes directly to Cardano’s ecosystem growth, proving tangible impact through daily activity.

Milestones and Continuous Development:

• Walkers Game - AR Map, creating 3D assets, and integrating AR items to enhance real-world engagement.
• AR Rewards Library – Users receive notifications, claim chests, and collect items redeemable for both digital and real-world rewards.
• Social Features – XP-based challenges, missions, and social interaction to enhance community engagement.
• Growing Partnerships – Continuous onboarding of brands and projects to expand ecosystem utility and reward diversity.

By combining physical activity, social interaction, gamified challenges, and blockchain-based rewards, Walkers creates a sustainable, fun, and engaging platform that encourages users to adopt Cardano naturally. Our expanding partnership network, immersive features, and thriving community ensure that every step taken contributes to Cardano’s adoption and growth, making Walkers a flagship project in the Move-to-Earn ecosystem.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

The success of our project, Walkers, will bring different value to the Cardano Community in several ways:

• Diverse Partnerships: Collaborating with various projects on Cardano and extending to other blockchains enhances the interconnectedness of the Cardano. These partnerships can lead to shared opportunities, cross-promotion, and a network effect, benefiting the broader Cardano Community. In the Walkers eco-system, partnerships actively utilize their tokens, creating a mutually beneficial relationship.
• Mass Adoption on Cardano: With nnovative Walk2Earn model and fostering a unique combination of health, GameFi, and community engagement, Walkers aims to attract a significant user base to the Cardano blockchain.
• The introduction of real-life rewards adds an extra layer of motivation for users to actively engage with the Walkers app and participate in the Walkers eco-system. This reward system, coupled with in real life programs, extends the appeal to Web 2 users, encouraging them to integrate the Walkers app into their routines.
• Furthermore, our strategic approach involves implementing referral programs, providing an opportunity for everyone to earn. This initiative is designed to catalyze mass adoption on the Cardano blockchain.
• Economic Engagement:The Walkers ecosystem fosters active economic participation through rewards, strategic partnerships, and affiliate programs. This approach benefits individual users while simultaneously strengthening the Walkers ecosystem.Through Airdrop campaigns within the Walkers App, we boost engagement for other Cardano projects, rewarding users not only with our native currency ($WLK) but also with other CNT's. By guiding users from Web2 and other blockchain ecosystems to create wallets, we enable them to earn additional token rewards, motivating active participation within the Cardano blockchain.Our streamlined onboarding process ensures a seamless transition, making it simple and intuitive for users to enter the Cardano blockchain while engaging with a rewarding, gamified experience.
• Innovation and User Engagement: Walkers introduces an engaging GameFi experience and a unique approach to combining physical activity, socialization, and gaming. This innovation contributes to the diversity of applications on Cardano, attracting users with different interests and preferences.

Measuring Impact:

• User Growth: Tracking the increase in Walkers app users, especially those new to Cardano, provides a tangible metric for the success of our mass adoption efforts.
• Community Participation: Monitoring the active involvement of partnership project holders, affiliates, and users in the Walkers ecosystem serves as an indicator of economic engagement and community building.

Sharing Outputs and Opportunities:

• Regular Updates: Providing regular updates through official channels, social media, and community forums to share milestones, new features, and partnerships.And Leaderboards in Walkers App
• Educational Initiatives: Conducting educational content to inform about the benefits and opportunities within the Walkers ecosystem.
• Collaborative Events: Participating in collaborative events, conferences, and forums within the Cardano to showcase Walkers success
• Community Engagement: Actively engaging with the community through open communication channels, feedback sessions, and incorporating community suggestions into the project's roadmap.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

• Cardano Involvement: Walkers has been an part of the Cardano ecosystem since its inception on August 28, 2022. This longstanding presence signifies our dedication to and alignment with the principles of the Cardano blockchain.
• Founder's Expertise: As the founder, my four-year involvement in the Cardano, coupled with active investments, attests to a deep understanding of the blockchain space. This experience contributes to informed decision-making and strategic development.
• Team Expertise: Our team, mirroring the active investment practices of our founder within numerous projects in the Cardano ecosystem, boasts a deep understanding of the blockchain landscape. Our collective expertise spans across software development, marketing, and artistic design. This diverse skill set positions us strongly to execute the intricacies of the second phase of our roadmap. The wealth of experience within our team significantly enriches our decision-making processes, fostering strategic development and guaranteeing the success and innovation of our ongoing endeavors.
• App Launch and Upgrades: The unveiling of the Walkers App on August 28, 2023, signifies a milestone in our development journey. Accessible on Play Store and App Store, the Walkers App has undergone continuous refinement with 15 updates since its initial launch.

https://play.google.com/store/apps/details?id=com.walkers.walkerscnft&pli=1

https://apps\.apple\.com/mk/app/walkerscnft/id6450308902](https://apps.apple.com/mk/app/walkerscnft/id6450308902)

To ensure the sustainability of our ecosystem, we have built a comprehensive suite of platforms around the Walkers App:

• Single Stake and Liquidity Staking for our main currency: https://earn.yepple.io/walkers

• WAirdrop Tool for NFTs, CNTs, and ADA, open to all Cardano users and free for creators and founders: https://wairdrops.xyz/

• WRaffles Platform for community giveaways and engagement: https://www.walkersraffles.xyz/

• Whub – Gamified mapping of worldwide famous walking spots: https://whubapp.xyz/

• Feedback Integration: Actively seeking feedback from our user base, demonstrates our commitment to user-centric development. Continuous refinement based on valuable user suggestions ensures that the app and all our DApps meet user expectations and delivers a seamless experience.

• Proven Track Record: Walkers has already launched its app on the Play Store and App Store, with an established user base. This tangible proof of concept underscores our capability to effectively manage and deploy resources.

[Milestones] Project Milestones

Milestone Title

UX/UI Design

Milestone Outputs

New Screen Designs (400 hours):

• Home Page / Dashboard

Hero Section: Highlight current top challenges, featured community challenges, and special event banners. Users should immediately see the excitement and potential rewards upon entering the platform.

• Quick Access Buttons: Prominent buttons for “Join Challenge,” “Create Challenge,” and “View Leaderboard” for easy navigation.
• Progress Overview: Display users personal challenge progress, rankings, and rewards to motivate them to take action. Ensure consistency in design elements for a seamless user experience.
• Challenge Categories:

Physical Challenges, Creativity Challenges, Social & Community Challenges.

• Onboarding: Sign-up screen in the Walkers app (redirect users to the free userbase login process with an email and alphanumerical code)
• Navigating Challenges: Allow users to filter by categories,popularity and Geolocation based.
• Challenge Card Details: Show challenge details on dedicated cards.
• Join Challenge Page: Options to join challenges
• "Bet on Yourself" Feature: Users can bet on their own ability, winning rewards based on their skill in specific challenges.
• Create a Challenge (for Creators): A section where creators can earn from participation fees in challenge categories.
• Leaderboards: Display user progress and rankings in physical challenges and leaderboards screens within the app.
• Walkers App interface updates
• Whub user profile screens
• Items Collected library
• Game Map integration within the app
• Geolocation-Based Leaderboards:
• Leaderboards ranked by the number of created challenges and the volume of both digital and real-world visitors

Design Consistency (100 hours) :

• Ensure a unified visual style across Walkers App and Whub
• Maintain seamless user experience with intuitive navigation
• Apply consistent branding, icons, and UI elements

Iterate on mockups based on internal reviews and feedback of community(40 hours)

Acceptance Criteria

• Detailed Mockups: Provide mockups for visualization.
• Wireframes and User Flow Diagrams: Create wireframes and flow diagrams for both web and mobile platforms.
• Feedback Iterations: Revise mockups based on internal reviews and feedback from the Walkers community.

Evidence of Completion

• Improved User Engagement: Measure increased user engagement through the implementation of new screens.
• Positive User Feedback: Collect feedback from users during testing phases to gauge satisfaction with the enhanced UX/UI.
• Visual Consistency: Ensure a consistent visual language across all new screens for a cohesive user experience.
• New App Screens Design and new pages on Whub : (200 hours)
• Iterate on mockups based on internal reviews and feedback of community: (40 hours)

Delivery Month

1

Cost

37260

Progress

10 %

Milestone Title

Backend Development and API Integration

Milestone Outputs

We will build the backend foundation required to power Walkers and Whub, covering all critical systems such as game mechanics, user account management, AR item tracking, geolocation services, and missions/challenges. Our focus is on delivering an architecture that is both scalable and secure, ensuring smooth performance as the user base grows.

Core Components (200 hours):

• Server-Side Architecture: Develop a robust backend that manages user accounts, location-based tracking, AR item storage, and real-time gameplay updates.Challenges logic and designed for scalability to support thousands of concurrent users.

API Integrations (120 hours):

• Connect with third-party services to enable dynamic features, including challenges and missions, geolocation services, AR , and social integrations (e.g., Twitter APIs).
• Data Security: Implement enterprise-grade protocols to protect user information, in-app transactions, and gameplay data. Secure login systems.

Database Design and integrations (200 hours):

• Database Design: Create a resilient and scalable database to handle user profiles, collected items, XP, rewards, and transaction histories. Number of challengescreated. Number of challenges user participated/won. Geolocations rankings.Ensure seamless synchronization with the app frontend to provide a smooth, real-time user experience.

Integrate payment options for challenges creators and participation(200 hours)

Set up rewards and fee allocation systems(100 hours)

User Testing and bug fixes in Whub (40 hours)

User Testing and bug fixes in App (40 hours)

Acceptance Criteria

• Backend systems must support all game mechanics, user management, and data storage, with performance tests showing the ability to handle expected loads.
• APIs for geolocation, AR interactions, and the marketplace are functional, with real-time data updates working correctly.
• Data security protocols in place

Evidence of Completion

• Testing reports for API integration and data handling, showing minimal latency and successful data exchanges.
• Security audits confirming that user data and transactions are protected.
• Backend documentation and server architecture diagrams.

Delivery Month

4

Cost

54000

Progress

40 %

Milestone Title

Frontend Development for iOS, Android, and Whub

Milestone Outputs

Mobile App Development iOS/Android (400 hours):

• Develop upgrade of Walkers App for iOS and Android that integrate with the backend to deliver real-time data, AR functionality, and geolocation services. Ensure consistent performance and responsiveness across devices.

Integrations across smart devices (200 hours):

• Seamless integration across smart devices, including smartwatches, to enhance accessibility and user engagement

Whub Interface Development (200 hours):

• Integrate challenges,missions and user profile in Whub that allows users to access key features such as missions and challenges progress, and account management. Ensure smooth synchronization with mobile app.
• Begin development of core frontend features for the Whub, including user registration, challenge browsing,geolocations browsing and leaderboard access.
• Implement responsive layouts to ensure compatibility across various screen sizes.
• Integrate backend APIs to provide dynamic data, such as real-time challenge updates, user profiles, and reward tracking.
• Focus on optimizing performance, ensuring fast load times, smooth transitions, and user-friendly interactions.
• Implement mobile-specific features like push notifications for challenge reminders.

Real-Time Data Syncing(100 hours):

• Implement a system where users can seamlessly transition between devices, with their game progress and items syncing in real time across the mobile app and web platform.

Responsive Design and Accessibility(100 hours):

• Ensure the user interface is fully responsive and accessible to a broad range of users, following design and development best practices.

Acceptance Criteria

• Functional features for iOS and Android, with core game features (map, AR items, missions,challenges,leaderboards) working smoothly.
• Whub interface development completed, with full synchronization to the mobile app.
• All platforms tested for performance, security, and usability, with minimal bugs and smooth operation across devices.

Evidence of Completion

• App Store/Google Play submissions and approvals of upgrade
• Whub new version launch with complete feature parity with mobile apps.
• User testing reports with feedback from beta users.

Delivery Month

8

Cost

56000

Progress

60 %

Milestone Title

Gamification Implementation with Augmented Reality

Milestone Outputs

Missions and challenges Design and Implementation (240 hours):

• Develop engaging missions and challenges within the Whub.

Group Challenges Implementation (240 hours):

• Design and implement challenges that foster group interaction and competition among users.
• Add enhanced user interactions, such as real-time updates during challenges (progress bars, countdown timers, rankings)
• Gamification elements like badges, achievement animations, and challenge completion,geolocations rankings
• Social features: enable users to invite friends, join team challenges, and share results on social media directly from the platform

3D Items design (960 hours):

• Craft visually appealing 3D items using 3DS Max, Blender, Marvelous Designer, and Unreal Engine to enhance gamefied experience

Augmented Reality Implementation (240 hours):

• Integrate augmented reality features into the app to provide users with an immersive and interactive experience in the real world.

Socials API Integration (120 hours):

• Implement Socials API to allow users to share pictures from geolocations, promoting user-generated content and community engagement.

Items Library and User Profile (240 hours):

• Develop an extensive items library within the app and website for users to track their collected treasures and showcase their geolocations.

Acceptance Criteria

• Missions and Challenges:

Enabling users to engage in real-life challenges connected to Geolocations

• Group challenges integrations
• 3D items integrated into Walkers App and in AR
• Socials Api's in function
• User profile creation and Items Library

Evidence of Completion

• App Store/Google Play submissions and approvals of upgrade
• Whub new version launch with complete feature parity with mobile apps.
• User testing reports with feedback from beta users.

Delivery Month

11

Cost

103200

Progress

90 %

Milestone Title

Marketing and Promotions Enhancement for GameFi Revolution

Milestone Outputs

Brand Awareness Campaign :

Develop captivating marketing materials to showcase the unique features and immersive experience of the Whub GameFi platform.

Launch targeted advertising campaigns across digital channels to raise awareness and attract new users.

Partnerships with Healthy Food,Sport Brands and sponsorships:

Forge strategic alliances with renowned brands in the health and sports sectors, aligning with Walkers mission of promoting wellness and fitness.

Collaborate on co-branded marketing initiatives and promotional campaigns to amplify brand visibility and attract a wider audience.

Engaging Social Media Campaigns :

Design and execute dynamic social media campaigns to engage existing users

Leverage user-generated content and interactive challenges to foster user participation and community interaction.

Whub and Gamification Promotion:

Highlight user achievements and leaderboard standings through engaging promotional content.

Encourage healthy competition and motivate users to strive for excellence by showcasing top performers and rewarding milestone achievements.

Acceptance Criteria

• Brand Awareness: Measure the reach and engagement of marketing campaigns through metrics such as impressions, clicks, and conversions.
• Partnership Impact: Evaluate the success of brand partnerships based on metrics such as brand visibility, user engagement, and conversion rates.
• Social Media Engagement: Monitor social media metrics including likes, shares, comments, and user-generated content to assess campaign effectiveness and community engagement.
• Interaction: Analyze user interaction with leaderboard promotions, including click-through rates, leaderboard views, and user participation.

Evidence of Completion

• Marketing Analytics Report: Provide a comprehensive report detailing the performance of marketing campaigns, including key metrics and insights.
• Partnership Agreements: Present documentation of partnership agreements and collaborative marketing initiatives with healthy food and sport brands.
• Social Media Engagement Metrics: Provide analytics data showing the engagement and impact of social media campaigns on user interaction and community engagement.
• Interaction Data: Showcase user interaction data from promotions, demonstrating user engagement and participation.

Delivery Month

12

Cost

36000

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

Milestone 1: UX/UI Design

New Screen Designs (400 hours)

Design Consistency (100 hours)

Iterate on mockups based on internal reviews and feedback of community: (40 hours)

Total: 540 hours

-UX designer average hourly rate - 69 ADA

-UI designer average hourly rate - 69 ADA

ADA 37260

Milestone 2:Backend Development and API Integration

Core Components (200 hours)

API Integrations (120 hours)

Database Design and integrations (200 hours)

Integrate payment options for challenges creators and participation (200 hours)

Set up rewards and fee allocation systems (100 hours)

User Testing and bug fixes in Whub (40 hours)

User Testing and bug fixes in App (40 hours)

Total: 900 hours

-Software developer average hourly rate - 60 ADA

ADA 54000

Milestone 3:Frontend Development for iOS, Android, and Whub

Mobile App Development iOS/Android (400 hours)

Integrations across smart devices (200 hours)

Whub Interface Development (200 hours)

Real-Time Data Syncing (100 hours)

Responsive Design and Accessibility (100 hours)

Total: 1000 hours

• Frontend developer average hourly rate - 50 ADA

-.iOS developer - 60 ADA

-Android developer - 60 ADA

ADA 56000

Milestone 4:Gamification Implementation with Augmented Reality

Missions and challenges Design and Implementation (240 hours)

Group Challenges Implementation (240 hours)

3D Items (960 hours)

Augmented Reality Implementation: (240 hours)

Socials API Integration, Items Library, and User Profile: (360 hours)

Total: 1,320 hours

-Software developer average hourly rate - 60 ADA

-Game developer - 50 ADA

-3D designer - 30 ADA

-Augmented Reality Designer - 50 ADA

ADA 103200 / 28800 + 28800 + 12000 + 12000 + 21600

Milestone 5:Marketing and Promotions Enhancement for GameFi Revolution

Marketing: 12months x 2000 ADA

Sponsorships: 12000 ADA

ADA 36,000

Project Management: 12 x 2000 ADA = 24000 ADA

Grand Total: ADA 310,460

ADA/$0,35 and hourly rates according https://www.payscale.com/

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

Walkers is evolving through active community involvement, where our members help shape the future of the project. We see Walkers expanding to other blockchains, with the main goal of driving mass adoption on Cardano.

We’re focused on providing real value for users while promoting Cardano’s widespread use. That’s why we’ve designed Walkers to be accessible, not just to those familiar with web3, but also to newcomers who may not have any prior experience with crypto. Our app’s user-friendly design helps make this transition smooth and easy for everyone.

[Required Acknowledgements] Consent & Confirmation

Terms and Conditions:

Yes