BikeID DPP Education, Promotion & Industry Adoption Campaign

[Proposal setup] Proposal title

Please provide your proposal title

BikeID DPP Education, Promotion & Industry Adoption Campaign

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

55000

[Proposal Summary] Time

Please specify how many months you expect your project to last

10

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Cycling industry understanding of DPP regulations, data flow, verification is low. Cardano-anchored BikeID delivers the trust, structure, and verification, of which the industry is not aware.

[Proposal Summary] Supporting Documentation

Supporting links

• https://bikeid.org/bin-chain
,
• https://cyclingindustries.com/what-we-do/expert-groups/cycling-innovation-network
,
• https://eurobike.com/frankfurt/en.html
,
• https://www.conebi.eu/

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

No dependancies

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

Yes

Please provide details on the intellectual property (IP) status of your project outputs, including whether they will be released as open source or retained under another licence.

All outputs of the project will be open sourced

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Supply Chain

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano?

We’re targeting the people who shape how bicycles are produced, sold, serviced, insured, and regulated. The groups that will ultimately decide how Digital Product Passports (DPP) are implemented in cycling. These include:

• Manufacturers (OEMs large and small)
• Retail chains and distributors
• Insurance companies and leasing/fleet operators
• CIE working groups (both of which BikeID is an active member)
  • Market Impact and Intelligence Expert Group https://cyclingindustries.com/what-we-do/expert-groups/market-impact-and-intelligence
  • Cycling Innovation and Digitalization https://cyclingindustries.com/what-we-do/expert-groups/cycling-innovation-network
• EU ecosystem partners (DPP, ESPR, circular economy networks)
• Cycling media and industry associations
• Riders and local cycling communities

Right now, most of this industry still doesn’t understand DPP, what the regulation requires, or how digital identity actually works. The confusion slows adoption and leaves room for bad implementations. This is where BikeID is valuable — we can explain DPP in simple language, show real workflows, and demonstrate how Cardano anchors trust in a way the industry can understand.

How we’ll reach them:

• Direct outreach and meetings with manufacturers and retailers
• Presentations at industry events (Eurobike, CIE sessions, trade fairs)
• A DPP education series across X, LinkedIn, and YouTube
• Two public roundtables with EU DPP experts and Cardano community
• A practical “Follow the Bike” case study showing an entire lifecycle anchored on Cardano
• A clean, simple DPP explainer course for industry
• A policy brief aligned with CIE and upcoming EU delegated acts
• Hands-on demos of BikeID using Cardano’s verification layer
• Regular content for the Cardano community showing real-world adoption

Why this matters for Cardano:

Cycling is one of the largest global mobility markets — over 150M bikes sold yearly, millions of repairs, and a huge second-hand economy. Yet it has no digital identity layer. No universal registry. No trusted records.

As the EU finalizes DPP rules, the entire industry is about to be pushed toward product identity, traceability, and lifecycle data. This is a unique moment where Cardano can become part of the foundation before the standards solidify.

BikeID already proved this at Cardano Summit by winning Battle of the Builders. We have working prototypes, industry partners, and the first production use cases. What Cardano needs now is awareness, education, and adoption inside the cycling world — delivered through a clear, non-technical campaign.

This proposal puts Cardano in front of manufacturers, retailers, insurers, and EU stakeholders at the exact moment they’re looking for solutions. It positions Cardano as the trust backbone for an entire industry stepping into DPP and digital identity.

Provide a list of key activities of your project:

Education & Awareness

1. **Public industry whitepaper: ** “Digital Product Passport for Cycling: Why Cardano Works.” Written for manufacturers, retailers, regulators, and insurers. Distributed via social media, newsletters and CIE.
2. **A 10-part DPP explainer video series. **Short, clear episodes that break down regulations, workflows, and the role of Cardano.
3. **A free online DPP course for industry. **Practical training on DPP basics, data flows, identity, and verification.
4. Weekly content across X and LinkedIn. Bite-sized explainers showing real examples of DPP, digital identity, and Cardano-powered trust.

Advocacy & Industry Engagement

1. Engagement with CIE and EU working groups. Participation in anti-theft, circularity, and digitalization groups. Presentations, consultations, and materials aligned with their work.
2. Two virtual roundtables. Featuring EU DPP experts, Cardano community members, and industry leaders.
3. Meetings with manufacturers, distributors, fleets, and insurers. A structured outreach program creating awareness and pilot discussions.
4. A policy brief - practical document showing how Cardano can support DPP compliance and digital trust.

Hands-On Demonstrations

1. “Follow the Bike” lifecycle case study. A full demonstration of how a bike’s digital identity works from production → ownership → service → resale → recycling, anchored on Cardano.
2. On-chain verification demos. Simple QR/NFC interactions guiding users to verify a bike identity record on Cardano.
3. A public Cardano wallet onboarding path - guided flow for new users to set up a wallet and interact with BikeID assets.

Events and Community Building

1. Two industry event appearances. Presentations at Eurobike, CIE association meetings, or national cycling industry events.
2. AMA sessions for the Cardano community. Opening the project, answering questions, and showing the adoption path.
3. Open-source release of all materials. Whitepaper, videos, course, policy brief, event decks, and reports published openly.

Project Management

1. Clear milestone-based reporting
2. Public progress updates
3. Open access to all produced materials
4. All activities are non-technical and focused on education, outreach, and adoption — well within Catalyst rules.

What are your success metrics?

Our success metrics are designed to prove two things clearly:

• we deliver real, measurable outputs, and
• the project drives actual Cardano adoption inside a large, non-crypto industry.

We use two metric layers: Output Metrics (what we create) and Adoption Metrics (what users actually do with Cardano as a result). Both align tightly with Catalyst’s requirements.

Output Metrics — clear, verifiable deliverables. These show the work happened, was completed, and produced public value.

• 1 industry whitepaper: Digital Product Passport for Cycling & Cardano
• 1 policy brief for CIE and EU working groups
• 1 public online DPP course for manufacturers, retailers, fleets
• 10-part educational video series
• 20+ written explainers published across X, LinkedIn, and bikeid.org
• 2 virtual roundtables with EU DPP experts and the Cardano community
• 2 industry event presentations (Eurobike / trade fairs / CIE events)
• 1 “Follow the Bike” lifecycle case study showing step-by-step on-chain interactions
• 1 wallet onboarding guide tailored for cycling users
• 100% of materials published openly (whitepaper, videos, decks, briefs, reports)

These metrics are all countable and will be delivered inside the 12-month timeline.

**Adoption Metrics **— real Cardano usage triggered by our campaign

• These metrics show that our education and outreach directly produce new users, new on-chain actions, and new entry points for Cardano in cycling.
• 100+ new users completing our guided wallet-setup path
• 200+ on-chain verifications using BikeID QR/NFC interactions
• 20+ industry meetings (manufacturers, retailers, insurers, fleets, associations)
• 5+ pilot discussions started with industry partners
• 100+ downloads of the DPP whitepaper from industry stakeholders
• 200+ participants across our video series + AMA sessions
• Consistent growth of BikeID channels across X and LinkedIn

Each of these outcomes moves someone down the adoption funnel:

awareness → understanding → engagement → on-chain action.

Impact Metrics — how this positions Cardano long-term - track the momentum created beyond the project scope.

• Cardano mentioned in DPP and CIE discussions
• Industry stakeholders referencing Cardano as a trust layer
• Growth in inbound requests for BikeID/Cardano pilots
• Expansion of Cardano visibility in EU DPP documentation

These metrics show the long-term systemic value created for the ecosystem.

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

The cycling industry is about to be pushed into Digital Product Passports (DPP), but most manufacturers, retailers, insurers, and even regulators still don’t understand what DPP requires or how it should work in practice. The result is confusion, slow adoption, and a risk that key decisions will be made without a clear grasp of digital identity or verifiable data.

Our solution is a 12-month education, advocacy, and adoption campaign that gives the industry a simple, practical path into DPP—powered by Cardano and demonstrated through BikeID, the first real-world implementation of a bicycle digital identity system anchored on the blockchain.

We focus on three things: clarity, credibility, and hands-on experience.

1. We explain DPP in a way the industry can understand.

A public whitepaper, a DPP online course, a 10-episode video series, and weekly explainers break down the regulations, workflows, and data structure in simple language. No jargon. No blockchain hype. Just clear guidance that manufacturers, retailers, and insurers can actually use.

1. We show how Cardano fits into DPP with live demonstrations.

Through the “Follow the Bike” lifecycle case study, we walk the industry through a real bicycle identity anchored on Cardano—from production to ownership to service to resale. QR/NFC interactions let users experience on-chain verification themselves, not as theory but as a working tool. We also provide a guided path for new users to set up their first Cardano wallet and complete a basic on-chain action.

1. We take the message directly to the people who set industry direction.

We engage CIE working groups, EU DPP stakeholders, national associations, and key industry players. We host two expert roundtables, present at major cycling events (e.g. Eurobike), and run structured outreach with manufacturers, retailers, fleets, and insurers. We also publish a policy brief to support consistent DPP thinking across Europe.

1. We build a bridge between Cardano and a multi-million-product industry.

Cycling has no digital identity standard today. DPP will force one into existence. This is a rare moment where Cardano can become part of the foundation before the system is widely adopted. Our project makes that possible by translating Cardano’s value—security, verifiable data, predictable cost—into the language of an industry that historically hasn’t interacted with blockchain at all.

The result:

A better-informed industry, a clear path for DPP adoption, hands-on Cardano usage, and real-world engagement with manufacturers and retailers who are ready to start pilots.

This project positions Cardano as the trusted digital backbone for a global industry entering a new regulatory era.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

This project brings Cardano into a global industry that has never touched blockchain, yet is about to adopt Digital Product Passports across millions of products per year. By educating manufacturers, retailers, insurers, and EU stakeholders on how DPP works—and by showing a live Cardano-powered solution through BikeID—we create real pathways for adoption that extend far beyond the crypto community.

The impact is threefold.

1. We introduce Cardano to a massive non-crypto market at the exact moment it needs verifiable data.

Cycling has no digital identity standard today, but DPP will force the entire sector to adopt one. By positioning Cardano as the trust layer for product identity and lifecycle data, we give the Cardano ecosystem visibility and credibility in a regulated, high-volume global industry.

1. We bring new users, new interactions, and new on-chain activity into the ecosystem.

The project includes a guided wallet flow, hands-on ownership and verification demos, and real examples of lifecycle records anchored on Cardano. This isn’t theoretical adoption. It’s real people, from manufacturers to riders, interacting with Cardano for the first time through practical, non-speculative use cases.

1. We strengthen Cardano’s reputation as the blockchain for public-good infrastructure, not hype.

DPP is about trust, transparency, and long-term data integrity. When industry stakeholders see Cardano applied to a real compliance challenge—using predictable fees and durable verification—they understand the value instantly. This expands Cardano’s reach, builds recognition with policymakers, and opens doors in other regulated sectors.

The wider Cardano community benefits from greater visibility, stronger real-world narratives, and a growing pipeline of industry integrations. This project moves Cardano from conversation to implementation, creating adoption momentum that compounds long after the proposal ends.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We’re able to deliver this project because we already operate at the intersection of mobility, digital identity, and blockchain. This isn’t new territory for us—it’s the work we do every day. BikeID has been in development for over a year, it won Cardano Summit’s Battle of the Builders, and we’re already collaborating with manufacturers, retailers, and industry partners who are ready to engage with DPP.

Our capability comes from three strengths:

1. Domain expertise in both industries.

Bartek has 25 years of experience in mobility technology and digital transformation across Europe and the US. Daniel has built cycling brands, worked deeply inside the industry, and has a network of manufacturers, retailers, and distributors across the region. Together, we understand the gap between regulation, industry expectations, and what a digital identity system needs to deliver.

1. Proven execution and credibility.

We’ve already shipped a working version of BikeID anchored on Cardano, demonstrated it publicly at the Summit, and secured partnerships with Superior Bikes, Media Expert, and others. This gives us direct access to real industry stakeholders, real supply chains, and real product data—not theoretical environments.

1. Experience delivering complex projects with public accountability.

We have a track record of producing whitepapers, educational content, technical documentation, and industry-level presentations. We’ve run multi-partner integrations, large research projects, and cross-industry collaborations. Our work is transparent, milestone-driven, and easy to evaluate.

How we validate feasibility

1. Real industry engagement from day one.

We already have manufacturers, retailers, and distributors willing to participate in education, content review, roundtables, and early DPP discussions. This confirms the demand and ensures our outputs will be grounded in real use cases.

1. Live demonstrations instead of theoretical promises.

Every part of the project is anchored in working code, real NFC tags, real product data, and simple on-chain interactions. This ensures that the content, wallet guides, and industry training are based on proven workflows.

1. Clear milestones and transparent reporting.

Each deliverable—whitepaper, course, video series, policy brief, events—has a defined timeline and public release. Milestones will be published and tracked openly, making progress easy for the community to verify.

1. Early feedback loops with CIE and EU DPP stakeholders.

Our materials will be reviewed and refined with input from industry experts, ensuring accuracy and relevance. This prevents the project from drifting into “crypto-only” thinking and keeps it tied to real regulatory needs.

1. Adoption metrics that confirm traction.

Wallet setups, on-chain verifications, industry meetings, pilot discussions, whitepaper downloads, and event participation all provide measurable proof that the approach works and that demand is real.

This project is feasible because we’re not starting from zero—we’re scaling something that already exists, has already been validated publicly, and is already sparking interest across the cycling sector. Our team, track record, partners, and technical foundation give us the capability to deliver with confidence and transparency.

[Milestones] Project Milestones

Milestone Title

Foundation, Whitepaper & Core Messaging

Milestone Outputs

1. Project launch + public landing page
2. Final outreach plan for manufacturers, retailers, CIE
3. Full whitepaper: “DPP for Cycling & Cardano”
4. Draft policy brief for EU/CIE
5. First 4 written explainers live

Acceptance Criteria

1. Whitepaper published publicly
2. Landing page live on bikeid.org/dpp
3. Detailed outreach plan delivered
4. Initial content visible on social media accounts - X/LinkedIn as well as on bikeid.org/dpp landing page

Evidence of Completion

1. Public URL to landing page
2. PDF links to whitepaper + policy brief draft
3. Outreach plan uploaded to Catalyst
4. Links to explainers

Delivery Month

2

Cost

12000

Progress

10 %

Milestone Title

Education Materials & Roundtable #1

Milestone Outputs

Scripts + first 5 videos of DPP explainer series

Publicly held roundtable #1 with EU DPP experts

At least 5 manufacturer/retailer meetings

Updated wallet onboarding flow

Additional 6–8 explainers

Acceptance Criteria

Roundtable recording on YouTube and notes published and disseminated

Videos 1–5 publicly accessible on Youtube

Documented meeting summaries

Updated user onboarding flow available on bikeid.org

Evidence of Completion

Recording + report of roundtable

Public video links

Meeting notes (PDF)

URL to updated wallet guide

Delivery Month

5

Cost

14000

Progress

30 %

Milestone Title

DPP Course, Lifecycle Case Study & Verification Demo

Milestone Outputs

Full DPP online course

“Follow the Bike” lifecycle case study

Live QR/NFC product scanning and Cardano verification demo

Explainer Videos 6–10 published on YouTube

Final policy brief delivered to CIE working group meeting

Acceptance Criteria

Training course publicly accessible on bikeid.org website

Lifecycle case study published on the website

Working QR/NFC verification demo published on bikeid.org website

Videos uploaded to YouTube and X

Evidence of Completion

Course URL

Case study PDF/URL

Public link to verification demo

Video links

Final policy brief (PDF)

Delivery Month

8

Cost

16000

Progress

80 %

Milestone Title

Events, Adoption Push & Final Report

Milestone Outputs

Presentations at 1–2 industry events (especially at Eurobike)

Roundtable #2 - with recording

Adoption campaign (wallet setups + verification interactions)

Final KPIs report

Final project summary + roadmap

Acceptance Criteria

Event decks + presentation recordings published on YouTube and X

Roundtable #2 report public

KPI metrics delivered (wallets, verifications, meetings, downloads)

Final report submitted to Catalyst

Evidence of Completion

Event materials (PDF/recording)

Roundtable #2 recording + notes

KPI dashboard/report

Final written report

Delivery Month

10

Cost

13000

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

This project is non-technical and focuses on education, outreach, content production, and industry engagement. Costs reflect 10 months of work, external production needs, expert input, and event participation. No funds are used for giveaways, incentives, or speculative activities.

1. Content Production — ADA 18,000

Covers the full 10-episode DPP video series, course materials, editing, scripts, graphics, and publication.

Video editing & post-production: ADA 12,000

Course creation (slides, voiceover, structure): ADA 4,000

Graphics, diagrams, visual explainers: ADA 2,000

Why: This is the core educational output — high-quality content that will be publicly accessible and reusable.

2. Research, Whitepaper & Policy Work — ADA 10,000

Covers expert research, writing, EU regulation mapping, industry fact-checking, and producing:

The DPP + Cardano whitepaper

Policy brief for CIE/EU

“Follow the Bike” lifecycle case study

Why: These materials position Cardano credibly within formal industry and regulatory discussions.

3. Industry Engagement & Events — ADA 12,000

Supports direct outreach to manufacturers, retailers, associations, and CIE groups:

Two roundtables (moderation, coordination, production): ADA 4,000

Travel + event participation (Eurobike/CIE/trade fairs): ADA 6,000

Meeting prep, documentation, materials: ADA 2,000

Why: This project is designed to move Cardano into a real industry. Engagement is essential.

4. Adoption Tools & Demo Materials — ADA 6,000

Non-technical work to prepare:

Wallet onboarding guide

QR/NFC verification demo (content + UX)

Public tutorials and simple onboarding flows

Why: These pieces turn education into real on-chain action.

5. Project Management & Reporting — ADA 6,000

Covers 10 months of milestone tracking, Catalyst reports, progress documentation, and community updates.

4 milestone reports

Final impact report

Public updates across all channels

Why: Catalyst requires a high standard of transparency; this ensures it.

6. Contingency (5%) — ADA 3,000

For unexpected content revisions, regulatory consultations, or event-related adjustments.

Budget Rationale

The allocation is focused on high-quality public outputs, measurable adoption, and credible industry engagement. It avoids all disallowed categories, stays well within non-technical limits, and ties directly to the milestones.

This budget enables the team to produce professional material, engage with the industry at the right level, and maximize Cardano’s visibility during a key regulatory shift.

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

This project delivers strong value for the Cardano ecosystem because it converts a modest budget into industry-level visibility, high-quality public outputs, and real pathways to adoption inside a global market that is about to undergo mandatory digital transformation.

For ADA 55,000, the ecosystem receives:

1. A full suite of professional educational assets

– 10-video series

– full DPP online course

– whitepaper + policy brief

– lifecycle case study

– wallet onboarding guide

These materials have long-term value and can be reused by the community, projects, and future Cardano initiatives.

1. Direct access to manufacturers, retailers, insurers, and EU stakeholders

This level of outreach normally requires institutional budgets. We are delivering it inside a Catalyst proposal. It positions Cardano at the table during the formation of DPP standards—when decisions are still being shaped.

1. Tangible on-chain activity

The project drives measurable adoption: wallet creations, on-chain verifications, and industry engagement. These aren’t hypothetical users; they’re companies and riders interacting with Cardano through practical, non-speculative actions.

1. Real-world deployment, not theory

BikeID already works. It already won Cardano Summit. The infrastructure is ready; this proposal funds education, promotion, and industry alignment—not software development. That keeps the cost low and the impact high.

1. Outputs that outlive the project

The videos, course, whitepaper, briefs, demos, and guides will stay public, freely usable by the entire community. They create a foundation for future Catalyst builders, Cardano educators, and projects targeting real-world adoption.

1. A high-leverage moment

The EU is pushing DPP across mobility and consumer goods. Cycling is the first industry to feel it. This is the right timing for Cardano to step in with a credible, working solution. Missing this moment would cost far more than the proposal.

In simple terms:

For the cost of a small campaign, Cardano gets a foothold in a global, fast-growing industry; thousands of new users exposed to its technology; and a complete educational layer explaining how Cardano fits into real regulatory requirements.

This is high leverage, low cost, and directly aligned with Catalyst’s goal:

expand awareness, adoption, and real-world use of Cardano.

[Self-Assessment] Self-Assessment Checklist

I confirm that the proposal is a non-technical initiative, with ≤20% of the budget for tech support.

Yes

I confirm that the proposal provides verifiable evidence (portfolio, links, reports) of the team's ability to deliver the project.

Yes

I confirm that the proposer and all team members are in good standing with prior Catalyst projects.

Yes

I confirm that the proposal includes clear objectives with both Output Metrics (what proposal did) and Adoption-Focused Metrics (what effect proposal had).

Yes

I confirm that the proposal clearly explains the user journey and provides a credible plan for how the project will equip and motivate users for future on-chain activity.

Yes

I confirm that the initiative clearly demonstrates how it will grow the Cardano ecosystem or onboard users.

Yes

I confirm that the project plan and timeline (≤ 12 months) are realistic and well-defined.

Yes

I confirm that the proposal commits to public outputs and justifies any exceptions.

Yes

I confirm that the budget adheres to all policies: it is for future work, follows the merchandise rule, and excludes establishing local treasuries, incentives/giveaways, re-grants.

Yes

[Required Acknowledgements] Consent & Confirmation

I Agree

Yes