[Proposal setup] Proposal title

Please provide your proposal title

Carbon Footprint with Cardano - Teambuilding Corporate

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

60000

[Proposal Summary] Time

Please specify how many months you expect your project to last

6

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Cardano and carbon footprint remain abstract for companies; without a fun, hands-on experience, their teams don’t engage. We create an immersive game linking ESG action with concrete blockchain use.

[Proposal Summary] Supporting Documentation

Supporting links

• https://www.teams-connect.com/en/
,
• https://www.teams-connect.com/en/activity/eco-escape-game/
,
• https://www.teams-connect.com/en/activity/the-great-adventure-in-comics-by-midjourney-a-unique-and-creative-team-building-activity-to-familiarize-with-the-use-of-ai/

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

No dependencies

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

No

Please provide details on the intellectual property (IP) status of your project outputs, including whether they will be released as open source or retained under another licence.

Commercial use

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Education

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano?

We target French and European companies that have both ESG and innovation priorities:

Mainly finance, consulting, industry, and tech sectors, as well as tech SMEs seeking fast Web3 onboarding. Inside these organizations, our primary personas are HR and Learning & Development teams, CSR/ESG departments, CIOs and innovation leaders, who decide training and technology budgets.

But also companies with a technological fibre that want to have a good time with colleagues while learning more about blockchain, representing an addressable market of over 15,000 seminars per year in France and Europe.

We will reach them through Teams Connect’s existing B2B network (500+ corporate clients and 40+ leading companies in Europe), our strong inbound flow for ESG and AI workshops, and our presence at professional team-building trade shows in France. The team building will be integrated into our Qualiopi-certified training catalog, promoted via targeted B2B campaigns (emailing, LinkedIn, HR/L&D media) and a referral program allowing Cardano community members and partners to recommend the format to their corporate contacts.

This matters for Cardano because it puts the blockchain directly into the hands of non-technical decision-makers who control ESG and innovation roadmaps. Each session becomes a concrete touchpoint where managers, HR and CIOs experience Cardano’s low-carbon PoS model, NFTs and real ESG projects instead of just hearing about them in theory. This creates a pipeline of potential PoCs and pilots (green finance, traceability, digital identity), new mainnet activity and fees, and publicly shareable data on adoption. In short, we turn corporate ESG awareness into a practical adoption funnel for Cardano, positioning it as the reference blockchain for climate-conscious businesses.

Provide a list of key activities of your project:

• Design the “Carbon Footprint with Cardano” learning journey and game mechanics, linking ESG themes with concrete Cardano use cases.

• Select and document relevant Cardano ecosystem projects (low-carbon PoS, green finance, traceability, NFTs) to be showcased in each game module.

• Create all educational content: challenges, quizzes, scenarios, facilitator scripts and debriefing materials in French and English.

• Produce high-quality visual and UX assets (cards, boards, icons, dashboards) aligned with Cardano and Teams Connect brand guidelines.

• Implement the full game flow in the Teams Connect app

• Integrate simple on-chain interactions for participants (e.g. wallet creation, basic NFT minting, delegation simulation) in a safe, guided environment.

• Run internal playtests and iteratively improve game balance, clarity of blockchain concepts and user experience.

• Organize a pilot session with a corporate client, collect qualitative and quantitative feedback, and refine the format.

• Prepare Qualiopi certification materials so the team building can be integrated into corporate training programs.

• Develop the go-to-market toolkit: sales deck, product sheet, demo video, web page, and dedicated B2B campaigns (emailing, LinkedIn, HR/L&D media).

• Present the format at professional team-building trade shows and through a referral program with Cardano community partners.

• Deliver the first wave of corporate sessions and publish aggregated KPIs and lessons learned for the Cardano community.

What are your success metrics?

Our success will be measured by:

• 15+ corporate sessions delivered and 750+ employees reached in 12 months.

• At least 200 wallets created/activated during the game.

• Participant satisfaction ≥ 4/5 and NPS ≥ +40.

• 50%+ of participants improving their blockchain/ESG quiz score after the session.

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

The Problem :

For most employees, blockchain remains an abstraction. Without concrete, real-life experience, Cardano never enters their business conversations.

Solution - Carbon footprint powered by Cardano

The Carbon Footprint – Powered by Cardano team building is an immersive and educational experience designed to raise corporate employees’ awareness of reducing their carbon footprint while discovering the principles and use cases of the Cardano blockchain.

Over 1h30 to 2h, participants — corporate employees, divided into teams of 6 — start with a virtual “carbon credit” corresponding to the average emissions of X people.

Their mission: reduce this carbon balance by completing a series of themed modules linked to concrete ecological actions… and their equivalents in the Cardano ecosystem.

Detailed concept – one-shot team-building format (1h30 to 2h30)

Each module links an ESG theme to a Cardano blockchain scenario, connecting environmental awareness to technological education:

1. Change transport habits – Identify CO₂ savings from sustainable mobility → Presentation of the eTukTuk Commute project – Commuting via sustainable mobility/shared EV – The eTukTuk EV is the first auto project on Cardano: each km by bike/EV = “e-Tuk Km” token. https://medium.com/@etuktuk/redefining-transport-with-blockchain-89caa3c2a106
2. **Reduce meat consumption and buy local **– Connect the concept of short supply chains to local governance models and green finance on Cardano.
3. Choose a responsible blockchain ecosystem – Compare the energy consumption of different blockchains and understand why Cardano is a low-carbon alternative.
4. Actions in the office – Reduce the digital footprint (emails, paper, storage) and participate in collective actions like tree planting → Presentation of the Tree-Token Sprint project – Scan a “paperless” receipt or plant a corporate shrub – Each proof gives a Veritree token corresponding to a real tree in the Cardano Forest. https://cardanofoundation.org/case-studies/veritree
5. Digital and consumption sobriety – Link between reducing unnecessary data and optimizing the Cardano blockchain, with the possibility of rewarding actions with NFTs — a social proof of climate action.
6. Raise awareness and convince others – Translate this approach into “onboarding” new Cardano users.
7. Green savings – Discover Cardano projects financing environmental actions via tokens or DAOs.

Learning by doing : To progress, each team must learn more about blockchain, and discover the many possibilities already offered by it through presentations of specific, themed projects.

In addition, the saved kCO₂ becomes “voting power” to select a real ESG action to be implemented in the company — a direct metaphor for Cardano’s decentralized governance system.

Strong ESG link : Position Cardano as the blockchain of reference for companies concerned about their carbon footprint.

Integrated educational modules: Interactive tutorials and real-world use cases (finance, supply chain, digital identity) are built into the game to illustrate Cardano’s practical applications.

Cooperation and competition: The format fosters teamwork and collaboration, while motivating participants through a leaderboard.

Inspired by our successful AI workshops — where creating a comic book or a song helped simplify complex concepts — the Carbon Footprint with Cardano team building opens the door to a new corporate approach combining fun and learning.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

Through the Carbon Footprint with Cardano educational game program, we transform corporate seminars into concrete touchpoints with the ecosystem, with no software development. Each session:

• Puts Cardano into the hands of new non-technical users (managers, HR, CIOs)
• Provides awareness materials to teams at the end of the game
• Publishes transparent impact data to inspire other initiatives
• Highlights the ESG possibilities already offered by Cardano — a major lever for action and budgets within companies

Key pillars for positive impact:

1. **Showcase effect: **By integrating Carbon Footprint into seminars and team-building sessions, we expose blockchain to HR executives, CIOs, and leaders who decide innovation budgets.
2. **Experimentation and adoption: **First steps or rediscovery of the Cardano blockchain through gameplay; progressing through the scenario actively transfers knowledge and fosters adoption. Measurable KPIs over 12 months: Based on data from our other team-building formats (rallies, AI workshops), we can anticipate 15 signed contracts to run this team building in companies, representing around 750 employees experiencing blockchain possibilities.
3. Multiplier effect on internal innovation: The playful format sparks curiosity: after the game, companies request POC workshops (supply chain, identity, green finance). Initial testnet contacts are already a step toward mainnet deployments, generating volume and network fee revenue for Cardano.
4. Strengthening the network and synergies: Thanks to our Qualiopi certification and partner network, we can reach a wide range of companies, from SMEs to large international groups (+40 leading companies in Europe). A referral program will also allow the Cardano community to recommend the game and receive a commission, creating a virtuous cycle of dissemination and adoption.
5. Enhancing Cardano’s value for institutional stakeholders: Recognition of our approach through quality labels (Qualiopi) and the publication of public audits contribute to building Cardano’s credibility with regulators, training bodies, and institutional players, opening the door to new markets and public funding.
6. Expected outcomes for Cardano:

• A new entry point into the ecosystem for the French and European corporate sectors
• Public data demonstrating adoption progress (basis for articles, conferences)
• Open educational materials feeding other Cardano Open initiatives (quizzes, university courses, regional hubs)

The Carbon Footprint – Powered by Cardano team building turns ESG awareness into a blockchain adoption lever. By immersing thousands of professionals in a fun experience where every action reduces their virtual carbon footprint, we bring the Cardano blockchain to life within a concrete, engaging scenario.

Through this approach, participants not only discover Cardano’s technical fundamentals, but also real projects from its ecosystem dedicated to green finance, responsible traceability, and environmental governance.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

A proven track record of successful technological team-building deliveries

Teams Connect is a company specializing in the creation and facilitation of team buildings, established for over 5 years, with offices in Paris, Lyon, and Annecy, in France.

• Annual revenue: €500k, over 500 B2B clients in 5 years, including global tier-1 compagnies (La Poste, Saint Gobain, Orange, Bayer, Groupe Engie, CNP Assurances, Allianz, Nvidia, Société Générale…)
• Strong market growth: over 50% per year, driven by high demand for technological team buildings (AI, AR, blockchain…)
• Financial capacity: recurring revenues and positive cash flow cover advance costs prior to Catalyst disbursements
• Quality process: agile methodology, internal user testing, then client pilots — the same process that led to the success of our AI offerings

The team building we are developing combines a technological training game (a product we already master, see our AI games below) and our ESG-focused games, which are in particularly high demand from companies:

Escape Game – IPCC report awareness:

• 25 sessions in 12 months, in person and remotely
• 300 inbound requests/year for this type of team building
• ~1,250 employees engaged in 1 year

**Link to our activity : **

https://www.teams-connect.com/activite/eco-escape-game/

AI team building:

• 20 sessions in 12 months on AI-based creation of images and sound (Midjourney + Suno), in person and remotely
• 160 inbound requests/year for our AI workshops demonstrate market traction
• ~1,000 employees trained in 1 year
• Qualiopi certification in progress for this activity

Links to our activities:

https://www.teams-connect.com/en/activity/the-great-adventure-in-comics-by-midjourney-a-unique-and-creative-team-building-activity-to-familiarize-with-the-use-of-ai/

https://www.teams-connect.com/en/activity/creative-harmony-suno-melody-original-musical-and-creative-team-building-to-familiarize-ourselves-with-ia/

Our internal teams, supported by freelancers for specific tasks, can easily absorb this additional workload, and our project managers are used to managing complex projects over several months.

Teams Connect internally creates 2 major team buildings each year and 6 smaller ones. We already have a strong appetite for technology and for using applications — simple or complex — to bring our games to life.

In summary, our track record proves that we can deliver ambitious technological team buildings and manage medium-term creation budgets. The Carbon Footprint with Cardano is fully aligned with this expertise, with its deliberately fun and educational approach — a hallmark of our company.

[Milestones] Project Milestones

Milestone Title

Educational Design and Game Design (M1 & M2)

Milestone Outputs

Human Resources

• Project Manager (4 days) - scheduling, specifications, recruitment of teams, test integration of team building into our App, liaison with Cardano teams - 4 000 ADA
• Game designer (10 days) – structures the mechanics and writes the Game Design Document linked to the game’s storytelling - 8 000 ADA
• Educational Designer (3 days) - ensures the methodology for knowledge transfer, verifies the accuracy of content, specialist in blockchain, Cardano, and its protocols - 3 000 ADA
• Art Director/Graphic Designer (5 days) – produces the high-resolution assets to be integrated into the game and ensures compliance with the defined graphic charter - 4 000 ADA

Acceptance Criteria

Milestone 1 will be considered complete when :

1. a validated Game Design Document and educational blueprint (learning objectives, ESG/Cardano use cases, module flow) are delivered
2. all key functional and technical specifications for integration into the Teams Connect app are written and approved
3. core visual identity and high-resolution assets are produced and validated
4. an initial clickable or paper prototype of the game flow is ready for internal testing.

Evidence of Completion

Evidence of Completion: Completion of knowledge gathering and documentation, specifications defined, and prototype development launched.

Delivery Month

2

Cost

19000

Progress

30 %

Milestone Title

Team Building Deployment on our App and Internal Tests (M3 & M4)

Milestone Outputs

Completion of content creation:

• **Project Manager (4 days) **- validates final points of the specifications, prepares technical documents, tutorial, and product presentation, incorporates feedback after pilot test - 4 000 ADA
• Game designer (10 days) - finalizes all game mechanics and implements them in the application from the back office, also integrates the English versions - 8 000 ADA
• Art Director/Graphic Designer (5 days) - assists the game designer in game implementation and the creation of the final required visuals, also produces the visuals required in English - 4 000 ADA

Acceptance Criteria

Milestone 2 will be considered complete when

1. all game content and mechanics are fully implemented and functional in the Teams Connect app in both French and English
2. final visuals and UX elements are integrated and consistent with the approved design
3. a complete internal test session has been run end-to-end, with bugs and blocking issues resolved
4. technical documentation, facilitator tutorial, and product presentation materials are finalized and ready for the external pilot.

Evidence of Completion

Evidence of Completion: The teambuilding is online, first test completed, and initial feedback published

Delivery Month

4

Cost

16000

Progress

60 %

Milestone Title

Certification, Client Test, and Market Launch (M5 et M6)

Milestone Outputs

• Project Manager (4 days) - finalization of last elements, final video, and preparation for Qualiopi certification - 4 000 ADA
• Game designer (5 days) - final adjustments after client feedback 4 000 ADA

Marketing :

• Qualiopi Audit– fixed certification audit cost - 4 000 ADA
• Marketing Consultant (3 days) – prepares the B2B kit and various communication modules for this new technological team building (external consultant with expertise in this niche tech market)) - 3 000 ADA

**Communication : **

• Logistics/organization - client-invited validation of the team building at a venue in Paris, with photo and video capture to feed various marketing materials - 5 000 ADA
• Trade Shows : participation in 2 professional team building trade shows in France to present the innovation - 5 000 ADA
• Vidéo rapport final - 2 days of synthesis work - included in Project Manager role

Acceptance Criteria

**Milestone 3 will be considered complete when **

1. the Qualiopi audit is successfully completed or formally scheduled with all required documentation delivered
2. at least one full client test session has been run in Paris with photo/video assets captured and a debrief report produced
3. the full B2B go-to-market kit (sales deck, product sheet, website page, demo/final video, campaigns) is finalized
4. participation in two professional team-building trade shows is confirmed (booths booked and material ready)
5. at least one signed corporate contract for the Cardano team building is secured.

Evidence of Completion

**Evidence of Completion: **Online team building, client test completed, and first contract signed with a corporate client.

Delivery Month

6

Cost

25000

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

Total Project Cost : 60 000 ADA

1/ Ressources humaines : 46 000 ADA - (76%)

• Project Manager : 12 000 ADA - (20%)
• Game Designer : 20 000 ADA - (33%)
• Art Director : 8 000 ADA - (13%)
• Specialized Marketing Consultant : 3 000 ADA - (5%)
• Educational Designer : 3 000 ADA (5%)

2/ Certifications : 4 000 ADA - (7%)

• Qualiopi Certification : 4 000 ADA - (7%)

3/ Communication : 10 000 ADA - (17%)

• Live test organization for CCG live + photo/video capture : 5 000 ADA - (2%)
• Trade shows : 5 000 ADA - (4%)

**In case the price of ADA increases, we will offer additional services. **

These additional services will involve the online deployment of another type of game mechanic. Instead of capturing animals, players will be immersed in the Risk universe, capturing territories in real time to ensure global domination over other teams.

Territories are captured in the same way: identifying them, solving a mini-game, and positioning them on a shared online map. Each territory is represented by an NFT object that can be collected to combine territories.

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

Investing 60,000 ADA in this project means:

• Placing Cardano in a corporate event for major European accounts, with a lived demonstration — not just a slide.
• Highlight the CSR opportunities already offered by Cardano, a major lever for action and budget in companies.
• Turning this curiosity into on-chain flows and POCs aligned with ESG, regulatory, and business priorities.
• Educating business employees about the Cardano ecosystem, while showcasing ecosystem projects and use cases.

Each ADA committed acts like a high-yield seed — immediate (education, visibility) and future (corporate projects, network fees, adoption).

**Beyond the game: why the Cardano “showcase” triggers concrete corporate actions: **

1/ Fun discovery

•	What participants experience: open a Lace wallet, mint a CIP-25 NFT, delegate 2 ADA to a pool.

•	Business trigger: “Oh? A transaction costs <0.2 kWh and <€0.002” → PoS is compatible with Net-Zero goals.

•	Potential follow-ups (6–18 months): internal SPO registration to green the company’s portfolio; Green IT workshops comparing PoS vs on-prem cloud.

2/ Under the hood” explanation

•	What participants experience: discover Cardano’s formal methods and engineering approach.

•	Business trigger: understand that Cardano meets ISO-27001 & DORA security/resilience standards.

•	Potential follow-ups (6–18 months): decentralized identity PoC (Atala PRISM) for HR; traceability registry PoC (CIP-68) for supply chain.

3/ Tokenomics simulation

•	What participants experience: see a micro in-app market: buying hints, burning tokens

•	Business trigger: visualize “programmable finance” logic without accounting risk.

•	Potential follow-ups (6–18 months): pilot project for a loyalty or internal “green credits” token; treasury workshop on using an ADA-backed stablecoin for inter-branch payments.

4/ Regulatory alignment

•	What participants experience: MiCA → public ledger, low footprint; CSRD/ESRS → Scope 3 traceability.

•	Business trigger: CSR department identifies Cardano as a natively ESG-compatible reporting tool.

•	Potential follow-ups (6–18 months): tokenized e-Liability (CO₂ tracking) PoC on Cardano; purchase of tokenized carbon credits (Veritree / IWA) and burn on-chain.

Corporate Flywheel Effect

• Fun discovery of PoS and NFTs → removal of blockchain fear..
• Internal request for PoCs (green finance, traceability) → innovation budgets of €50–300k per client.
• Production transactions → new network fees, press coverage (“Company X launches on Cardano”).

Conservative estimate: 1 companies (out of 15) launch a €100k PoC in year 2 → €100k invested in the ecosystem, already >150% of the grant amount.

• 76% in production : salaries aligned with French daily rates (€500–€760/day), verifiable via platforms (Malt, Freelancerepublik).
• 7% quality : Qualiopi certification — essential for convincing CIOs to open their networks to Cardano.
• 17% in communication : In order to generate interest in the project and increase its visibility, and therefore that of the Cardano ecosystem

Total converted at €0.50/ADA = €30 000: 20× less than a global corporate hackathon (~€600k for 500 people, PwC 2024).

French Market Reality and Spending Justification

Assuming 1 ADA = €0.50 (as at project drafting in early November 2025) to anticipate currency fluctuations, here is the cost breakdown by type, correlated with actual French market rates:

• Project Manager 12 000 ADA - 6 000€ - 12 jours de travail - 500€/jour TTC
• Game Designer : 20 000 ADA - 10 000€ - 25 jours de travail - 400€/jour TTC
• Art Director : 8 000 ADA - 4 000€ - 10 jours de travail - 400€/jour TTC
• Specialized Marketing Consultant : 3 000 ADA - 1 500€ - 3 jours de travail - 500€/jour TTC
• Educational Designer : 3 000 ADA - 1 500€ - 3 jours de travail - 500€/jour TTC
• Qualiopi Certification : 4 000 ADA - 2 000€ - average market rate charged by certifying Qualiopi companies..
• Live test organization for CCG live + photo/video capture : 5 000 ADA - 2 500€ - standard Paris venue rental rate
• Participation in 2 professional team building trade shows in France : 5 000 ADA - 2 500€ - a booth at such an event costs between €1,000 and €2,000.

[Self-Assessment] Self-Assessment Checklist

I confirm that the proposal is a non-technical initiative, with ≤20% of the budget for tech support.

Yes

I confirm that the proposal provides verifiable evidence (portfolio, links, reports) of the team's ability to deliver the project.

Yes

I confirm that the proposer and all team members are in good standing with prior Catalyst projects.

Yes

I confirm that the proposal includes clear objectives with both Output Metrics (what proposal did) and Adoption-Focused Metrics (what effect proposal had).

Yes

I confirm that the proposal clearly explains the user journey and provides a credible plan for how the project will equip and motivate users for future on-chain activity.

Yes

I confirm that the initiative clearly demonstrates how it will grow the Cardano ecosystem or onboard users.

Yes

I confirm that the project plan and timeline (≤ 12 months) are realistic and well-defined.

Yes

I confirm that the proposal commits to public outputs and justifies any exceptions.

Yes

I confirm that the budget adheres to all policies: it is for future work, follows the merchandise rule, and excludes establishing local treasuries, incentives/giveaways, re-grants.

Yes

[Required Acknowledgements] Consent & Confirmation

I Agree

Yes