CARDANO BD & Strategic Partnerships in Argentina

[Proposal setup] Proposal title

Please provide your proposal title

CARDANO BD & Strategic Partnerships in Argentina

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

58000

[Proposal Summary] Time

Please specify how many months you expect your project to last

12

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Cardano struggles to expand adoption and reach new users. The complexity of its technology, tribalism and the lack of proper outreach strategies limit use cases and real-time implementation.

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

No dependencies

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

Yes

Please provide details on the intellectual property (IP) status of your project outputs, including whether they will be released as open source or retained under another licence.

The project will openly share with the overall Cardano ecosystem the gathered information, research and educational efforts.

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

Tokenization

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano?

The project will essentially consist of a research strategy and the creation of specialized educational content focused on four specific sectors:AGRO, Institutions and Corporations, Fintech and Web3, and DeSci and Education.

The target audience is the specialized professional sector within these four industries, starting with initial contact with PR and BD teams, and then moving on to decision-makers. The outreach will cover startups, mid-sized companies, and already institutionalized corporations in the country.The goal is to move beyond Crypto Twitter and achieve a true, high-quality onboarding to blockchain technology and the opportunities presented by the Cardano ecosystem for these four distinct sectors of the traditional economy.

Provide a list of key activities of your project:

Specialized Research &Stakeholder Mapping

Media Research & PR Strategy

Narrative Strategy

Interviews with Cardano Leaders

Content & Communication Assets

Article Publication

Webinars (4 executed, sector-focused)

Stakeholder Follow-Up & Onboarding Support

Community Engagement and Project Communications

Report & Documentation

Administration

What are your success metrics?

200+ qualified leads (50 per sector) with 5+ high-priority interested stakeholders

12 published articles in Argentinian niche media outlets.

20+ educational interviews and 4 webinars produced and shared with (+60 attendees)

6 sector-specific newsletters distributed to 250+ high-value contacts

Follow-up with 20+ interested stakeholders

10+ Onboarded Startups

5+ Onboarded Medium-sized Companies

3+ Potential Leads on Big Corporations

1000+ Newsletter Reads

15000+ Views on Social Media

30+ attendees to the final X Space

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

The blockchain industry is rapidly moving toward a stage of maturity and real-time implementation. Leaving its founding years behind and entering into a new phase, marked not only by retail enthusiasm but also by deep institutional alignment, the tokenization of real-world assets is moving from concept to execution.

After a year covering the most important regional news and events for Cointelegraph en Español and different massive media outlets of Argentina, one thing has become clear to me: Latin America is not falling behind. According to the recent data from Chainalysis, accounting for 9.1% of the crypto market in 2024, LatAm is the second fastest-growing region in adoption, with approximately 42% year-over-year growth.

Thanks to our fragile, inflationary economies and the openness of national governments when exploring crypto-friendly regulations and frameworks, the world has turned its attention to our region. Blockchain projects, companies, and foundations are launching regional expansions and establishing themselves in Latin America.

The goal of this proposal is to complement the efforts that Cardano is already undertaking in the region—with the recent opening of IO offices in Buenos Aires—and create, through a high-value network of Web3 and Web2 relationships and a strategic outreach approach, a commercial funnel that successfully catalyzes real use cases for Cardano.

Convinced that true Web3 marketing is out there and is mostly about education and guidance, we offer the Cardano ecosystem a professional onboarding platform with a real impact on the private and institutional sector: companies, foundations, and startups that are not yet part of the crypto world.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

With a special focus on Argentina the project aims to expand the Cardano ecosystem and the implementation and adoption of its technology, bringing real use cases from the region.

The project is designed to work on communication and promotion of Cardano’s technology and the opportunities its ecosystem offers in four distinct areas: 1) AGRO, 2) Institutions and Corporations, 3) Fintech and Web3, and 4) DeSci and Education.

Targeted KPI’s for Institutional Adoption:

200+ qualified leads (50 per sector) with 5+ high-priority stakeholders onboarded.

12 published articles in LatAm niche media outlets.

20+ educational interviews and 4 webinars produced and shared.

6 sector-specific newsletters distributed to specialized and high-valuable network (250+ high-value contacts)

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

The team behind this proposal has over 25 years of experience working in the communication industry for major brands and corporations.

After two years communicating the efforts of SingularityNET, now ASI Alliance, in the region—achieving a 1000% growth in Latin American community participation—and after a year covering the most important crypto news and events in the region for Cointelegraph en Español and different massive media outlets in Argentina, we aim to help Cardano successfully expand in the country.

To ensure feasibility, the project’s milestone design is focused on deliverables that can be verified and audited through concrete outputs and contemplates a community grass-root communication strategy. If there’s one thing we’ve learned from our experience in Web3, it’s that communication within the ecosystem is a fundamental part of a project’s success.

In the team introduction section, we share detailed information where our track record, experience, and high-quality regional network can be verified.

[Milestones] Project Milestones

Milestone Title

In-Depth Research and Outreach Strategy Design

Milestone Outputs

• Conduct specialized research of 200+ stakeholders (50+ per sector) and an outreach strategy design across the four focus areas: 1) AGRO, 2) Institutions and Corporations, 3) Fintech and Web3, and 4) DeSci and Education
• The research will focus on thoroughly studying and identifying the key challenges of each sector, in order to, in future milestones, craft a narrative that will be truly appealing to the stakeholders.
• The outreach strategy design will focus on identifying key sector stakeholders and the strategic networking to establish an initial approach (50+ per sector).
• Study of niche media in each sector, PR strategy to secure the publication of 3 articles promoting Cardano.
• Scriptwriting and recording of 5 personalized, high-quality interviews with key actors of the regional Cardano ecosystem, to be used as educational and promotional material when reaching out to interested parties.
• Design of the first images and visuals for the project. Writing and publishing of the first newsletter. Initial communications and social media posts about the project and its objectives.

Acceptance Criteria

+50 Pages of Research and BD Strategy with industry pain points and challenges

Cardano’s narrative approach to onboard and educate Web2 users

200+ Stakeholders (50+ per sector) for the research

Strategic outreach design

50+ Targeted leads for initial contact

200+ Newsletter Reads

2.000+ Views on Social Media

Evidence of Completion

• Delivery of a report on the challenges and key issues of 50+ stakeholders of each sector, based on articles, reports, interviews, and scientific research.
• Delivery of a portfolio with the data and contacts of 50+ stakeholders collected for networking, including a rationale explaining why these projects and contacts were chosen; the goal will be to highlight the 10 stakeholders most relevant for Cardano.
• Delivery of a document with 5 potential media outlets for publishing articles, along with the publication conditions offered by each.
• Delivery of a folder containing the 5 recorded interviews and Cardano’s narrative and educative approach.
• Delivery of a document containing the published Newsletter, images and visuals, and social media posts with its metrics and analysis.

Delivery Month

2

Cost

10000

Progress

20 %

Milestone Title

AGRO Onboarding

Milestone Outputs

• Selection of the ideal niche media outlet for promoting Cardano in the Argentinian AGRO sector. Establishment of partnership and coordination of publication prior to the first contact with potential stakeholders.
• Writing and publishing of 3 technical and commercial articles focused on Cardano’s cutting-edge blockchain technology and the financing opportunities it offers targeted to the Argentinian AGRO sector.
• Preparation of educational and promotional material about Cardano targeted to the sector. The material will be prepared in digital format and sent in physical form to interested parties to coordinate an initial interview.
• Based on the report prepared on the key challenges and issues of the sector, as well as the networking research, an initial approach will be made to present Cardano to key 50+ AGRO stakeholders—from its potential as a blockchain technology to the financing opportunities offered by the ecosystem.
• 10+ Personalized interviews will be conducted with interested parties to explore the opportunities Cardano offers for the Argentinian AGRO sector, and a detailed study will be carried out on how the interested party could benefit from Cardano’s blockchain technology.
• Coordination and scheduling of the #1st Cardano Argentinian AGRO Webinar. Invitation, confirmation of interested participants and execution (30+ invitations sent, 15+ attendees).
• Publication of a Newsletter focused on the Cardano AGRO Outreach and Onboarding, and social media posts highlighting the insights and inputs achieved during the milestone.
• Execution of an X Space with an appropriate social media communication strategy, inviting both key members of the regional Cardano ecosystem and key members of the AGRO and crypto broader Latin American community to foster cross-chain collaboration (+30 attendees)

Acceptance Criteria

Publication of 3 articles on targeted media

10+ Personalized and recorded interviews with key stakeholders

30+ invitations sent, 15+ attendees #1st Cardano LatAm AGRO Webinar (Recorded)

200+ Newsletter Reads

2.000+ Views on Social Media

30+ attendees at the X Space

Evidence of Completion

• Publication of 3 articles in a niche media outlet about Cardano and its opportunities for the Argentinian AGRO sector.
• Delivery of a folder with educational and promotional content highlighting Cardano’s cutting-edge technology and the financing opportunities offered by its ecosystem.
• Recording of interviews with interested parties from the AGRO sector, presenting the Cardano opportunity and making an initial approach.
• Delivery of the recording of the #1st Cardano Argentinian AGRO Webinar, along with a document detailing information about the invited participants and attendees, as well as the information and insights gathered.
• Delivery of a folder compiling the Newsletter, social media posts, X Space, and participation in the Catalyst Town Hall.

Delivery Month

2

Cost

10000

Progress

30 %

Milestone Title

Institutions and Corporations Onboarding

Milestone Outputs

• Selection of the ideal niche media outlet for promoting Cardano to Argentinian Institutions and Corporations sector. Establishment of partnership and coordination of publication prior to the first contact with potential stakeholders.
• Writing and publishing of 3 technical and commercial articles focused on Cardano’s cutting-edge blockchain technology and the financing opportunities it offers targeted to the sector.
• Preparation of educational and promotional material about Cardano targeted to the Argentinian Institutions and Corporations sector. The material will be prepared in digital format and sent in physical form to interested parties to coordinate an initial interview.
• Based on the report prepared on the key challenges and issues of the sector, as well as the networking research, an initial approach will be made to present Cardano to +50 key Argentinian Institutions and Corporations stakeholders—from its potential as a blockchain technology to the financing opportunities offered by the ecosystem.
• +10 Personalized interviews will be conducted with interested parties to explore the opportunities Cardano offers for the Argentinian Institutions and Corporations sector, and a detailed study will be carried out on how the interested parties could benefit from Cardano’s blockchain technology.
• Coordination and scheduling of the #1st Cardano Argentinian Institutions and Corporations Webinar. Invitation, confirmation of interested participants and execution (30+ invitations sent, 15+ attendees).
• Publication of a Newsletter focused on the Cardano Argentinian Institutions and Corporations Outreach and Onboarding, and social media posts highlighting the insights and inputs achieved during the milestone.

Acceptance Criteria

Publication of 3 articles on targeted media

10+ Personalized and recorded interviews with key stakeholders

30+ invitations sent, 15+ attendees at #1st Cardano Argentinian Instituions and Corporations Webinar (Recorded)

200+ Newsletter Reads

2.000+ Views on Social Media

30+ attendees at X Space

Evidence of Completion

• Publication of 3 articles in a niche media outlet about Cardano and its opportunities for Argentinian Institutions and Corporations sector.
• Delivery of a folder with educational and promotional content highlighting Cardano’s cutting-edge technology and the financing opportunities offered by its ecosystem targeted for the sector.
• Recording of interviews with interested parties from the sector, presenting the Cardano opportunity and making an initial approach.
• Delivery of the recording of the #1st Cardano Argentinian Institutions and Corporations Webinar, along with a document detailing information about the invited participants and attendees, as well as the information and insights gathered.
• Delivery of a folder compiling the Newsletter, social media posts, X Space, and participation in the Catalyst Town Hall.

Delivery Month

2

Cost

10000

Progress

50 %

Milestone Title

Fintech and Web3 Onboarding

Milestone Outputs

• Selection of the ideal niche media outlet for promoting Cardano to Argentinian Fintech and Web 3 sector. Establishment of partnership and coordination of publication prior to the first contact with potential stakeholders.
• Writing and publishing of 3 technical and commercial articles focused on Cardano’s cutting-edge blockchain technology and the financing opportunities it offers targeted to the Argentinian Fintech and Web 3 sector.
• Preparation of educational and promotional material about Cardano targeted to developers and the overall sector. The material will be prepared in digital format and sent in physical form to interested parties to coordinate an initial interview.
• Based on the report prepared on the key challenges and issues of the sector, as well as the networking research, an initial approach will be made to present Cardano to +50 key Argentinian Fintech and Web 3 stakeholders—from its potential as a blockchain technology to the financing opportunities offered by the ecosystem.
• +10 Personalized interviews will be conducted with interested parties to explore the opportunities Cardano offers for the sector, and a detailed study will be carried out on how the interested parties could benefit from Cardano’s blockchain technology.
• Coordination and scheduling of the #1st Cardano Argentinian Fintech and Web 3 Webinar. Invitation, confirmation of interested participants and execution (30+ invitations sent, 15+ attendees).
• Publication of a Newsletter focused on the sector Outreach and Onboarding, and social media posts highlighting the insights and inputs achieved during the milestone.

Acceptance Criteria

Publication of 3 articles on targeted media

10+ Personalized and recorded interviews with key stakeholders

30+ invitations sent, 15+ attendees at #1st Cardano Argentinian Fintech and Web 3 Webinar (Recorded)

200+ Newsletter Reads

2.000+ Views on Social Media

30+ attendees at the X Space

Evidence of Completion

• Publication of 3 articles in a niche media outlet about Cardano and its opportunities for the Argentinian Fintech and Web 3 sector.
• Delivery of a folder with educational and promotional content highlighting Cardano’s cutting-edge technology and the financing opportunities offered by its ecosystem targeted for the sector.
• Recording of interviews with interested parties from the sector, presenting the Cardano opportunity and making an initial approach.
• Delivery of the recording of the #1st Cardano Argentinian Fintech and Web 3 Webinar, along with a document detailing information about the invited participants and attendees, as well as the information and insights gathered.
• Delivery of a folder compiling the Newsletter, social media posts, X Space, and participation in the Catalyst Town Hall.

Delivery Month

2

Cost

10000

Progress

70 %

Milestone Title

DeSci and Educational Onboarding

Milestone Outputs

• Selection of the ideal niche media outlet for promoting Cardano to Argentinian DeSci and Educational sector. Establishment of partnership and coordination of publication prior to the first contact with potential stakeholders.
• Writing and publishing of 3 technical and commercial articles focused on Cardano’s cutting-edge blockchain technology and the financing opportunities it offers targeted to the sector.
• Preparation of educational and promotional material about Cardano, its cutting-edge technology, and the financing opportunities targeted to the sector. The material will be prepared in digital format and sent in physical form to interested parties to coordinate an initial interview.
• Based on the report prepared on the key challenges and issues of the sector, as well as the networking research, an initial approach will be made to present Cardano to +50 key stakeholders—from its potential as a blockchain technology to the financing opportunities offered by the ecosystem.
• +10 Personalized interviews will be conducted with interested parties to explore the opportunities Cardano offers for the sector, and a detailed study will be carried out on how the interested parties could benefit from Cardano’s blockchain technology.
• Coordination and scheduling of the #1st Cardano Argentinian DeSci and Educational Webinar. Invitation, confirmation of interested participants and execution (30+ invitations sent, 15+ attendees).
• Publication of a Newsletter focused on the Cardano Argentinian DeSci and Educational sector outreach and onboarding, and social media posts highlighting the insights and inputs achieved during the milestone.

Acceptance Criteria

Publication of 3 articles on targeted media

10+ Personalized and recorded interviews with key stakeholders

30+ invitations sent, 15+ attendees at #1st Cardano Argentinian DeSci and Educational Webinar

200+ Newsletter Reads

2.000+ Views on Social Media

30+ attendees at the X Space

Evidence of Completion

• Publication of 3 articles in a niche media outlet about Cardano and its opportunities for the Argentinian DeSci and Educational sector.
• Delivery of a folder with educational and promotional content highlighting Cardano’s cutting-edge technology and the financing opportunities offered by its ecosystem targeted for the sector.
• Recording of interviews with interested parties from the sector, presenting the Cardano opportunity and making an initial approach.
• Delivery of the recording of the #1st Cardano Argentinian DeSci and Educational Webinar, along with a document detailing information about the invited participants and attendees, as well as the information and insights gathered.
• Delivery of a folder compiling the Newsletter, social media posts, X Space, and participation in the Catalyst Town Hall.

Delivery Month

2

Cost

10000

Progress

90 %

Milestone Title

Project Closure and Lead Follow-up

Milestone Outputs

• Establishing contact and follow-up with potential stakeholders.
• Personalized support for those projects, companies, or organizations to ensure proper onboarding into the Cardano ecosystem; connecting them with key decision-makers within the ecosystem and/or funneling them to present future proposals in Catalyst.
• Preparation of project closure documentation: report on the concrete opportunities for Cardano in Argentina, along with key insights and information for strategic scaling in the region.
• Publication of a final Newsletter and social media posts sharing the project closure and updates on the project’s progress.
• Launch of a final X Space (+30 attendees) and participation in the last Catalyst Town Hall, sharing the project closure and achievements with the community.

Acceptance Criteria

The acceptance criteria for the proposal will revolve around the potential projects we manage to onboard, ranging from commercial leads to clients who are properly positioned within the commercial funnel.

The project's goal is to onboard at least ten startups, five companies with a proven track record, confirmed transactions, and credit history, as well as at least three potential leads from large Argentine corporations.

Follow-up with 20+ interested stakeholders

10+ Onboarded startups

5+ Onboarded medium-sized companies

3+ Potenial leads on big corporations

200+ Newsletter Reads

2.000+ Views on Social Media

30+ Attendees to the final X Space

Evidence of Completion

• Delivery of a final project closure report, sharing the latest status of stakeholders interested in Cardano technology, follow-up on interested parties, and support to ensure a successful onboarding.
• Delivery of a folder containing the final Newsletter, social media posts, X Space, and the last Catalyst Town Hall.

Delivery Month

2

Cost

8000

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

Milestone #1 – In-Depth Research & Outreach Strategy Design

Cost: ₳10,000 | Months 1–2

Specialized Research & Stakeholder Mapping (200+ stakeholders, 50+ per sector): ₳4,000

Media Research & PR Strategy (5 outlets identified + conditions): ₳2,000

Interviews with Cardano Leaders (5 recorded, educational/promotional content): ₳2,000

Content & Communication Assets (Newsletter #1, visuals, social media posts with analytics): ₳2,000

Milestone #2 – AGRO Onboarding

Cost: ₳10,000 | Months 3–4

PR Articles (3 publications in AGRO niche media): ₳3,000

Educational/Promotional Kits (digital + physical, tailored for AGRO): ₳2,000

Stakeholder Interviews (10+ recorded, detailed studies): ₳2,000

Webinar Execution (30 invites, 15+ attendees, recording & report): ₳2,000

Newsletter, X Space (+30 attendees), Town Hall participation: ₳1,000

Milestone #3 – Corporations Onboarding

Cost: ₳10,000 | Months 5–6

PR Articles (3 corporate-focused publications): ₳3,000

Educational/Promotional Kits (for corporate stakeholders): ₳2,000

Stakeholder Interviews (10+ recorded, case exploration): ₳2,000

Webinar Execution (recording, participants report): ₳2,000

Newsletter, X Space, Town Hall participation: ₳1,000

Milestone #4 – Fintech & Web3 Onboarding

Cost: ₳10,000 | Months 7–8

PR Articles (3 fintech/Web3 niche publications): ₳3,000

Educational/Promotional Kits (developer & Web3 focused): ₳2,000

Stakeholder Interviews (10+ fintech/Web3 projects recorded): ₳2,000

Webinar Execution (recording, participants report): ₳2,000

Newsletter, X Space, Town Hall participation: ₳1,000

Milestone #5 – DeSci & Institutional Education Onboarding

Cost: ₳10,000 | Months 9–10

PR Articles (3 education/DeSci niche publications): ₳3,000

Educational/Promotional Kits (institutions & NGOs): ₳2,000

Stakeholder Interviews (10+ recorded with education/research leaders): ₳2,000

Webinar Execution (recording, attendees report): ₳2,000

Newsletter, X Space, Town Hall participation: ₳1,000

Milestone #6 – Project Closure & Follow-Up

Cost: ₳8,000 | Months 11–12

Final Stakeholder Follow-Up & Onboarding Support (connecting to Cardano ecosystem & Catalyst): ₳3,000

Final Report & Documentation (concrete opportunities, scaling insights): ₳2,000

Final Newsletter, X Space, Town Hall (closing communications): ₳2,000

Wrap-Up Administration & Reporting: ₳1,000

Summary by Category

Research & Stakeholder Mapping: ₳11,600

PR & Media Articles: ₳15,000

Educational & Promotional Kits (5 sector-specific): ₳10,000

Stakeholder Interviews (60+ total): ₳10,000

Webinars (4 executed, sector-focused): ₳10,000

Community Engagement (6 newsletters, 6 X Spaces, 6 Town Halls): ₳9,000

Final Wrap-Up & Reporting: ₳8,000

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

The funds invested from Cardano’s treasury will be reflected in the growth of its ecosystem, the creation of new business opportunities, and strategic partnerships in Argentina.

In monetary terms, this represents a strategic investment for the Cardano ecosystem, emphasizing the real-world implementation of its technology and the expansion and scalability of its adoption.

[Self-Assessment] Self-Assessment Checklist

I confirm that the proposal is a non-technical initiative, with ≤20% of the budget for tech support.

Yes

I confirm that the proposal provides verifiable evidence (portfolio, links, reports) of the team's ability to deliver the project.

Yes

I confirm that the proposer and all team members are in good standing with prior Catalyst projects.

Yes

I confirm that the proposal includes clear objectives with both Output Metrics (what proposal did) and Adoption-Focused Metrics (what effect proposal had).

Yes

I confirm that the proposal clearly explains the user journey and provides a credible plan for how the project will equip and motivate users for future on-chain activity.

Yes

I confirm that the initiative clearly demonstrates how it will grow the Cardano ecosystem or onboard users.

Yes

I confirm that the project plan and timeline (≤ 12 months) are realistic and well-defined.

Yes

I confirm that the proposal commits to public outputs and justifies any exceptions.

Yes

I confirm that the budget adheres to all policies: it is for future work, follows the merchandise rule, and excludes establishing local treasuries, incentives/giveaways, re-grants.

Yes

[Required Acknowledgements] Consent & Confirmation

I Agree

Yes