Cardano DeFi Made Simple: Open Video Series & Learning Hub

[Proposal setup] Proposal title

Please provide your proposal title

Cardano DeFi Made Simple: Open Video Series & Learning Hub

[Proposal Summary] Budget Information

Enter the amount of funding you are requesting in ADA

60000

[Proposal Summary] Time

Please specify how many months you expect your project to last

3

[Proposal Summary] Translation Information

Please indicate if your proposal has been auto-translated

No

Original Language

en

[Proposal Summary] Problem Statement

What is the problem you want to solve?

Clear, beginner-friendly DeFi tutorials are missing, leaving newcomers unsure how to use Cardano protocols. This knowledge gap limits user growth, liquidity, and on-chain participation.

[Proposal Summary] Supporting Documentation

Supporting links

• https://www.cardanowithpaul.com/
,
• https://www.youtube.com/channel/UCcd9Ts46yNtjHayRPVLl0wQ

[Proposal Summary] Project Dependencies

Does your project have any dependencies on other organizations, technical or otherwise?

No

Describe any dependencies or write 'No dependencies'

No dependencies

[Proposal Summary] Project Open Source

Will your project's outputs be fully open source?

Yes

Please provide details on the intellectual property (IP) status of your project outputs, including whether they will be released as open source or retained under another licence.

Yes Content will be released under a CC BY 4.0 License allowing reuse with attribution

[Theme Selection] Theme

Please choose the most relevant theme and tag related to the outcomes of your proposal

DeFi

[Campaign Category] Category Questions

Who you’re targeting, how you’ll reach them, and why this matters for Cardano?

This project targets new and existing Cardano users who want to understand and safely use DeFi but currently lack clear, practical, beginner-friendly guidance. Many newcomers do not know how to set up a wallet, use DEXs, supply or borrow assets, or understand risks resulting in reduced on-chain participation and missed opportunities for ecosystem growth.

I will reach this audience through my established YouTube channel (62k+ subscribers), social media presence, and integrations with Cardano communities, projects, and Discord groups. The free learning website will give users a structured pathway from beginner to confident DeFi participant, removing barriers to entry and helping retain users in the ecosystem. Clear education directly strengthens Cardano by increasing usage, liquidity, and community confidence.

Provide a list of key activities of your project:

Key activities include:

• Planning and structuring a clear learning pathway covering Cardano wallets, DeFi fundamentals, and each major protocol category.
• Researching leading protocols in DEXs, lending/borrowing, perpetual trading, and prediction markets to ensure accurate, up-to-date tutorials.
• Producing a full series of high-quality educational videos, including intros, step-by-step platform walkthroughs, and advanced strategies.
• Creating a dedicated learning website that organises videos into a guided onboarding flow with optional quizzes, FAQs, and resource links.
• Publishing all content publicly under an open license so community members, projects, and educators can freely reuse or embed the material.
• Engaging the community through YouTube, Twitter/X, Discord, and project outreach to promote the series and gather feedback.

These activities together form a comprehensive, practical learning hub for Cardano DeFi.

What are your success metrics?

Success will be measured by the accessibility, clarity, and usefulness of the learning experience for new and existing Cardano users. Key indicators include:

• Users can follow a structured pathway from wallet setup to confidently interacting with multiple DeFi protocols.
• The videos and website content are widely shared, reused, or embedded by Cardano projects, educators, and community hubs.
• Community feedback reflects improved understanding, reduced learning friction, and increased confidence in using Cardano DeFi.
• Protocol teams recognise and reference the tutorials as accurate, beginner-friendly onboarding material.
• The website becomes a reliable, long-term educational resource that supports ecosystem growth beyond the funding window.

The focus is on real user learning, sustainable community value, and increased participation in Cardano DeFi

[Your Project and Solution] Solution

Please describe your proposed solution and how it addresses the problem

I will produce a free Cardano DeFi video series hosted on an interactive learning website.

The series will start with wallet setup and DeFi introductions, then move into step-by-step tutorials for the top protocols in each category (DEXs, lending/borrowing, perpetual trading, and prediction markets).

For each protocol, I’ll create 2–3 videos: an overview, a usage guide, and advanced tips.

The website will organise these into a structured onboarding flow with optional quizzes, FAQs, and resource links.

[Your Project and Solution] Impact

Please define the positive impact your project will have on the wider Cardano community

• Onboard new Cardano DeFi users with practical, accessible tutorials.
• Educate existing community members on advanced DeFi use cases.
• Retain users by providing a structured learning journey.
• Empower other community educators with reusable, open-licensed content.
• Measure success through content reach, engagement, and user progress tracking.

[Your Project and Solution] Capabilities & Feasibility

What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

I have run a Cardano-focused YouTube channel for over five years, with 62,000+ subscribers and a strong Twitter following. I’ve produced hundreds of educational videos on Cardano topics, with consistent viewer engagement and positive feedback.

My skillset covers:

• Video production: scripting, recording, editing
• Website creation: WordPress & lightweight custom builds
• Community engagement: Q&As, polls, Discord/Twitter outreach
• Content strategy: distilling technical concepts into accessible explanations

My existing audience provides a ready distribution channel and immediate visibility for the project outputs.

[Milestones] Project Milestones

Milestone Title

Content Planning & Initial Video Release

Milestone Outputs

Documented content plan including DeFi categories to be covered, selected top protocols, and target video topics.

First 4–5 videos produced and published covering wallet setup and Cardano DeFi overview

Acceptance Criteria

Content plan created clearly listing topics, categories, and protocols in a logical learning sequence.

First videos recorded, edited and published live on YouTube

Initial planning of website complete

Evidence of Completion

PDF or webpage of content plan including everything mentioned in Milestone 1

public YouTube links to first videos

Delivery Month

1

Cost

18000

Progress

30 %

Milestone Title

Full Protocol Tutorial Series Completion

Milestone Outputs

• A complete set of tutorial videos is produced and published covering all selected protocols in the chosen DeFi categories: DEXs, lending and borrowing, perpetual trading, and prediction markets.
• Each protocol includes multiple videos showing both introductory and advanced usage, ensuring users can confidently interact with the ecosystem.

Acceptance Criteria

• The full library of tutorials must be live on YouTube and the project website, correctly ordered in the learning sequence.
• Each video must provide accurate step-by-step walkthroughs that a beginner can follow without prior DeFi knowledge.
• Viewer feedback should confirm clarity and accessibility.

Evidence of Completion

Public YouTube playlist link containing all protocol tutorial videos, screenshots of the video library on the project website

Delivery Month

2

Cost

24000

Progress

70 %

Milestone Title

Website Launch & Community Engagement

Milestone Outputs

An interactive website is launched hosting the complete video series, structured onboarding journey, and supplemental resources including quizzes, FAQs, and links to trusted DeFi documentation.

Close out video and report complete

Acceptance Criteria

The website must function properly on both desktop and mobile devices, with all videos, quizzes, and FAQs accessible.

Quizzes should allow users to test knowledge and receive feedback.

Close out video and report public

Evidence of Completion

Website live and accessible to be viewed by anyone

Completion report and video public detailing the competed project

Delivery Month

3

Cost

18000

Progress

100 %

[Final Pitch] Budget & Costs

Please provide a cost breakdown of the proposed work and resources

Video Production, Editing & Thumbnails – ₳30,000

Covers the full production of ~32 videos, including recording, editing, audio cleanup, thumbnails, captions, and uploads. Ensures consistent quality, clarity, and accessibility for all content.

Research, Content Development, FAQs & Quizzes – ₳15,000

Focused on identifying top DeFi protocols, outlining learning flows, and preparing supporting materials. Includes the creation of FAQs and interactive quizzes to help reinforce learning.

Website Development & Hosting – ₳10,000

Covers building and launching the learning hub to host all videos and materials. Includes design, setup of onboarding flow, quizzes, FAQs, plus one year of reliable hosting and maintenance.

Project Management & Contingency – ₳5,000

[Final Pitch] Value for Money

How does the cost of the project represent value for the Cardano ecosystem?

This project delivers strong value to the Cardano ecosystem because:

• Evergreen impact: ~32 high-quality videos will remain free and relevant long after project completion.
• Open license: All materials freely available enabling unlimited reuse by projects, educators, and community hubs at no cost.
• Scalable platform: The website can easily host future content, quizzes, and community expansions.
• Proven distribution: With an existing YouTube audience of 63k subscribers and a strong X following, reach is immediate and guaranteed.

[Self-Assessment] Self-Assessment Checklist

I confirm that the proposal is a non-technical initiative, with ≤20% of the budget for tech support.

Yes

I confirm that the proposal provides verifiable evidence (portfolio, links, reports) of the team's ability to deliver the project.

Yes

I confirm that the proposer and all team members are in good standing with prior Catalyst projects.

Yes

I confirm that the proposal includes clear objectives with both Output Metrics (what proposal did) and Adoption-Focused Metrics (what effect proposal had).

Yes

I confirm that the proposal clearly explains the user journey and provides a credible plan for how the project will equip and motivate users for future on-chain activity.

Yes

I confirm that the initiative clearly demonstrates how it will grow the Cardano ecosystem or onboard users.

Yes

I confirm that the project plan and timeline (≤ 12 months) are realistic and well-defined.

Yes

I confirm that the proposal commits to public outputs and justifies any exceptions.

Yes

I confirm that the budget adheres to all policies: it is for future work, follows the merchandise rule, and excludes establishing local treasuries, incentives/giveaways, re-grants.

Yes

[Required Acknowledgements] Consent & Confirmation

I Agree

Yes