Last updated 2 months ago
Cardano teams report fragmented narratives and demand unified messaging and coordinated campaigns. Meanwhile, enterprise marketing has taken a backseat despite Cardano’s strong enterprise focus.
A unified and reusable enterprise messaging + value prop set paired with a coordinated Enterprise Week across X & LinkedIn, featuring ecosystem teams to strengthen Cardano’s enterprise presence.
Please provide your proposal title
#CardanoForBusiness: A Coordinated Enterprise Campaign
Enter the amount of funding you are requesting in ADA
60000
Please specify how many months you expect your project to last
3
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Cardano teams report fragmented narratives and demand unified messaging and coordinated campaigns. Meanwhile, enterprise marketing has taken a backseat despite Cardano’s strong enterprise focus.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
The successful execution of this project does not rely on any other partners or external dependencies. That said, the Foundation has expressed interest and indicated they would do their best to support us with their social channels and KPI benchmarking, which would help further amplify the impact and reach of our work.
Will your project's outputs be fully open source?
Yes
Please provide details on the intellectual property (IP) status of your project outputs, including whether they will be released as open source or retained under another licence.
To maximise ecosystem impact, every asset produced (GTM templates, narratives, messaging pillars, value prop builders, objection handling, visual kits, spotlight frameworks, and analytics reports) will be openly accessible.
We design all materials to be modular and reusable, so BD agents, founders, Catalyst projects, and community marketers can directly adopt or extend them without attribution requirements.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Marketing
Who you’re targeting, how you’ll reach them, and why this matters for Cardano?
Although the immediate “users” of the toolkit and campaign are ecosystem teams and contributors, the true target audience is enterprise decision-makers. This proposal helps Cardano finally speak to them in a coherent, credible way.
Provide a list of key activities of your project:
What are your success metrics?
Campaign Performance (X + LinkedIn):
Ecosystem Activation:
Performance report (top posts, best-engaging messaging and narrative sets)
Long-term (post-proposal): Collaborate with CF to measure funnel indicators (MQLs/SQLs/Opportunities in HubSpot) generated from the traffic uplift
Please describe your proposed solution and how it addresses the problem
This proposal delivers the ecosystem’s first coordinated Enterprise Messaging + Campaign MVP to support Cardano’s enterprise ambitions and answer key gaps identified in Intersect’s recently published marketing survey. The survey surfaced clear issues:
This proposal delivers exactly that.
1. Unified Enterprise Narrative (Core Deliverable)
We develop the foundational enterprise messaging that becomes the common voice for the ecosystem. It includes:
2. Enterprise GTM Templates
We create practical, ready-to-use, and reusable templates that CF and ecosystem teams can immediately deploy:
These assets keep the scope within marketing but deliver high practical value across founders, contributors, and committees. We intend to collaborate with one of our design/content partners for visual asset production (e.g., SendrDAO). The final partner will be selected based on availability and alignment with Cardano’s enterprise aesthetic.
3. Enterprise Week Campaign (X + LinkedIn)
We coordinate a week-long ecosystem-wide Enterprise Week using content from the content partner, unified messaging, and a shared hashtag (e.g. #CardanoForBusiness).
Each post is published through official Cardano channels and reposted by teams, creators, and contributors.This creates a repost loop that boosts reach and consistency, something the ecosystem lacks today.
All campaign CTA links will point to CF’s enterprise case studies overview (live early December), ensuring traffic consolidates on a single high-signal enterprise destination.
4. Bidirectional Content Amplification
A lightweight but high-impact mechanism:
This creates a growing, reusable enterprise content library.
5. Messaging Performance Analysis
We analyse campaign performance across X and LinkedIn to identify:
We produce a short Enterprise Messaging Performance Report summarising insights and concrete recommendations. This proposal is an MVP, creating not only public, reusable marketing & sales assets, but also includes a powerful learning loop for future campaigns and marketing efforts. Insights might also be used for a future Cardano enterprise landing page.
This creates structure, visibility, and repeatability, all within a contained, realistic scope.
Please define the positive impact your project will have on the wider Cardano community
This project elevates the entire Cardano ecosystem by giving it something it has lacked for years: a unified enterprise voice, a coordinated marketing motion, and a clearer, more credible enterprise presence.
1. A Shared Language
Ecosystem teams, committees, contributors, and official bodies will finally speak with one voice. This has been one of the most requested improvements from the recent GMC marketing survey (see, e.g. Q2 and Q3). It reduces confusion, improves alignment, and strengthens Cardano’s brand across channels. (Survey slide link: https://docs.google.com/presentation/d/1EsxjreSd0dAAhY-uXTUtb7YPLzHoFaNr3gjDTxcQcEg/edit?slide=id.g38de6a4e3e3_1_40#slide=id.g38de6a4e3e3_1_40))
2. Visibility for Ecosystem Teams
Enterprise Week spotlights five enterprise-ready teams, giving them extra exposure as well as reusable content for future campaigns. They benefit from:
This is especially valuable for smaller teams with limited marketing resources.
3. Stronger Perception of Cardano in Enterprise Circles
By presenting a professional, unified enterprise message across X and LinkedIn, Cardano strengthens its reputation among enterprise audiences - a critical element of its strategic roadmap.
The campaign signals that Cardano understands enterprise needs, communicates professionally, and operates with coordinated structure.
4. Public, Reusable Resources and Assets for Future Marketing & BD
Both the collateral (templates, messaging cards, objection handling, and narrative scripts) and the posted content can be reused by:
The impact extends well beyond the duration of the campaign.
5. Data-Driven Insights for Better Strategy
The final Enterprise Messaging Performance Report gives the ecosystem, Foundation, and Intersect real insight into:
This creates a crucial feedback loop that has been missing in Cardano’s enterprise strategy.
6. A Repeatable Campaign Model
Enterprise Week is not a one-off. It is a blueprint. After this MVP, the community can repeat the format with:
This builds marketing maturity and creates a culture of coordinated, professional communication.
In summary:
The project strengthens Cardano’s enterprise positioning, supports founders, aligns messaging across the ecosystem, activates coordinated marketing behavior, and provides data to guide future strategic decisions. It raises the professionalism and visibility of Cardano’s entire enterprise-facing presence and gives reusable content, as well as a blueprint for future campaigns.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
This project is led by So So Scaled!, a Berlin-based Web3 GTM Lab founded by senior operators with deep experience in growth, strategy, and enterprise-facing Web3 marketing. We combine technical fluency with real-world execution and have delivered messaging systems, segmentation frameworks, and coordinated campaigns for L1s, L2s, and other Web3 ecosystems.
About Dr. Natalie Tillack
Natalie’s specialty is translating complex Web3 technology into clear, credible enterprise messaging. She brings a rare combination of technical depth + enterprise communication expertise.
About Jashar Seyfi
Jashar brings world-class operational and commercial experience, combined with strong execution discipline.
Together, we have built enterprise-facing collateral, unified messaging frameworks, and ecosystem-wide enablement systems that improved clarity, consistency, and confidence across BD and marketing teams. This proposal follows a proven model and adapts it to Cardano’s enterprise focus.
How we ensure trust & accountability
We keep all execution transparent and collaborative:
How we validate feasibility
The project is intentionally scoped as a realistic MVP:
Our track record
Our track record shows that our work drives alignment and improves ecosystem-wide communication. The following testimonials from previous Web3 projects show that our approach creates real value, that we deliver results, and our results are already trusted by ecosystem leaders:
These endorsements reflect our ability to create structured, evidence-based messaging that ecosystems trust.
Milestone Title
Enterprise Messaging & Narrative Set
Milestone Outputs
This milestone establishes the strategic foundation for the latter two milestones.
Acceptance Criteria
Evidence of Completion
Delivery Month
1
Cost
23000
Progress
40 %
Milestone Title
GTM Templates & Campaign Asset Preparation
Milestone Outputs
This milestone turns the strategy into polished enterprise content, campaign assets, and reusable ecosystem material.
Acceptance Criteria
Evidence of Completion
Delivery Month
2
Cost
22000
Progress
80 %
Milestone Title
Enterprise Week Campaign Execution + Performance Analysis
Milestone Outputs
Milestone 3 activates, measures, and analyses the coordinated enterprise campaign.
Acceptance Criteria
Achieving one of the following:
And furthermore:
Evidence of Completion
Delivery Month
3
Cost
15000
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
This section explains how the total budget of ₳60,000 (≈ €21,600) is allocated across the three milestones of the project.
Senior strategist (120 ADA/hr): 80 hrs = 9,600 ADA
Ecosystem input & interviews (120 ADA/hr): 8 hrs = 960 ADA
Strategic assembly & structure (80 ADA/hr): 20 hrs = 1,600 ADA
Internal review & refinement (80 ADA/hr): 20 hrs = 1,600 ADA
Draft messaging cards for campaign use (80 ADA/hr): 20 hrs = 1,600 ADA
Workspace organisation (80 ADA/hr): 10 hrs = 800 ADA
Flexible refinement budget: 6,840 ADA
Senior strategist (120 ADA/hr): 60 hrs = 7,200 ADA
Spotlight team social copy (80 ADA/hr): 15 hrs = 1,200 ADA
Campaign copy & structure (80 ADA/hr): 20 hrs = 1,600 ADA
Content partner like SendrDAO visual production (fixed): 5,000 ADA
Production & formatting (80 ADA/hr): 20 hrs = 1,600 ADA
Quality assurance & testing (80 ADA/hr): 20 hrs = 1,600 ADA
Flexible refinement budget: 3,800 ADA
Campaign execution & coordination (80 ADA/hr): 12 hrs = 960 ADA
Repost loop coordination (80 ADA/hr): 10 hrs = 800 ADA
Live monitoring & adjustments (80 ADA/hr): 10 hrs = 800 ADA
Analytics & uplift measurement (120 ADA/hr): 12 hrs = 1,440 ADA
Enterprise Messaging Performance Report (120 ADA/hr): 20 hrs = 2,400 ADA
Design polish for charts & visuals (80 ADA/hr): 12 hrs = 960 ADA
Wrap-up and publishing: 7,730 ADA
How does the cost of the project represent value for the Cardano ecosystem?
The requested ₳60,000 funds a tightly scoped, high-leverage MVP that gives Cardano something it currently lacks: a unified enterprise narrative and a coordinated enterprise marketing motion.
Instead of paying for isolated campaigns or one-off content pieces, the ecosystem invests in:
The budget is split across three milestones, covering senior strategic work (messaging, templates, campaign design), execution (Enterprise Week with, e.g. SendrDAO), and analysis (uplift metrics, insights, recommendations).
For a relatively small spend, the ecosystem gains durable assets, a repeatable campaign format, stronger enterprise positioning, and clearer guidance for future investments in enterprise marketing - all of which benefit not just a single project, but the broader Cardano community over time.
Lastly, by directing traffic to the Foundation’s enterprise case studies overview, the campaign also strengthens Cardano’s long-term enterprise funnel. With HubSpot already in place, CF can continue tracking downstream effects (MQLs, SQLs, Opportunities), making this campaign an ideal low-cost way to seed longer-term enterprise growth data.
I confirm that the proposal is a non-technical initiative, with ≤20% of the budget for tech support.
Yes
I confirm that the proposal provides verifiable evidence (portfolio, links, reports) of the team's ability to deliver the project.
Yes
I confirm that the proposer and all team members are in good standing with prior Catalyst projects.
Yes
I confirm that the proposal includes clear objectives with both Output Metrics (what proposal did) and Adoption-Focused Metrics (what effect proposal had).
Yes
I confirm that the proposal clearly explains the user journey and provides a credible plan for how the project will equip and motivate users for future on-chain activity.
Yes
I confirm that the initiative clearly demonstrates how it will grow the Cardano ecosystem or onboard users.
Yes
I confirm that the project plan and timeline (≤ 12 months) are realistic and well-defined.
Yes
I confirm that the proposal commits to public outputs and justifies any exceptions.
Yes
I confirm that the budget adheres to all policies: it is for future work, follows the merchandise rule, and excludes establishing local treasuries, incentives/giveaways, re-grants.
Yes
I Agree
Yes
The project will be led by Dr. Natalie Tillack and Jashar Seyfi from So So Scaled!, with both team members equally sharing responsibility for all tasks and deliverables.
About Dr. Natalie Tillack
With a PhD in Computational Physics from Oxford University, and consulting experience from her time at McKinsey, Natalie blends technical depth with strategic marketing expertise. For the past 10 years, Natalie has been focusing on growth strategies in tech.
Natalie has been Head of Product Marketing at Parity, where she led strategic positioning, go-to-market initiatives, and sales enablement for Polkadot. Her achievements include launching key Polkadot features like XCM and OpenGov, and crafting value propositions and persona profiles for BD and marketing teams in the ecosystem.
Natalie also advises and funds Web3 startups - as a consultant, Techstars mentor, angel investor, or on the board of investment committees. She also holds university lectures in Web3, such as at Harvard, MIT, and Oxford. Her educational blockchain game is still being used in class and board rooms all over the world.
About Jashar Seyfi
Jashar brings 15+ years of experience spanning top management consulting firms, leading marketing agencies, global enterprises, early-stage unicorn startups, venture capital, and academia. He has a proven track record of successfully launching and scaling businesses in highly competitive environments.
As a former Managing Director of Lime, the world's largest micromobility company, Jashar played a key role in scaling operations and achieving market leadership. Prior to this, his career included roles at McKinsey and BBDO, where he developed deep expertise in GTM strategy and strategic positioning.
A frequent contributor to tech-focused German-speaking media and a dedicated guest lecturer at Harvard and St. Gallen, Jashar has recently transitioned into Web3, focusing on leveraging his Web2 experience to accelerate the industry's journey towards mass market adoption.