Last updated 8 months ago
Language and time barriers create a tech knowledge gap in Vietnam. Flexible Audio-Visual solutions are essential to access information anytime, anywhere.
Building FIMI Media-Hub "Audio & Visual": Video Explanation (Youtube) standardizes knowledge and Podcast (Telegram) optimizes time. Helps the community access Cardano anytime, anywhere.
Please provide your proposal title
[FIMI] Cardano Vietnam Media-Hub: The Age of Audio & Visual
Enter the amount of funding you are requesting in ADA
58000
Please specify how many months you expect your project to last
12
What is the problem you want to solve?
Language and time barriers create a tech knowledge gap in Vietnam. Flexible Audio-Visual solutions are essential to access information anytime, anywhere.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependencies
Will your project's outputs be fully open source?
Yes
Please provide details on the intellectual property (IP) status of your project outputs, including whether they will be released as open source or retained under another licence.
[FIMI] Cardano Vietnam Media-Hub commits to Open Content for equal access, including for the visually impaired. Video: 100% Vietnamese voiceover videos are public on YouTube for unrestricted sharing. Audio: Free Podcasts on Telegram and streaming platforms serve passive listeners and the blind community.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Community Outreach
Who you’re targeting, how you’ll reach them, and why this matters for Cardano?
Based on your new proposed name,[FIMI] Cardano Vietnam Media-Hub: The Age of Audio & Visual (The Era of Sight & Sound), I understand that this project will shift the focus from academic training (Edu-Hub) to multimedia communication (Media-Hub).
Since you have not provided the detailed content of this Media-Hub section, I have compiled the content based on my best logical inference of a Blockchain media project focusing on Audio (Podcast/Audio) and Image (Video/Infographic).
Here is the optimal content to fill out the Catalyst form:
1. Who you’re targeting: We target Gen Z, visual/audio learners, and busy investors in Vietnam who prefer consuming content through video and audio over heavy text. This audience seeks engaging, digestible, and high-quality information formats.
2. How you’ll reach them: We will reach them through a Sight & Sound strategy:
Sight (Visual): Distributing high-quality videos on YouTube, Telegram and Facebook to capture attention.
Sound (Audio): Launching in-depth Podcasts on Telegram for on-the-go consumption, creating a seamless multi-platform experience.
3. Why this matters for Cardano: Blockchain tech is often perceived as dry and complex. By transitioning to the Era of Sight & Sound, we humanize Cardano, lowering the entry barrier. This approach transforms technical jargon into engaging multimedia, significantly boosting brand awareness and emotional connection for mass adoption.
Provide a list of key activities of your project:
1. Sight & Sound - Video Localization (Translation & Dubbing):
Content Curation: Select high-impact original videos from the global Cardano ecosystem (IOG, Emurgo, Cardano Foundation, top DApps).
Translation & Adaptation: Translate English scripts and subtitles into natural, accurate Vietnamese.
Dubbing & Voice-over: Record professional Vietnamese voice-overs (Dubbing/Explanation) to convey the original message clearly.
Technical Synchronization: Edit and sync the Vietnamese audio/subtitles with the original footage to produce the final localized videos for YouTube/Facebook/Telegram.
2. Sound - Audio Podcast Series:
Podcast Production: Record and post-produce [WITH] high-quality podcast episodes focusing on blockchain trends and Cardano stories.
Audio Distribution: Publish episodes on major platforms (telegram/youtube) for on-the-go listening.
3. Multi-Channel Distribution & Growth:
Content Management: Manage scheduling and publishing across all platforms (YouTube, Facebook) to ensure consistency.
Community Engagement: Actively interact with the audience via comments and shares to build a loyal viewer base.
What are your success metrics?
1. Content Production Volume (Output):
Localization Quantity: Successfully translate and dub/voice-over a minimum 2.200 minutes of content from official Cardano sources (IOG, CF, Emurgo). 200 podcast
Quality Standard: 100% of videos meet high audio/visual synchronization standards with accurate Vietnamese terminology.
2. Reach & Awareness:
Total Views: Achieve a cumulative total of 3000 views across all distribution channels (YouTube, Facebook) for the localized content.
3. Community Growth:
YouTube Channel: Gained 240 subscribers.
Telegram Podcast Channel: Increased by 240 regular members
Please describe your proposed solution and how it addresses the problem
I. Current status of the problem & Reasons for approach
1. Excess Quantity - Lack of Quality: The current Vietnamese Cardano community does not lack news, but it seriously lacks original content (source material) that is accurately localized.
Language barrier: Important technical videos from Charles Hoskinson, IOG or Cardano Summit are often very long and use difficult specialized vocabulary, causing 90% of the community to skip or misunderstand if only using Google Translate.
Time behavior barrier: In modern life, users tend to consume passive content (passive consumption) while traveling or driving. Hour-long videos are not suitable for this habit.
2. Perspective & Approach to the problem: Instead of a fragmented approach (making separate videos, separate podcasts), FIMI approaches the problem with the Content Ecosystem mindset. We treat original content as raw material, and process it into different dishes to suit each user's taste (auditory/visual) and consumption situation.
II. Who does this proposal attract?
The project is designed to cover all audiences in the ecosystem:
1. Busy people: Engage via Podcast channel on Telegram. They can update the market and knowledge while driving, working out or doing housework.
2. Researchers & Students: Engage via Video Explainer channel on YouTube. They need visual illustrations and accurate subtitles to learn and research in depth.
3. Newbies: Videos/podcasts explaining basic concepts (EUTxO, Staking) in easy-to-understand Vietnamese will be the perfect starting point for them
III. Impact results of the solution
1. Popularize standard knowledge: The project will produce 2,200 minutes of explanatory videos and 200 Podcast episodes, creating a huge data repository in Vietnamese, helping the community understand Cardano correctly and deeply.
2. Change news consumption behavior: Shift the habit from skimming the headline (prone to FUD/FOMO) to deep diving to grasp the essence of the problem.
3. Expand the ecosystem: Increase the presence of the Cardano brand on the most popular platforms in Vietnam (YouTube, Telegram), attract new users from other crypto communities.
IV. Unique points of the solution
1. Content Repurposing model: This is the first project to optimize costs by using one editing process to create two output formats (Video & Audio). This reduces production costs by 40% compared to doing it separately.
2. Natural AI Voice technology: We do not use emotionless machine voices (old Text-to-speech). The project invests budget in high-end AI engines (like ElevenLabs/Vbee) combined with manual post-production, creating emotional voices, with semantic pauses like real people.
V. Why are the results important to Cardano?
1. Fight information noise: In a crypto market full of fake news, having a legitimate, concise information channel from IOG is a shield to protect the Vietnamese community.
2. Promote Governance: To participate in the Voltaire era, users need to understand complex issues such as CIP-1694 or the Constitution. Explainer videos and analytical podcasts are the most effective tools to convey this dry content.
3. Retain users: A community nourished by quality content on a daily basis will have higher trust and less likely to leave the ecosystem when the market fluctuates.
Please define the positive impact your project will have on the wider Cardano community
I. Value brought to the Cardano community
The FIMI Media-Hub project creates three core value layers, thoroughly solving the problem of information blindness in Vietnam:
1. Universalizing standard knowledge: We break down language barriers, making the most complex technical ideas from IOG (EUTxO, Ouroboros, Governance) understandable through Vietnamese video explanations and podcasts. This helps the community avoid FUD/Scam and build trust based on understanding.
2. Promoting Equity & Inclusion: This is a pioneering project that brings equal access to information to the blind community. By producing audio-first podcasts, we empower this vulnerable group to participate in the Cardano digital economy.
3. Creating a culture of Lifelong Learning: By being present on multiple platforms (YouTube for in-depth viewers, Telegram for quick listeners), the project builds a habit of daily knowledge updates for the community, making Cardano a part of their lifestyle.
II. How to measure impact
We apply a dual measurement method: Quantitative (Numbers) and Qualitative (Perceptions) to evaluate actual effectiveness:
1. Quantitative Measurement:
Reach: Total YouTube views and Telegram listens.
Engagement Metric: Average View Time.
Growth Index: Number of new subscribers on FIMI's media channels.
2. Qualitative Measurement:
Content Quality: Evaluated by community feedback on translation accuracy, AI voice quality, and understandability.
III. Sharing Results & Outputs
The project is committed to absolute transparency and widely sharing results with the community:
1. Progress Reporting: Detailed monthly metrics updates across the Catalyst platform and community groups, with visual growth charts.
2. Open data warehouse: All Videos and Podcasts after production will be stored and scientifically classified on the Cardano.vn website and Google Drive Public.
3. Raw Resources: Share original transcripts and audio files publicly so other content creators can reuse or verify accuracy.
IV. Committed KPI indicators
With a budget of 58,000 ADA, we are committed to achieving the following specific numbers in 12 months:
1. Output:
Video Description: 2,200 minutes (Equivalent to ~200 IOG/Charles Hoskinson, CF videos…).
Audio Podcast: 200 episodes (Duration 5-10 minutes/episode).
2. Interact:
Total views/listens on all platforms: >100/48 hours.
3. Community:
YouTube Channel: Gained 240 subscribers.
Telegram Podcast Channel: Increased by 240 regular members.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
I. Ability to complete: Level of reliability and responsibility
FIMI affirms project implementation capacityCardano Vietnam Media-HubBased on an excellent track record and long-standing reputation that has been verified by the community:
1. History of Talk and Do: We are one of the few groups in Vietnam that have been continuously operating since 2017 and have received funding from Catalyst through Funds 7, 9, 10, 11 and 12. The project completion rate is 100%, no project has ever been delayed or abandoned. Our summary reports are always highly appreciated by Community Reviewers for their transparency and quality of output.
2. Leading media ecosystem: FIMI is not built from scratch. We are operating the largest Cardano information channels in Vietnam:
Telegram Community: >2,700 real members, lively discussions every day.
YouTube Channel: >20,000 subscribers with hundreds of published videos
Website: Cardano.vn - The most complete Vietnamese information library.
3. Commitment to responsibility: For us, this project is not just a job but a mission to spread knowledge. Maintaining the flow of accurate information is vital to maintain the reputation of the FIMI brand in Vietnam.
II. Feasibility Verification: Approach
We apply the production model Hybrid Technology to ensure feasibility when workload doubles (both Video and Podcast):
1. Single Source - Multi-Target Process:
Step 1 (Core): Translate and proofread original content from IOG/Charles Hoskinson…
Step 2 (AI): Use advanced AI Voice Engine (ElevenLabs/Vbee) to create standard voiceovers, replacing time-consuming manual recording.
Step 3 (Split streams): From the standard audio file, the technical team will process in parallel: (A) Merge into the original Video to create a Voiceover on YouTube; (B) Re-edit (cut short, add theme music) to create a Podcast on Telegram.
Result: Savings 40% of the timeproduction, ensuring the ability to release 2,200 minutes of Video and 200 Podcast episodes on time without overloading staff.
2. Quality control:
Apply the process 3 layers of review: (1) AI translates raw -> (2) Translator edits semantics -> (3) Technical expert (Plutus Pioneer) approves final terminology. This ensures there are no technical knowledge errors (e.g. no mistranslation of concepts like EUTxO, Slot battle, Epoch).
III. Current Capacity: Experience and Relevant Reasons
The core team is a perfect combination of Financial expertise, Pedagogical skills and Communication experience:
1. Do Manh Hung (Project Manager & Technical Lead):
Education:Master of Finance
Cardano Expertise: To be Plutus Pioneer and Atala PRISM Pioneer.
Role:Technical "Gatekeeper". He is responsible for ensuring the absolute accuracy of translations related to Governance (CIP-1694), Smart Contracts and Tokenomics.
2. Do Viet Cuong (Media Production Lead):
Education:Master of Education.
Experience:Content creator with a 20,000 sub YouTube channel. Over 6 years of experience in video editing, audio processing, and community management.
Role:Manage Media production workflow, optimize user experience (UX) for both Video viewers and Podcast listeners.
IV. Capital Management: Transparent and Efficient Process
With a budget of 58,000 ADA, we apply a strict financial management process:
1. Disbursement by Milestone: Following the Catalyst mechanism, we only receive funding upon completion of Proof of Achievement for each phase (March, July, December). This eliminates the risk of misuse of funds.
2. Cost Optimization through Technology: Investing your budget in premium AI Voice licenses helps reduce the cost of hiring voiceover staff in the long run, while ensuring consistent quality.
3. Price volatility risk management: As soon as we receive the disbursement, we convert a part of the budget to Stablecoin to pay for fixed costs (Server, Copyright Tool), ensuring the project operates continuously even when the market fluctuates strongly (Bear market).
4. Value Commitment: The total output isOpen source.An invested ADA coin will create a permanent knowledge asset for the community, with no additional maintenance costs after the project ends.
Milestone Title
Media-Hub Launch: Channel Setup & Platform Content Production (Months 1-3)
Milestone Outputs
1. Channel setup: Complete the interface, logo, description for the dedicated Podcast channel on Telegram and the Vietnamese Voiceover Playlist on YouTube.
2. Narration Video Production: Complete translation, dubbing and publishing of 600 minutes of video (Source: IOG, Charles Hoskinson, Cardano 360).
3. Podcast Production: Edit and broadcast 50 short news/knowledge Podcast episodes on Telegram.
4. Marketing: Run a Launch Week campaign to drive traffic from the old community to the new Media ecosystem.
Acceptance Criteria
1. Telegram Podcast channel reaches at least 50 new subscribers; YouTube channel is stable.
2. 600 minutes of publicly available video with clear sound quality and accurate translation.
3. 50 Podcast episodes were posted, each with at least 100 listens in the first week.
Evidence of Completion
1. Spreadsheet (Excel) listing produced Videos and Podcasts (with access links).
2. Direct link to YouTube Playlist and Telegram Channel.
3. Screenshots of subscriber and view/listen metrics from the Admin Dashboard.
Delivery Month
3
Cost
17400
Progress
30 %
Milestone Title
Accelerate & Upgrade Technology: Large-Scale Content Production (April-July)
Milestone Outputs
1. AI Upgrade: Officially apply new generation AI Voice technology (Natural Speech) to all products to enhance listening experience.
2. Video Production: Complete another 800 minutes of high-quality video (Focusing on Cardano's mid-year technical updates).
3. Podcast Production: Edited and broadcast 70 more Podcast episodes.
4. Interaction: Conduct content quality surveys to adjust reading voice/speed according to community feedback.
Acceptance Criteria
1. Completed 800 minutes of video and 70 Podcast episodes on schedule.
2. Retention rate increased by 10% compared to Milestone 1 thanks to new AI voice quality.
3. Collect at least 50 quality responses from the community via survey.
Evidence of Completion
1. A comprehensive list of content links published during this period.
2. Demo video comparing voice quality before and after AI upgrade.
3. Report community survey results and content improvement plans.
Delivery Month
7
Cost
23200
Progress
70 %
Milestone Title
Finish Line: In-Depth Content, Wrap-Up & Digital Heritage Packaging (August-December)
Milestone Outputs
1. Narration Video Production: Complete the final 800 minutes of video (Focus on Governance/Constitutional Convention).
2. Podcast Production: Complete the last 80 Podcast episodes.
3. Data packaging: Systematize all 2,200 minutes of video and 200 podcast episodes into a Website/Drive Reference Library.
4. Report: Make a journey summary video and a project closure report (Close-out Report).
Acceptance Criteria
Complete all project output targets (Total 2,200 Video minutes + 200 Podcasts).
The database is scientifically arranged, public, and easy to search.
Video summary report and Final Report submitted on time.
Evidence of Completion
Link to access the Open Source Database.
Project summary report video.
Report on aggregated data proving achievement of committed view/listen KPI.
Delivery Month
12
Cost
17400
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
1. Video Production - 41.4%
Cost: 24,000 ADA
Goal: Produce 2,200 minutes of high quality (Full HD) video.
Detail:
Translation & Proofreading: 1,000 ADA/month x 12 months = 12,000 ADA. (Pay translator to accurately translate long videos from IOG, Charles Hoskinson).
Voiceover & Video Editing: 1,000 ADA/month x 12 months = 12,000 ADA. (Cost of AI voiceover to original video, timing editing, rendering and uploading to YouTube).
Average price: ~10.9 ADA/minute of finished video.
2. Audio Podcast Production - 25.9%
Cost: 15,000 ADA
Goal: Produce 200 in-depth Podcast episodes on Telegram.
Detail:
Audio scripting: 8,000 ADA. (Convert video text to spoken language, summarize news to fit concise listening format).
Audio processing: 7,000 ADA. (Post-production, noise filtering, copyrighted soundtrack insertion, publishing to Telegram).
Average price: ~75 ADA/complete podcast episode.
3. Quality Management & Control - 17.2%
Cost: 10,000 ADA
Objective: Ensure absolute accuracy of technical terminology and project progress.
Detail:
Project Manager: 500 ADA/month x 12 months = 6,000 ADA. (Progress management, monthly PoM reports).
Content Reviewer (Plutus Pioneer): 4,000 ADA. (In-depth content review fee: Governance, CIPs, Hardfork to ensure no knowledge errors).
4. Marketing & Community Development - 10.3%
Cost: 6,000 ADA
Goal: Achieve 50,000 reach and new user growth.
Detail:
Advertising: 3,000 ADA. (Run YouTube Ads/Facebook Ads to reach new people).
5. Technology Infrastructure & Backup - 5.2%
Cost: 3,000 ADA
Goal: To enhance the audiovisual experience.
Detail:
Premium AI Voice License: 1,500 ADA. (Buy the ElevenLabs/Vbee Enterprise package for the most natural, emotionally-realistic voice.)
Server & Storage: 500 ADA.
Slippage reserve: 1,000 ADA.
How does the cost of the project represent value for the Cardano ecosystem?
I. CAPITAL EFFICIENCY & ECONOMICS OF SCALE
[FIMI] Cardano Vietnam Media-Hub proposal with 58,000 ADA budget represents a quantum leap in capital efficiency thanks to smart consolidation strategy:
1. Optimization through Content Reuse:
Instead of funding two separate projects (Video and Podcast) with overlapping management and operational costs (~46,440 ADA), merging them into one Media-Hub saves us about 20% of human resources.
The additional budget (~11,500 ADA) is not used to pay salaries, but is reinvested directly into TECHNOLOGY (Premium AI Voice License) and INFRASTRUCTURE (Server storage), helping to improve the quality of output products to a professional level that individual projects cannot achieve.
2. Extremely low average cost:
With 58,000 ADA, we committed to producing 2,200 minutes of Video and 200 Podcast episodes.
On average, the all-inclusive cost (including translation, editing, technology, management, marketing) is only about 24 ADA (~$10 - $12 USD) per minute of completed content.
This is an unimaginable price compared to the cost of hiring an external media agency (usually from $50 - $100/minute). We can do this by leveraging AI technology to reduce human effort and the dedication of the FIMI team.
II. EXPLAIN THE REASONS AND NEEDS FOR EXPENDITURES
Every ADA coin in the budget serves an essential purpose to ensure the project's success:
1. Why 24,000 ADA for Video? (Translation & Voiceover):
Original videos from IOG often contain a huge amount of technical knowledge (EUTxO, Ouroboros, Governance). Translation cannot be done using Google Translate but requires human brainpower (Plutus Pioneer) to proofread. This fee is a fair reward for the translator's intelligence.
Vietnamese voiceovers help viewers absorb information 3 times faster than reading subtitles, especially important for videos longer than 30 minutes.
2. Why 15,000 ADA for Podcast? (Audio & Script):
Podcasting isn't as simple as extracting audio from a video. It requires a process called Rewriting for Headphones: trimming out the fluff, adding jingles, and processing background noise.
This is the cost of turning dry news into an engaging radio newscast, catering to the blind and busy.
3. Why 3,000 ADA is needed for Technology & AI?:
To serve the blind community, voice is vital.
We need to purchase the license from ElevenLabs/Vbee (Enterprise Plan) to get a natural, emotional, grammatically correct AI voice. This is the minimum respect for the audience.
4. Why 6,000 ADA for Marketing?
No matter how good the content is, it's useless if no one knows about it. This budget is used to run ads to reach newbies and organize minigames to maintain the enthusiasm of the existing community.
III. PROOF OF APPROPRIATE COSTS
Compare with the digital content service market in Vietnam to see the reasonableness:
1. Specialized translation: Market price is about 100,000 - 150,000 VND/minute of video. FIMI proposes a lower price (~50-60% of market price) thanks to the optimized process.
2. Podcast Production: Studio rental and post-production start from 500,000 VND/episode. FIMI recommends ~75 ADA/episode (equivalent to ~300,000 VND), saving significantly thanks to AI technology.
3. Project Management: Management compensation for 12 months of continuous work (including reporting, quality control, crisis management) is ~17% of the total budget, which is the low standard for Catalyst projects (usually allow 20-25%).
IV. OTHER FACTORS CONFIRMING INVESTMENT VALUE
In addition to financial figures, FIMI Media-Hub brings intangible but sustainable values (Social ROI):
1. Eternal digital heritage:
A video explaining the “Staking Mechanism” or “Cardano Constitution” produced today will still be relevant in 5-10 years.
The 2,200 Minute Video and 200 Podcast Database is Open Source, available to the community forever for free, with no maintenance costs.
2. Social Impact & Inclusivity:
The project provides equal access to technology for the blind. This human value cannot be measured in money, but it enhances the image of the Cardano ecosystem as a Real Finance (RealFi) platform that cares about people.
3. Certificate of Reputation:
Investing in FIMI is investing in Safety. With a history of 100% project completion from Fund 7 to Fund 12, Voters can be completely assured that the budget will be used for the right purpose, with no risk of the project being abandoned.
I confirm that the proposal is a non-technical initiative, with ≤20% of the budget for tech support.
Yes
I confirm that the proposal provides verifiable evidence (portfolio, links, reports) of the team's ability to deliver the project.
Yes
I confirm that the proposer and all team members are in good standing with prior Catalyst projects.
Yes
I confirm that the proposal includes clear objectives with both Output Metrics (what proposal did) and Adoption-Focused Metrics (what effect proposal had).
Yes
I confirm that the proposal clearly explains the user journey and provides a credible plan for how the project will equip and motivate users for future on-chain activity.
Yes
I confirm that the initiative clearly demonstrates how it will grow the Cardano ecosystem or onboard users.
Yes
I confirm that the project plan and timeline (≤ 12 months) are realistic and well-defined.
Yes
I confirm that the proposal commits to public outputs and justifies any exceptions.
Yes
I confirm that the budget adheres to all policies: it is for future work, follows the merchandise rule, and excludes establishing local treasuries, incentives/giveaways, re-grants.
Yes
I Agree
Yes