Last updated 5 months ago
In Brazil, tokenization is little known beyond niches; clear, localized guidance is scarce, and its potential for real-world impact remains largely untapped despite digital and financial advances.
Let's Token will be a bold multichannel education and communication strategy to make tokenization clear and engaging, with videocasts, social media, influencers, and events linked to impact and SDGs.
Please provide your proposal title
Let’s Token! - Tokenization for a Better World on Cardano
Enter the amount of funding you are requesting in ADA
37500
Please specify how many months you expect your project to last
6
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
In Brazil, tokenization is little known beyond niches; clear, localized guidance is scarce, and its potential for real-world impact remains largely untapped despite digital and financial advances.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependencies
Will your project's outputs be fully open source?
No
Please provide details on the intellectual property (IP) status of your project outputs, including whether they will be released as open source or retained under another licence.
No
Please choose the most relevant theme and tag related to the outcomes of your proposal
Education
Who you’re targeting, how you’ll reach them, and why this matters for Cardano?
Qualified investors, leaders of socio-environmental and cultural projects, CSOs, policymakers, entrepreneurs, and young audiences interested in financial innovation. We will reach them via omnichannel distribution: YouTube, Spotify, Apple Podcasts, Google Podcasts, TikTok, YouTube Shorts, Instagram Stories, educational posts, LinkedIn, an open-source repository, and finance influencers. This positions Cardano as the reference blockchain for impact tokenization, linked to sustainability, SDGs, and climate finance, strengthening adoption, reputation, and trust.
Provide a list of key activities of your project:
Editorial design & guest curation (calendar, topics, expert speakers). Production of 12 weekly videocasts on blockchain, finance, sustainability, and impact. Multiplatform distribution via YouTube, Spotify, Apple & Google Podcasts, TikTok, Instagram, and LinkedIn. Creation of short clips for YouTube Shorts, TikTok, and Stories. Open-source repo with transcripts, glossary, and templates. Influencer campaign for reach. High-Level Forum on Impact Tokenization closing the season.
What are your success metrics?
The success of Let’s Token! will be measured with qualitative and quantitative indicators on production, reach, engagement, and perceived value. Metrics include episodes and clips produced, views and interactions on all platforms, contributions to the open-source repo, community feedback and learning outcomes, plus stakeholder participation and partnerships from the final forum. Continuous monitoring ensures alignment and impact.
Please describe your proposed solution and how it addresses the problem
Context
Although Brazil is among the most connected countries in the world, with high internet penetration and intensive use of financial technology, tokenization remains relatively unknown outside specialized niches. The subject has not yet reached the radar of most potential investors, social entrepreneurs, and public managers—not due to a lack of potential, but because of the absence of accessible information, practical examples, and clear communication.
The blockchain and Web3 ecosystem already moves billions in the country, yet most people still associate the topic exclusively with cryptocurrencies. Without trustworthy and straightforward narratives, tokenization is perceived as something complex, risky, or distant. In 2024, the volume of tokenized assets in Brazil reached approximately R$1.3 billion, representing a growth of more than 300% compared to the previous year, indicating tangible momentum but still falling short of mainstream adoption. While the Brazilian financial system is sophisticated, most investors, both individuals and institutions, tend to focus their choices on traditional instruments, and few are aware of models that combine financial returns with social, environmental, or cultural impact.
The gap is also evident in financial literacy. According to national surveys, 90% of Brazilians recognize the need for greater financial knowledge, yet education on investment alternatives remains limited. The information available on tokenization is fragmented, overly technical, and often imported from other markets without adaptation to the local context. There is no continuous space that explains, in a didactic way, how this technology can be applied to real projects, primarily using robust networks such as Cardano.
The country already has a mature digital infrastructure and a large number of impact initiatives seeking new financing models; however, the lack of understanding and dialogue about tokenization prevents these opportunities from being seized. As a result, we are left with a high-potential technology that remains underutilized, and we miss the opportunity to democratize access to transformative investments.
Solution
Let’s Token! is a pioneering educommunication project in Brazil designed to make blockchain-based tokenization accessible, understandable, and actionable for a wide range of audiences, with a strong emphasis on the Cardano blockchain. Through 12 professionally produced weekly videocast episodes, the project will bring together experts in blockchain, finance, sustainability, and impact investment to demystify tokenization, showcase real-world use cases, and connect the technology to socio-environmental challenges aligned with the SDGs.
Episodes will be published on YouTube and distributed as podcasts on Spotify, Apple Podcasts, and Google Podcasts. High-impact short clips will be shared on YouTube Shorts, TikTok, and Instagram Stories to capture new audiences. A dedicated Instagram profile will deliver educational, visually engaging content that explains the benefits of blockchain tokenization, highlights Cardano’s sustainability leadership, and provides actionable knowledge for investors, project leaders, and communities.
The project will be amplified through a partnership with a high-profile finance-sector influencer. After the season’s conclusion, we will host a small event on Impact Tokenization to present learnings, discuss regulation, innovation, and adoption, and connect qualified investors, innovators, and policymakers.
Why Cardano:
Please define the positive impact your project will have on the wider Cardano community
Let’s Token! will be the first coordinated effort in Brazil to bring blockchain-based impact tokenization into mainstream conversation through high-quality, accessible educational content. The project will:
Empower investors, project leaders, and the public with actionable knowledge about tokenization and its benefits.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Multidisciplinary team
Let’s Token! is delivered by a team with proven experience across financial markets (banking, capital markets, governance and risk), blockchain/Web3 (product architecture, security, integration), entrepreneurship/startups (roadmapping, GTM, partnerships), strategic communications (brand, media, growth), and sustainability/ESG (impact strategy and measurement). This mix ensures rigor in content, credibility with investors, and relevance for impact practitioners.
Operational platform
Sonhatório is already live and managing real projects, with a successful communication strategy that has driven consistent organic growth of followers and engagement across channels. This existing audience and distribution muscle reduce execution risk and accelerate adoption for the new series.
Production readiness
We have a defined editorial line and 12-episode season plan, a short-list of expert guests, professional videocast production (recording, audio, lighting, editing), and a synchronized pipeline for weekly releases. Distribution channels (YouTube, Spotify, Apple Podcasts, TikTok, Instagram, LinkedIn) are set up with unified branding and analytics.
Feasibility proof points
An existing audience and operational platform, secured production partners, documented processes, and a realistic 24-week schedule (with six milestones) make delivery credible and timely.
Milestone Title
Editorial Design & Production Setup
Milestone Outputs
Deliverable: Editorial plan, branded channels, and first recorded episode ready for release.
Acceptance Criteria
Evidence of Completion
Delivery Month
1
Cost
1875
Progress
10 %
Milestone Title
Season Launch & Episodes 1–4
Milestone Outputs
Deliverable: 4 episodes live with multi-platform short content and an ongoing Instagram series.
Acceptance Criteria
Evidence of Completion
Delivery Month
2
Cost
7500
Progress
20 %
Milestone Title
Episodes 5–8 & Open Source Repository Launch
Milestone Outputs
Deliverable: 8 episodes live, open repository online, and initial community contributions received.
Acceptance Criteria
Evidence of Completion
Delivery Month
3
Cost
7500
Progress
20 %
Milestone Title
Episodes 9–12 & Influencer Activation
Milestone Outputs
Deliverable: 12 episodes live, influencer campaign running, first engagement report.
Acceptance Criteria
Evidence of Completion
Delivery Month
4
Cost
7500
Progress
20 %
Milestone Title
High-Level Forum on Impact Tokenization
Milestone Outputs
Deliverable: Event completed with materials published and post-event outreach initiated.
Acceptance Criteria
Evidence of Completion
Delivery Month
5
Cost
7500
Progress
20 %
Milestone Title
Monitoring, Evaluation & Final Report
Milestone Outputs
Deliverable: Final project report, KPI dashboard, and closing video.
Acceptance Criteria
Evidence of Completion
Delivery Month
6
Cost
5625
Progress
10 %
Please provide a cost breakdown of the proposed work and resources
Total: ₳: 37,500 (6 months)
How does the cost of the project represent value for the Cardano ecosystem?
How does the cost of the project represent value for the Cardano ecosystem?
The requested budget will be fully allocated to the design, production, and distribution of Let’s Token! – Tokenization for a Better World on Cardano, as well as to the development of its open-source knowledge base and strategic amplification activities. Every stage of investment is directly tied to deliverables, including 12 professionally produced video cast episodes, an active multi-platform distribution strategy, a publicly accessible repository, and a high-level forum to connect the topic to investors and policymakers.
What this funding enables:
Value created:
This investment creates a long-term asset for the Cardano ecosystem: an ongoing, open, and replicable educational pipeline that demystifies tokenization for the Brazilian market and links it to real-world impact aligned with the SDGs. It expands Cardano’s visibility in Latin America, increases trust among investors and project leaders, and fosters adoption of blockchain-based tokenization as a credible financing mechanism for socio-environmental change.
I confirm that the proposal is a non-technical initiative, with ≤20% of the budget for tech support.
Yes
I confirm that the proposal provides verifiable evidence (portfolio, links, reports) of the team's ability to deliver the project.
Yes
I confirm that the proposer and all team members are in good standing with prior Catalyst projects.
Yes
I confirm that the proposal includes clear objectives with both Output Metrics (what proposal did) and Adoption-Focused Metrics (what effect proposal had).
Yes
I confirm that the proposal clearly explains the user journey and provides a credible plan for how the project will equip and motivate users for future on-chain activity.
Yes
I confirm that the initiative clearly demonstrates how it will grow the Cardano ecosystem or onboard users.
Yes
I confirm that the project plan and timeline (≤ 12 months) are realistic and well-defined.
Yes
I confirm that the proposal commits to public outputs and justifies any exceptions.
Yes
I confirm that the budget adheres to all policies: it is for future work, follows the merchandise rule, and excludes establishing local treasuries, incentives/giveaways, re-grants.
Yes
I Agree
Yes
Carlos C. Carraro — Co-founder
Role & Responsibilities (Sonhatório):
Focused on business modeling, fundraising, and investor relations, using over 20 years of financial sector experience to connect capital with high-impact socio-environmental projects. Leads strategic initiatives involving RWA tokenization, incentive laws, and direct donation models, strengthening Sonhatório’s ability to attract qualified investors and credible partners.
Engagement (Let’s Token!):
Serves as the co-host of the videocast, leading interviews with blockchain, finance, and sustainability experts to create engaging, insightful conversations. Uses his market expertise to contextualize discussions for investors and impact leaders, ensuring that episodes combine technical depth with practical investment perspectives. Plays a key role in outreach to secure high-profile guests and foster relationships with potential strategic partners.
Raphael Santo — Co-founder
Role & Responsibilities:
Sonhatório’s product and systems architecture leader, aligning technical development with business strategy. Oversees blockchain integration, platform scalability, and user experience, ensuring security and operational efficiency. With over 20 years of experience in .NET development within the banking and financial sector, this individual brings deep technical expertise in backend, frontend, and database systems, as well as experience in blockchain-based DApp and DeFi solutions.
Engagement:
Responsible for all technology-related aspects of the project, he provides subject-matter input on blockchain, tokenization, and Cardano to maintain content accuracy and relevance, and bridges the gap between technical outputs and the project’s educational mission. Serves as the co-host of the videocast, leading interviews with blockchain, finance, and sustainability experts to create engaging, insightful conversations.
Salete da Hora — Co-founder
Role & Responsibilities:
Responsible for Sonhatório’s institutional positioning, communication strategy, and stakeholder engagement, connecting NGOs, companies, investors, and other key audiences. Leads the design and implementation of governance frameworks, eligibility criteria, and impact assessment models for projects on the platform. Brings over two decades of experience in communication, ESG, and sustainability to strengthen Sonhatório’s credibility and market positioning, ensuring alignment between strategic goals and operational execution.
Engagement:
Acts as General Coordinator and PMO of the project, overseeing planning, timelines, and quality control for the 12-episode season. Leads the content curation process, defining topics, selecting and briefing guests, and ensuring that all narratives connect tokenization, blockchain, and Cardano to tangible socio-environmental benefits. Coordinates between production, marketing, and technical teams to guarantee consistent delivery across channels, while safeguarding the project’s educational and strategic objectives. Serves as co-host of the videocast, leading interviews with blockchain, finance, and sustainability experts to create engaging, insightful conversations.