Last updated 3 weeks ago
Cardano founders and their products lack visibility and fail to reach audiences that drive business, investment, and partnerships. This limited exposure reduces adoption, trust, and ecosystem growth.
We will showcase Cardano founders and products on a national economic TV channel in Brazil, providing qualified visibility and direct access to business, investor and partner audiences.
Please provide your proposal title
Cardano Builders Featured on Brazilian TV - ADA3
Enter the amount of funding you are requesting in ADA
750000
Please specify how many months you expect your project to last
6
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Cardano founders and their products lack visibility and fail to reach audiences that drive business, investment, and partnerships. This limited exposure reduces adoption, trust, and ecosystem growth.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependencies
Will your project's outputs be fully open source?
No
Please provide details on the intellectual property (IP) status of your project outputs, including whether they will be released as open source or retained under another licence.
This project is not a development project.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Business Services
Describe your established collaborations.
BMC NEWS: BMC NEWS is the largest finance-focused TV network and news portal in Brazil, with significant reach and a diverse audience of investors, entrepreneurs, and financial market professionals. In 2024, BMC NEWS surpassed Infomoney, becoming the largest finance portal in Brazil, with 28.97 million monthly website visits, more than 690,000 YouTube subscribers, and over 190 million views. The platform has over 12 million portal users, 800,000 active users on Samsung TV, 13 million users on Pluto TV, and more than 26 million viewers on PayTV (Sky, Claro, Vivo, etc.). BMC NEWS has a proven ability to reach a broad and highly engaged audience across multiple platforms, including cable TV, YouTube, Instagram, TikTok, and Kwai.
Role: Directly responsible for Program Direction and the transmission of all journalistic and educational content.
Paula Moraes — Founding Partner at BMC NEWS: https://www.linkedin.com/in/paula-moraes-82a633a7/
Luiz Messici — Chairman of the Board at BMC NEWS: https://www.linkedin.com/in/luizmessici/
Daniela Alves:
Role: Executive Editor of the program, responsible for project administration and management, as well as production oversight.
Daniela worked for many years in the communication field, serving as a commentator on various TV channels in Brazil, including BMC NEWS, where she was one of the anchors of the 60 Minutes program, providing analyses on the political and economic landscape of Brazil and the world. She was also a university professor at the IBMEC-SP business school. She holds a master’s degree in Medical Sciences from UFRGS, has published scientific research, and has received international awards.
Since 2021, Daniela has dedicated herself to the world of cryptocurrencies and Web3, becoming an enthusiast and researcher of emerging technologies in this area, with a special focus on Cardano, working to engage the Brazilian community through online and in-person events. She is the co-founder of the GovChainLab https://govchainlab.substack.com/ project, which currently focuses on educational initiatives and the development of blockchain-based business solutions, and she serves as a Pioneer Leader of DREP.
Daniela interviewed Brazilian senator Carlos Portinho on the Direto ao Ponto program, broadcast by Jovem Pan, asking him about DREX (the digital real) and mentioning Cardano governance. After the interview, the senator expressed interest in exploring the topic further, demonstrating the impact of an effective and well-positioned approach to the subject.
Watch here: https://x.com/DanielaAlvesRI/status/1704264237743317234
In 2024, Daniela wrote a short article for the BMC NEWS portal featuring excerpts from an interview she conducted with Charles Hoskinson: https://bmcnews.com.br/mercados/fundador-da-blockchain-cardano-fala-sobre-futuro-do-maior-fundo-de-inovacao-descentralizado-do-mundo/
Describe funding commitments.
All production, broadcasting, technical team, TV airtime, and distribution costs are fully covered within the budget requested from Catalyst.
BMC NEWS and other partners will participate only through institutional, editorial, or content support, without any financial contributions or funding commitments.
To ensure the long-term sustainability of the program, we may offer sponsorship packages to interested companies. However, no sponsorship agreements have been established at this stage funded by Catalyst.
Describe your key performance metrics.
These indicators reflect everything that will be delivered over the 5 months of execution of the TV program, with a focus on visibility, education, positioning and market opening in Brazil for Cardano Ecosystem solutions.
Based on BMC News' verified national audience leadership:
Ongoing mentions across the program schedule to ensure continuous exposure for each project.
(The Hub is not part of this budget, but operates as the professional structure responsible for receiving the warm leads generated by the TV program — and from other sources — qualifying them, and converting this visibility into real business opportunities, partnerships, implementations, and on-chain transactions for the Cardano ecosystem.)
KPIs include:
Full delivery of:
Monthly reports including:
A final consolidated, public, and auditable report, delivering all KPIs listed above.
Utility at Scale – Real-World Adoption
This project strengthens the Utility at Scale pillar by giving national visibility to three Cardano-based projects with real, ready-to-deploy products in the Brazilian market. Through TV exposure, reports, educational content, and sector commentary, these solutions are positioned directly in front of leaders from high-impact industries such as agribusiness, logistics, retail, supply chain, education, and the public sector. The Cardano Business Hub Brazil then converts this visibility into real-world pilots, integrations, and business opportunities, accelerating the ecosystem’s adoption curve.
Frictionless Experience – Accessible Communication
The initiative aligns with the Vision by transforming complex blockchain concepts into clear, business-oriented communication through television programming, portal articles, educational capsules, and BMC Class + B3 course content. The project reduces friction for entrepreneurs, executives, and decision-makers by presenting Cardano technology through practical use cases, sector applications and well-structured narratives focused on solving real problems.
Local Ecosystem Growth – Strengthening Cardano in Brazil
The project contributes directly to building a strong and interconnected Cardano ecosystem within Brazil. It promotes national visibility for ecosystem activities, including sector dinners, business meetings, and events organized by the Cardano Business Hub Brazil. It also amplifies the presence of Cardano across the country by showcasing project updates, initiatives, and real use cases through mainstream media — expanding awareness and strengthening local adoption momentum.
Partnership-Driven Expansion – Growth Through Collaboration
By generating consistent visibility and delivering qualified warm leads to the Cardano Business Hub Brazil, the project supports partnership-driven growth, a central pillar of the 2030 Vision. The Hub’s structured business development process converts TV visibility into partnership prospects, business meetings, and real opportunities for integration, fostering collaboration between Cardano projects and influential Brazilian sectors. This aligns directly with Cardano’s vision of scaling through cooperation and engagement with real economic actors.
Please describe your proposed solution and how it addresses the problem
The lack of visibility for Cardano founders and their products prevents them from reaching the audiences that generate real adoption: businesses, investors, industry decision-makers, and institutional partners. Without access to these strategic groups, even high-quality Cardano projects struggle to grow, attract users, or demonstrate the utility that strengthens the ecosystem.
Our solution is to create a nationally broadcast blockchain-and-business TV program, where market trends, innovation, regulation, and real-world applications are discussed for a mainstream executive audience. Within this broader and credible environment, we will showcase six Cardano projects with real products, integrating them naturally into sector-specific conversations about efficiency, trust, compliance, transparency, and digital transformation.
By placing Cardano founders inside a recognized business media space, rather than isolated crypto channels, we directly address the visibility gap and connect the ecosystem to the audiences that actually drive adoption.
Why This Approach Solves the Problem
What Is Unique About This Solution
Who Benefits and Why This Matters to Cardano
Who Benefits
Why It Matters
This project removes one of the ecosystem’s biggest blockers: the lack of visibility where adoption is actually decided. It strengthens Cardano’s presence in Brazil, one of the world’s largest markets, aligns perfectly with the Cardano 2030 Vision, and directly contributes to:
By giving Cardano founders access to audiences that matter, the project lays the foundation for adoption, partnerships, and long-term ecosystem growth.
Selection Process for the 6 Featured Cardano Projects
We will launch an open call for Cardano builders, allowing any project with real products to apply.
The TV Direction and Editorial Board will select the six featured projects based on the following criteria:
Why the TV Selects the Projects?
The broadcaster selected the six projects because television is a regulated environment, governed by rigorous standards of credibility, editorial responsibility, and journalism. For this reason, any project broadcast must be evaluated by the broadcaster's Editorial Board to ensure accuracy, neutrality, relevance, and compliance with professional media guidelines. This ensures that the projects presented represent the ecosystem responsibly and meet the quality expected of a national broadcaster focused on the market.
Please define the positive impact your project will have on the wider Cardano community
This project will significantly strengthen the Cardano ecosystem by giving real visibility, credibility, and business reach to three rigorously selected Cardano projects with functioning products. By presenting Cardano solutions inside a national, regulated, business-oriented TV environment, we elevate the entire ecosystem from a “crypto niche” to a recognized platform for innovation and enterprise adoption in Brazil, one of the largest and most dynamic economies in the world.The impact goes beyond communication: it creates new opportunities for partnerships, integration, and on-chain activity, while expanding awareness of Cardano among companies, entrepreneurs, investors, and institutions—all funneled through the Cardano Business Hub Brazil for execution.
**How This Project Brings Value to the Cardano Community **
How We Will Measure Impact
**Qualitative Metrics **
How We Will Share Outputs With the Community
We will share all outputs publicly and transparently through:
All content produced by the program (episodes, reports, commentaries, articles, and educational material) will remain publicly accessible, creating long-term value for the ecosystem.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
BMC NEWS is the largest finance-focused TV network and news portal in Brazil, with significant reach and a diverse audience of investors, entrepreneurs, and financial market professionals. In 2024, BMC NEWS surpassed Infomoney, becoming the largest finance portal in Brazil, with 28.97 million monthly website visits, more than 690,000 YouTube subscribers, and over 190 million views. The platform has over 12 million portal users, 800,000 active users on Samsung TV, 13 million users on Pluto TV, and more than 26 million viewers on PayTV (Sky, Claro, Vivo, etc.). BMC NEWS has a proven ability to reach a broad and highly engaged audience across multiple platforms, including cable TV, YouTube, Instagram, TikTok, and Kwai.
BMC NEWS will play a crucial role in the execution and success of the project, leveraging its wide audience and media resources to promote knowledge and adoption of Cardano blockchain technology in Brazil. Its main functions in the project include:
Production and transmission of the weekly program:
Distribuição e promoção de conteúdo:
BMC CLASS:
Monitoring and Reports:
Steps and processes to validate feasibility: media reports with various metrics, from views to interactions.
The successful execution of previous initiatives, including the Intersect Education and Multimedia Grant and the Cardano Community Hub in Brazil funded by Catalyst Fund 13 demonstrates the solid foundation of trust, accountability, and delivery capacity established by Daniela Alves https://x.com/DanielaHubBr .
Additionally, Daniela bring valuable experience from the execution of the Agro Hub under the DeepFunding program of SingularityNET. While operating with a smaller scope due to limited budget, this initiative successfully established a partnership with LigaAgro of FIA Business School and initiated a collaborative relationship with the Agro Corridor. This demonstrates their ability to deliver meaningful impact even under constrained resources, while strategically expanding connections across the Latin American region.
Key Achievements Under Intersect
Successful Workshops and Events
Execution of the Cardano Community Hub Brazil (H1 2025)
In the first half of 2025, the Hub exceeded expectations, delivering not only the planned activities but also multiple strategic actions:
Milestone Title
Planning, Structuring, and Project Selection
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
1
Cost
225000
Progress
30 %
Milestone Title
Pre-Production Completion + Launch of Weekly Episodes
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
2
Cost
120000
Progress
30 %
Milestone Title
Continuation of Weekly Episodes + Feature Report Preparation
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
3
Cost
90000
Progress
50 %
Milestone Title
BMC Class Implementation
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
4
Cost
90000
Progress
60 %
Milestone Title
Continued Execution + Business Outreach
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
5
Cost
75000
Progress
90 %
Milestone Title
Final Deliverables
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
6
Cost
150000
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
✅ Budget Breakdown – Total: 750,000 ADA
1. Coordination and Management — 30,000 ADA
Subtotal: 30,000 ADA
2. TV Production (Studio, Filming and Crew) — 260,000 ADA
Subtotal: 260,000 ADA
3. Post-Production (Editing and Finishing) — 120,000 ADA
Covers editing and delivery of:
Subtotal: 120,000 ADA
4. Scriptwriting, Research and Editorial Development — 70,000 ADA
Subtotal: 70,000 ADA
5. Broadcast Distribution and Platform Placement — 140,000 ADA
(Including TV channel space, digital distribution, reruns and rights)
Subtotal: 140,000 ADA
6. Educational Capsules (“Pílulas Educacionais”) — 55,000 ADA
Subtotal: 55,000 ADA
7. Web and Portal Content Production — 25,000 ADA
Includes:
Subtotal: 25,000 ADA
8. Monitoring Reports, Metrics and Final Impact Report — 30,000 ADA
Covers:
Subtotal: 30,000 ADA
9. Administrative and Operational Costs — 15,000 ADA
Includes:
Subtotal: 15,000 ADA
10. Contingency Reserve (5% of budget) — 5,000 ADA
Safety margin for unforeseen production or broadcast adjustments.
Subtotal: 5,000 ADA
✅ TOTAL: 750,000 ADA
How does the cost of the project represent value for the Cardano ecosystem?
750,000 ADA is the total amount required to produce and broadcast, over five consecutive months, a weekly television program on Brazil’s leading business news channel, with nationwide distribution through PayTV, streaming platforms, the BM&C News portal, YouTube, and educational integration into the BMC Class + B3 (Brazilian Stock Exchange) platform. In the Brazilian open media market, an equivalent package of airtime, professional production, reruns, and digital placement would cost between 3.5 and 6 million BRL, meaning the requested budget represents less than half of the commercial rate.
With this amount, the project delivers 20 full weekly episodes, 3 in-depth special reports, 40 educational capsules aired three times per day, articles on the BM&C News portal, and permanent educational content hosted on the B3-partnered platform. Altogether, these outputs provide cumulative visibility to tens of millions of viewers and readers. Every ADA requested is tied to a public, trackable, and auditable deliverable.
The corporate leads generated, a minimum of 15 companies or institutions proactively contacting us after seeing Cardano on national television — represent a cost of roughly 50,000 ADA each, which is significantly lower than the average B2B acquisition cost in Brazil. Once these warm leads are transferred to the Cardano Business Hub Brazil (a parallel proposal in Fund15), they become real opportunities for pilots, integrations, partnerships, and measurable on-chain growth.
All production expenses, including studio, crew, journalism, editing, scripting, motion graphics, and national broadcast, follow established professional and union rates in São Paulo, Latin America’s largest audiovisual hub.
In summary, 750,000 ADA converts high-end mainstream media infrastructure into massive visibility, institutional credibility, and a steady pipeline of enterprise adoption opportunities. This is precisely the type of high-impact, outcome-driven initiative that advances Utility at Scale and Local Ecosystem Growth within one of Cardano’s most strategic markets worldwide.
I confirm that the lead applicant is a verified legal business entity.
Yes
I confirm that the lead org has a ≥2-year track record, and the consortium collectively has ≥$5M in verifiable annual revenue.
Yes
I confirm that evidence of collaboration with a qualified Tier-1 enterprise is provided.
Yes
I confirm that the proposer and all team members are in good standing with prior Catalyst projects.
Yes
I confirm that the proposal is for mature R&D or integration, not an early-stage concept or core infrastructure.
Yes
I confirm that evidence of a mature product is provided, with a clear integration plan if not already on Cardano.
Yes
I confirm that all key partners, including the Tier-1 collaborator, are clearly identified.
Yes
I confirm that a clear statement of the partner's in-kind or financial contributions is included.
Yes
I confirm that the proposal provides verifiable references (e.g., LinkedIn, portfolio) for key team members.
Yes
I confirm that the proposal includes clear KPIs for adoption (e.g., transaction volume, user growth). Forecast for projected on-chain transaction volume is provided with adequate justification.
Yes
I confirm that delivery is ≤ 12 months with clear milestones.
Yes
I confirm that the proposal includes a co-marketing or community engagement plan to amplify Cardano's visibility.
Yes
I confirm that the proposal budget is for future work only, not for completed tasks. No incentives, giveaways, private treasuries and regranting are included in the budget.
Yes
I Agree
Yes
**BMC NEWS: **BMC NEWS is the largest finance-focused TV network and news portal in Brazil, with significant reach and a diverse audience of investors, entrepreneurs, and financial market professionals. In 2024, BMC NEWS surpassed Infomoney, becoming the largest finance portal in Brazil, with 28.97 million monthly website visits, more than 690,000 YouTube subscribers, and over 190 million views. The platform has over 12 million portal users, 800,000 active users on Samsung TV, 13 million users on Pluto TV, and more than 26 million viewers on PayTV (Sky, Claro, Vivo, etc.). BMC NEWS has a proven ability to reach a broad and highly engaged audience across multiple platforms, including cable TV, YouTube, Instagram, TikTok, and Kwai.
Role: Directly responsible for Program Direction and the transmission of all journalistic and educational content.
Paula Moraes — Founding Partner at BMC NEWS: https://www.linkedin.com/in/paula-moraes-82a633a7/
**Luiz Messici **— Chairman of the Board at BMC NEWS: https://www.linkedin.com/in/luizmessici/
Daniela Alves:
Role: Executive Editor of the program, responsible for project administration and management, as well as production oversight.
https://www.linkedin.com/in/daniela-alves-ri/
Daniela worked for many years in the communication field, serving as a commentator on various TV channels in Brazil, including BMC NEWS, where she was one of the anchors of the 60 Minutes program, providing analyses on the political and economic landscape of Brazil and the world. She was also a university professor at the IBMEC-SP business school. She holds a master’s degree in Medical Sciences from UFRGS, has published scientific research, and has received international awards.
Since 2021, Daniela has dedicated herself to the world of cryptocurrencies and Web3, becoming an enthusiast and researcher of emerging technologies in this area, with a special focus on Cardano, working to engage the Brazilian community through online and in-person events. She is the co-founder of the GovChainLab https://govchainlab.substack.com/ project, which currently focuses on educational initiatives and the development of blockchain-based business solutions, and she serves as a Pioneer Leader of DREP.
Daniela interviewed Brazilian senator Carlos Portinho on the Direto ao Ponto program, broadcast by Jovem Pan, asking him about DREX (the digital real) and mentioning Cardano governance. After the interview, the senator expressed interest in exploring the topic further, demonstrating the impact of an effective and well-positioned approach to the subject.
Watch here: https://x.com/DanielaAlvesRI/status/1704264237743317234
In 2024, Daniela wrote a short article for the BMC NEWS portal featuring excerpts from an interview she conducted with Charles Hoskinson: https://bmcnews.com.br/mercados/fundador-da-blockchain-cardano-fala-sobre-futuro-do-maior-fundo-de-inovacao-descentralizado-do-mundo/