Last updated 3 months ago
Enterprise adoption is lagging in Cardano, because there's no easy way for enterprise customers to quickly on-ramp, utilize Cardano, and off-ramp as needed within the Enterprise Tool Stack.
Salesforce native billing, payment tracking and automation. Salesforce is used by 150,000 customers, including 91% of the Fortune 500. Salesforce native solutions makes Enterprise adoption possible.
Please provide your proposal title
Cardano for Salesforce
Enter the amount of funding you are requesting in ADA
180000
Please specify how many months you expect your project to last
10
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Enterprise adoption is lagging in Cardano, because there's no easy way for enterprise customers to quickly on-ramp, utilize Cardano, and off-ramp as needed within the Enterprise Tool Stack.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
Yes
Describe any dependencies or write 'No dependencies'
Salesforce: We are developing this as a Salesforce app, using Salesforce development tools. As a Salesforce ISV Partner, we receive access to their development tools, and development environment, as long as we are active partners with Salesforce. We will also use Blockfrost to retrieve blockchain information and handle the signed transactions to the blockchain.
Will your project's outputs be fully open source?
Yes
Please provide details on the intellectual property (IP) status of your project outputs, including whether they will be released as open source or retained under another licence.
Cardano for Salesforce will be added to our free and open source app (and a commercial Salesforce product. More specifically, the outputs of this project will include the following.
Please choose the most relevant theme and tag related to the outcomes of your proposal
E-commerce
Describe what makes your idea innovative compared to what has been previously launched in the market (whether by you or others).
We are the first web3 focused Salesforce independent software vendor (ISV) partner. The partnership allows us to list Cardano for Salesforce as a commercial application on the Salesforce AppExchange Please note the following information about what the AppExchange listing offers to drive enterprise adoption of Cardano.
Describe what your prototype or MVP will demonstrate, and where it can be accessed.
Upon completion of the project, the fully-featured application and workflow automations will be accessible in the following places.
Describe realistic measures of success, ideally with on-chain metrics.
Salesforce is the most used CRM: 150,000 customers, 91% of Fortune 500 companies.
If every Salesforce org user accepted ADA, it would 10X the number of businesses accepting ADA.
If every Salesforce org had one at least ADA transaction of $50 it would equal $7.5 million. Our long-term goals include making each Salesforce org using Cardano Cardano for Salesforce manage thousands of US dollars worth of ADA transactions per day.
Please describe your proposed solution and how it addresses the problem
As a Salesforce ISV partner, we aim to connect the Cardano ecosystem to the world's #1 ranked CRM. Salesforce is used by 150,000 customers, including 91% of the Fortune 500. Salesforce native solutions make Enterprise adoption possible.
We will start by building an open source “Cardano for Salesforce” application, which will offer free access to an MVP and promote drive traction to the project and awareness about the Cardano ecosystem. This builds on the ADA Wallet for Salesforce developed in Fund 13. The existing tool allows you to create/import a wallet with the seed phrase, and create, sign, and send transactions.
For a full fledged Cardano Solution MVP, we need to add the following major features:
Web3 Enabler already submitted the ADA Wallet for Salesforce App to Security Review and the AppExchange. These are the final milestones for Fund 13 Grant. This Fund 15 Grant picks up where Fund 13 finishes, as we move from a POC to an initial MVP.
Web3 Enabler plans to include ADA in Blockchain Payments ( https://appexchange.salesforce.com/appxListingDetail?listingId=ee4c011b-7a5b-4a50-91fb-f28049390858 ), which has a subscription-based SaaS model for enterprise users on the Salesforce AppExchange, in addition to the open source version. This commercial SaaS offering will include marketing efforts.
The following are our main objectives for building Cardano for Salesforce.
Future Goals:
Beyond the Scope of this 6 month project, would be deeper integration for on-ramp and off-ramp solutions, interaction with Salesforce’s new Agentforce AI framework ( https://www.salesforce.com/agentforce ), and deeper integration into the Salesforce Ecosystem.
We also have built Financial Services Cloud integrations ( https://web3enabler.com/product/digital-asset-wallet-for-salesforce ), which are
alread available on the Salesforce AppExchange as a Managed Package ( https://appexchange.salesforce.com/appxListingDetail?listingId=0ebb2ec4-bf59-4d93-bb4d-608e57fd2b3e&channel=recommended&tab=d ) and a Standard Object Version ( https://appexchange.salesforce.com/appxListingDetail?listingId=b1884242-f2bb-42c5-b81a-16f209acbfb1&channel=recommended&tab=d ).
In addition, we are currently building solutions elsewhere in Web3 Enabler for Revenue Cloud ( https://www.salesforce.com/sales/revenue-lifecycle-management ), and Commerce Cloud ( https://www.salesforce.com/commerce ) and have.future plans to integrate with Zoho, Quickbooks and other leading SaaS platforms. While they are beyond the scope of this Fund 15 grant, they will be well positioned to be a follow-on Fund 16 grant, making Cardano the premier solution for Cryptocurrency transactions in the Salesforce Ecosystem.
Please define the positive impact your project will have on the wider Cardano community
Allowing companies to make and accept ADA-based payments in Salesforce will pull the power of the world’s #1 CRM into the Cardano ecosystem. This will empower businesses of all sizes to simply and securely handle transactions in ADA through Salesforce. The ability for customers to transact in ADA will also facilitate opportunities for financial inclusion for unbanked, as well as for other underserved groups.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Previous Grants Awarded:
Web3 Enabler’s Partnerships and Integrations:
Our previous grants and current partnerships show that we have cultivated relationships and use resources efficiently. We will continue to expand upon using grant dollars to support the adoption of Cardano’s ecosystem. Our syndication and community partners ( https://web3enabler.com/about/community-support ) will continue to help us spread awareness about our Cardano projects and gain traction as we continue to scale.
Milestone Title
Prototype UIs for the new features
Milestone Outputs
Provide UI prototypes for the following features.
Acceptance Criteria
Each of the prototypes mentioned above will be made available as a PDF of screenshots, which will be uploaded to the he “documentation and images” directory ( https://github.com/MuKnSys/cardano-for-salesforce/tree/main/documentation-and-images ) of the GitHub repository.
Evidence of Completion
The PDF of screenshots will be available in the “documentation and images” directory ( https://github.com/MuKnSys/cardano-for-salesforce/tree/main/documentation-and-images ) of the GitHub repository.
Delivery Month
1
Cost
35000
Progress
10 %
Milestone Title
Data Structures (Custom Objects, and LWC Specifications) for the New Features
Milestone Outputs
We will provide specifications for the following features, which we will implement as Salesforce Objects and Lightning Web Components (LWC).
Acceptance Criteria
A write-up, diagram or mock-up of each of the specifications added to the PDF file that will be created and uploaded to the GitHub repository upon completion of Milestone 1 (“Prototype UIs for the new features”).
Evidence of Completion
The PDF file will be available in the “documentation and images” directory ( https://github.com/MuKnSys/cardano-for-salesforce/tree/main/documentation-and-images ) of the GitHub repository.
Delivery Month
3
Cost
37000
Progress
30 %
Milestone Title
Initial implementation of the UI/Data Structures
Milestone Outputs
The Elements in Milestones 1 and 2 working within the Salesforce environment. This will be an internal only development Milestone, all the data connectivity, which we will develop using Apex code and Lightning Web components.
Acceptance Criteria
The code and/or a screenshot for each business logic and integration is visible and accessible in the GitHub repository after the completion of this milestone.
The README.md file ( https://github.com/MuKnSys/cardano-for-salesforce/blob/main/README.md ) will include a brief (1-2 sentence each) description of what each file does.
Upon completion of milestone 6 (“Documentation and Videos”), more detailed documentation for these steps, which will include screenshots, will be provided in a PDF file uploaded to the “documentation and images” directory ( https://github.com/MuKnSys/cardano-for-salesforce/tree/main/documentation-and-images ) of the GitHub repository.
Evidence of Completion
The related flows or code will be available in the project GitHub repository and explained in the README file of the GitHub repository.
Delivery Month
5
Cost
37000
Progress
50 %
Milestone Title
External API Integration and internal Javascript LWC integration into Salesforce
Milestone Outputs
The following integrations will be completed upon delivery of Milestone 4 (“ External API Integration and internal Javascript LWC integration into Salesforce”).
Acceptance Criteria
The code for each business logic and integration is visible and accessible in the GitHub repository after the completion of this milestone.
The README.md file ( https://github.com/MuKnSys/cardano-for-salesforce/blob/main/README.md ) will include instructions to install in Cardano for Salesforce for testing purposes and will include links to the Salesforce flow files within the GitHub repository, along with a brief (1-2 sentence each) description of what each flow file does.
Upon completion of milestone 6 (“Documentation and Videos”), more detailed documentation for these steps, which will include screenshots, will be provided in a PDF file uploaded to the “documentation and images” directory ( https://github.com/MuKnSys/cardano-for-salesforce/tree/main/documentation-and-images ) of the GitHub repository.
Evidence of Completion
The related flows or code will be available in the project GitHub repository ( https://github.com/MuKnSys/cardano-for-salesforce ). The installation instructions will be visible in the README.md file ( https://github.com/MuKnSys/cardano-for-salesforce/blob/main/README.md ).
Delivery Month
7
Cost
44000
Progress
80 %
Milestone Title
Full Application Automations
Milestone Outputs
We will build application automations for the following as our milestone 5 deliverables.
Acceptance Criteria
The flow files or code for each business logic and integration is visible and accessible in the GitHub repository after the completion of this milestone.
The README.md file ( https://github.com/MuKnSys/cardano-for-salesforce/blob/main/README.md ) will include links to the Salesforce flow files within the GitHub repository, along with a brief (1-2 sentence each) description of what each flow file does.
Upon completion of milestone 6 (“Documentation and Videos”), more detailed documentation for these steps, which will include screenshots, will be provided in a PDF file uploaded to the “documentation and images” directory ( https://github.com/MuKnSys/cardano-for-salesforce/tree/main/documentation-and-images ) of the GitHub repository.
Evidence of Completion
The related flows or code will be available in the project GitHub repository ( https://github.com/MuKnSys/cardano-for-salesforce ). The README.md file ( https://github.com/MuKnSys/cardano-for-salesforce/blob/main/README.md ) will include references to relevant files.
Delivery Month
9
Cost
17000
Progress
90 %
Milestone Title
Documentation and Videos
Milestone Outputs
We will produce the following as outputs of our final milestone.
Acceptance Criteria
Upon completion of this milestone, the 4 videos mentioned in the “Outputs” section of this milestone will be uploaded to the Web3 Enabler YouTube channel ( https://youtube.com/@web3enabler ).
The Admin Installation Guide, Admin Setup Guide
and User Guide will be uploaded as a PDF file to the “documentation and images” directory ( https://github.com/MuKnSys/cardano-for-salesforce/tree/main/documentation-and-images ) of the GitHub repository.
Evidence of Completion
The links to the Project Close-out Report and each of the YouTube videos and the documentation (in PDF format)within the GitHub repository (https://github.com/MuKnSys/cardano-for-salesforce)) will be submitted as the “Proof of Achievement” for milestone 6 in the Milestones Module.
Delivery Month
10
Cost
10000
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
Milestone 1 - A35,000
Milestone 2 - A37,000
Milestone 3 - A37,000
Milestone 4 - A44,000
Milestone 5 - A17,000
Milestone 6 - A10,000
How does the cost of the project represent value for the Cardano ecosystem?
This project is a nontraditional marketing opportunity that will promote awareness and adoption around the Cardano ecosystem among enterprise companies. This is an investment in getting exposure to corporate clients where they would not otherwise have access. We want Cardano to be recognized among other major cryptocurrencies and stablecoins as enterprise adoption of blockchain continues to develop.
I confirm that evidence of prior research, whitepaper, design, or proof-of-concept is provided.
Yes
I confirm that the proposal includes ecosystem research and uses the findings to either (a) justify its uniqueness over existing solutions or (b) demonstrate the value of its novel approach.
Yes
I confirm that the proposal demonstrates technical capability via verifiable in-house talent or a confirmed development partner (GitHub, LinkedIn, portfolio, etc.)
Yes
I confirm that the proposer and all team members are in good standing with prior Catalyst projects.
Yes
I confirm that the proposal clearly defines the problem and the value of the on-chain utility.
Yes
I confirm that the primary goal of the proposal is a working prototype deployed on at least a Cardano testnet.
Yes
I confirm that the proposal outlines a credible and clear technical plan and architecture.
Yes
I confirm that the budget and timeline (≤ 12 months) are realistic for the proposed work.
Yes
I confirm that the proposal includes a community engagement and feedback plan to amplify prototype adoption with the Cardano ecosystem.
Yes
I confirm that the budget is for future development only; excludes retroactive funding, incentives, giveaways, re-granting, or sub-treasuries.
Yes
I Agree
Yes
Zoe Braiterman, Project Lead
https://www.linkedin.com/in/zoebraiterman
https://github.com/zbraiterman
https://twitter.com/zbraiterman
Zoe Braiterman has experience ranging from cyber security, data science and system architecture to product development. Passionate about helping startups to scale, she also has experience as a teacher and business manager. Her work as a security consultant has included diversity and education initiatives in collaboration with UN Women, along with similar diversity leadership initiatives utilizing artificial intelligence and other technologies, and she brings her passion for change making and social impact to the Web3 space.
Zoe is an Intersect Associate and the Technical Community Manager of Sky Protocol ( https://skyprotocol.org ), an L2 scalability network built on Cardano.
She will be in charge of project management, ensuring that Cardano for Salesforce milestone deliverables are completed and submitted on time and satisfy the specified requirements.
Alex Hochberger, Founder and CEO
https://www.linkedin.com/in/alexhochberger
https://github.com/scorpionmit01
Alex has been building blockchain integrations for Salesforce since 2023, as CEO of Web3 Enabler.
He architected Web3 Enabler’s middleware on the projects, such as the following.
ADA Wallet for Salesforce ( A Salesforce native Cardano wallet UI component ): https://github.com/MuKnSys/ada-wallet-for-salesforce
Blockchain Payments for Salesforce ( A commercial , which is currently available in the Salesforce AppExchange ): https://appexchange.salesforce.com/appxListingDetail?listingId=ee4c011b-7a5b-4a50-91fb-f28049390858
XRP for Salesforce ( An open source data mapping layer between the XRP Ledger and Salesforce ): https://github.com/MuKnSys/xrp-salesforce
Circle Programmable Wallets for Salesforce ( https://github.com/MuKnSys/salesforce-programmable-wallets ):
Digital Asset Wallet for Salesforce ( that employers financial advisors to manage diverse portfolios of crypto assets, along with traditional financial holdings, directly in Salesforce Financial Services Cloud ): https://web3enabler.com/product/digital-asset-wallet-for-salesforce
An MIT alum, he ventured into entrepreneurship amid the dot-com crash, mastering the art of building impactful businesses on lean budgets. Launching his first venture in college, he has since become a cornerstone in startups, amplifying their growth. With an MBA from Duke focusing on marketing and management, he blends technological acumen with business savvy. Founder of Web3 Enabler, leading its ascent in integrating blockchain payments into traditional systems. Specializing in online marketing, software architecture, database design, and statistical analysis.
Alex will be in charge of finalizing product specifications and overseeing the Cardano for Salesforce development process to make sure that they are properly implemented. He will also coordinate with Nico, our representative from the Salesforce ISV partner program, to ensure that we meet Salesforce’s quality assurance and security requirements for our AppExchange listing.
Spencer Goldberg, Full Stack JavaScript Developer
https://www.linkedin.com/in/spencermgoldberg
Spencer holds a degree in Data Science and Analytics at Florida Atlantic University, with a focus in Artificial Intelligence. He has a deep passion for all things tech, especially app and web development. Throughout his academic career, Spencer has taken part in numerous projects where he has successfully integrated his love for technology with practical problem-solving. He’s always on the hunt for new tools and technologies that can improve everyday life and business operations. His professional experience includes developing web and data solutions in industries ranging from Hospitality to Healthcare, and he has several apps listed in the App Store. He uses technologies like Node.js, React, and Google Cloud extensively. His expertise in creating and implementing custom API solutions is particularly valuable in his current role as a Developer at Web3 Enabler. He built ADA Wallet for Salesforce and will be in charge of building out the additional features that will be included in the Cardano for Salesforce app.
He will be in charge of integrating Cardano data and API integrations with the Salesforce Apex code and Lightning Web Components.
Gleb Ermolinskii, Salesforce Developer
https://www.linkedin.com/in/gleb-ermolinskii
Gleb has over 4 years of front end web development experience and has specialized in Salesforce development at Aquiva Labs for the past 3 years.
He had 9 years of project management experience before entering the world of software development.
Gleb will be in charge of developing the Salesforce Lightning Web Components and Apex code.
Gauthier Lamothe, Marketing and Video Expert
https://www.linkedin.com/in/gauthier-lamothe
Gauthier has participated in a few blockchain projects, for entities such as the Free Republic of Liberland (that recently started using Polkadot), and worked on decentralized justice systems, tokenization of governance, and of course crypto-currencies.
He is also CEO of Sky Protocol ( https://skyprotocol.org ), an L2 scalability network built on Cardano.
Gauthier will be in charge of video production and editing for the milestone 6 deliverables of the Cardano for Salesforce project.
**Nico Pouilloux - Strategic Technology Partnerships and Innovation Leader at Salesforce **
https://www.linkedin.com/in/npouilloux
Nico has nearly 9 years of experience at Salesforce advising ISV partners
21 years of experience, starting with 7 years as a Mobility SOA and BPM Architect at IBM.
He holds a certification on Blockchain from MIT Professional Education. He continues to apply his blockchain and enterprise expertise as an advisor to Web3 Enabler, the first web3 partner in the Salesforce ecosystem.
Nico will be our main point of contact at Salesforce, as we make sure that we are meeting all requirements to list Cardano for Salesforce on the AppExchange.
The Web3 Enabler team ( https://web3enabler.com/team ) also includes a well-rounded group of advisors.
François-René Rideau, Mathematics and Security
https://www.linkedin.com/in/fahree
François-René is a software security advisor to Web3 Enabler.
He is also Chief Scientist of Sky Protocol ( https://skyprotocol.org ), an L2 scalability network built on Cardano, and the MuKn ( https://mukn.com ) web3 startup studio.
He has been making programming languages and distributed systems usable for 25 years. Alumnus of the École Normale Supérieure, Former Senior Engineer at ITA Software, he also worked at Google and Bridgewater Associates. While working in the industry, he notably maintained and rewrote ASDF, the build system at the heart of the Common Lisp open source community; he also kept publishing academic papers and speaking at programming language conferences.
Peter Hubshman, Accounting and Finance
https://www.linkedin.com/in/peterhubshman
Peter is a finance and operations expert focusing on early round startups. He is also MuKn’s Startup Executive, Portfolio Operations Chief. With origins in private equity, fund management and leveraged buyouts, in the early 2000’s he operated Internet Real Estate Group, a Web 2.0 studio in Boston which successfully developed businesses including Creditcards.com; Phone.com; Luggage.com; Jeans.com and a dozen other early primary domain businesses. There, his pioneering team of engineers created some of the earliest successful affiliate marketing and advertising platforms on the Internet, and were early experts in search engine optimization.
Alexander Smart, Chief Legal Officer
https://www.linkedin.com/in/alexandersmart
Alexander has always thought fast, but learned to think deep and sharp at UChicago. After studying law at Pepperdine, he spent nearly fifteen years guiding executives and decision makers through litigation, in matters ranging from shoplifting and speeding tickets to multi-forum international investment bank disputes. His practice honed his ability to quickly assimilate and master new information, and deliver that information clearly at any level of sophistication. Tiring of courthouses, he found his skills were readily applicable and desperately needed in the blockchain space.