Last updated 3 months ago

Farmer Rewards Protocol: Proof of Impact Eco-Credits

Problem

Farmers can help restore ecosystem health, but today they are only paid for yields—not for environmental improvement such as returning farmland birds or habitat recovery.

Solution

A Cardano rewards protocol that verifies environmental impact and issues tokenised Proof-of-Impact Eco-Credits to farmers. The first module measures farmland bird activity using acoustic monitoring.

199,500 $ADA
Total funds requested

About this idea

Team

The applicant name EDER represents Edward and Eric, working as a dedicated delivery partnership for this project. While not operating under a single legal entity, this collaboration is intentional: it combines deep agricultural expertise with proven blockchain development capability to deliver a focused, high-impact pilot without organisational overhead.

Here the role and track record of each participant:

🙋 Eric Duneau, Technololgy Lead

https://www.linkedin.com/in/ericduneau/

Eric brings more than 25 years of software industry leadership, including experience as CEO/CTO of a ~$30M multinational software business prior to transitioning full-time into blockchain, identity infrastructure, and applied AI. Since selling that business in 2019, his work has focused on Cardano-based decentralised identity and verifiable credential systems.

Eric has successfully delivered five Catalyst-funded projects since Fund 6 — all completed, reported, and verified. Examples include:

For this project, Eric has scoped the build to 180 days within a 12-month delivery schedule, incorporating a significant 30% buffer to ensure predictable execution and risk-resilience.

🙋 Edward Towers, Agricultural and Impact lead

https://www.linkedin.com/in/edward-towers-133b32138/

Edward is an active Lancashire dairy farmer who helped pioneer the UK’s first specialty barista milk brand (Brades Farm Barista Milk) and the worlds first carbon credits from reducing enteric methane under an approved methodology (mootral cow credits 2021).

On farm he leads sustainability—200 kW solar, ancient-woodland stewardship, and practical trials to cut emissions—working with the University of Bristol and the UK Dairy Carbon Network.

He was awarded and completed an international research scholarship on farmer incentives, biodiversity improvement, and regenerative economics (Nuffield report published in 2025 ; see https://incubiq.com/_prod/frp/pdf/ETNFR_FINAL.pdf.)).

Edward ensures the protocol reflects real farming behaviour, realistic evidence collection, and clear do-no-harm checks—so farmers are incentivised for verified results.

He has experience all the way from the soil to the consumer, in sharing ideas, launching novel products, marketing and public speaking. He will lead domain validation, communication, farmer onboarding, and real-world deployment.

✔ Why This Team Works

Although coming from different professional paths, both team members share agricultural roots and aligned values. The partnership blends:

  • Technical execution capacity
  • Real-world agricultural context
  • Evidence-based methodology
  • Stakeholder communication and adoption expertise

🔁 Lessons Applied

Eric’s previous Catalyst projects successfully reached technical completion, but adoption required a stronger link between real-world users and product design. This project intentionally resolves that gap: pilot farmers are included from the outset, and Edward’s experience in commercialisation and communication ensures the project is positioned for real-world uptake—not just technical readiness.

This ensures the protocol is not only functional, but usable and desirable by the community it intends to serve.