Last updated 3 months ago

PetChain: Digital Passports for Purebred Dogs

Problem

The multi-billion-euro purebred dog market faces widespread fake and unreliable pedigrees. Dogs can cost over €10K, yet there is no simple, unified, trusted way to verify identity, DNA, and lineage.

Solution

A Digital Passport for the multi-billion purebred dog market, replacing unreliable paper pedigrees with on-chain microchip ID, DNA parentage, pedigree, and ZK-protected health data to fight fraud.

185,000 $ADA
Total funds requested

About this idea

Team

Boaz Unger — Project Lead

https://www.linkedin.com/in/boaz-unger-75208a2/

20+ years as a product and marketing executive and entrepreneur. Currently leading a successfully funded Catalyst project (LuxeChain). Brings expertise in product strategy, user research, branding, and partnerships.

Role in PetChain: Leads overall product strategy, workflow definition, stakeholder coordination, and delivery of the MVP.

Snehasish Paul — Blockchain & Full Stack Developer

https://www.linkedin.com/in/snehasishpaulweb/

Snehasish is a Blockchain and Full Stack Developer with 4+ years of experience, specializing in Cardano smart contracts, wallet integration, and on-chain data architecture.

He has played a major role in the development of the LuxeChain technical stack, including smart contracts, backend infrastructure, and blockchain integration. His hands-on experience with production-grade Cardano systems directly supports the implementation of this project’s authentication, certification, and ownership transfer layers.

Zachi Diner — Head of Design & UX/UI

https://www.linkedin.com/in/zachi-diner-214219/

20+ years in digital product design, branding, and user experience. Former design lead for Waze, AT&T, Verizon, and T-Mobile.

Role in PetChain: Defines the visual identity, design system, user experience, and main application screens.

DVM. Andrea Neagu — Veterinary Advisor

https://vettravel.info/cabinet-veterinaire/

Licensed veterinarian with over a decade of experience in Switzerland and France, specializing in DNA testing, puppy registration, and clinical workflows.

Role in PetChain: Provides veterinary workflows, compliance logic, regulatory insight, and validation of the vet-side functionality.

Amots Assaf — Breeder Advisor & Field Testing Partner

https://www.bernersennen-hund.ch/

Experienced Bernese Mountain Dog breeder with veterinary training and deep hands-on breeding expertise.

Role in PetChain: Provides real-world breeder workflows, test cases, and feedback essential for validating the MVP during development and pilot.

Additional Advisors (If Needed)

The project team covers all essential domains (product, engineering, design, veterinary, breeding).

If additional expertise is required, the team may bring in:

  • Breed club advisors (breed standards, documentation norms)
  • Regulatory advisors (registration processes, compliance specifics)
  • Industry experts in animal welfare, lineage standards, or digital identity

These advisors would contribute on an as-needed basis to ensure alignment with industry standards and regulatory expectations.