Last updated 3 months ago
The multi-billion-euro purebred dog market faces widespread fake and unreliable pedigrees. Dogs can cost over €10K, yet there is no simple, unified, trusted way to verify identity, DNA, and lineage.
A Digital Passport for the multi-billion purebred dog market, replacing unreliable paper pedigrees with on-chain microchip ID, DNA parentage, pedigree, and ZK-protected health data to fight fraud.
Please provide your proposal title
PetChain: Digital Passports for Purebred Dogs
Enter the amount of funding you are requesting in ADA
185000
Please specify how many months you expect your project to last
10
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
The multi-billion-euro purebred dog market faces widespread fake and unreliable pedigrees. Dogs can cost over €10K, yet there is no simple, unified, trusted way to verify identity, DNA, and lineage.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No major external dependencies. The MVP requires only one breeder, one veterinarian, and standard certified DNA test kits—all already secured. The only variable is litter timing, since birth dates vary naturally, but this does not impact the overall 10-month delivery window.
Will your project's outputs be fully open source?
No
Please provide details on the intellectual property (IP) status of your project outputs, including whether they will be released as open source or retained under another licence.
PetChain will adopt a hybrid open-source model. All blockchain smart contracts, on-chain schemas, and integration interfaces will be released as open source under an MIT license. The mobile app, UX/UI, and commercial product layers will remain proprietary to allow long-term sustainability and partnerships with breeders, veterinarians, and national registries.
Please choose the most relevant theme and tag related to the outcomes of your proposal
Healthcare
Describe what makes your idea innovative compared to what has been previously launched in the market (whether by you or others).
PetChain is innovative because it creates a tamper-proof digital identity and verified pedigree by combining three elements that have never been unified before:
Microchip identity – a unique, permanent identifier for the dog.
DNA verification of the dog + both parents – biological proof of lineage.
Breeder and veterinarian confirmations – independent validation of identity, health, and compliance.
Today, these components exist separately — on paper, in disconnected databases, or not at all — and can easily be falsified.
PetChain is the first system to connect them into a single, secure, fraud-resistant digital passport stored in a format that cannot be altered or forged.
This solves a real, well-known problem of pedigree fraud and unreliable documentation in a way no existing registry or platform offers.
Describe what your prototype or MVP will demonstrate, and where it can be accessed.
The PetChain MVP will demonstrate the complete end-to-end workflow for creating and verifying a tamper-proof digital identity and verified pedigree. It will show how breeders, veterinarians, and buyers interact with the system and how identity, DNA lineage, and compliance data are securely recorded and verified.
The MVP will include:
What the MVP demonstrates
Where it will be accessed
The MVP will be available as a mobile app (iOS/Android) through a direct download link shared with the Cardano community.
All smart contracts and technical components will be published in an open GitHub repository at the end of the project.
Describe realistic measures of success, ideally with on-chain metrics.
The success of the PetChain MVP will be measured through a combination of on-chain activity, in-app usage, and real-world validation from breeders and veterinarians.
On-chain metrics
In-app usage metrics
Measured through the pilot:
These metrics demonstrate usability and workflow completeness.
Qualitative success indicators
These metrics validate that the product solves a real industry problem and is ready for further scaling.
Please describe your proposed solution and how it addresses the problem
The purebred dog industry is a multi-billion-euro market, yet pedigrees remain paper-based, unreliable, and often unverified.
PetChain introduces a Digital Passport for purebred dogs — combining microchip identity, DNA-verified parentage, and tamper-proof digital pedigrees stored on the Cardano blockchain.
This is an ideal real-world use case for Cardano: blockchain for trust, NFTs for lineage, and ZK proofs for privacy.
Breeders and veterinarians validate data through a simple mobile app, giving each dog a secure, verifiable digital identity.
Why we approach the problem this way
This architecture combines real-world veterinary workflows with blockchain trust guarantees.
Who the project engages
The MVP already includes a confirmed breeder and veterinarian for field testing.
What the MVP will demonstrate
Accessible via: PetChain Mobile App + Cardano on-chain lineage records
What makes PetChain unique
Why this matters to Cardano
PetChain showcases one of the clearest real-world use cases for Cardano’s identity and security architecture:
Blockchain is essential - Pedigrees must be immutable, verifiable across borders, and trusted by multiple parties with no central owner — exactly what Cardano excels at.
ZK proofs fit naturally - Health data, DNA, and ownership details require privacy. ZK allows verifiable proof without exposing sensitive info.
Native assets (NFT pedigree) are a perfect technical match - The verified digital pedigree is stored as an NFT — tamper-proof, portable, and provable.
Low fees allow scalable adoption - Unlike other platforms, Cardano’s costs make it feasible for breeders and vets everywhere.
Demonstrates identity + registry use-cases Cardano was built for
The architecture mirrors:
Wider Impact
PetChain’s open-source components can naturally extend into broader Digital Passport and verification systems, including:
By validating identity/authenticity + lineage + compliance in a tamper-proof way, PetChain creates the foundation for a reusable SaaS framework for Digital Product Passports — similar to what the team is already delivering with LuxeChain (Catalyst Fund 13).
Please define the positive impact your project will have on the wider Cardano community
How PetChain brings value to the Cardano ecosystem
PetChain delivers one of Cardano’s clearest real-world applications for identity and verification: verifiable identity/authenticity + lineage + compliance in a fully tamper-proof format. It leverages Cardano’s technology stack exactly where it is strongest:
PetChain becomes a practical showcase of how Cardano can anchor real biological identity systems.
Reusable SaaS foundation for Digital Product Passports
By validating identity/authenticity, lineage, and compliance in a tamper-proof way, PetChain also creates the foundation for a reusable SaaS framework for Digital Product Passports (DPPs).
The same modules developed for dogs can directly support:
This positions Cardano as a horizontal platform for identity, certification, and compliance across industries.
How Impact Will Be Measured
Qualitative:
How Results Will Be Shared
All outputs will be fully public and reusable:
This ensures that other Cardano builders can reuse PetChain’s identity + compliance modules to create their own Digital Product Passport solutions.
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Capability to Deliver
PetChain is developed by the same team behind LuxeChain, a Catalyst Fund 13 project currently completing its final MVP milestone (submission scheduled for December). All smart contracts, backend modules, and documentation have been delivered.
The team has proven experience in:
This combination — on-chain engineering + product architecture + real-world verification expertise — makes the team uniquely qualified to deliver PetChain.
In addition, a professional breeder and a licensed veterinarian are part of the project team, ensuring that all workflows (identity, DNA lineage, health compliance, ownership transfer, and verification) reflect real-life needs, regulations, and day-to-day industry practices.
Their involvement ensures high relevance, accuracy, and continuous validation of the end-to-end product.
Feasibility of the Approach
PetChain’s feasibility will be validated through a sequence of incremental, verifiable milestones:
1. Architectural and technical modules
2. Closed pilot with breeders & veterinarians
Testing issuance, verification flows, medical-compliance attributes, and lineage accuracy in real conditions.
3. Performance & cost benchmarking
Measuring Cardano transaction cost, latency, metadata storage, and scalability.
4. Security & correctness checks
External review of smart-contract logic and lineage verification rules.
These steps ensure the MVP is technically viable, secure, and ready for real-world adoption.
Financial Responsibility & Accountability
The team has a proven track record of responsible and transparent grant management:
This structure ensures trust, transparency, and clear accountability at every stage of the project.
Milestone Title
System Architecture, Data Model & UX/Branding Foundation
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
2
Cost
52000
Progress
20 %
Milestone Title
Breeder & Veterinarian Workflows (A → Z)
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
5
Cost
40000
Progress
50 %
Milestone Title
Buyer Workflow & System Integration
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
7
Cost
35000
Progress
70 %
Milestone Title
Closed Pilot, Benchmarking & Refinement
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Delivery Month
9
Cost
30000
Progress
90 %
Milestone Title
Project Close-out Report & Final Video
Milestone Outputs
Acceptance Criteria
Evidence of Completion
Link to the final Catalyst-compliant Project Close-Out Report.
Link to the Catalyst-compliant final demonstration video.
Public GitHub repository with open-source materials.
Download link to the final packaged version of the app.
Delivery Month
10
Cost
28000
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
The budget is allocated across five milestones, with costs grouped into clear work categories. Each milestone includes development, advisory input, testing, and essential project expenses.
Milestone 1 – 52,000 ADA
System Architecture, Data Model & UX/Branding Direction
Milestone 2 – 40,000 ADA
Breeder & Veterinarian Full Workflows (A→Z)
Milestone 3 – 35,000 ADA
Buyer Workflow & System Integration
Milestone 4 – 30,000 ADA
Closed Pilot, Benchmarking & Refinement
Final Milestone – 28,000 ADA
Project Close-Out Report & Final Video
Total Budget: 185,000 ADA
How does the cost of the project represent value for the Cardano ecosystem?
The PetChain project presents significant value for money to the Cardano ecosystem in several key ways:
Innovation Showcase - PetChain applies Cardano’s identity stack (identity → authenticity → lineage → compliance) to a clear, real-world use case used daily by breeders, veterinarians, and buyers. It demonstrates how Cardano’s deterministic smart contracts and metadata model support trusted verification, encouraging more developers to build identity and certification systems on Cardano.
Market Expansion - The pet sector is a multi-billion-dollar global industry involving breeders, veterinary clinics, registries, training centers, and insurance providers. PetChain introduces Cardano into a mainstream market with standardized, repeatable workflows that can scale through national breed clubs, veterinary associations, and other professional networks — opening new adoption channels for the Cardano ecosystem.
Reusable Components for Digital Product Passports - By validating identity, authenticity, lineage, and compliance in a tamper-proof way, PetChain establishes the foundation for a reusable framework for Digital Product Passports (DPPs).
The same modules developed for dogs can directly support:
This positions Cardano as a horizontal platform for identity, certification, and compliance across industries.
Industry Partnerships & Network Effects - Working with breeders, veterinarians, breed clubs, and registries creates strong network effects. These groups rely on documented workflows, compliance checks, and trusted data — making them natural early adopters of blockchain-based verification. Their involvement increases Cardano’s visibility in professional, non-crypto sectors.
Cost Efficiency - The budget reflects typical industry rates for blockchain engineering, mobile development, UX/UI, veterinary and breeder advisory work, and pilot operations. Leveraging open-source tools and Cardano’s native infrastructure keeps costs efficient and focused on core development. Milestone-based deliverables ensure transparent and responsible use of Catalyst funds.
I confirm that evidence of prior research, whitepaper, design, or proof-of-concept is provided.
Yes
I confirm that the proposal includes ecosystem research and uses the findings to either (a) justify its uniqueness over existing solutions or (b) demonstrate the value of its novel approach.
Yes
I confirm that the proposal demonstrates technical capability via verifiable in-house talent or a confirmed development partner (GitHub, LinkedIn, portfolio, etc.)
Yes
I confirm that the proposer and all team members are in good standing with prior Catalyst projects.
Yes
I confirm that the proposal clearly defines the problem and the value of the on-chain utility.
Yes
I confirm that the primary goal of the proposal is a working prototype deployed on at least a Cardano testnet.
Yes
I confirm that the proposal outlines a credible and clear technical plan and architecture.
Yes
I confirm that the budget and timeline (≤ 12 months) are realistic for the proposed work.
Yes
I confirm that the proposal includes a community engagement and feedback plan to amplify prototype adoption with the Cardano ecosystem.
Yes
I confirm that the budget is for future development only; excludes retroactive funding, incentives, giveaways, re-granting, or sub-treasuries.
Yes
I Agree
Yes
Boaz Unger — Project Lead
https://www.linkedin.com/in/boaz-unger-75208a2/
20+ years as a product and marketing executive and entrepreneur. Currently leading a successfully funded Catalyst project (LuxeChain). Brings expertise in product strategy, user research, branding, and partnerships.
Role in PetChain: Leads overall product strategy, workflow definition, stakeholder coordination, and delivery of the MVP.
Snehasish Paul — Blockchain & Full Stack Developer
https://www.linkedin.com/in/snehasishpaulweb/
Snehasish is a Blockchain and Full Stack Developer with 4+ years of experience, specializing in Cardano smart contracts, wallet integration, and on-chain data architecture.
He has played a major role in the development of the LuxeChain technical stack, including smart contracts, backend infrastructure, and blockchain integration. His hands-on experience with production-grade Cardano systems directly supports the implementation of this project’s authentication, certification, and ownership transfer layers.
Zachi Diner — Head of Design & UX/UI
https://www.linkedin.com/in/zachi-diner-214219/
20+ years in digital product design, branding, and user experience. Former design lead for Waze, AT&T, Verizon, and T-Mobile.
Role in PetChain: Defines the visual identity, design system, user experience, and main application screens.
DVM. Andrea Neagu — Veterinary Advisor
https://vettravel.info/cabinet-veterinaire/
Licensed veterinarian with over a decade of experience in Switzerland and France, specializing in DNA testing, puppy registration, and clinical workflows.
Role in PetChain: Provides veterinary workflows, compliance logic, regulatory insight, and validation of the vet-side functionality.
Amots Assaf — Breeder Advisor & Field Testing Partner
https://www.bernersennen-hund.ch/
Experienced Bernese Mountain Dog breeder with veterinary training and deep hands-on breeding expertise.
Role in PetChain: Provides real-world breeder workflows, test cases, and feedback essential for validating the MVP during development and pilot.
Additional Advisors (If Needed)
The project team covers all essential domains (product, engineering, design, veterinary, breeding).
If additional expertise is required, the team may bring in:
These advisors would contribute on an as-needed basis to ensure alignment with industry standards and regulatory expectations.