Last updated a month ago
Drive real growth and push beyond the limits of existing communities! Cardano adoption is limited as users lack engaging, gamified experiences that attract Web2 and cross chain communities.
A Walk2Earn app turning every step into fun rewards! Using gamification and GameFi, it drives Cardano adoption while engaging Web2 and cross-chain users seamlessly
Please provide your proposal title
Walkers - Whub: Gamified Challenges for Mass Adoption!
Enter the amount of funding you are requesting in ADA
82700
Please specify how many months you expect your project to last
8
Please indicate if your proposal has been auto-translated
No
Original Language
en
What is the problem you want to solve?
Drive real growth and push beyond the limits of existing communities! Cardano adoption is limited as users lack engaging, gamified experiences that attract Web2 and cross chain communities.
Supporting links
Does your project have any dependencies on other organizations, technical or otherwise?
No
Describe any dependencies or write 'No dependencies'
No dependencies
Will your project's outputs be fully open source?
No
Please provide details on the intellectual property (IP) status of your project outputs, including whether they will be released as open source or retained under another licence.
We recognize the value of transparency and collaboration that open source projects bring. However, certain parts of our code provide essential advantages that we need to protect as part of our core technology. All Walkers platforms, tools, app, and technologies are protected under the Walkers Proprietary IP License.
Please choose the most relevant theme and tag related to the outcomes of your proposal
GameFi
Describe what makes your idea innovative compared to what has been previously launched in the market (whether by you or others).
Walkers is the first and only Walk2Earn ecosystem on Cardano, and what makes Whub truly stand out is how it turns real-world locations into a global challenge space.
Instead of just tracking steps or simple fitness goals like most apps, Walkers takes Move-to-Earn a step further by combining geolocation mapping, social competition, and a creator-driven challenge system.
With Whub, we’re mapping walking spots all around the world — from parks and trails to sports centers and popular city routes.
These places become active arenas where users can jump into or create challenges of all kinds:
• Physical — step goals, distance missions, location-based activities
• Social — team challenges, group milestones, community-driven goals
• Creative — photo challenges, content tasks, idea-based competitions
• Mental — puzzles, trivia, and problem-solving contests
It’s a lot more than a fitness tracker. It’s a location-powered challenge network where everyday places turn into competitive, social, and creative spaces.
What really sets Whub apart is that anyone can create their own challenge.
Users can set entry fees, pick prize pools, form teams, and even host location-based competitions.
By combining movement, exploration, creativity, social interaction, and rewards, Whub creates something completely new a global, geolocation-based challenge platform on Cardano.
This makes Walkers not only unique, but genuinely first-of-its-kind, and it puts Cardano at the center of the most innovative movement-based challenge ecosystem in Web3.
Describe what your prototype or MVP will demonstrate, and where it can be accessed.
MVP Status
The core of this idea is already live. Our MVP consists of two functional products: the Walkers App and Whub.
App Store:
https://apps.apple.com/mk/app/walkerscnft/id6450308902
Play Store:
https://play.google.com/store/search?q=WalkersCNFT&c=apps&hl=en
Whub App in MVP version:
The Walkers App is fully launched on iOS and Android, tracking daily steps, goals, and user activity with a growing user base and proven engagement for almost 3 years.
Whub is also live, and we’ve already started mapping real walking spots, parks, trails, and popular routes around the world.
Together, these two products form a working foundation for the Challenge Platform. Users can already walk, track progress, join the ecosystem, and explore mapped locations which means the next step is simply building the challenge layer on top of tools we’ve already developed and tested.
This allows us to move fast, reduce development risk, and deliver the Challenge Platform efficiently, using live infrastructure that’s been running and improving since 2023.
Describe realistic measures of success, ideally with on-chain metrics.
The success of Whub will mainly be measured by how often people use it and how many challenges they join, create, and complete. Since we already have an active Walkers user base and steady daily activity, we expect a natural wave of early adoption once Whub challenges go live. As users start joining physical, social, and creative challenges—and especially once creators begin setting their own entry fees and prize pools—we’ll see regular microtransactions forming the core activity of the platform.
This also gives every creator the possibility to generate their own income from the challenges they create, which we expect will attract even more users over time.
A realistic goal for the first year is reaching around 10,000–20,000 microtransactions per month, depending on user growth and overall participation. We’re starting with the existing Walkers community, which now has around 2,000 daily active users, and then expanding step-by-step as more people discover the challenge system.
The aim isn’t overnight explosive growth, but steady and sustainable adoption. Over time, as more users explore mapped locations and take part in daily challenges, Whub has the potential to become a widely used, community-driven challenge layer within the Walkers ecosystem.
Please describe your proposed solution and how it addresses the problem
The global Move-to-Earn (Walk2Earn) fitness apps market is rapidly expanding, generating approximately USD 670 million in revenue in 2024 and projected to grow to USD 1.8 billion by 2030, with a robust CAGR of 17.7%. This demonstrates that the intersection of wellness, gamification, and blockchain-based rewards is not only viable but a rapidly growing opportunity.
Walkers App is strategically positioned to capture and lead in this market by offering an innovative, rewarding, and immersive experience that bridges traditional fitness engagement with the emerging Web3 ecosystem.
Our mission is to drive mass adoption of Cardano by creating a platform that seamlessly integrates walking, community interaction, and economic engagement through our Walk2Earn and Engage2Earn models already developed.
Walkers goes beyond traditional fitness apps by turning everyday activity into valuable rewards while fostering community growth and participation.
Daily activity of walkers app users - holders:
https://drive.google.com/file/d/1tfvBZS98UvY-zjdyCfSNckdx129TsjuL/view?usp=sharing
Free users of Walkers App:
https://drive.google.com/file/d/1l9qtL1RXc8uVYh5xFqx-_T-NIWOOadDi/view?usp=sharing
Walkers partnerships network:
https://drive.google.com/file/d/1-mBuAFkwSXEe2TxVL0seUnWa86Rv_gNZ/view?usp=sharing
Walkers began as a self-funded project, and since launch, we have continuously delivered and grown every day! Starting in August 2022!
The Walkers App officially launched on the App Store and Google Play in August 2023 and has already undergone 15 major upgrades, enhancing functionality, user experience, and ecosystem features:
https://play.google.com/store/apps/details?id=com.walkers.walkerscnft&pli=1
https://apps.apple.com/mk/app/walkerscnft/id6450308902
As part of the Walkers ecosystem, we have built:
A Single Staking platform for our native currency https://earn.yepple.io/walkers
An Airdrop tool for NFTs, CNTs, and CNFTs, open to all Cardano, enabling constant buybacks and supporting a sustainable token economy: https://wairdrops.xyz/
We have also begun mapping real-world locations through Whub, creating immersive gamification experiences that engage users in walking challenges while driving mass adoption on Cardano: https://whubapp.xyz/
With each update, partnership, and gamified feature, Walkers continues to expand its user base, enhance engagement, and strengthen the Cardano adoption.
Our most significant collaboration has been joining the Google Cloud for Startups program – Scale Tier, where we were approved for $200k in credits for early-stage support. This collaboration provides us with extensive infrastructure benefits,which is helping us scale and grow our user base on Cardano.
https://x.com/WalkersCNFT/status/1908161850312646941
https://cloud.google.com/startup/early-stage
What makes Walkers Unique:
Innovative Tokenomics and Economy
Walkers rewards users with $WLK, as well as partner tokens and airdrops, ensuring sustainable growth.
Users level up through activity and engagement, and at level 5, they can exchange points for tokens or real-world rewards, including gift cards, subscriptions, and NFTs.
Our carefully designed economy ensures stability, longevity, and continuous user motivation, differentiating Walkers from other fitness apps that lack token sustainability.
Partnership-Driven Ecosystem
We actively integrate projects from Cardano and other blockchains, creating a networked reward system that grows the community and enhances adoption.
Strategic collaborations with brands in health, sports, and lifestyle sectors connect digital engagement with real-world utility, ensuring users remain active and invested in the platform.
Gamification
Walkers transforms walking into an interactive and immersive experience through globally mapped walking spots.
Users can , participate in missions, and collect rewards usable in both the game and real life, creating a fun, motivating, and rewarding ecosystem.
Group challenges and social features enhance engagement, encouraging users to interact, compete, and collaborate, while strengthening the community.
Seamless Web2-to-Web3 Onboarding
Free users can create profiles and start earning basic rewards, gradually integrating into the blockchain economy.
Walkers offers an accessible entry point for Web2 users, educating and engaging them in Web3 through rewards, NFT integration, and tokenized incentives, bridging the gap between mainstream users and Cardano adoption.
Marketing, Events, and Community Engagement
We regularly host airdrop campaigns for a wide range of Cardano projects ahead of their sales, mints, or presales. These campaigns use Engage2Earn tasks inside the Walkers App, connected directly with social APIs, allowing projects to build real holders and generate daily microtransactions while users complete simple engagement tasks.
In addition to this, we organize walking challenges, marathons, and social campaigns that help raise awareness, attract new users, and strengthen community participation. Our collaborations with major brands and community-led initiatives provide strong visibility and steady, long-term growth.
Every step taken by our users not only supports a healthier lifestyle but also contributes to the growth of the Cardano ecosystem, creating real, measurable impact through daily activity.
Milestones and Continuous Development:
Social Features – XP-based challenges, missions, and social interaction to enhance community engagement.
Growing Partnerships – Continuous onboarding of brands and projects to expand ecosystem utility and reward diversity.
By combining physical activity, social interaction, gamified challenges, and blockchain-based rewards, Walkers creates a sustainable, fun, and engaging platform that encourages users to adopt Cardano naturally.
Please define the positive impact your project will have on the wider Cardano community
The success of our project, Walkers, will bring different value to the Cardano in several ways:
Measuring Impact:
Sharing Outputs and Opportunities:
What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?
Cardano Involvement: Walkers has been an part of the Cardano ecosystem since its inception on August 28, 2022. This longstanding presence signifies our dedication to and alignment with the principles of the Cardano blockchain.
Founder's Expertise: As the founder, my four-year involvement in the Cardano, coupled with active investments, attests to a deep understanding of the blockchain space. This experience contributes to informed decision-making and strategic development.
Team Expertise: Our team, mirroring the active investment practices of our founder within numerous projects in the Cardano ecosystem, boasts a deep understanding of the blockchain landscape. Our collective expertise spans across software development, marketing, and artistic design. This diverse skill set positions us strongly to execute the intricacies of the second phase of our roadmap. The wealth of experience within our team significantly enriches our decision-making processes, fostering strategic development and guaranteeing the success and innovation of our ongoing endeavors.
App Launch and Upgrades: The unveiling of the Walkers App on August 28, 2023, signifies a milestone in our development journey. Accessible on Play Store and App Store, the Walkers App has undergone continuous refinement with 15 updates since its initial launch.
https://play.google.com/store/apps/details?id=com.walkers.walkerscnft&pli=1
https://apps.apple.com/mk/app/walkerscnft/id6450308902](https://apps.apple.com/mk/app/walkerscnft/id6450308902))
To ensure the sustainability of our ecosystem, we have built a comprehensive suite of platforms around the Walkers App:
Single Stake and Liquidity Staking for our main currency: https://earn.yepple.io/walkers
WAirdrop Tool for NFTs, CNTs, and ADA, open to all Cardano users and free for creators and founders: https://wairdrops.xyz/
WRaffles Platform for community giveaways and engagement: https://www.walkersraffles.xyz/
Whub – Gamified mapping of worldwide famous walking spots: https://whubapp.xyz/
Feedback Integration: Actively seeking feedback from our user base, demonstrates our commitment to user-centric development. Continuous refinement based on valuable user suggestions ensures that the app and all our DApps meet user expectations and delivers a seamless experience.
Proven Track Record: Walkers has already launched its app on the Play Store and App Store, with an established user base. This tangible proof of concept underscores our capability to effectively manage and deploy resources.
Milestone Title
UX/UI Design
Milestone Outputs
Home Page / Dashboard (200 hours)
Physical Challenges, Creativity Challenges, Social & Community Challenges.
Onboarding: Sign-up screen in the Walkers app (redirect users to the free userbase login process with an email and alphanumerical code)
Design Consistency (100 hours)
Acceptance Criteria
Detailed Mockups: Provide mockups for visualization
Wireframes and User Flow Diagrams: Create wireframes and flow diagrams
Feedback Iterations: Revise mockups based on internal reviews and feedback from the Walkers community
Evidence of Completion
Improved User Engagement: Measure increased user engagement
Positive User Feedback: Collect feedback from users during testing phases to gauge satisfaction with the enhanced UX/UI.
Visual Consistency: Ensure a consistent visual language across all new screens for a cohesive user experience.
Iterate on mockups based on internal reviews and feedback of community (40 hours)
Delivery Month
2
Cost
20400
Progress
20 %
Milestone Title
Backend Development and API Integration
Milestone Outputs
We will build the backend foundation required to power Walkers and Whub, covering all critical systems such as game mechanics, user account management, geolocation services, and missions/challenges.
Our focus is on delivering an architecture that is both scalable and secure, ensuring smooth performance as the user base grows.
Core Components (100 hours)
API Integrations (120 hours)
Connect with third-party services to enable dynamic features, including challenges and missions, geolocation services and social integrations (e.g., X 'Twitter' APIs).
Database Design and integrations (100 hours)
Integrate payment options for challenges creators and participation(200 hours)
Set up rewards and fee allocation systems(100 hours)
User Testing and bug fixes in Whub (40 hours)
Acceptance Criteria
Backend systems must support all game mechanics, user management, and data storage, with performance tests showing the ability to handle expected loads.
APIs for challenges with real-time data updates working correctly.
Data security protocols in place
Evidence of Completion
Testing reports for API integration and data handling, showing minimal latency and successful data exchanges.
Backend documentation and server architecture diagrams.
Delivery Month
4
Cost
36300
Progress
40 %
Milestone Title
Frontend Development for Whub
Milestone Outputs
Whub Interface Development (200 hours)
Integrate challenges,missions and user profile in Whub that allows users to access key features such as missions and challenges progress, and account management.
Ensure smooth synchronization with mobile app.
Begin development of core frontend features for the Whub, including user registration, challenge browsing,geolocations browsing and leaderboard access.
Implement responsive layouts to ensure compatibility across various screen sizes.
Integrate backend APIs to provide dynamic data, such as real-time challenge updates, user profiles, and reward tracking.
Focus on optimizing performance, ensuring fast load times, smooth transitions, and user-friendly interactions.
Implement mobile-specific features like push notifications for challenge reminders.
Real-Time Data Syncing (100 hours)
Implement a system where users can seamlessly transition between devices, with their game progress and items syncing in real time across the mobile app and web platform.
Responsive Design and Accessibility (100 hours)
Ensure the user interface is fully responsive and accessible to a broad range of users, following design and development best practices.
Acceptance Criteria
Whub interface development completed, with full synchronization to the mobile app.
All platforms tested for performance, security, and usability, with minimal bugs and smooth operation across devices.
Evidence of Completion
Whub new version launch with complete feature parity with mobile apps.
User testing reports with feedback from beta users.
Delivery Month
6
Cost
18000
Progress
80 %
Milestone Title
Marketing and Promotions Enhancement for GameFi Revolution
Milestone Outputs
Brand Awareness Campaign :
Develop captivating marketing materials to showcase the unique features and immersive experience of the Whub GameFi platform.
Launch targeted advertising campaigns across digital channels to raise awareness and attract new users.
Partnerships with Healthy Food,Sport Brands:
Forge strategic alliances with renowned brands in the health and sports sectors, aligning with Walkers mission of promoting wellness and fitness.
Collaborate on co-branded marketing initiatives and promotional campaigns to amplify brand visibility and attract a wider audience.
Engaging Social Media Campaigns :
Design and execute dynamic social media campaigns to engage existing users
Leverage user-generated content and interactive challenges to foster user participation and community interaction.
Whub and Gamification Promotion:
Highlight user achievements and leaderboard standings through engaging promotional content.
Encourage healthy competition and motivate users to strive for excellence by showcasing top performers and rewarding milestone achievements.
Acceptance Criteria
Brand Awareness: Measure the reach and engagement of marketing campaigns through metrics such as impressions, clicks, and conversions.
Partnership Impact: Evaluate the success of brand partnerships based on metrics such as brand visibility, user engagement, and conversion rates.
Social Media Engagement: Monitor social media metrics including likes, shares, comments, and user-generated content to assess campaign effectiveness and community engagement.
Interaction: Analyze user interaction with leaderboard promotions, including click-through rates, leaderboard views, and user participation.
Evidence of Completion
Marketing Analytics Report: Provide a comprehensive report detailing the performance of marketing campaigns, including key metrics and insights.
Partnership Agreements: Present documentation of partnership agreements and collaborative marketing initiatives with healthy food and sport brands.
Social Media Engagement Metrics: Provide analytics data showing the engagement and impact of social media campaigns on user interaction and community engagement.
Interaction Data: Showcase user interaction data from promotions, demonstrating user engagement and participation.
Delivery Month
8
Cost
8000
Progress
100 %
Please provide a cost breakdown of the proposed work and resources
Milestone 1: UX/UI Design
Home Page / Dashboard (200 hours)
Design Consistency (100 hours)
Iterate on mockups based on internal reviews and feedback of community: (40 hours)
Total: 340 hours
-UX designer average hourly rate - 60 ADA
-UI designer average hourly rate - 60 ADA
$ADA 20400
Milestone 2:Backend Development and API Integration
Core Components (100 hours)
API Integrations (120 hours)
Database Design and integrations (100 hours)
Integrate payment options for challenges creators and participation (200 hours)
Set up rewards and fee allocation systems (100 hours)
User Testing and bug fixes in Whub (40 hours)
Total: 660 hours
-Software developer average hourly rate - 55 ADA
$ADA 36300
Milestone 3:Frontend Development for Whub
Whub Interface Development (200 hours)
Real-Time Data Syncing (100 hours)
Responsive Design and Accessibility (100 hours)
Total: 400 hours
Frontend developer average hourly rate - 45 ADA
$ADA 18000
Milestone 4:Marketing and Promotions Enhancement for GameFi Revolution
Marketing: 8 months x 1000 ADA
$ADA 8000
Grand Total: $ADA 82700
ADA/$0,4 and hourly rates according https://www.payscale.com/
How does the cost of the project represent value for the Cardano ecosystem?
Walkers is evolving through active community involvement, where our members help shape the future of the project. We see Walkers expanding to other blockchains, with the main goal of driving mass adoption on Cardano.
We’re focused on providing real value for users while promoting Cardano’s widespread use. That’s why we’ve designed Walkers to be accessible, not just to those familiar with web3, but also to newcomers who may not have any prior experience with crypto too. Our app’s user-friendly design helps make this transition smooth and easy for everyone.
I confirm that evidence of prior research, whitepaper, design, or proof-of-concept is provided.
Yes
I confirm that the proposal includes ecosystem research and uses the findings to either (a) justify its uniqueness over existing solutions or (b) demonstrate the value of its novel approach.
Yes
I confirm that the proposal demonstrates technical capability via verifiable in-house talent or a confirmed development partner (GitHub, LinkedIn, portfolio, etc.)
Yes
I confirm that the proposer and all team members are in good standing with prior Catalyst projects.
Yes
I confirm that the proposal clearly defines the problem and the value of the on-chain utility.
Yes
I confirm that the primary goal of the proposal is a working prototype deployed on at least a Cardano testnet.
Yes
I confirm that the proposal outlines a credible and clear technical plan and architecture.
Yes
I confirm that the budget and timeline (≤ 12 months) are realistic for the proposed work.
Yes
I confirm that the proposal includes a community engagement and feedback plan to amplify prototype adoption with the Cardano ecosystem.
Yes
I confirm that the budget is for future development only; excludes retroactive funding, incentives, giveaways, re-granting, or sub-treasuries.
Yes
I Agree
Yes
Ivana Zafirovski - Founder of Walkers
https://www.linkedin.com/feed/
Coordinating the team and making sure our community get the best out of the project. Apart from user benefits and coordination of all activities, she is the designer of all social media content. Master degree Architect by proffesion
Ruben Duarte - Head of Marketing and Growth
https://www.linkedin.com/in/ruben-duarte-8a71314a/
He is passionate about web3, with over 10 years of experience in partnerships, marketing ideas and project management. His experience is related to IT and he have worked in some government and banking companies and important multinationals
André Morais - Software engineer
https://www.linkedin.com/in/andre-moniz-morais/
Software engineer with a master’s in Computer Science and a passion for creating high-quality software. As a startup founder, he enjoys turning ideas into reality. When he's not coding, he enjoys fitness, cooking, and writing—always driven by the desire to build and create.
Olie Merza - Lead Artist
Olie is a graphic designer and illustrator from the Philippines. He has more than a decade of experience working in the garments industry focusing on printed graphics. His works were featured in various exhibits both in his country and abroad.
Karlo Kelecic - Artist
Concept artist/Illustrator. Currently freelancing on projects, worked in startups, founded startups and ran his own agencies. He have experience in art development as a generalist. Focused on digital painting, 2D illustration, Houdini for procedural animation, environments 3D and VFX.
Key skills: Procreate, Photoshop, Houdini, After Effects, Illustrator and Vectonator. Studied applied arts and design, philosophy and art academy in Zagreb. Started to work as junior designer in 2009. Created his own workshops about comic books, concept art and VR.
Bojan Mitevski - UX/UI and Motion Graphics
https://www.bojanmitevski.com/
Zealous visual designer who freelances for clients worldwide and specializes in UI/UX, websites, mobile apps, and motion graphics design. He is passionate about working on creative designs, overcoming challenges, and solving real users' problems that help companies scale.
Diogo Menezes - 3D Designer -
Interior and product designer who worked with some of the best Architecture offices in Portugal with almost 10 years in the business. Currently working with Architects and designers, Menezes uses 3D software to create and develop what was once in the paper, usually working with Archviz and product visualization.
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