Every user that spends $1000 on cryptocurrency purchases lost about $15-35 as a stock exchange commission https://imgur.com/a/Lk7oHga
We need to convince each exchanger and online store to use ADA on their site. It'll allow to SAVE $15-30 for every $1000 spent.
This is the total amount allocated to ADA in CIS exchangers/online stores.
The ADA purchase on exchangers should be affordable in CIS countries. Currently, every user that spends $1000 on cryptocurrency purchases lost about $15-35 as a stock exchange commission [ https://imgur.com/a/Lk7oHga ]. Using exchanges can help you to SAVE $15-30 for every $1000 spent [ https://imgur.com/nvM0IqJ ]. Also, despite the large commission, there are many different online stores that accept payment in bitcoins and ETH, but there is no way to pay for goods using ADA e.g. digit.com.ua.
Why is it relevant:
About 236 million people live in the CIS countries [https://en.wikipedia.org/wiki/Commonwealth_of_Independent_States]. And those who use prevalent cryptocurrencies (bitcoin, etherium, Litecoin, Monero, etc) may not even know about the presence of ADA. Everyone who uses cryptocurrency in one way or another uses exchangers.
If there is an opportunity to purchase ADA in exchangers, it will be a good advertisement for those who did not know about it. But it will also be beneficial for existing users because they can save up to $30 for every $1000 spent ( https://imgur.com/a/PfUNk0D ). Therefore, potentially for the same amount of money, there will be an opportunity to purchase more ADA coins.
Why is it important:
At the moment, there are about 100 altcoin exchangers in the Russian-speaking segment, where you can buy TRON, Stellar, ZCash, DogeCoin, Ripple, and others, but they do not have ADA. For example, https://365cash.co/ https://papa-change.com/ https://cashbank.pro/
The total coverage of exchangers is about 400-500 thousand views every day, about 13-14 million per month [ https://imgur.com/lF2YZpi or you can check here https://pr-cy.ru/site-statistics/?domain=bestchange.ru ]. These are people who buy / sell cryptocurrency and they will all be potential users of the ADA community. Now imagine that even 5% of those users will buy ADA for $1000. It will save them millions of dollars. And vice versa, it will be actual when the user wants to sell cryptocurrency.
Adding ADA to exchangers is relevant not only now, but also in the future when new people will connect to the Cardano system.
There are also stores that accept bitcoin as payment. For example, https://digit.com.ua/ https://asictrade.com/ . It would be great if people knew that it is possible to use an alternative cryptocurrency with a much lower commission.
Plan, how can we solve this problem:
Key indicators to measure:
I had experience working in a call center of the bank (consultations, sales, and advertising of new products), so I can handle this task.