WADA Uni Students Catalyst Registry

Diversify project catalyst inclusion through onboarding, navigation events, and resource provision for university students in West Africa

Team: Education, Community Outreach & Engagement. BEN Partnership

Purpose of this Proposal/Address Challenge Question
WADA (West Africa Decentralized Alliance) is requesting 11K USD to leverage its partnership with the Blockchain Education Network (BEN) to reach and integrate at least 200 French and English speaking West African Students into Project Catalyst within 6 months. This will enrich Catalyst participation by diversifying inclusion to a key Cardano target market.

Experience & Tools:

Our team has extensive experience in coordination, delivering training, creating educational material, and hosting online events. BEN brings 7 years of expertise organizing blockchain education in universities all over the world

Marketing Strategy:

• Target Audience: West Africa (+Diaspora) University Students
• Channels: Eventbrite, University Networks/ Communication Channels
• Ad Campaigns: (WhatsApp groups, Twitter)
• 3-tier Incentive: Event Attendance, Onboarded to Catalyst, Community Advisor, Proposer or Referrer confirmation

Target Outcomes (Estimates):

• 10 Events
• At least 200 Attendees (Event completion)
• At least 50 Onboarded (Catalyst)
• 40 Community Advisors/Referrers
• 5 Proposers

What Success Looks Like:
Reaching bright English and French speaking students from within West Africa and the wider Diaspora. Teaching them about Project Catalyst and assisting them in the process of engaging, becoming Community Advisors and submitting high-impact Catalyst Proposals.

• 1-3 months: At least 200 students in the West Africa sub region and have attended our events and are aware of Cardano and project Catalyst
• 4-6 months: At least 50 onboarded into Project Catalyst as Community Advisors/Referrers or Proposers
• 6 months-1 year: 50 plus students onboarded and engaged Catalyst members in various roles and who are making trusted referrals and mentoring others.

Key metrics to measure:

• No. of Student attendees
• % that become active community advisers
• % watch town halls
• % vote
• % proposes
• $ of Total Funded (plus other Success metrics)
• % becomes a referrer
• % of Attendees to Catalyst Onboarding events
• % of event Surveys/Attendees

Risk Management
We will work within our overall Risk Framework as out lined here:
https://cardano.ideascale.com/a/dtd/West-Africa-Decentralized-Alliance/333074-48088

Proposing Team:

• Joshua Akpan - ABCD/WADA Outreach
• Mercy Tachie-Menson - WADA Communication & Coordination

Budget:

• 3k Team Costs (Materials, Co-ordination)
• 2k Event Costs (Hosting, Guest fees)
• 6k Marketing, Retention & Adoption (Ads, Outreach, Student Incentives)

Launch Date
June1 2021 (WADA pre-funding)

Affiliated Proposals:

• https://cardano.ideascale.com/a/dtd/WADA-Funnel-for-Proposers/352499-48088
• https://cardano.ideascale.com/a/dtd/West-Africa-Proposer-Outreach/340017-48088
• https://cardano.ideascale.com/a/dtd/Planting-Roots-In-Africa/350764-48088