Chilean Leprechaun Video Campaign

We will create a series of video advertisements/engaging pieces of content to generate interest among new eyes! Catalyst is for everyone!

My team and I have ran a video business for the past 7 years and we also are digital marketers certified on FB and Google!

About Us:
Our team has been in the video and production space for 7 years now. A couple of years ago we had the opportunity to interview Charles Hoskinson at WyoHackathon 2019. This lit a crypto fire in our hearts that burns brighter everyday. Cardano has an amazing ecosystem and culture which we have always wanted to contribute to. We aren't developers or engineers but with Fund 5 opening new categories to be apart of we are ready to put on our boxing gloves and enter the arena!
We have decided to name our project the Chilean Leprechaun in honor of the legendary interview we had with Mr. Hoskinson.
The idea of and direction we are approaching this campaign from is attracting people exactly like ourselves. Young entrepreneurs and people excited about crypto with a large range of skillsets who aren't aware of the Project Catalyst and bring their attention here.
Our plan is to create the most eye-catching, cannot-look-away videos. Blast these all over social media and capture the attention of the world! Using a combination of organic reach & paid advertisements, we will create a series of green-screen, bizarre, comedic videos which yield both entertainment value but also ignite fires of excitement into the hearts of the viewers.
As a team, we have the exceptional ability of grabbing peoples attention. We have had several viral successes in different styles and on different platforms. Our style is to stand out, provide the viewer with something of value and educate them at the same time. Make them feel elated and laugh so they want to be apart of the community.
The infamous Charles interview:
COMING SOON!
Our Plan:
Production:
Pre-Production - 1-2 weeks - Storyboard & Script 5-10 videos built to fit on each social media platform, review with the community involved with the project to create the most bulletproof, hilarious and educational videos we can.
Production - 1 week - Shoot all of the videos, capturing BTS throughout the process as well. Review footage and rough edits with the community to make videos that communicate the right message yet maintain entertainment value.
Post-Production - 4-6 weeks - Build all new 3D environments for the video, geared around the virtual world of Catalyst & Cardano. Composite all the footage into the 3D worlds and submit for review through the community and make something that will shock the entire internet!
Marketing:
Pre-Campaign - Isolate and target the demographic we are going for, isolate the tone & feel of the videos to fit the target demographic. Identify target audiences, build videos targeting either one large audience or multiple more specialized audiences.
Campaign - Create the Facebook Ads, Google Ads, Youtube Ads, LinkedIn Ads & Tik Tok Ads to blast out these videos everywhere. Use the ad spend as well on growing the channels on each respective platform as to leverage organic reach for future content & projects for Cardano!
Post-Campaign - With our established presence and analytics from ads we will refine the ads even further narrowing down and making the ads more effective. Using the new established platforms we will continue to grow and make content to build this beautiful ecosystem!
Examples:
This is a video we made for a crypto hardware wallet. This is the style of video we will be blasting to viewers all over the globe:
https://www.youtube.com/watch?v=qHOd2gGALBU
This is some of our newer work utilizing 3D environments mixed with green screen footage to create a signature look and feel:
https://www.instagram.com/tv/CMr9wZVB6OW/
https://www.instagram.com/tv/CNc5Y2XBKXD/
https://www.instagram.com/p/CMZ7zmdheG3/

Our Viral Work:

We know how to grab attention. With 85k followers on Tik Tok in under a year with 1.4m likes and over 10m views. We swept the gaming industry for a week with our Stream Honkers video that captivated the front page of reddit for an entire weekend. Our belief is always that viral and really captivating work has to come from a place of honesty. We love Cardano and we love comedy, lets bridge the two and bring a whole new generation of entrepreneurs into this amazing ecosystem.