WADA Uni Students Catalyst Registry

Diversify Catalyst inclusion through onboarding, navigation events, and resource provision for university students in  Africa

The Catalyst School

WADA: Cardano Community skilled practitioners and entrepreneurs, located in hubs across Africa & the diaspora.

Purpose of this Proposal/Address Challenge Question

• WADA (West Africa Decentralized Alliance) is requesting 7K USD to leverage its partnership with the Blockchain Education Network (BEN) and The Catalyst School to reach and integrate at least 100 French, English & Arabic speaking African Students into Project Catalyst within 6 months. This will enrich Catalyst participation by diversifying inclusion to a key Cardano target market.

Experience & Tools:

• Our team has extensive experience in coordination, delivering training, creating educational material, and hosting online events. BEN brings 7 years of expertise organizing blockchain education in universities all over the world

Marketing Strategy:

• Target Audience: West Africa (+Diaspora) University Students
• Channels: Eventbrite, University Networks/ Communication Channels
• Ad Campaigns: (WhatsApp groups, Twitter)
• 3-tier Incentive: Event Attendance, Onboarded to Catalyst, Community Advisor, Proposer or Referrer confirmation
• Target Outcomes (Estimates):

Events

• At least 100 Attendees (Event completion)
• At least 50 Onboarded (Catalyst)
• 40 Community Advisors/Referrers
• 5 Proposers

What Success Looks Like:

• Reaching bright English, French & Arabic speaking students from within Africa and the wider Diaspora. Teaching them about Project Catalyst and assisting them in the process of engaging, becoming Community Advisors and submitting high-impact Catalyst Proposals.

Roadmap

1-3 months: 

• At least 100 students in the West Africa sub region and have attended our events and are aware of Cardano and project Catalyst

4-6 months: 

• At least 50 onboarded into Project Catalyst as Community Advisors/Referrers or Proposers

6 months-1 year: 

• 25 plus students onboarded and engaged Catalyst members in various roles and who are making trusted referrals and mentoring others.

Key metrics to measure:

• No. of Student attendees
• % that become active community advisers
• % watch town halls
• % vote
• % proposes
• $ of Total Funded (plus other Success metrics)
• % becomes a referrer
• % of Attendees to Catalyst Onboarding events
• % of event Surveys/Attendees

Risk Management

• We will work within our overall Risk Framework as out lined here:
• https://cardano.ideascale.com/a/dtd/West-Africa-Decentralized-Alliance/333074-48088

Proposing Team:

• Victor Corcino - Director The Catalyst School
• Mercy Tachie-Menson - WADA  Coordination (please see team page on WADA website)

Budget: 7k

• 2k Team Costs (Materials, Co-ordination)
• 2k Event Costs (Hosting, Guest fees)
• 3k Marketing, Retention & Adoption (Ads, Outreach, Student Incentives)

Launch Date

Q1 2022

Affiliated Proposals:

• https://cardano.ideascale.com/a/dtd/WADA-Proposer-Workshops/366968-48088
• https://cardano.ideascale.com/a/dtd/DID-in-Congo-Universities/367573-48088
• https://cardano.ideascale.com/a/dtd/TheCatalystSchool-Focusing-Africa/368891-48088