IG-inspired DApp for Pet lover

We want to match the upward trend of pet appreciation online and develop a pet-lovers DApp modeled on Instagram and Pinterest.

Our team of engineers, developers, and designers are all pet owners and avid enthusiasts.

Right now, animal enthusiasts are active in every corner of the internet. Pet videos, forums, and other community sites are booming. We aim to build a community of animal lovers who share their passion on our Purr-fect Day DApp. 

Since the outbreak of the Covid-19 pandemic, pet owners have become even more connected to their animals. You can see this trend replicated online.

Although there is a wide range of pet appreciation sites and forums, there isn't a stylized platform for users to share their passion in the same way they do on other sites like Instagram.

The Purr-fect Day DApp will be that platform. It will utilize Cardano's decentralized network to provide a secure, private arena for users to share their interests in animals. Further down the lane, the Cardano network could provide a decentralized method for ad spending and other financial activities. 

Roadmap (12-month-plan)

• 1st-6th month: App development
• 6th-8th month: Marketing & PR campaigns to promote this app in US market
• 8th-12th month: Marketing & PR campaigns to promote this app in Asia-Pacific / Euro market

Budget Allocate:

• 50K for app development
• 25K for marketing & PR purposes to increase users
• 20K for creative brand activation for brand loyalty
• 5K for legal advice 

Deliverable:

• The first DApp built for animal enthusiasts across the globe, and select the ambassadors from the initial users after the first 2 months with an extra incentive or the privilege of the new feature.
• A safer platform for animal lovers to communicate and interact without worry exposing the private information