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Purpose of Proposal: WADA will host a second proposal workshop (follow-up to WADA Catalyst Conference 2021) in order to encourage and inspire people throughout Africa and the Diaspora to submit their projects to Project Catalyst for funding.

After a successful funding campaign in Fund 4 we are looking to continue with another proposer outreach event Spring 2022.

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How does the proposal fit into this challenge?

This event will be geared towards educating and engaging local communities to get involved in Project Catalyst as Proposers, Voters, and Community Advisors.

How will this campaign add value to our ecosystem?

• This virtual event will also be hosted in-person at three of our WADA hub locations. This event we will look to host in different local WADA hub locations to continue expanding our outreach (Cameroon, Nigeria, and Senegal).
• Events will be made accessible via translation services in English and French as well as Portuguese, Spanish, and other languages based on initial sign-up interest and questionnaire feedback.

----------FEASIBILITY-------

Past Successes:

• In August WADA completed a widely successful virtual and in-person Proposer Outreach event, significantly increasing our visibility as the go-to for mentoring and onboarding new developers and entrepreneurs from Africa and the Diaspora. https://twitter.com/jaycidiq/status/1432106218923888640
• Our past WADA Proposer Outreach event was hosted in-person at our Ghana and DRC Hub locations with a successful turnout at each location. 

Roadmap:

Launch Date: end of Q1 2022

1-3 months Post Project Approval

• Identify local collaborators, translators, official guest list and speakers for each event
• Launch Marketing materials targeted in different languages/regions  
• WADA Catalyst Conference Spring 2022

6 months

• Continue next quarter event targeting new corners of the world

1 year +

• Continue with future events to encourage developers and entrepreneurs to enter their solutions into Ideascale. 
• Focus on different areas based on feedback from past events.

Team:

• Megan - Events & Central Africa Regional Lead @WADA Billingual (English/French)
• Mercy - Community Organizer + Coordination Lead @ WADA https://www.linkedin.com/in/mercy-tachie-menson-77b10931/
• +WADA team (https://wadalliance.org/about-us/)

Budget: $10,000

• Team Costs and Coordination: $4,000
• On-site Hosting (Cameroon, Nigeria, Senegal): $1,000 x3
• Speaker/Attendee Incentives: $3,000

Risk Management:

• Ongoing local Covid 19 protocols could be an issue with in person events. This will be closely monitored for event date modification as necessary
• Follow-up of event attendees will be prioritized to ensure event gains don't dissipate over time

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What success looks like:

• Reaching bright entrepreneurs, and specialized firms from within Africa and the wider Diaspora. 
• Teaching them about Project Catalyst and assisting them in the process of submitting high-impact Catalyst Proposals.

Key Metrics:

• No of event attendees
• No. of new users of Cardano measured by proposals submitted, ideascale accounts created, users registered to vote
• Follow-up questionnaire and engagement
• Number of attendees onboarded into WADA membership platform