Cardano Onboarding Funnel via NFTs

Leverage an appealing Cardano NFT card game, sell physical card packs, and leverage the process to market and onboard new users to Cardano

Kyle and Adam are seasoned Cardano OGs and SPOs, devs, community contributors, creators of spacecoins and jetchickens. Adam drops many NFTs.

Adam and I think we can attract significant external users into Cardano by selling physical jetchicken (jetchicken.io) game card packs, while also leveraging the process to market and onboard new users to the Cardano ecosystem.

The current jetchicken sales model entails users purchasing digital card packs for 15 Ada each via the jetchicken.io website. Each card pack includes x10 game cards represented by fungible tokens (with varying rarities), x2 dynamically generated world-unique jetchicken NFT cards, and x100 FREE spacecoins.

The proposed jetchicken NFT business model would entail selling printed physical card packs that containing physical playing cards AND a special QR code that loads a website to offer the user a means to acquire free digital jetchicken card pack. The interface will also serve as a means to educate new ("external") users and help onboard them with Cardano, while also enabling them to mint actual native asset token representations of the physical pack.

Creating and testing such a system will enable an effective means for NFT game and/or token projects to both attract new users from outside the Cardano ecosystem while easily converting them into users of both the relevant NFT project and of Cardano.

How funds will be used:

 - build QR code web interface to display digital representation of package contents, enable users to mint tokens representing package contents on the fly ($15k)

 - design and build educational onboarding tool for "external" users new to Cardano wanting to participate ($5k)

 -  print, package, market and sell physical jetchicken card packs ($20k) 

Target public launch date: 2/15/2022

Definitions of success:

- after 3 months the target business model initial pricing and token redemption processes will be ironed out, along with achieving outlines of the target onboarding process for new users

- after 6 months all deliverables will have been met, marketing / promotion will be actively underway, physical packs of jetchicken will be selling, and ideally with prominent distribution established

- after 12 months we would like to see 1M+ jetchicken users, and inspire many projects to leverage similar models

Adam Dean (BUFFY) and Kyle Solomon (FROG / WOLF) are both seasoned Cardano stake pool operators, developers and community contributors. We are the creators of spacecoins and jetchicken. Adam created the first on-chain voting mechanism for Cardano and is responsible for a significant number of Cardano NFT drops. Kyle is a co-founder of SPOCRA and the founder of the Adosia IoT open hardware project.

jetchicken stats page: https://jetchicken.io/stats

jetchicken rarity page: https://jetchicken.io/rarity

jetchicken Telegram community: https://t.me/jetchickenNFT

spacecoins Telegram community: https://t.me/cardanospacecoins