#G4L Gaming Expo-Festival 2022 GSA

A lot of Gaming tradeshows are out there, BUT not even one is promoted by Cardano! So this would be a good start at least in Europe

Marcin: 20 years of experience in the gaming business, especially in Europe (GSA)
Conward: The Cardano Convo Podcast host & marketing expert

Date: 11 to 13 February 2022 (Friday to Sunday)

Location:

• Messe Düsseldorf 

• Successive scaling: start with Hall 14, then Hall 13, then other halls (more on scaling below)

Positioning:

• Expo-Festival DACH (plus BeNeLux); wild, colorful & loud; celebrating games and life;  
• No separation between AAA, Indie, Onliner, F2P, Mobile, etc. 
• Curated placement for maximum discovery experience; 
• February for maximum distance to Gamescom: 6 months after the last and 6 months until the next Gamescom 

Visitor forecast/scaling: 

• Planning as of now with 15,000 with current hygiene requirements; scaling upwards in several stages if requirements are dropped by February (which is to be assumed) to up to 45,000 visitors through successive occupancy of more halls.

Online dimension:

• There will be a produced stream from the festival, where we will broadcast the stage program
• Interviews with exhibitors, trailers and, coverage live from the festival
• Twitch has signaled to be open for a front-page placement

Marketing / Media:

• Performance marketing by a renowned agency
• Two Pi Team for community building and management
• Media partnership with Computec (pcgames.de and buffed.de)

Program:

• Exhibition of AAA publishers, 
• 140+ indies (largest indie showcase in Germany),
• retro gaming; focus on playing, trying out, and discovering new things as well as the chance for publishers to meet with their communities
• stage program that all exhibitors can fill with the content slot by slot (the idea behind this): The industry shares a common stage - similar to what Keighley does)
• cosplayers and merchandisers to round things off.

Award ceremony in cooperation with Stiftung Digitale Spielkultur: jury decision for indie titles; best-of-show for everything shown (regardless of whether indie or AAA) as the audience award

Pricing to establish extra competitiveness:

• pure stand space for exhibitors who want their own stand construction: 129,- Euro net per sqm plus ancillary stand costs
• pre-configured booths (3m wide x 2m deep): from 1.999,- Euro net plus optional upgrades (e.g. sales permit)
• Indies from 99,- Euro net (small package, 139,- Euro net large package)

Admission from 18, but no restrictions on stand construction or trailer material to be shown at the stands.

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RED POTION STUDIOS WILL PRESENT ANY GAME PROJECT ONSIDE

Current Projects presented:

- AdaQuest: https://ada-quest.com/

- Flooftopia: https://flooftopia.org/

Please get in touch with me if you like to be represented with your game project at the #G4L Gaming Expo-Festival 2022: zwerg@red-potion-studios.com

Further projects will ADD the possibility to create a greater GIG!!!

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