Dapp for Art & Creator Discovery

Decentralized discovery of art & the creator with Social network. 10 times more crypto adoption by artists & clients at 91% lesser cost.

Bluetook operational for 1+ year & hosts 1700+ artists, 50k curated images. Founders include Artists, Tech & Management with 17 Patents.

The exponential adoption of crypto will happen with Social Networks and communities where artists and clients are on a common platform.

• No of Instagram users - 1.3 billion
• No Of Crypto users - 221 million
• No of Opensea unique users- 40K

We are creating a Networking Dapp for the Discovery and digitization of artists with minimum technical knowledge. The Dapp will fuel the creator economy and will be the source of art and the artists like photographers, editors painters, digital artists for various NFT marketplace and Metaverse projects on the Cardano ecosystem.

For quick glance on the Idea / Concept  - A high-level Summary is attached here

https://cardano.ideascale.com/a/idea/382341/47532/download

Below is the Implementation and Business Plan in detail.

High-level overview

The core idea is to build a decentralized application that needs no necessary levers from any common entity to function. Bluetook Dapp is expected to function in a DAO environment where Artist Portfolio is stored among community member devices, discovery for hyperlocal jobs happens via P2P protocol like Whisper and the platform offers single-click integration to NFT marketplace. The users can participate in the DApp ecosystem by signing up with minimal resource commitment

The user's revenue model will include

• Earning tokens for hosting distributed profiles
• Earn by Collaboration/Job leads
• Providing feedback on Job quality
• Earn by selling authentic work
• Earn by sharing reward tokens with followers for discovery 

Users/Artists need to spend tokens for

• Accessing a job lead
• Pay fees on NFT creation for authentic work with multiple collaborators
• Pay gas fees for selling/buying Artwork
• Voting for feature development in the platform

Product Design - How will it work?

For the Artist

• The Dapp shall be available on both Android and iPhone, no web application is intended for this to work.
• When signing up on the Dapp, the user will get a choice too
• Commit minimal resources for hosting a minimal number of profiles to be on the network
• Signup for higher resource commitment to earn rewards.
• Once you have signed up, the user can create his/her profile, create a portfolio, and upload his work.
• Before signup, the user will have to choose his primary and secondary location where he intends to operate and be available for any jobs.
• Users additionally will have to commit or pay an advance fee to make specific works available to be showcased on NFT Artwork Marketplace.
• Each listing on NFT Marketplace would require a minimum number of users to affirm the authenticity of the work.
• All transactions on the marketplace will happen via tokens.

For the User 

• The Dapp can be used by users to browse portfolios or post job requirements or just host profiles and earn from the network
• They can view portfolios based on ranking, vicinity, location, or availability
• The user needs to be registered from a common mechanism like mentioned for Artist and can use resource commitment to earn if he wants to.
• Users can optionally drop the inquiry for a small fee
• Users can earn from every review on confirmed purchase
• Users can visit the marketplace and buy Art
• All the Art come with NFT and smart contracts
• An Art bought can be relisted on the marketplace

Platform

The platform works as a service provider for all exchanges on the app. For this, there's a token fee that is deposited towards the platform for maintenance and development. The platform also works as a centralized directory for any new/update/retrieval of node information in the location in case the Dapp is not able to do so from the peer nodes and needs to rebuild its local discovery tables. 

Business Implementation - Stepwise plan

1. Creating a distributed network of digital portfolios - At this stage, the users will be incentivized for helping the community discover, collaborate with artists of complementary skills, provide and access job leads on the platform. Collaborations can be done in multiple ways - for enhancing/creating art or mutual art jobs.  
2. Enabling Smart Contract of collaborations - Each artist when collaborating with another artist can agree to share revenue amongst them with a defined contract. More and more collaborators work together, the smart contract gets enhanced to include them in revenue share. The overall value of the art goes up as multiple artists work on it
3. Smart Contract of Fans/Followers - Each user can choose to follow his /her favorite artist. Each follower is a token /smart contract. Artists can mention what revenue they want to share with the follower for helping them get discovered. The more the followers/fans help their favorite artist get discovered for sale or services of art, the more they earn tokens in the community. New artists get an equal opportunity against old artists who have many followers by offering more rev share to their followers for their art. 

Milestones we want to achieve - Defining Success

Success after 3 months looks like (MVP Stage)-

• Validation of prototype models for individual components
• DAPP architecture proto-type with node communication, discovery mechanism, and minimal working model

Success after 6 months looks like (Stage 2 - Onboarding First Userset) -

• An MVP DAPP architecture with user profiles and wallet integration-ready 
• Wallet integration for participation reward token assignments
• At least 25 artists from our existing web2.0 platform migrating to a DAPP environment and launching a job search platform 
• Identifying single location to app availability and onboarding users to enhance P2P model

Success after 12 months looks like (Stage 3 - Smart Contract & Market Place Integration )-

• At least 100 artists on DAPP 
• Collaboration between artists for co-creation and reward splitting 
• At least 250 High-value NFT creations on the platform are available for purchase via tokens
• Targeting 

Success after 18 months looks like (Stage 4 - Scaling )

• Development of follower model and incentivize sharing
• Platform robustness for scaling 
• Upgrading 500+ artists to use follower model for creating smart contract tokens with Artists and extending Artist discovery and marketing 

Budget breakdown

MVP Stage

• Front-end Dapp development - $10,000
• Back-end platform development - $15,000
• Website, Marketing & Business Development - $5000

Stage 2 - Onboarding First Userset

• Front-end Dapp development - $10,000
• Back-end platform development - $10,000
• Marketing & Business Development - $5,000
• Kickstarting Operations, Support ecosystem - $2,500
• Hosting, Tools & Services - $2,500 

Stage 3 -****Smart Contract & Market Place Integration

• Front-end Dapp development - $5,000
• Back-end platform development - $10,000
• Marketing & Business Development - $5,000
• Operations, Support ecosystem - $2,500
• Tools & Services - $2,500

Stage 4 - Scaling

• Product Roadmap Development and Maintianance - $10,000
• Hosting, Tools & Services - $10000
• Contingencies (Reserves) - $5000 

What we intend to achieve

An artist gets a digital portfolio, collaborations, and discovery at 91% lesser cost of ownership and with the potential to grow their business by 10 times. They do not need to worry about technicalities behind SEO, Social media, Blockchain. The focus is on art and Dapp focuses on technology. Every user who registers on Dapp becomes a crypto adopter.  Hyperlocal discovery of Artists and hire/buy decision in 10 minutes or less.

Team Profiles

https://www.linkedin.com/in/chrisamansood/

https://www.linkedin.com/in/moiazjiwani/

https://www.linkedin.com/in/raghuvamshithakur/

https://www.linkedin.com/company/bluetook/

https://startupsindia.in/latest/bluetook-a-platform-which-is-helping-creative-artists-to-monetize-their-art/