The Climate Change Lottery

Incentivize people to take action by setting up a lottery where 50% of the rewards goes towards fighting climate change

20+ yrs in web application development, computer science degree at University of Toronto and enrolled in plutus pioneers program 2nd cohort

Mission Statement

Become the largest lottery in the world where 50% of the jackpot rewards to directly to planting trees in deforested tropical areas

How It Works

Step 1 A lottery is created by using ½ of the available funds in the lotto treasury

Step 2  People buy lotto tickets and 49% goes to the current lottery, 49% goes to the lotto treasury and 2% goes to the lotto administration

Step 3 People with winning lotto tickets redeem for prizes in ADA, unclaimed funds moves into the next lottery cycle

Solution Details

• When a user purchases a lotto ticket, they will receive a lottey token with either their preferred number or a random number generated
• To claim a winning ticket, a user will submit a transacation which will confirm if they have a matching winning number token
• 50% of jackpot rewards will go to the winner (less taxes and government fees) and the other 50% will go to a company like Veritree (https://veritree.com/) to plant trees
• The lotto will follow a 6/49 lotto winning format (eg. match x numbers and win y)

Solution Benefits

• Planting trees in deforested tropical areas, which if done on a global scale could remove up to ¼ of the annual global fossil fuel emissions[2]
• By leveraging smart contract capability, the lottery can be a trustless, blockchain program, eliminating custodial and operational risk
• Cardano could become a world leader in fighting climate change which will increase adoption 

IP

All software created will be licensed under an open source license and can be used a template for other potential lotteries built on Cardano

Market

The lottery blockchain market has a lot of new market participants using Ethereum and Binance smart contracts but none are claiming 50% jackpot rewards to help combat climate change.

• https://medium.com/stakin/overview-of-the-blockchain-lottery-ecosystem-cbd80c841ff7
• https://www.dapp.com/search_product?keyword=Lottery

Acquisition

• Google cost per click is ~ $1, so $10K will attract 10K views for first 3 months, with 10% conversion rate for 1K users
• Bloggers, Podcasts, News and media outlets talking about 'The Climate Change Lottery' may generate another ~100K of views for 2% conversion rate for 2K users
• Referral and word of mouth may generated another 10K of views with 5% conversion rate for 500 users

The lottery after first 3 months of the public launch

• Total website views = 120K
• Total users (unique wallet addresses) = 3.5K
• Total NFTs minted 17.5K (5 ADA average spend, each ticket is 1 ADA)
• Total transactions ~20K (NFT minting + burning)
• Jackpot payouts ~ 5K ADA*
• Trees planted = ~2.5K*

* variable based on lottery payout

Monopoly

As the progressive jackpot and lottery treasury increases, new entrants will be at a competitive dis-advantage
 

Funding Request for Fund 7 Cost Breakdown ($17K)

• $2K - Website design & content
• $15K - Android app development
• $0 - Plutus development & deployment *

* I'll work on this for free

 
Funding Request for Fund 8 Cost Breakdown ($33K)

• $3K - Company setup
• $10K - Marketing Campaign
• $20K - Lotto initial treasury

 
Timeline

1 Month

• Lotto smart contract alpha and deploy to testnet

3 Month

• Lotto smart contract beta deployed to mainnet
• Android App MVP build completed and connected to testnet
• Static website and marketing materials created
• Establish the DAO in a legal jurisdiction

6 Month

• Lotto smart contract MVP on mainnet
• Android App MVP is live on playstore
• Website MVP is fully functional
• Marketing ad campaigns have started
• Lotto license(s) if applicable

Note: MVP = Minimum Viable Product

 
1st year target for success based on Fund7/8 funding only

• 500K views
• 10K users
• 20K ADA winnings
• 50K ADA jackpot size
• 10K trees planted

Looking for people to help

• Social Media Manager
• Graphic Designer
• App Developer
• Others?

I've set up a telegram channel for those who are interested in helping out or finding out the latest news about the project. https://t.me/climatechangelottery

Open to feedback and suggestions!

About the Proposer (Lawrence Ley)

• 20+ yrs in web application development
• Computer science degree at University of Toronto
• Enrolled in plutus pioneers program 2nd cohort
• Crypto and open source enthusiast, hobbies also include projects using Arduino & Raspberry Pi
• Retiring from my day job this year and looking forward to working on Cardano full time starting in 2022
• LinkedIn profile: https://www.linkedin.com/in/lawrenceley/

Citations

[1] https://www.pewresearch.org/science/2020/06/23/two-thirds-of-americans-think-government-should-do-more-on-climate/ps_2020-06-23_government-and-climate_00-01/

[2] https://carbonremoval.economist.com/afforestation-and-reforestation