Konma Xperience Centre

An Xperience center for members to learn from real-time examples and how Konma is using blockchain and building solutions on Cardano.

We have experts in retail, e-commerce, community management, marketing & Technology faculty to provide relevant experience to the community.

Problem:

Teaching and learning have become a monotonous affair. Now with the pandemic, the whole thing is shifted online. Self-paced learning works for many but many people lack the motivation to learn without practical experiences. The problem here is, how do you make learning interactive and practical, and hands-on?

Solution:

It is a known fact that practical learning leaves a better impact than factual learning. That said, we are working on building an Xperience center that will show real-world examples of how DLT is used to solve daily problems. The Konma Xperience center will be our physical hub spread across localities for members to experience all services provided by Konma in a live location.

We are exploring the avenue of hybrid models where people can choose their experience both online and offline. The online experience is provided by Konma Marketplace, Konmahood, Konma Upskill (to know more on these, click the links attached to this proposal). Konma Xperience Center is the offline model which is a walk-in experience center that brings everything that is online for people to experience in real-time.

What to expect when you walk into Konma Xperience Center?

• You can buy curated products off the shelf. These are products listed on the Konma Marketplace (Online Store) as well. Some people do enjoy the experience of walking into a store, knowing more about the product and then making a purchase.
• You will see many products being made at the Xperience Center, like Chocolate for example. This would be an experience for you to know the origin of cocoa and how the chocolate is being made. Can it get any more transparent? The facility is open for Konma's vendor to make their products or to give walk-in customers an experience of their products. This helps build trust in their brands.
• Storage and Inventory are time and money-consuming affairs, so at the Xperience center we are cutting down the double-spending by making the brick and mortar store our inventory for the online store.
• R&D is a daily thing at the Xperience Center. Konma Labz functions out of the Xperience center, so people who may have walked in just to buy a bar of chocolate will get to see the technology that is giving them the transparency and food traceability. Isn't this more convincing and easy for people to learn a new concept than telling them we used blockchain technology to give you traceability?
• Learning is made fun with Konma Upskill. These are curated courses that teach interested people 3D printing, fundamentals of blockchain, sustainable farming to name a few. Now, this is not a traditional teaching center but a hands-on teaching center that lets people learn with examples of the functions happening in the Xperience center and uses common resources and infrastructure to give a practical experience.

AFTER XPERIENCE IMPACT

• When you walk out of the Xperience center, you might have learned a little about Blockchain or at least be intrigued to know more.
• A novice person may realize that there are various opportunities for them to experience and benefit by being part of a Blockchain community.
• This experience allows everyone to participate to the best of their ability and opens up a new thought process for generating revenue and helps grow the community.

OUTCOMES

• The Konma Experience Centre will be at the forefront of growing the community by attracting walk-in users rather than depending solely on their online presence.
• This will help us build trust in the ecosystem among the masses and scale up the community by empowering them and building a community **Staking Pool** in the future
• Konma Xperience Center will function as**"Mesh Network"** where each center is considered a node. 

Demographics:

The first Xperience center will be located in the southern part of Chennai, India. Chennai is an IT district with 70% of the population being tech-savvy. Chennai has an estimated population of 4.9 million, with an area of 426 square kilometers. The urban agglomeration, which includes the city and suburbs, has a population estimated at 9 million. Chennai is by far the most densely populated city in Tamil Nadu, with a density of 26,553 people per square kilometer. Chennai has the third-largest expatriate population in India. The population metrics indicate that we could open a minimum of 50 Xperience centers in Chennai. The center will be made available for smaller communities to interact and hold gatherings for proposals and voting discussions.

Target group

Corporate firms, Educational Institutions and Residential townships.

This Xperience center will open an avenue to create awareness on Cardano and the workings of DLT in real-time using Cardano. With Konma being an integrated project this center will let people experience the blockchain world in real-time. This will equally benefit the Cardano community and Konma community.

Action Plan:

Each Xperience center would have a target audience of 13,32, 765 people in a 5 square kilometer radius. The center can forecast a bare minimum of 50,000 people a month, which is approximately 3.75 % of the population. We hope to entice 500 active users to join the community a month in the first 2 quarters. We foresee a robust growth of 5000 users in 12 months. We hope to generate an average revenue of 750 INR per person from the Food counter alone. This will give each Experience center a Gross revenue of 3,75,00 INR a month and net revenue of 1,12,000 INR a month. The skill development courses will all be added revenues.

• Actively run the retail division for people to make purchases of products that are available in the store.
• Run a food counter for people to indulge while they learn and also sales of value-added products using the existing product portfolio we have. Eg- using food products from various brand to make take-away food or creating customized gifting boxes using the 3d printer and adding products to create a gifting solution.
• Offer hands-on experience in skill development courses. The course outline, session structuring and building multi-lingual resources will be taken care by Konma Upskill.
• The payments for these services will be integrated with ADA Pay thereby increasing transactions on the Cardano network. The resources for wallet creation and how to transact will be provided by the Konma Xperience center managers to the users.
• Build common infrastructure for R&D
• Build a strong inventory and logistic system for the dispatch of online orders.
• Create targeted marketing to drive more footfalls.
• Create an information bank and strategically place them around the center for people to learn more. Instead of a swarm of information, if the information is divided the understanding would be better.

Road Map:

Month 1 : Searching for real estate (Nov 2021)

Month 2 :Finalisation of the Xperience center and renovation started (Dec 2021)

Month 3 : Renovation in progress (Jan 2022)

Month 4 : Soft launch and testing (Feb 2022)

Month 5 : Konma Food & Konma Upskill launch (March 2022)

Month 6 : Konma Lifestyle launch (April 2022)

Month 7 : Konma Art launch (May 2022)

Month 8 : Full scale marketing (June 2022)

Month 9 : Reach a total of 3K community members (July 2022)

Month 10 : Set up a Staking pool (August 2022)

Month 11 : Educate the community on Staking pool (September 2022)

Month 12 : Plan for the next Xperience center (October 2022)

KPI:

• 5000 community members in 1 year
• Daily footfall of 80-100 people per day in the 2nd quarter
• Target 50% transactions using ADA Pay in the 3rd quarter.
• Drive active participation of people into Cardano community by 2nd quarter.\
• Staking pool setup in 4th quarter.

Budget Breakdown: $ 51648

Real Estate lease - $829/ month - $ 9948/ year

Renovation & Infrastructure - $ 9/ sq ft - $21,600/ 2400 sq ft

Operation Cost - $ 12,600 (salaries, setting up café, electricity, internet, maintenance)

1 Community/ Facility Managers - $ 625/ month - $ 7500/ year

IP

Konma Xperience will be a product of Konma and will remain a service for the Cardano Ecosystem; it utilizes the MIT open source license protocol. Konma is Trademarked.

All copyrights reserved 2021

Want to know more about KONMA? Click the link below

https://linktr.ee/konma

This proposal is just a part of the bigger picture. To get a better idea read our other proposals here:

https://linktr.ee/KonmaCatalystFund7