Communal Marketing Spaces

Launch and maintain a network of communal hubs across multiple platforms to market the Cardano ecosystem while onboarding participants.

Team has a working background in Event Production and Communal Marketing structures that is being translated into virtual environments.

[IMPACT]

Participate in our current build progress at: https://carnivilla.com/

In its initial phase, our hubs will act as themed virtual galleries for Cardano projects and individuals to display their work in a fun and engaging environment. This gallery at its ideal state has constant traffic with marketable analytics, automated rentable spaces and regular multiplayer events taking place in-world. 

As a Communal Marketing Hub all advertisements for traffic to the space serve as umbrella advertising for the projects and individuals occupying the space. A fair portion of the space’s income will be used to mass advertise consistently, maintaining the value of the overall space.

Marketing channels for the market space:

• VR ads across multiple platforms and games
• CNFT Community Website Banner ads
• Social Media ads
• Collaborative Marketing efforts

The core of the idea bolsters B2B relationships while fast tracking B2C interaction through communal marketing of already existing communities and projects to create a larger, more visible entity. Our visual spaces are understandable and usable by other language communities more easily than many other mediums.

Our hubs are progressing despite any funding situation, but in order to bring them to life we require a few full time active team members which requires temporary financial stability in their lives. Initial funding will be used to enable and retain active team members long enough for the space to become self-sustainable. 

[FEASIBILITY]

Q1 - 2022:

• Initial Hub launch

Q2 - 2022:

• Fully populate space with a wide array of Cardano’s movers and shakers
• Market through social media channels and diverse Cardano community events

Q3 - 2022:

• Mass Marketing begins
• Implementation of active environment elements
• Minting Now/Minting Soon Billboards
• Minting Events
• Multiplayer Community Events
• Scavenger Hunts
• Automation of space rental

(Funding measured for 3 months of development)

• Primary Developer - $9k
• Graphic Design
• Space Curation
• World Building

• Community Manager - $9k
• Dedicated Community Attendant
• Facilitates Announcements
• Customer Service
• Active Environment Maintenance

• Marketing - $7k

Jesse: 

• Tradeshow, Theater and Film Stagehand (Journeyman w/ I.A.T.S.E.) 
• Projectionist & Video Engineer 
• Burning Man Dept. Co-Lead San Diego Regional (2yrs-Ticketing, 2yrs-Gate, and 1yr-Special Projects)
• Event Flow Moderator

Chris:

• Graphic Design (12 years)
• Cinematography (8 years)
• Game Design (Hobbyist)
• Gamer (20+ years)

[AUDITABILITY]

Various points of data can be derived from the space’s traffic analytics to measure growth.    

KPIs

• Site Traffic
• New/Returning Visitors
• Average Session
• Traffic Sources
• Display Ad Analytics

Strong traffic from diverse sources leading visitors to discover a wide variety of projects by the Cardano community. Market spaces are being cycled out regularly, display ads are in use, traffic is being driven to contributors and events are taking place in the environment.

New Proposal

SDG Rating

SDG Goals:

Goal 8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Goal 9. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

Goal 11. Make cities and human settlements inclusive, safe, resilient and sustainable

Goal 16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

Goal 17. Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

SDG Subgoals:

16.6 Develop effective, accountable and transparent institutions at all level

16.b Promote and enforce non-discriminatory laws and policies for sustainable development

8.2 Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors

8.3 Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services

9.4 By 2030, upgrade infrastructure and retrofit industries to make them sustainable, with increased resource-use efficiency and greater adoption of clean and environmentally sound technologies and industrial processes, with all countries taking action in accordance with their respective capabilities