For reading easier and clearer with media file & images, especially for assessment please get into this link: https://doc.clickup.com/p/h/75221-2985/bfe6a36811ad718

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PROBLEM EXPLANATION

=====

Player problems

Unlike most people who think that gamers are eager for playing NFT games. The fact that real gamers in the mainstream gaming industry that play-to-entertain is hating crypto games. Whether more than 60% of them want the in-game assets to have real-world value but they still hate NFT games because of:

• Bored to play: most of the current NFT game genre is simple and boring is just for play-to-earn gamers. Some say that NFT game-like games were created a decade ago.
• Players have to pay a lot of money to play a game: in the mainstream industry, players can free-to-play or lower than $100 dollar for owning a game. The average number is $10. Based on the data that we get from Steamspy
• Unfair between players that own NFT assets and the other none: this hate is one of their biggest biases to NFT games because it is still a lot of unfairness between free-to-play players and rich players in the mainstream market.

And many other reasons that you can see in the attached links below. Some are unreasonable and biased because of their lacking knowledge about NFT.

They are not from our subjective assessment but from some solid cases from some game publishers and distributors. You can check these links for more case study:

• https://www.theverge.com/22917126/nfts-crypto-gamers-music-fans-fandoms
• https://www.quora.com/Why-are-NFTs-getting-hate-from-gamers

Business model problem

One big unavoidable problem is most current NFT games are unstable because of their target consumer - play-to-earn gamers. It can help a game company get high value faster than the traditional model, but can also kill it in just a snap because of FOMO. Moreover, even play-to-earn gamers hate this because there is a lot of late gamers who lost their money because of the up/down trends of the games. You can find posts & comments about this in many social communities.

To play-to-entertain gamers, games should be more fun and worth playing, experiencing. This obviously tells that most of the current NFT games are failed at first sight.

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MIVERSE WILL SOLVE IT

=====

Big picture of Miverse?

Miverse is an inspired multiverse gaming metaverse that focuses to maximize the gamer's experiencing & asset benefit.

We're not chasing the tails of other big corps on developing the metaverse. Instead of developing horizontally, Miverse will lead the community to dive deeply into the game quality/ quantity and activities surrounding Miverse stories.

Please check the detailed Miverse concept here: https://doc.clickup.com/d/h/75221-1785/c5ca4844f6d7829

Key components to solve problems

We've already documented detailly some main components and will keep adding more content in the link below. In the scope of this proposal, we will only summarize some relatively important things. For more detail on our future work, please check the link to the product documents here https://doc.clickup.com/d/h/75221-1785/c5ca4844f6d7829*

Multiverse metaverse with Independent Star systems

In Miverse, Instead of jostling for a piece of land on a crowded planet, now players can move to other planets to find other cheaper ones. Or, if this star system doesn't have any left? Don't worry, we can move to other star systems to get one.

Each star system in Miverse is the homeland of a creature. The solar system is owned by humans for sure. And each star system has its own star council to control and protect it. It's one of the distinct activities in the MMO game that will attract and connect both play-to-entertain players and investors to develop the metaverse and games.

A new business model of launching staking pools & SPOs

The new star system is not just for the game only, it's also for expanding our investor community with a new business model of launching staking pools and SPOs.

Creating a new star system also means creating a new staking pool. For successfully initiating that star system, there must be enough coin to stake in that pool, and providers will earn rewards and benefit from that star system when it starts to develop, including transaction fee inside that star system, "tax" from selling assets on planets in it, a discount when buying assets... and if they want, they can create a new coin for that star system.

Games for play-to-entertain

But it's not the only interesting part. Wherever you're traveling, it can be the solar system or can be an android's star system, or other creatures. You will always see the enjoyment of gamers in battle maps on your way.

The way this metaverse will be formed will inspire both play-to-entertain gamers to the crypto world and also motivate game developers to develop Miverse with us.

You can enjoy whichever game genre you want including MMO, RPG, MOBA, Chess, Turn-based… and each star system in the Miverse, you will get different experiences. Moreover, you can use the same NFT assets for playing in many different game genres

Community developing

This is a big idea, and we cannot do it on our own to satisfy consumers fast and stable. So we will develop a DAO governance voting base on our token in the future for encouraging developers and creators to develop Miverse with us.

These activities will connect investors and players close to developers and creators to create things that they want in Miverse better.

IMPACTS (To Miverse and Cardano ecosystem)

• Play-to-entertain gamers: This is our main target. Attracting them will make our both in-game economy and tokenomic stable and sustainable, unlike current NFT games that have to spend a lot of money & time to solve it. Moreover, these gamers are stable and sustainable, when they love a game they will keep investing more and more in it, instead of withdrawing like current play-to-earn purpose-driven gamers. It will bring a stable number of transactions and active adopters to Miverse and Cardano ecosystem. Will be slow at the beginning but when the community understands how it is worth it, it will super fast after that.
• Pay-to-earn gamers: We will never get rid of this target, they're the mainstream user of current crypto games. They will help Miverse kick off the first phase and boost harder in the future. Moreover, we believe that some of them that want a new game genre to play and are also scared of scams so much. So, if we can create a new game genre, be active, it will attract them even it is harder and longer to earn when they compare with others. Means that they are also stable and sustainable users for Miverse and Cardano.
• Investors: There are a lot of investment chances for investors here in Miverse. Each new star system formation always needs an amount of staking from investors. And they will be benefiting from that as you can read some samples in our game document. We will develop more about the method, logic, and protocol of this idea in the future to help it's' more fair and secured. So, when this is successfully launched in the 3rd phase, it will attract a lot of investors to move to Cardano platform because of this interesting idea.
• Developers & Creators: Developers and creators now have a chance to develop their own idea in Miverse without caring more about technology. And with the DAO governance voting system being led by the community will help developers & creators to develop the ecosystem of Miverse in the right way, and fit with their insights.To support this activity, we will make a "Miverse University" site to help developers to learn about how to develop Miverse and learn about Cardano platform. Developers will be rewarded when finished courses on that site.

SOLUTION IN SCOPE OF THIS PROPOSAL

======

DIRECTION

In the scope of this proposal, it's our 1st phase of business strategy. We will develop a strategic chess game to kick off the project from a small step.

Some direct solutions to solve the problems are:

• High-quality graphic gameplay
• Creative gameplay
• Free-to-play
• Can acquire NFT with free-to-play
• Publish the game on mainstream platforms as a normal game

GAME CONCEPT

For detailed info on the game, please check this link: https://app.clickup.com/7505985/v/dc/75221-1785/75221-4485

In the limited space of this proposal, we will only describe the game concept.

Quick overview

• Both teams will face each other on a map of 50x50 square cells, and they will move cell by cell
• They need to destroy all enemies to win the game
• Unlike other MOBA games, there is no minion, no tower, no core, no healing fountain on both sides. Players will fight to the death with only one life and can't be fully healed in-game.
• The space of the map will be smaller over time, this will make players on both sides come closer in the late game for ending the game in a fixed amount of time.
• Each player will have 4 main skills of their battleship and support skills from crew members that be chosen before starting the game
• Depending on the ship type, the team will need to set up their positions in the combat to advantage the powers of the ships
• Players can enhance their battleship power points by upgrading their ship or using items.
• It's hard to kill a ship in only one combat like other MOBA games, even with a fight of 1 vs 5.
• Some places on the map can help players advantage or disadvantage their skills and position like making enemy slower, ambush, hiding, or dealing DPS...

The battlefield and items

• Killing monsters in neutral camps on the map can drop items that support the game
• Killing bosses can take the buff/ debuff to the team
• To upgrade the ship, players have to come to the right place on the map
• Some teleport methods in the map can also help players take advantage in the combat, or suddenly catch and kill an alone enemy

Others

• Players can play on both mobile and PC, we will try to make the game balance between various devices
• After finishing the game, players will be rewarded tokens and items. Depending on their conditions and results of the game.
• Players can free-to-play with free assets.
• Taking or mining NFT assets will help players have more advantage in-game playing and other support in-game activities like farming, healing, ship production... for example: luckier, time reduction, better production results...

THE "HOOK" OF THIS GAME

The hook of a game is one of the most important things to attract its players, in this game there are:

• Real-time playing with chess moving style. Unlike other chess games, the enemy won't wait for your turn to be killed! They can move in real-time to avoid or block your skills.
• A new type of MOBA: it's MOBA but not a normal MOBA, the combat will happen slower and give us more time to think and set up. Better than MOBA, this game will state the strategic thinking of players more.

TARGETS & IMPACT

As we described, in the scope of this proposal, we will attract both types of players including play-to-earn players and play-to-entertain players in the mainstream industry. As we mentioned above, we won't act like other NFT games by selling the NFT assets in the early phase. So we won't attract investors soon in this phase. So Miverse and Cardano can get a number of adopters as we expect in our KPIs section. 

PROJECT OBJECTIVES

Phase 1: Release the MVP successfully

• Game run stable
• Play-to-entertain players support & spread the game
• Attracting a number of gamers to join the game

Phase 2: Release the metaverse successfully

• Number of play-to-entertain buy land in-game
• Number of land buy in-game
• Number of new acquired user play MMO game
• CCU

Phase 3: Successfully leading community to develop the Miverse

• Number of developer & creator join to build Miverse
• Number of content & game will be created by developers and creators
• Total number of wallet used for voting
• Total staking value from investors

OUR KEY METRICS

• Number of games made in Miverse
• Number of developer join and learn in Miverse University
• Number of creators join Miverse
• CCU - Concurrent Users
• DAU - Daily Active Users
• Revenue per Use
• User Retention Rate

Align with Challenge KPIs

• Total users of play-to-earn & play-to-entertain gamers (We will distinguish by their in-game behaviors)
• Amount of value made by gamers in play-to-earn
• Number of CNFTs made
• Number of fungible tokens made
• Number of gaming based content creators that help to growth Miverse
• Number of games will made in Miverse

For measuring the community awareness

• Total traffic to Miverse website
• Total reach/ reaction on social posts of Miverser (including: facebook, twitter…)
• Total user in community (facebook group, discord, telegram…)

KEY METRICS IN THIS PROPOSAL

• Number of active user on demo
• Number of member in discord server
• Total users of play-to-earn gamers
• Total users play-to-entertain gamers
• Number of CNFTs made
• Total followers in social channels

CHALLENGE FOR WHOLE PROJECT

=======

With the mission of this project, we know that there are a lot of challenges to overcome. We know our weaknesses and threat from the market very well, but it's also the opportunity to make a dream come true. There are 3 big challenges that this project has to face including:

1. Target on play-to-entertain gamers:

Even big companies in the mainstream gaming industry are avoiding transporting their product and business model to the crypto-based models, but we're diving into it. We use "small company" and "lean" as our advantage to win this battle. We will design products that follow customer-centered strategies, then step by step to convince them with passion and inspiration. When we can be the first company to convince our consumers, that time we can leave those big companies behind.

2. Metaverse is a big deal with a small company:

That's the reason why we don't make our way like other big and experienced companies on developing metaverse, they make it like a small society with multi-complex functions. We will only make it for gaming entertainment and we do it step by step, from small to bigger things. What if we have a chance to expand like them? We will, but let's do it after the first 5 years.

3. Investors in this market are loving 5 years ideas than 10 years - our idea will not attract them:

Like Cardano ecosystem - Great thing takes time. We're very clear about our vision, so who those believe will believe, and we will try a million ways to go ahead to show that we appreciate them.

4. This project starts with prosing 3 proposals, what if we successfully be funded all of them or failed to leave only one?

This is our first time raising funding in Cardano and we are well aware of this. Currently, the team of this project is mixing of professionals in a game studio and a marketing agency. About the comic production, we will work with freelancers. And all of those development components were planned to develop independently in case of failure in raising funds. So, whether one or three proposals will be funded, we can make them successful.

Moreover, the mixed plan of three proposals will help to boost the performance of the project and the Cardano ecosystem. So, we hope that we can be successfully be funded with all 3 proposals at a time.

5. How can we survive without Catalyst project funds?

For developing this project, we need million or maybe billion of dollars. So we cannot depend on only the Catalyst project. So, we're not just developing raised funding plans from investors but also designing the monetary model that can help Miverse survive and develop further in the future as we described above. Moreover, we will start to raise private funds at the end of this phase. Hence, we hope that Catalyst project can help us at first step, hardest step of every dream.

In addition, you can check our tokenomic file here. This file will be updated regularly depending on our executive plan. https://docs.google.com/spreadsheets/d/1QJY6cNSdY6BqWuSMJlYpyTNVrRyhMXnCO0gag6J5Txg/edit?usp=sharing

CHALLENGE OF THIS PROPOSAL

=====

This proposal shows our first move of this project and its purpose is not just seeking some first consumers but also showing that our vision will be right when we acquire a number of play-to-entertain gamers in the mainstream gaming industry. So, there is a lot of challenges we have to pass through in this scope including:

1. Target on play-to-entertain gamers:

Yes! The same with the challenge of the whole project but everything is harder at the beginning. For solving this, instead of burning a lot of money in paid ads to acquire new users, we will use 2 ways for making it better:

• Making comic besides the game: this idea is not just for this scope of the project but for the long-term development. We're also proposing this idea in the same challenge. Please support it.
• Positioning and publishing the game as a normal game in the mainstream market to attract play-to-entertain players first. Making a community of this target consumer is one of our key bullets in our execution plan.

2. Required budget can be insufficiency in case we failed the above plan:

As we mentioned, it's hard to be successful at the first step, especially we won't sell NFT as usual projects. So we have to have some plans to cover this:

• Private fund at the end of phase 1.
• Ask for more funds from the Catalyst project.
• After months of lean marketing. We can understand the real insight of our target and we can use paid ads to attract them.

Notice: Currently, we're almost finished with the tokenomic and detailed business plan, we will finish them after fund 8 is finished. 

DETAIL FOR THIS PROPOSAL

=======

For a more detailed and cleared roadmap & budget breakdown, please check the link below. On this limited web page, we will just summarize the group activities for a shorter presentation. Moreover, the content in the roadmap in this proposal is showing the interface, feature for easy understanding for users. It will be different from our attached file because it's including only technical activities. For more detail about feature & function releases, please check our attached Clickup's roadmap below in the auditability session.

The roadmap in this proposal is also used for our 2 other proposals. But we will only detail the gaming development here. Please check the detail about graphics and marketing in our other ones. https://docs.google.com/spreadsheets/d/1Vog9sPATv2Cn8eGNG6xsalerib5CfNPA/edit?usp=sharing&ouid=107118713403771487380&rtpof=true&sd=true

QIV, 2021

• Ideation (Done)
• Market research (Done)

QI, 2022

• Design the business model of Miverse (Done)
• Brand & strategic vision in 5~10 years (Done)
• Business plan in phase 1&2 (Doing)
• Setting up basic info of Miverse in fundraising platforms (Doing)

QII, 2022

• Raise funding at Catalyst (Doing)
• Business registration
• Seeking more HR for adapting and risk control the roadmap before starting in 1 month after the fund is finished
• Partnerships (Doing)

QIII, 2022

• Brand design
• Social media channels & community of Miverse (Twitter, Facebook, Reddit, Discord, Telegram, Medium...)
• Raise funding at Catalyst 2nd time
• Tokenomic development
• Litepaper development
• Game document development & finish for chess game
• Finish Art concept & direction for the whole Miverse
• In-game assets design 2D & 3D
• UX/UI design
• Miverse web portal
• Landing page about Miverse
• Landing page about the chess game
• Miverse blog & news
• Comic page
• Setting up the fundamentals for game development
• Game logic & mechanic development
• Deploy game structure system
• System basic, core, and detail development
• Back-end development
• Front-end develop
• General & Core
• Game Portal
• Marketing by communicating and inspiring communities with our works
• Publishing comic weekly
• Update progress results every 2 weeks in social media channels & blog
• Streaming working progress of artist weekly
• Social communicating with other gaming communities
• Game trailer production

QIV, 2022

• Whitepaper
• Marketplace & blockchain development
• Game portal development
• Integration wallet for browsers
• Setup & deploy local for testing
• Smart contract deployment
• Smart Contract for main token
• Smart Contract for alternative token
• Smart Contract for NFT
• Smart Contract for FT
• Smart Contract for staking pool token
• Smart Contract for staking pool NFT for INO
• In-game assets design 2D & 3D
• UX/UI design
• Game detail development
• Back-end development
• Front-end develop
• Game Portal
• Other features
• Release the demo of the chess game on PC
• Game testing and fixing bugs
• Marketing to inspire the audience to engage with the game release

QI, 2023

• Raise funding in Cardano
• INO
• Release the demo of the chess game on mobile
• Game testing and fixing bugs
• Launching marketplace for trading NFT
• Release new feature in-game
• Ship production
• Birth
• Item farming
• Loot box 

STRATEGIC PHASES OF WHOLE PROJECTS

=====

Phase 1: entering *(*In 3~9 months)

Unlike other NFT games, instead of maximizing the NFT selling at the first phase. We will do it the way the non-crypto games is doing: release the game and let player free to mine the NFT by themselves.

• Forming the MVP that players want to play-to-entertain but easy to play to keep players that want play-to-earn.
• The assets used in-game of this phase should be designed to suitable remain phases.
• 50% focus on acquiring players that want play-to-earn because they're the most active consumer in GameFi industry.
• 50% focus on acquiring players that want play-to-entertain because they're the first "virus" generation for us to dominate the mainstream game industry.
• Cooperate with professional outsource game production studio for releasing the MVP
• Build in-house core teams for risk securing and long-term developing the business.

Phase 2: forming *(*In 9~12 months)

We're now having a number of play-to-entertain gamers, it's time to develop games that they love to play like in the mainstream industry to let them spread to there. And it's also the base environment for developers to join us to develop Miverse in the future.

• The developed games in this phase should be familiar game genres with mainstream gamers but also inherited the old asset in the 1st phase. This strategic game genre will be chosen based on the context of that time but can be MMO or MOBA, and city building game.
• Metaverse will be available in this phase
• Focus on attracting play-to-entertain players to new genres.
• Finish building the in-house production team for securing the development of mainstream products.
• Keep upgrading the old game genre in the 1st phase.

Phase 3: scaling *(In 12~24 months)*After the 2nd phase, Miverse now has a metaverse and an infrastructure that can let developer develop their idea in it. So that this phase we attract developers and creators to join Miverse to develop the ecosystem with DAO voting.

• Finish the DAO voting and create a seed fund program for developers and creators.
• Leading developers to develop game genres that mainly focus on play-to-entertain.
• Upgrading the metaverse and mainstream game genres for inspiring developers to diverse games in Miverse.
• Miverse upgrades its 2nd version. Now, there is a multiverse in one Miverse. Where investors can rule their own world and cooperate with players to make their dream world suitable for them both.

Phase 4: networking With the development of Cardano and other blockchain platforms. Multichain in this time is not a big deal anymore. In addition, the development of the developer community in Miverse can help everyone on other metaverses to use their asset in Miverse. The only problem now is the other ones will accept it?

• Mainly focus on upgrading the infrastructure to work multichain.
• Stealing more users from other platforms - both gamers from the mainstream game industry and investors from other metaverses.

In this proposal, we will only breakdown the budget of game and technical development for the scope of this proposal only - the quarter III, 2022. The budget of marketing & graphic development, or comic development is in other proposals.

In this proposal and this phase, we will set the man-month salary to be $3.000 for the budget because we will use senior developers for catching the timeline on time. This is very important for impressing users and players for making the next phases easier to be funded by investors and trust from user communities.

Moreover, the game studio that cooperates with us in this phase will commit to helping the project build its own in-house team. At that time, the cost will be reduced a lot but still getting the timeline on time. Everyone that has experience in building an in-house team is knowing that it's hard and wastes a lot of money to initiate at the first year.

For assessment, please check the detailed budget breakdown in our attached file above. We will only present the summary here:

Implementation Backend

$14,380

Implementation Portal

$10,460

Game Design Document

$39,690

Basic Design

$26,460

Detailed Design

$26,460

Management

$5,873

Communication

$14,094

TOTAL

$137,417

Some tasks we will pay by ourselves for reducing the total budget for asking fund. 

KEY PERSONS

=======

We’re in 3 different companies with specialized skills need for this project: game, blockchain, marketing. We have our own professional teams to help our clients succeed and we’re good at doing our small business. But we all want to make a big future piece in the blockchain industry that can inspire and mean to people. We are:

Dat Pham - Entrepreneur - Currently, CEO of 5+ years social media marketing agency.

“I’m a game lover and also my life is passionate with fiction stories, space, and science. Now, with the motivation from the Catalyst community, I decided to “write” the story that will inspire everyone to space and a new metaverse. With my 10+ years of launching and operating new businesses and the support of my current marketing agency. I believe that we can make this idea to the moon. 

• LinkedIn
• Twitter

Andy Nguyen - CEO of Unicorn Studio - Having more than 8 years of developing games for the Korean market for big companies like KakaoTalk, OllehStore, OzStore, TStore, and Facebook Instant Game. Many years of experience in making mobile applications, windows os, mac os, websites and graduated with a master's degree in data science. I am just starting to research and develop blockchain but feel that this is a very early market and there are many opportunities ahead so I decided to devote all my heart to the blockchain. The combination of my many years of game-making experience and my experience in researching and implementing a few blockchain projects will definitely help in the completion of this project. I also hope that in the process of working on the project, I will be able to create valuable research papers for the blockchain academic community.

• Facebook

Christian Ho - Founder of Unicorn Studio - Having more than 11 years of developing games, 5 years of PM, and 6 years of tech lead for many game projects as you can check the info in the attached file below. A year ago, when I met Mr. Dat, he is just a young entrepreneur without any experience in the gaming industry. Even he had a lot of experience in launching various kinds of business but a gaming business is not an easy one at all. However, his entrepreneurship and the ambition vision of Miverse motivated me to join it. I believe that in our ability and experience, we are sure that we can help Miverse pass its first phases and keep moving further in the future. For the bigger picture, we are eager to learn and make it.

• Facebook

UNICORN STUDIO

=======

Unicorn studio is our current key partner for the development of the early phases of this project. With a professional team of 20+ members in gaming and blockchain development, Unicorn studio will help us kill the roadmap on time and make the best quality game. Moreover, Founder Christian Ho and CEO Andy Nguyen of Unicorn studio are also key members of Miverse and will help to build an independent in-house development team for our long-term sustainable development after the success of the first phase.

For more info about the team members and their ability to develop this project, please check this portfolio.

For track & trace, we will public some methods & files in the link here. Including: 

• Executive roadmap - these roadmaps will be updated regularly based on our actual situation. It helps the community know where are we standing on our planned plan.
• Roadmap of the whole project
• Roadmap of game production
• Roadmap of comic production
• Calendar of comic publishing
• Document of development
• Game document
• Product document
• Tokenomic
• Litepaper
• Whitepaper
• Detail estimation - we will fix the detail of this file for comparison with our executive roadmap to retrospect our work in the future. So it can also help the community monitor our ability to get our goals. https://docs.google.com/spreadsheets/d/1Vog9sPATv2Cn8eGNG6xsalerib5CfNPA/edit?usp=sharing&ouid=107118713403771487380&rtpof=true&sd=true
• For more information in the future, please check our website - www.miverse.com - we will publish our works regularly in our blog section. Including:
• Roadmap for users
• Release information
• Guideline for developer
• Some tracking numbers about the user, asset trading, traded token volume 

This fund will help us release some first core activities and things to attract users and investors as you can see in our roadmap. If we have done these tasks successfully, our product will be soon released in the next quarter on time or even sooner as we planned. Moreover, our users and investors community will be crowded and it will help us easier to launch the game officially in the next phases. More than that, the big idea of the project will come true in the future as we described in the impact session.

About the number, in the first 3 months, we will have

• 3 communities include play-to-earn gamers, play-to-entertain gamers, investors
• Get 500 members in those 3 communities.
• More than 2.000 fans & followers in social media channels
• Youtube & social content update about our game info, tactic, graphic, artwork... 

This proposal is for a new project, linked with this project there are 2 proposals:

• GRAPHIC DEVELOPMENT FOR THIS PROJECT: https://cardano.ideascale.com/c/idea/397499
• COMIC PRODUCTION FOR THIS PROJECT: https://cardano.ideascale.com/c/idea/404556