ADAO Education & Marketing Content

Build a library of educational and marketing DAO content.

ADAO is made up of a wide variety of talented individuals that will be able to build and maintain this DAO content.

[IMPACT]

Create a library where someone can come and pick a specific medium type, language and experience level on different DAO related topics. Also, use this content to promote ADAO and DAOs within the Cardano and the greater crypto ecosystem.

Create an accessible library that will suit any learning style, different languages and experience level. It will help solve the problem of an overall lack of DAO knowledge with in the Cardano and greater crypto ecosystem.

The main challenge is making content that is well excepted for every learning style, language/culture and experience level. It comes down to trial and error and testing out certain methods. Putting out content and getting feedback to see it’s effectiveness in all categories that make great content.

Funding is the only thing standing in the way right now from this happening, with the right compensation packages, ADAO will be able to tap into specific individuals skill sets and enable them a platform to create engaging and informative content that will continue to grow and flourish right along side the Cardano and greater crypto ecosystem.

[FEASIBILITY]

Content is never a finished product as the Cardano ecosystem continues to grow and evolve so will our content to stay at a competing and cutting edge level.

We would like to start with a basic introductory mini series so people can be introduced to ADAO and learn how it can help them personally and for the overall Cardano DAO ecosystem.

This will be done in whiteboard video series for many different topics like: 

ADAO related topics

What is ADAO?

Why ADAO exists?

Who is ADAO?

Where can you find ADAO and ADAO related material?

When can you join ADAO or Access their services or material?

How can you join ADAO?

Etc.

DAO related topics

What is a DAO?

Why DAOs exist?

How to get involved in a DAO?

DAO basic governance?

Is a DAO governance the right structure for your idea/business?

Etc.

This series will have a deadline of 2-3 months.

ADAO already has some content made, we just need to break that existing content into different mediums, languages and experience levels.

After this is done we can continue to build out the rest of the library of everything DAO related content.

In order to get people to know about and use our content library, we need to promote it on social media. In order for that to happen we need to understand:

How each media platform operates.

Who and why people use that platform.

Our target markets so we can make the most effective content that will suit a different knowledge level, be entertaining and engaging to our audience. 

Find the right personalities or style of video to represent the content on each specific media platforms.

How many times to post or pay to post that content daily.

As we push out the content, we will get results and feedback. Take that data and feedback and continue to make our content the best in the industry.

Ask - $9,750

Whiteboard Software $750 - Pays for a year subscription for this software

Script/Copywriting - $4,000 - Pays for well researched and clearly concise scripts is key for this content to reach it's max potential and effectiveness.

Design - $2,000 - Pays for these to have a professional design and illustrations is key to providing the best content possible. This be used for any design work that we can't be made with the software.

Language scripts - $3,000 - Pays for these to be translated into different languages, it's important for true decentralization and is at the heart of what it means to be a part of the Cardano and greater crypto community.

ADAO is made up of a wide variety of talented individuals that will be able to build and maintain this DAO content.

Our team consists of Professional Developers, Marketers, Educators, Artists/Designers, Etc and continues to grow daily. Basically anything needed to make this content and if needed we can always hire outsourced work.

[AUDITABILITY]

The overall number of informative pieces of content will be a good measurement of progress.

With the software, we'll be able to as many videos as we want. 30-50 Small videos will be realistic and more will continue as we get better at perfecting and working on our video production.

To get people to watch our content we need to promote it on social media, using social media metrics will be a good way to track and measure our progress along with other factors like streaming numbers, discord members, followers, etc. 

3 Months - 

Detailed plan and content calendar for each media platform

consistently be posting on the first targeted platforms

4k followers on Twitter

500 subscribers on YouTube

500 Followers on Instagram

6 Months -

Detailed plan and content calendar for each media platform, taking our first data and feedback metrics and starting to apply them to better our content

Getting better at the first chosen platforms while seeking new ones to start posting content too

8k followers on Twitter

2k subscribers on Youtube

2k followers on Instagram

Start Facebook account

12 Months -

Fully applying our findings and producing near perfect content for all our platforms (at least the first and main ones that we picked)

Have expanded into most media platforms that people use the most

16k followers on Twitter

5k subscribers on YouTube

5k followers on Instagram

2k friends on Facebook

A growing DAO community within the Cardano ecosystem will be a big indicator. ADAO is a service and knowledge DAO so the more we can spread the message the more the DAO community will flourish.

This is a new proposal.