Storytelling using Mighty Cardano

Give Cardano a relatable and entertaining persona and roll out an educational and informative campaign through a character Mighty Cardano.

I am a skilled professional marketer, with management experience in brand marketing, brand strategy & product design for reputable fashion brands like Esprit, Police, Giordano, Chronofixe, Blackwell. I am a born artist (fine arts degree), an illustrator, and a book author.

[IMPACT]

We all love stories :)

As we all know, the best way to spread something is to tell a story. Stories have been with us since forever. Oral stories were committed to memory and then passed from generation to generation. Our ancestors also learned to tell them in cave drawings. Now, we have books, movies, blogs, social media, youtube, and more to tell and share our stories.

So, how do we raise the awareness levels of regular people in East Asia? You got it! Stories, of course. Through the eyes of this fictional Cardano character named "Mighty Cardano", his stories in blockchain and Cardano will be shared in the social media setting and use digestible content and user-friendly blockchain terminologies in short stories and comic strips.

Who is Mighty Cardano?

Aki Morota is a young graphic artist living in Hakone, a town in Kanagawa Prefecture, Japan. It is a mountainous area known for its hot springs and the magnificent views of the iconic volcano Mount Fuji.

One summer day, Aki got stuck in a new project that was just recently assigned to him. It is a website for a company that is working on blockchain. While this is something he has heard about, he didn't really have the time to deeply look into it. So, when his boss asked him to work on some visuals that will explain blockchain to regular people, he didn't know what to do!

He is not the kind that would easily get stressed. He meditates regularly and would do casual walks in the nearby beech forest with a great view of Lake Ashinoko. These are his ways of aligning his energies to the universe. So, this day, he decided to go out for a walk and meditate under his favorite cedar tree.

During this deep meditation, he saw a green stone shining brightly and heard a soft voice, "Go to the lake." Aki immediately followed this instruction and followed a small light glimmering in the nearby water. The light grew brighter as he comes closer. The stone is just a foot under water so he stretched out to grab it.

It was magical the moment he touched it. Suddenly, something came out of the stone twirling fast upwards. "It" is flying. It continues to fly and fly until it just came around and quickly dives down towards him. It stops about 10 feet above him.

It introduced himself coming from the Planet Cardano and heard Aki's questions. It is on the mission of enlightening people on Cardano and that whoever holds the "mighty" stone, as it refers to the object, it will immediately come to provide answers.

Aki felt delighted with the spectacular experience and relieved that his current dilemma will be resolved. He asked the flying thing if it has a name. It answered, "I am 11111011111". Aki, a bit surprised, replied "Oh, that's a strange name, well... since I just need to hold the mighty stone to call you about Cardano, then I'll just call you Mighty Cardano or MC if you won't mind.

"Mighty Cardano it is", MC replied.

The adventure begins.

www.mightycardano.com

How do we introduce Mighty Cardano?

Mighty Cardano who is on a mission to help, educate humankind on the features, advantages, and benefits of this new technology with the goal of onboarding people new on Cardano. We will create graphics and visuals and use them in different digital marketing channels, websites, and social media. These materials will provide links to Cardano and all related blogs to support the knowledge imparted by Mighty Cardano resulting in more visits to the platform.

Initially, we will communicate using English, it being the most common across all the East Asian countries that is the target market for this proposal. Shall this project get good traction, it can be translated to languages specific to the target countries as part of future proposals.

In addition, while the Philippines is in Southeast Asia, we will also include the Philippine market in this campaign and will communicate in English with some Taglish (Tagalog-English) to level with the market’s lingo and slowly immerse them in the system.

Why the Philippines?

Primarily because our team is based in the Philippines so we do know the market very well. There are currently 112 million Filipinos, and on average, they spend 4 hours each day on social media which is the highest in the Asia Pacific. NFT games are also popular like Axie Infinity, of which a significant number of the gamers are Filipinos. In spite of this, a huge number of this segment has limited knowledge of blockchain and Cardano.

Main Challenge: Increase Awareness of Cardano.

As mentioned, we plan to address this through stories of Mighty Cardano. This approach, hopefully, will it make more interesting for regular people to learn and spend time reading about blockchain and Cardano.

The simplified and localized content will give them the confidence to accept Blockchain and the Cardano ecosystem. These can be mediums to promote and lead them to the different concepts, services, products, and relative benefits of blockchain and eventually consider investing in the Cardano ecosystem.

Also, a lot of the young asians are into anime, manga and the likes. So using a similar medium can further increase interests from this group.

Internal Factors

The output of this project would be visuals and short stories on Cardano. We foresee a low to zero risk on this part since these are the things that we can control. Given the time and resources, all this are manageable and doable.,

External Factors

This is true not just for this project but even for other similar proposals here who would like to increase awareness. Getting attention in this digital world would always be challenging. However, this can be mitigated by interesting storytelling and characters that we are building in the Mighty Cardano world.

[FEASIBILITY]

Weeks 1 - 2

• Research content and materials

Weeks 3 - 4

• Creation of visuals, conceptualization of storyboards (Origin of Mighty Cardano, What is Cardano, Cardano for the Regular People, How to Get Ada etc.)
• Digitize drawings
• Create website with lead generator for those interested to be part and contribute to the Mighty Cardano community
• Create email onboarding for community signups

Weeks 5 - 12

• Launch website
• Continue story creation and digitization for weekly releases
• Start of weekly release (1 to 2 stories per week posted in Mighty Cardano social media sites)
• Email and social media accounts engagement and management

Week 13

• Assessment of community engagement

Artist / Storyteller

• 20 hours / week
• 12 weeks
• $15 / hour
• Total: 3,600

Community / Social Media Manager

• 10 hours / week
• 8 weeks
• Total: $1,000

Website

• Domain and Hosting $50
• Basic website setup $300
• Total $350

Total - $ 4,950

Pinky Manzano is a skilled professional marketer, with experience in retail merchandising and brand marketing for multiple fashion retail brands in a wide range of categories. Combined with her natural creativity, having a keen eye for detail helped her develop and champion brand marketing and product development in many respects. Her knowledge in brand strategy, product design, and account management continues to thrive in her. She has worked for men's, women's apparel, youth footwear, fashion accessories, and time wear brands. 

Her progressive thinking and professionalism have contributed to her career success managing accounts and developing products for reputable local retail chains (SM and Penshoppe) and foreign fashion brands (Esprit, Police, Giordano, Chronofixe, Blackwell, etc.). This is where she led and contributed immensely in terms of business growth making her a well-versed retail marketer.  

Her brown study in a self-published book title called Life In a Boat Shell is a testament to her creative craft and writing skills where she gathers that no amount of work is small if you put value and purpose into what you do. Pinky believes that teaching is the best way to learn, a tenet she lives out through her interest in hiking, paddling sports, meditation, and illustrating.

At present, Pinky works as a freelance brand marketing manager specializing in digital marketing and brand management while she fiddles with digital graphics, NFTs and attempts her second literary project.

More details in her website at https://www.pinkymanzano.com.

[AUDITABILITY]

1. Defined project milestones with proof of work (website, minimum of 8 story boards, at least 1 story per week starting week 5, social media accounts).
2. Defined calendar and Gannt chart with weekly task and status (12 week timeline)
3. Social media metrics - engagements and lead generation, website visits

Within our team, success means delivery of the following:

• Creation of Mighty Cardano character
• At least 8 storyboards distributed weekly from week 5 to week 12
• Mighty Cardano Website
• Creation of Mighty Cardano social media accounts

Externally, success means the above could create an impact in East Asian citizens. This will be measured by metrics of engagements from the site and social media accounts.

Hoping as well that the current Cardano community would also post and share Mighty Cardano stories in their personal sites.

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SDG Rating

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