Google Search Blockfrost

[GENERAL] Summarize your solution to the problem.

Producing SEO-optimized content with keywords searched by devs creates opportunities to introduce them to Blockfrost and to invite them to get onboard.

[GENERAL] Summarize your relevant experience.

Thiago Nunes - Cardano Ambassador, Developer and SPO. Owner of a digital marketing agency for more than 7 years.

Cristian Amaral - tech copywriter, 10 years of experience in content marketing. Redirecting his career to be a copywriter specialist in blockchain.

[IMPACT] Please describe your proposed solution.

This proposal aims to solve a central problem for attracting more devs to adopt Blockfrost: the fact that it is little known.

Our proposal addresses 3 points of the guiding questions:

• How can we drive new developers to Cardano with Blockfrost?
• Can we acquire already existing developers from the Crypto space?
• Can we provide guidance to existing developers on how to build more secure applications on Cardano?

To that end, we'll take advantage of opportunities related to organic searches by creating SEO-optimized content.

Example: “Infura” is a well-known name among Ethereum developers. As hardly anyone does a query using the technical expression “API service for full node”, our intention is to capitalize on the popularity of the term “infura” by relating it to its Cardano equivalent, which is Blockfrost, creating SEO-optimized content around expressions like “cardano’s infura” to drive awareness by association.

Using strategies like this, we exponentially increase the chance of being featured in the results for organic searches.

Thus, we aim to create a community of new Blackfrost users through two powerful types of content: informative content and tutorials. 

As suggested in the challenge, educational materials will be created in the form of blog posts, articles and tutorials.

When strategically combined, these types of contents are very efficient for exposure and reinforcement of a name, as well as for driving loyalty of new audiences around it.

Therefore, the content we are going to create solves two types of problems related to Blockfrost:

• The fact that he is little known
• The need presented in this challenge to increase the number of devs building on our API.

Regarding the creation of a community of Blockfrost devs, we will produce content that explores the idea of being a developer in a decentralized environment which is building not only the future of the internet but also a new vision of social organization. 

To this end, we will produce 10 articles, which will mix technical and subjective approaches, exploring the idea of belonging to a community that is redefining the use of technology in the transformation of society.

We’ll also deliver all the 10 articles in 3 different languages: English, Portuguese, and Spanish.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

The growth of Blockfrost adoption will only be possible if more devs are aware of its existence - and, more importantly, of its differentials and advantages. Thus, creating educational content optimized for SEO and strategically crafted around the goals of the project will serve to increase its popularity and to present the benefits of its adoption.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

RISK

Delay on article production due to technical questions related to the API. 

SOLUTION

We’ll contact more developers of the ecosystem and pay for a few hours of advising on a certain topic. We’ll also reach out to Blockfrost as a last resource. 

RISK

SEO not working very well or with low performance.

SOLUTION

We’ll ask Blockfrost if they have interest in creating a blog or if we could create some link in the documentation to gain more relevance.

RISK

The blog or some backlink not being able to be implemented.

SOLUTION

We’ll ask for Blockfrost to create a Medium account and have it linked to their domain.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

First month:

• Definition of the persona for which the content will be created
• Research of keywords that are relevant to Blockfrost and that have considerable search volume by developers
• Research on the main points of Blockfrost to be explored in the content
• Definition of the platforms for which the content will be created
• Content production and translation - 2 articles

Second month:

• Research, content production, and translation - 4 articles
• Monitoring metrics and making adjustments to the strategy, if necessary

Third month:

• Research, content production, and translation - 4 articles

[FEASIBILITY] Please provide a detailed budget breakdown.

First Month:

Thiago $2000 - Research and Strategy

Cristian $2000 - Research and Content Production

Second Month:

Thiago $2000 - Research and Strategy

Cristian $2000 - Research and Content Production

Third Month:

Thiago $2000 - Research and Strategy

Cristian $2000 - Research and Content Production

[FEASIBILITY] Please provide details of the people who will work on the project.

Thiago Nunes - Technologist in Analysis and Systems Development, entrepreneur with experience in the creation of several companies related to software development, including games, mobile and web systems. His most recent and relevant experience is related to the Marketing and Digital Strategies segment. He is currently Cardano's ambassador in Brazil and operator of the Ouros stake pool and Director of Operations at Cardano Warriors. 

https://www.linkedin.com/in/thiago-nunes-72b95327/

About my History in Cardano

Cristian Amaral - tech writer/copywriter with 10 years of experience in digital marketing (more specifically in content marketing). Specialized in translating technical aspects and resources into benefits easily perceived by the readers of your texts. At the moment, he’s being introduced to the mindset of decentralized communities to become a copywriter specialized in blockchain and decentralized ecosystems.

https://www.linkedin.com/in/amaralcristian/

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Definitely. Content creation is a non-stop activity, and, as Blockfrost grows in terms of adoption, more content will be needed for nurturing the existing community and for attracting new members.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

The project will be measured by the delivery of content at the end of every month, according to the roadmap.

KPIs

• Number of accesses to published content (Tracking links)
• Number of forks, downloads or stars on GitHub
• Articles per month

More data about user navigation can be extracted if the content is hosted on the main domain (blockfrost.io). However, our content development does not depend on this and we can publish it on other platforms.

[AUDITABILITY] What does success for this project look like?

The success of the project will be measured by the increase in the number of pageviews for Blockfrost. 

The best scenario would be new devs landing on Blockfrost channels. 

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

It’s an entirely new one.