Establish Coin Media

[GENERAL] Summarize your solution to the problem.

Establish Coin Media and build a strong student audience base whilst developing preparedness among the younger generation for interest in blockchain, web 3, and the digital future.

[GENERAL] Summarize your relevant experience.

Team of media, economics, students of law, blockchain enthusiast, and active catalyst members since Fund 7.

[IMPACT] Please describe your proposed solution.

The solution in Summary: Establish Coin Media that would host weekly crypto ecosystem impact in the real world and build a strong student audience base whilst developing preparedness among the younger generation for interest in blockchain, web 3, and the digital future.

Detailed Plan

Africa media provide little to no content on blockchain-based content however, are quick to report on price volatility with an apocalyptic bias for the crypto world. This project in effect would present and digest the Cardano ecosystem as well as individuals who are leveraging on the project catalyst to provide solutions to pertinent problems in Africa.

The proposal seeks to establish Coin Media to project impacts made in the crypto ecosystem and real-world impact delivered by members in project catalyst that provide evidence-based solutions to a real-world problem. 

Coin Media would be an established and dedicated YouTube channel that provides consistent content, and evidence-based decentralized solutions for projects that are providing real-world impact and solving problems for the digital future. 

This would include; 

·      Interviews

·      Reportage

·      Talk Shows

·       Project Digest

This would help project the great works being advanced using blockchain to solve real-world problems that mainstream media would not report on. 

The project would be based on YouTube and build a strong student audience. The vision is to have Coin Media as the number channel that advance, project, and presents blockchain-based initiatives (including dApp & DAO) that are solving problems in the real world. 

Strategy

The goal is to build a student-based audience who would be educated and understand the revolutionary impact created by blockchain technology and the opportunities presented by the Cardano ecosystem. This would help build preparedness among the younger generation and create interest in the digital future using evidence-based projects that are delivering value in the real world. 

Sustainability

With a strong audience base and unique content, creating media that is focused on the digital and trustless future. This project has self-sustaining components that can generate revenue through advertisements, programs, and media initiatives on the YouTube channel. Our tools can extend to cover blockchain-based events and build partnerships as well. 

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

This proposal addresses that challenge by engaging students to create the needed interest in blockchain technology among the younger generation. The Coin Media would be a go-to media with programs that are focused on blockchain, present real-world impact, and develop preparedness among African youths for a digital future. 

Scout Talent: This platform would provide an avenue for students to develop experience in media work, develop analytical and research writing skills, and develop readiness for the digital future. 

Employment: The proposal has the potential to provide employment for students and contribute to reducing the graduate unemployment rate.

Onboard: The project would present and project the real-world impact created by individuals in the catalyst that would directly impact the audience with the evidence-based value being delivered in the Cardano ecosystem.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

The team foresees workload on production as the main risk for the project. However, we seek to mitigate this and build consistency by delivering content on weekly basis for the channel. This would help provide student team members time to pursue their academic work while delivering value to the project as well. 

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

The proposal seeks to get funding for camera equipment to enable success establishment of Coin Media. The following activities would be undertaken within two months (8 weeks).

·      Legal Registration, 1st – 3rd Weeks

·      Website development, 3rd – 5th Weeks

·      Studio Background Designs, 5th – 6th Weeks

·      Camera Acquisition, 6th – 7th Weeks 

·      Programs Plan, 7th – 8th Weeks

·      Complete Establishment, 8th Week

Key Milestones

·      Complete Legal Registration

·      Acquire Camera Equipment

·      Complete Coin Media Establishment 

[FEASIBILITY] Please provide a detailed budget breakdown.

Budget ($)

§  Legal Registration – 300

§  Website development – 500

§  Camera Equipment – 2500

§  Lightening – 600

§  Tripod – 400

§  Team fees – 200

§  Total – 4,500

[FEASIBILITY] Please provide details of the people who will work on the project.

Asamoah Kwaku Junior – Production Head

He is a final year student of Economics at the Kwame Nkrumah University of Science and Technology. He is a blockchain and cryptocurrency enthusiast and active in Catalyst since fund 8.

LinkedIn - https://www.linkedin.com/in/asamoah-kwaku-junior-688347186/

Nana Osei Bonsu – Cameraman

He is a student cameraman and also pursuing a degree in Economics at the Kwame Nkrumah University of Science & Technology.

Facebook: https://web.facebook.com/nana.bonsu.58958

Angela Okai-Nartey – Presenter

Angela Okai-Nartey is the Executive Director of the Ladies Network for Economic Freedom. She has 3 years of experience in Think Tank Development, Non-Profit Management, and Digital Marketing. She holds a BSC in Information Technology from Ghana Communication Technology University. She also holds a Think Tank Foundations Certificate from Atlas Network Academy and a Digital Marketing Certificate from Google Digital Workshop. Angela is a blockchain enthusiast, she has been a Community Advisor since Fund 7. A challenge team member for Scale-UP Cardano Community Hubs in Fund 8.

LinkedIn: https://www.linkedin.com/in/angela-okai-nartey-8b8aa81b2/

Nathaniel Dwamena – Programs/Project Development

He has a B. A (Hons) in Geography and Rural Development. He is a researcher and has more than seven years of experience in think tank development, non-profit management, and business development consulting. He was part of the team contracted by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ Ghana) to conduct a study on red tape for doing business in Ghana. He successfully completed think tank training in Nigeria and project management training in Kenya, which aided in his successful graduation from the Atlas Leadership Academy, Atlas Network (USA). He is a member of Wada and has been involved in Catalyst since Fund 7 and funded proposer in Fund 8

https://www.linkedin.com/in/nathaniel-dwamena-02578a127/?originalSubdomain=gh

Richmond Oppong - Designs

He is a graphic designer with over 10 years of experience in logo designs, print and poster designs, business card designs, 3D signage, and advertising and marketing. He holds a Higher National Diploma in Graphic Design from Takoradi Polytechnic, Takoradi-Ghana. Richmond is a blockchain enthusiast and is actively part of the Cardano project catalyst community. He was a Community Advisor in Catalyst funds 5, 6, and 7, also was a Veteran community Advisor in fund 7, and a Catalyst Challenge Team member for ‘Scale-UP Cardano’s Community Hubs’ challenge settings for fund 8

LinkedIn: https://www.linkedin.com/in/richmond-oppong-054689b4/?originalSubdomain=gh

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

No. This is because establishing would propel us for a while and the self-sustaining component of the project would be developed and diversify the funding source of the project. Also, the team has two of its members not working on any previously funded proposal.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

The following KPIs would be used to track the success

§  Number of Videos

§  Number of Students Reach

§  Number of Views

§  Number of Students Onboarding Catalyst

[AUDITABILITY] What does success for this project look like?

We define success as the team’s ability to establish and impact students with quality content on blockchain and real-world value delivery 

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is a completely new proposal.