Ads Platform SSP & DSP with Cardano

[GENERAL] Summarize your solution to the problem.

We are working on the Advertising Platform to connect with Offline Advertising such as Billboard, Newspaper, Social Media, etc. Solving ROI Tracking issues, we want to add ADA Network for traceability

[GENERAL] Summarize your relevant experience.

I'm Software Engineers with 12 Experiences with multi platform (Web and App), this is not designated I claimed, But It's more a way of life to myself and proud to be Software Engineers.

In my experience, I gained Product Management knowledge with more than 5 years experiences.

[IMPACT] Please describe your proposed solution.

As the solution we offer in our Platform using Cardano Network, Definitely this will be impactful for Cardano Network. Because we build Traceability System with our Perak Token (made under Cardano).

In the business side, people who want to publish their ads must use this Perak Token to run their ad campaigns to various channels.

There'll be rewards for publishers (in ADA for sure) per view and per click.

So our Platform will meet SSP (Publishers) and DSP (Campaigner) to do the Business.

We can imagine how huge the transactions in our system, we collaborate with local offline advertiser here in Indonesia to make this happen.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

We are focusing on the Traceability Issues. So this would be challenging How Advertising Platform combine with Blockchain to get more impact for both Publishers and Campaigners. To aim transparency in our Platform, we will need integration with Blockchain System in this moment on Cardano Networks.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

Every single business has its own Risks for sure. In our business (advertising business), the risk is when we have low demand (low Campaigner). So to mitigate this risks, we work together (partnership) with Digital Agencies in Indonesia. We already partner with 3 Digital Agencies in Indonesia and we are working on the Integration currently.

Another Risk that we will need sponsorship from Blockchain Networks to support us on the Traceability

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Our Timeline :

June 2022

• Collecting Digital Agency Partners local or global
• Blockchain Integration Development
• Maintain Current Platform to supports BAU
• Connect with the community or DAO

July 2022

• Open for Public Publishers (currently we limit our publishers)
• Community Events
• Pitching Session with several Local Investors
• Blockchain Integration Soft Launching
• Develop Android and iOS Application (currently reserve on Web App)

August 2022

• Release Beta Version Android and iOS Application
• FGD with Publishers
• Community Events
• Add more Advertising Channels with Partnership Program
• Boost Up numbers of Campaign on all Channels

[FEASIBILITY] Please provide a detailed budget breakdown.

$20,000 for Software Development

$40,000 for Marketing Promotion

$5,000 for Events Community

$25,000 for Operational Office

$10,000 for Contents and Media

[FEASIBILITY] Please provide details of the people who will work on the project.

Lutvi Rosyady (Lead & Software Engineers)

https://www.linkedin.com/in/lutvirosyady/

Patar Hutajulu (Business Development)

https://www.linkedin.com/in/patar-hutajulu-6998aa119/

Ibnu Fajar Y (Product Manager)

https://www.linkedin.com/in/ibnu-fajar-yunardi-037048a6/

Flabi Raya (Software Developer)

https://www.linkedin.com/in/flabi-raya-a8a005153/

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Yes definitely, Because we still need more resource (people & Third-party library) and we'll need more supports from Cardano Community

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

We are using Trello to track visibility of this project, we will attach it soon

[AUDITABILITY] What does success for this project look like?

When the Blockchain Sponsorship joined us and All Blockchain Integration in our platform released

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

I think this is my new project not related with any other projects previously

Sustainable Development Goals (SDG) Rating

SDG goals:

Goal 1. End poverty in all its forms everywhere

Goal 3. Ensure healthy lives and promote well-being for all at all ages

Goal 8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Goal 9. Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

Goal 11. Make cities and human settlements inclusive, safe, resilient and sustainable

Goal 16. Promote peaceful and inclusive societies for sustainable development, provide access to justice for all and build effective, accountable and inclusive institutions at all levels

Goal 17. Strengthen the means of implementation and revitalize the Global Partnership for Sustainable Development

SDG subgoals:

1.4 By 2030, ensure that all men and women, in particular the poor and the vulnerable, have equal rights to economic resources, as well as access to basic services, ownership and control over land and other forms of property, inheritance, natural resources, appropriate new technology and financial services, including microfinance

1.b Create sound policy frameworks at the national, regional and international levels, based on pro-poor and gender-sensitive development strategies, to support accelerated investment in poverty eradication actions

16.4 By 2030, significantly reduce illicit financial and arms flows, strengthen the recovery and return of stolen assets and combat all forms of organized crime

8.2 Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labour-intensive sectors

8.3 Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services

8.b By 2020, develop and operationalize a global strategy for youth employment and implement the Global Jobs Pact of the International Labour Organization

Key Performance Indicator (KPI):

1.b.1 Pro-poor public social spending

1.4.1 Proportion of population living in households with access to basic services

16.4.1 Total value of inward and outward illicit financial flows (in current United States dollars)

8.2.1 Annual growth rate of real GDP per employed person

8.3.1 Proportion of informal employment in total employment, by sector and sex

8.b.1 Existence of a developed and operationalized national strategy for youth employment, as a distinct strategy or as part of a national employment strategy

16.4.2 Proportion of seized, found or surrendered arms whose illicit origin or context has been traced or established by a competent authority in line with international instruments

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