Courses & Education Crypto MKTPLACE

[GENERAL] Summarize your solution to the problem.

Marketplace for marketing and conducting online courses (e-learning) in blockchain, crypto and programming. Payments with Fiat and Crypto.

[GENERAL] Summarize your relevant experience.

Our team is composed of developers, UX / UI, Marketing, SEO, Marketing, Business and we developed the largest media coverage platform Cardanofeed.com, with more than 1,000,000 monthly visits and also the largest "Cardano Ecosystem" project directory (approximately 800+ projects).

[IMPACT] Please describe your proposed solution.

We will create a powerful marketplace to sell cryptocurrency courses and also an interface to take the course in a personalized environment.

We will offer a large number of courses on blockchain, DeFi, NF, Crypto and etc, with the possibility for users to buy the courses by paying with cryptocurrencies or Fiat.

We have already started working on the structure, usability and design of the course marketplace platform for the crypto area, see the attached file.

We will work with content producers in several languages and also with different types of courses, divided into PAID COURSES and FREE COURSES.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

We believe that organizing all courses related to cryptoeconomics will make it very easy for users to find and compare courses on this topic.

We will also bring great teachers of the blockchain universe to also sell within our platform.

We want to offer the possibility for course completion certificates to be issued on Cardano's blockchain, thus bringing security and reliability to their completion.

We will use CardanoFeed.com's traffic of 1,000,000 monthly visitors (see attach) to attract customers and market the courses.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

The main challenge for the platform will be to bring sellers (teachers) to market the courses within the platform.

Today there are already platforms like Udemy that sell courses, our idea is to concentrate courses related to cryptocurrency in one place and offer payment with cryptocurrencies.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Month 1:

• Start of platform architecture planning
• Creation of the website wireframe
• Adjustments and adaptations in wireframe
• Wireframe finalization
• UX/UI studies for the website
• Creation of the first version of the interface

Month 2:

• Validation of requirements and design
• Adjustments in the first version of the interface
• Design and UX validation with key users
• Design tweaks
• Start of front-end programming

Month 3:

• Validation of front-end programming with users
• Start of front-end and back-end integration
• Completion of front-end and back-end integration
• MVP release as a beta version for early adopters
• Validation of feedback and platform improvements

Month 4:

• Capture of sellers (teachers) platform
• Registration of teacher courses on the platform
• Official launch of the platform

Manage workload:

We currently have a team of 7 additional collaborators working together with our core project team. We already have other projects approved on Catalyst, so we were able to distribute and organize tasks and sprints within our development roadmap. And we also have a bank of technical professionals waiting to be hired according to the increase in projects.

[FEASIBILITY] Please provide a detailed budget breakdown.

More complete details can be provided if and when we are selected by Catalyst.

Developer Front-end: 2,800 x 4 months = $11,200

Developer Back-end: 2,800 x 4 months = $11,200

Product Owner = $900 x 3 months = $2,700

Marketing Assistant = $600 x 3 months = $1,800

Social Media = $800 x 3 months = $2,400

Designer UX/UI =$900 x 3 months = $2,700

Teacher / content editor = $1,100 x 3 months = $3,300

Marketing Budget = $1,200

Amazon AWS Services Maintenance (1 year) = $2,600

TOTAL: $39,100

[FEASIBILITY] Please provide details of the people who will work on the project.

Otávio Lima - https://www.linkedin.com/in/otavioaclima/

Founder & CEO at Cardano Feed

Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA) , in Rio de Janeiro and Belem.I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.

I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).

Maria Carmo - https://www.linkedin.com/in/maria-carmo/

Co-Founder of Cardanista Stakepool at CARDs and Ex Cardano Ambassador

Human, Educator, SPO and Entrepreneur. Catalyst winner Fund1 and Fund2. I am not an expert but a full time learner. Inspiring and empowering people.Stakepool: @cardanistas, @cardanowarriors, @GoatsLi, @AcademyLovelace

Felipe Barcelos - https://www.linkedin.com/in/felipebarcelospro/

Full stack and software engineer

I started studying computers at the age of 9. Always looking for ways to solve problems and generate value. All of this took me on the journey of entrepreneurship and made me open my startup at the age of 18.

In recent years, my dedication has been to improve my technical expertise with Clean Code, refactoring, TDD, DDD, design patterns, clean architecture and languages like Javascript. Using frameworks like Next JS, Angular JS, Nest JS, Strapi and a few more.

Gino Matos - https://www.linkedin.com/in/gino-matos-06296b172/

Crypto journalist & content editor

I specialize in writing. I have experience as editor-in-chief and develop journalistic articles, press releases, ebooks (I work as a ghost writer), article translations and subtitles for videos.

I have knowledge in digital marketing, content marketing and email marketing. My strongest soft skills are empathy, communication and proactivity.

Lucas Fernandes - https://www.linkedin.com/in/lucas-fernandes-silva/

Marketing Assistant

Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.

Today, my biggest motivation comes from showing that any dream is possible and that there are no limits for those who really dream big, have their feet on the ground and take one step at a time. We are certainly only at the beginning of a great journey.

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

No, proposals for one-off event.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

• We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal.
• We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs
• Number of hits to the website: 30,000
• Number of registered users: 5,000
• Numbers of courses available: 30
• Number of courses purchased: 250
• Number of courses completed: 100

[AUDITABILITY] What does success for this project look like?

• Much more trained and educated professionals through the courses
• Increase the amount of skilled labor for professionals Web3
• Number of certificates issued: 100
• Number of sellers (teachers) with registered courses: 10
• Validation of feedback and platform improvements

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is a new project.