DeFi Dashboard Trackr DEX Portfolio

[GENERAL] Summarize your solution to the problem.

Platform to track and manage the DeFi (Decentralized Finance) investment portfolio of users, in an automated and connected way in many DEXs, token pairs, pools & yield farms on Cardano blockchain.

[GENERAL] Summarize your relevant experience.

Our team is composed of developers, UX / UI, Marketing, SEO, Marketing, Business and we developed the largest media coverage platform Cardanofeed.com, with more than 1,000,000 monthly visits and also the largest "Cardano Ecosystem" project directory (approximately 800+ projects).

[IMPACT] Please describe your proposed solution.

A platform that will track and manage all DeFi investments in a simple way, just connecting a Web3 wallet (Nami, Flint...) or just entering the address of a wallet, bringing a consolidated view in just one place, connected with multiple Decentralized Exchanges and displaying all information related to:

• Pools
• Farms
• stake
• A lot more...

We will also include a powerful portfolio monitoring dashboard with the main KPIs to be monitored by the DeFi investor, using various visual elements for investment management.

We will make available several graphics to track the portfolio in a friendly way and with an interface and usability designed for this purpose.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

Users need a simple-to-use tool that provides all the information needed to manage their investment portfolio, so that it can answer simple questions such as whether the portfolio is positive or negative, whether it is making a profit or a loss, from the moment. of the initial investment.

We know that in Decentralized Finance, the entry point and the current price of a Farm's asset pair can suffer impermanent loss, so doing it manually is very laborious and an impossible task to perform daily, when we talk about several DEXs, different trading pairs, pools and farms.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

We believe that the difficulty will not be in adoption, as we have verified the interest of users in tracking and managing their DeFi investments in an automated way, eliminating the use of excel spreadsheets.

To leverage this adoption, we will provide a completely free FREMIUM platform to track and manage the investment portfolio up to a certain TVL value, with ALL the platform's functionality without restrictions, for users to experience the platform.

In the launch month, we will have marketing actions to attract users to the platform and we will offer several incentives such as: free first month, refer and earn and etc.

We will need to invest more efforts to get users to subscribe to the service on a monthly basis, and that will happen if the product meets expectations with the free period.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Month 1:

• Start of platform architecture planning
• Gathering requirements and features
• Creation of the website wireframe
• Validation with key users
• Adjustments and adaptations in wireframe
• Wireframe finalization

Month 2-3:

• UX/UI studies for the website
• Creation of the first version of the interface with some screens
• Validation of requirements and features
• Adjustments in the first version of the interface
• Design and UX validation with key users
• Design tweaks
• Creation of all other screens and interfaces

Month 4:

• Attracting the first online retails (eCommerces)
• Validation of requirements and features
• Platform validation with early users and online retailers
• Start of front-end programming

Month 5:

• Validation of front-end programming with users
• Start of front-end and back-end integration
• Inclusion of investors in the application database
• Login and password release for investors to verify the panel
• Completion of front-end and back-end integration
• MVP release as a beta version for early adopters
• Validation of feedback and platform improvements

Month 6:

• Official launch of the platform
• Communication with media partners, ecommerce content portals, crypto specialist sites.

Manage workload:

We currently have a team of 7 additional collaborators working together with our core project team. We already have other projects approved on Catalyst, so we were able to distribute and organize tasks and sprints within our development roadmap. And we also have a bank of technical professionals waiting to be hired according to the increase in projects.

[FEASIBILITY] Please provide a detailed budget breakdown.

Detailed budget breakdown:

Developer Front-end: 2,800 x 5 months = $14,000

Developer Back-end: 2,800 x 6 months = $16,800

Product Owner = $900 x 6 months = $5,400

Marketing Assistant = $600 x 4 months = $2,400

Social Media = $800 x 5 months = $4,000

Designer UX/UI =$900 x 5 months = $4,500

Marketing Budget = $800

Amazon AWS Services Maintenance (1 year) = $1,600

TOTAL: $49,500

[FEASIBILITY] Please provide details of the people who will work on the project.

Otávio Lima - https://www.linkedin.com/in/otavioaclima/

Founder & CEO at Cardano Feed

Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA) , in Rio de Janeiro and Belem.

I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.

I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).

Felipe Barcelos - https://www.linkedin.com/in/felipebarcelospro/

Full stack and software engineer

I started studying computers at the age of 9. Always looking for ways to solve problems and generate value. All of this took me on the journey of entrepreneurship and made me open my startup at the age of 18.

In recent years, my dedication has been to improve my technical expertise with Clean Code, refactoring, TDD, DDD, design patterns, clean architecture and languages like Javascript. Using frameworks like Next JS, Angular JS, Nest JS, Strapi and a few more.

Lucas Fernandes - https://www.linkedin.com/in/lucas-fernandes-silva/

Marketing Assistant

Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.

Today, my biggest motivation comes from showing that any dream is possible and that there are no limits for those who really dream big, have their feet on the ground and take one step at a time. We are certainly only at the beginning of a great journey.

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

No, we believe that the platform will become self-sufficient with the adoption of projects and users with monthly fees to be charged to users for using the application.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

• We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal.
• We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs
• Number of hits to the website: 50,000
• Number of registered users: 10,000
• Number of user subscriptions: 100
• Number of connected Web3 wallets: 3,000
• Number of Portfolio Value Track: 5M
• Number of DEX Tracked: 5+

[AUDITABILITY] What does success for this project look like?

Success for this project can be defined:

• Real-time generated information for site users
• Amount of sharing on social networks
• Number of sites and projects stores with app
• Number of shares on specialized media sites
• Validation of feedback and platform improvements

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is a new project.