Event CryptoHouse of Commons Brazil

[GENERAL] Summarize your solution to the problem.

We will exhibit Cardano at Crypto House of Commons event - The First Crypto Community Focused on Accelering the Growth of the crypto market in Brazil, São Paulo - November, 18th-20th 2022 (3 days).

[GENERAL] Summarize your relevant experience.

The team: a journalist, cryptocurrency content editor, presenter, marketing, designer and social media. Conceived and produced by the CardanoFeed team, the largest media specialized in Cardano coverage. We already have over 800+ projects registered in the Cardano ecosystem.

[GENERAL] Requested funds in USD.

[IMPACT] Please describe your proposed solution.

A journey for those who seek information on the fastest growing.

In the past, heredity and official roles dictated who would be part of the legislative system, so the rules came from a consensus centralized in this body. Then, the representatives of the people

began to be elected to be part of the House of Commons.

Today, can we say that we are really common among us?

Are the true interests of the people being protected?

Will Blockchain be responsible for the economic revolution?

Are we attentive to regulatory debates on crypto assets?

Our purpose is to expand dialogue and bring society closer to all the constant innovations in the crypto market in Brazil and worldwide.

With the meteoric growth of crypto assets, we need to be aware of the next regulatory steps and paths that are being established by different governments around the world.

Web3 allows us to be truly common among ourselves.

We fight for a fairer and more decentralized system.

Be part of this change, where we are all the same.

Reinforcing the value proposition Crypto House of Commons is the meeting of communities, we catalyze knowledge. Focused on promoting discussion about cryptocurrencies, tokens and blockchain. We follow the growth of the crypto assets ecosystem and help companies explore new ways to develop for this new reality.

At the immersion in November we expect about 1,500 participants physically and 10,000 online, with 60 speakers, to kick off a 12-month journey of global experiences in 5 languages (Portuguese, English, Spanish, French and German).

There will be over 300 deliveries during the year content deliveries, in online, hybrid and physical forms. With the involvement of more than 60 speakers.

OUR MISSION IS TO SIMPLIFY THE WORLD OF CRYPTOASSETS FOR THE B2B AND THE B2C

AUDIENCE AND COMMUNITY.

Promoting the debate on cryptoassets, tokens and blockchains. Being the ideal place for those who seek knowledge and all market-related trends.

Monitoring cryptoasset market growth and helping companies explore new ways to invest. Contributing for a broad, transparent and democratic dialogue between investors and

granting authorities.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

Connecting people and companies of all audiences has always been NürnbergMesse Brasil’s motivation during the past 12 years.

While organizing and promoting international fairs and congresses around the world, we learned to bring the most important professionals together in large gatherings and to dialogue with these communities.

Attentive to changes, NMB has found solutions that go way beyond digital events to keep on connecting people.

Below we detail the B2B public that we will be addressing.

NürnbergMesse

• 48,200+ exhibiting brands
• 429,400 buyers from 23 economic sectors (sectors we operate in: cosmetics, pharmaceuticals, analytical chemistry, biotechnology, construction, coatings, inks, flat glass, sun protection, logistics, energy, graphene, nanotechnology, veterinary, footwear, coatings, decoration, mobility, bicycle, sanitation, infrastructure, agribusiness, electric vehicles, information security, medical cannabis, organic food, warfare and luxury).

Visitor data that we will active from our base for B2B aspect platform.

• 8,900+ C-Level professionals
• 15,980 Directors
• 25.838 Managers
• 116,600 New Business Professionals
• 8,004 R&D Professionals
• 14,360 Professionals attended content events
• 8,213 exclusive guests attended the Hospitality Class - NMB VIP Program
• 13,245 companies that participated as exhibitors in the events, came with the intention of investing over R$1 million in products and services
• 67,540 professionals that visit our events are involved in the purchasing process of their companies

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

WELCOME TO THE NEW BRAZIL’S CRYPTOECONOMY. There will be over 300 deliveries during the year content deliveries, in online, hybrid and physical forms. With the involvement of more than 60 speakers.

Brazilians bought almost $4.2 billion in crypto assets in 2021. The data were released by the Central Bank, in the report the numbers were presented in dollars, adding up to 4.270 billion dollars since January.

Well, the first reason for interest is the impressive valuation. At the end of March 2020, one bitcoin was worth R$31,900. Exactly one year later, it exceeded R$ 321,700 - an increase of more than 900%.

Given this opportunity and trend scenario, we developed a content platform dedicated to

accelerating the growth of the crypto market in Brazil.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Week 1:

• Contract the sponsorship of Crypto House of Commons
• Signing of contracts with service providers
• Make payments to suppliers
• Buy airline tickets

Week 2:

• Set the final budget and close the deal for the buffet for a coffee break
• Set final budget and close the deal for uniform of event staff and for all graphic material for the event (e.g. posters, etc).

Week 3:

• Carry out the exhibition at Crypto House of Commons
• Deliver the lecture at the conference
• Perform presentations to users at the Stand
• Conduct raffles and prizes for visitors
• Pay for meals and parking

Week 4:

• Send an acknowledgment email
• Invite to join Telegram group
• Invite to follow Cardano's social networks
• Pay the event organizers

Manage workload:

We currently have a team of 7 additional collaborators working together with our core project team. We already have other projects approved on Catalyst, so we were able to distribute and organize tasks and sprints within our development roadmap. And we also have a bank of technical professionals waiting to be hired according to the increase in projects.

[FEASIBILITY] Please provide a detailed budget breakdown.

Crypto House of Commons create athe sponsorship plan to your commercial and marketing objectives.

SPONSOR Crypto House of Commons, this plan will entitle:

• Stand of 9m2 (3x3m);
• Counter and 2 chairs;
• Logo in backdrop as sponsor
• Logo on Crypto - House of Commons portal
• Logo on digital entrance portico
• Logo on ads as sponsor
• Logo on the e-mail thanking attendees
• Logo and descriptive text of the company on the site
• Participation of 1 executive/representative in the content panel
• Bistro table and 2 high stools;
• Logo on all printed and digital materials;
• 2 tickets to events
• 3D area in the platform

Subsidy

• 3 Support staff (3 days)
• Travel to the event
• Meals (lunch and dinner) during the event
• Keynote speakers and round table guests
• Parking

Organization

• Cooktail/Coffee break for visitors
• Remuneration of the organizing team
• Emergency fund
• Team uniform
• Legal costs

Marketing and Promo

• Graphic material about Cardano, Wallets, Catalyst and etc.
• Promotion and boosting campaigns

Gifts and Prizes

• Gifts Kits (keychain, pen, notepad, mousepads, cell phone case, caps and etc)
• Cardano T-shirts for giveaways and sweepstakes
• Prize Hardaware wallet

TOTAL: $24,905

[FEASIBILITY] Please provide details of the people who will work on the project.

Otávio Lima - https://www.linkedin.com/in/otavioaclima/

Founder & CEO at Cardano Feed

Entrepreneur and passionate about technology, I started working at age 16 when I set up my first technology company and I never stopped. I founded some internet startups, some successful and others not so much. Started my business for 6 months in Silicon Valley/Silicon Valley, California (USA) , in Rio de Janeiro and Belem.

I have practical and theoretical knowledge in B2B and B2C e-commerce, marketplace, digital marketing, UX/user experience, navigation tests, interface, information architecture, big data, data driven, data science, web metrics , BI (Business Intelligence), open innovation, crowdsourcing, ERP integrations, digital signage/digital signage and out-of-home digital media.

I actively participate in the cryptocurrency/blockchain, DeFi, cryptocurrency, enthusiast and fan of digital currencies such as Bitcoin (BTC), Cardano (ADA), ZCore (ZCR), B2U coin (B2U) and Binance coin (BNB).

Gino Matos - https://www.linkedin.com/in/gino-matos-06296b172/

Crypto journalist & content editor

I specialize in writing. I have experience as editor-in-chief and develop journalistic articles, press releases, ebooks (I work as a ghost writer), article translations and subtitles for videos.

I have knowledge in digital marketing, content marketing and email marketing. My strongest soft skills are empathy, communication and proactivity.

Lucas Fernandes - https://www.linkedin.com/in/lucas-fernandes-silva/

Marketing Assistant

Founder of an Education startup in 2021 in São Paulo from an insight that our current teaching model is not aligned with the needs that the job market needs. Since then, my main purpose has become to create, share and connect experiences and knowledge with people around the world, offering new opportunities to develop the skills they will need for the professions of the future, today.

Today, my biggest motivation comes from showing that any dream is possible and that there are no limits for those who really dream big, have their feet on the ground and take one step at a time. We are certainly only at the beginning of a great journey.

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

No, proposals for one-off event.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

• We will give the community some sort of progress report as we go along, in the form of a monthly news release on Cardano Feed, to measure the progress of our proposal.
• We will also provide a panel to be disseminated within Cardano Feed, with the evolution of the project according to the Catalyst KPIs
• Number of explain Cardano directly to business people: ≃ 800 people for the in-person event
• Lecture for conference participants: 1,200
• Followers on Twitter: 3,000+
• Awards Participants: 10
• Download Wallets: 1,000
• Email and Cell Phone Capture: 800
• Gifts delivered to participants: 10
• Number of tweets with the hashtag: ≥ 5,000

[AUDITABILITY] What does success for this project look like?

• Increase the number of attendees to Charles' talk by making announcements.
• Increase the Brazilian community in the Telegram group
• Receive inquiries about Cardano hiring, SPO deals, and ADA purchases.
• Event successfully performed, reaching the target values defined in the KPIs.

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is a new project.