Fund Winner Marketing Logos

[IMPACT] Please describe your proposed solution.

Who

This proposal intends to benefit past and future winners of Catalyst funding, and the Catalyst community more generally via increased awareness of the platform.

Why

Currently, fund winners have no official guideline for advertising their project's success, both on social media and within the projects themselves. By providing ready made graphics, fund winners will be able to easily add logos or badges to their products graphics, as well as easily advertise their sucesses on social media in a coherent and consistent way.

In doing so, the Catalyst and Cardano communities will in turn benefit from greater visibility.

What

This will be done by providing ready made visuals (logos/badges and advert cards) designed to identify Catalyst fund winners.

Specifically, graphics will be created representing winners from general funds (1-9), as well as special designs for the following recurring funds:

• Grow Africa
• Grow Asia
• DApps
• Decentralized Identity
• Cross Chain

For each category, a series of logo-badges will be provided in vector format, along with .png exports in a selection of sizes (24*24, 64*64, 128*128, 1000*1000).

Additionally, a banner will be provided for each cagtegory, with fixed size of 300*600px.

Up to 5 more categories could be added on demand.

The final images will be made publicly available, alongside examples and code snippets to make them easy for past and future winners to add them into their own projects and social media.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

The main contributor for this project is a student.

Additionally, if selected, this proposal will contribute to the Catalyst community, helping to give a sense of common identiy and cohesion between members, fostering a sense of pride and adding incentives to participation in funding rounds, as well as being an easy way to gain free advertisment for the platform.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

New funds appearing during/after the project is completed that cannot be represented by the pre specified categories

The future impact of this project depends on an initial choice of categories: if the fund names change completely for example, much of the work could be rendered obsolete. As such, the categories chosen must aim to be robust enough to cover future projects as well, whilst still providing a good representation of past projects.

We target this by including two types of categories - one targets previous established funds that have been given specific names (eg Grow Africa), whilst the other only preserves the basics that can be expected to remain consistent - namely that the numbered funds (Fund 9). As such there should be a core of future-proof options to chose from regardless of the direction taken in the theme of future rounds.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

The development for this project will have three main phases:

• Initial idea exploration (3 weeks)
• Refinement (4 weeks)
• Export final designs (5 weeks)

In the initial phase, a series of draft ideas will be provided in order to acertain the overall theme and style of final product. The goal here will be to provide at least 3 different style directions, with an example taken from both the specific funds and the generic numbered fund logos, as well as for the associated layout for the card.

These can then be refined, and a final design idea agreed upon as part of an iterative process.

At this stage, there should be a single example taken from the previous designs for each different type that will inform the style of the final ideas.

The time allocated is intended to account for time taken to gather feedback. A poll will be organised and shared with the Cardano and Catalyst communities so that members can have a say in the design.

Finally, the full set of designs will be created, in line with the final design agreed upon, and exported in the specified formats. This phase is the longest to account for the designing of each individual graphic for the different categories.

The final files will then all be uploaded to a public repository (eg on Github), alongside code snippets demonstrating how to include it onto the webpages.

[FEASIBILITY] Please provide a detailed budget breakdown.

The budget will be spent in three parts:

• Buy professional software to create the artework: Adobe Creative Cloud for 3 months = $190
• 3 months of work for artist part time at $25/hour = $4200
• Define, organise and animate sessions to collect feedback from community = $610

[FEASIBILITY] Please provide details of the people who will work on the project.

Tiffany Duneau: Designer

Current PhD student at Oxford University.

Artstation profile

LinkedIn

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

This project should cover future funds as well so there should not be a need for an extension to this specific project in future.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

During the project, the milestones specified above provide indications on what deliverables are to be expected at each point - in particular the number of draft/completed designs.

As the final resources for the project will be hosted publicly on Github, adoption of the logos and graphics provided after the project is completed can be monitored via inbuilt metrics (eg forks/follows)

[AUDITABILITY] What does success for this project look like?

By the end of the project, past winners of Catalyst funds will be able to use newly created graphics designed to indicate them as fund winners to advertise their own products in association with Cardano.

The Cardano and Catalys communities will also benefit from passive marketing, as well as fostering a greater sense of community and involvement.

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

This is an entirely new proposal.