Cardano pre-hub in Philippines

[GENERAL] Summarize your solution to the problem.

Goodwall will educate Filipino youth on the basics of blockchain through experiential learning programs, and encourage them to build a local Cardano hub connected to the Eastern Townhall. 

[GENERAL] Summarize your relevant experience.

Goodwall is a mobile-first platform helping 2M+ youth aged 16-24 in 150+ countries develop skills, showcase their talent and connect to each other and to opportunities. We have 14 Filipinos in the team and over 61k users based in the Philippines.

[IMPACT] Please describe your proposed solution.

Goodwall’s mobile-first platform guides over 2 million youth aged 16 to 24 on their educational and career journeys, with 35% being in East Asia. We will leverage the current community in the Philippines and an ecosystem of partners to help youth maximize their potential and impact society positively. 

Goodwall members create their unique profile on the platform where they showcase their skills, interests and achievements. They are able to join a global community of members and engage with them on topics of interest. The platform also links members with global opportunities, for example, accessing courses, scholarships, internships, volunteering and jobs locally and remotely. Lastly, Goodwall helps members grow their skills through participating in experiential challenges - this would be where the Cardano pre-hub Philippines challenge would fit in. 

Through this challenge, we aim to educate youth in East Asia on blockchain technology in general, what it means, how it can change the future, and the multitude of applications it can have on everyday life, and inspire youth to think of ways Cardano solutions can impact their livelihood and communities for good. To execute this program, Goodwall will create and share thematic educational content in the form of videos, hosting speaker sessions etc, and engage youth to drive awareness of how blockchain can be used to drive social impact. The content will be available in English and Tagalog.

The co-branded content will be launched on the app by local influencers, shared with partners’ networks,  and promoted through paid marketing channels, and will cover every learning step through the blockchain: from audit capabilities through to visibility, from ledgers to smart contracts. We will also energize the community about how Cardano tech solutions can be used. 

Youth will be asked to engage with micro tasking that:

• Mobilize youth to achieve tangible impact 
• Propose solution-oriented ideas on use of Blockchain
• Provide insight into youth’s interests and behaviors around Blockchain
• Build a local Cardano community connected to the Eastern Townhall

This program will also prompt and incentivise Goodwall members to upload their own user generated content, describing their experiences with blockchain technology and what they have learned so far. Incentives include monetary prizes, access to further blockchain education courses, mentorships, etc, will be offered.

Youth in the Philippines and broader East Asian region will be the primary beneficiaries of this intervention, gaining skills, knowledge, rewards and the opportunity to connect with other young people interested in Blockchain technologies. The intervention also aims to bring more exposure to the Cardano community and in so doing, grow the Cardano community in the Philippines. 

Program Preparation:

• User journey design
• Promotional assets design
• Challenge videos filming and editing
• Educational series videos filming and editing
• Speaker session videos filming and editing
• Landing pages design
• Total time: 8-12 weeks

Program Execution:

• Hosting content
• Analysing user content
• Drip-feeding new educational videos
• Monitoring group chats & responding to questions
• Total time: 16 weeks

Program Results:

• Engaging with participants with a survey
• Analysing results
• Preparing debrief
• Total time: 3-4 weeks

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

Goodwall already has a significant community of members in the Philippines. Through this program, we will leverage and grow this community, while at the same time educating them about Blockchain, and more specifically about Cardano. Education and engagement are thus the primary aims of this program.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

Lack of awareness and education - Goodwall will promote Cardano and the educational videos created both on app and externally through digital marketing.

Vague requirements - Proactively engage with the African Cardano community during the project planning phase to help understand the exact requirements and expectations.

Lack of engagement - Youth in Africa might be more eager to learn about other basic skills rather than about technology, but Goodwall has the expertise to design easy and appealing educational content for GenZ, as well as challenges with earning opportunities and prizes.

Budgeting issues - It is necessary to use our project scheduling tool, following the budgeting procedure, and make realistic assumptions to avoid cost overruns.

Limited engagement of stakeholders - Goodwall will collaborate closely with the Cardano community, inviting the community to engage with the project team directly.

Fake news - It’s important that we fact check everything before sharing content. This will be achieved through our community managers who monitor all posts.

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

Deliverables:

1) Survey to understand how much youth in Philippines know about blockchain

2) Social media assets and co-branded content to promote Cardano in the Philippines 

3) Two Challenges on Goodwall to stimulate youth to think of ways to use blockchain (according to Cardano’s applications)

Program phases:

Program Preparation:

• Survey design 
• Promotional assets design
• Challenge videos filming and editing
• Educational series videos filming and editing
• Speaker session videos filming and editing
• Landing pages design
• Total time: 8-10 weeks

Program Execution:

• Hosting survey and challenges 
• Analysing user content
• Drip-feeding new educational videos
• Monitoring group chats & responding to questions
• Phase one: 8 weeks

Program Results:

• Engaging with participants with a survey
• Analysing results
• Preparing debrief
• Total time: 3-4 weeks

[FEASIBILITY] Please provide a detailed budget breakdown.

This could include the main work packages or actionable items and the associated costs.

Program Design

• Survey and challenges design, creation of challenge content
• $4,000

• Partnership Development
• Managing partner and speakers relations: outreach, onboarding, coordination, reporting
• $2,000

• Creating Program Material
• Creation of promotional and non-promotional assets - social media, videos, landing page, content and translation, profiles, newsletter, etc
• $6,000

• Promotion
• Promotion development plan, local and international influencers and digital marketing
• $7,000

• Comms & Media Outreach
• Liaising with comms counterparts, PR outreach, Weekly reporting, Social Media Engagements
• $2,500

• Networking management
• Community management, moderation, engagement and support
• $3,000

• Project Management
• Day-to-day implementation, speakers scheduling, hosting live session, liaison with product, testing
• $5,500

• Challenge Rewards
• In-kind and monetary prices to incentivise participation and engagement
• $3,000

• Total budget: $35,000

[FEASIBILITY] Please provide details of the people who will work on the project.

The management team who will be involved in this project and their CV’s can be found here:

https://drive.google.com/file/d/1TzUJSFhX3H9f7UftNV8peWHYLrIyGGrJ/view

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

Goodwall has already submitted proposals on Fund8, two of which are being funded. We aim to continue applying in the next funds with new ideas or with projects that are continuations of funded proposals.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

Goodwall works in full transparency and provides extensive reports based on the projects and objectives. 

The key objectives of this program are:

• Select 5 ambassadors per theme (total of 20)
• 1 million impressions
• 30,000 engagements
• 1,000 video entries
• Participant feedback to be very positive towards Cardano & blockchain

Key indicators:

Impressions - Impressions are defined as the number of times branded content has been displayed on screen.

Engagement - Engagement is defined as the number of times branded content has been liked/commented on Goodwall.

Challenge Entries - Challenge Entry is defined as an uploaded video or picture related to the  program.

[AUDITABILITY] What does success for this project look like?

• Education: we aim to reach our community of 65k users in the Philippines but also to acquire new users with paid promotional campaigns. We will track their level of understanding about blockchain and Cardano through a post-program survey followed by the plan to submit a ‘Cardano Ambassador in the Philippines’ proposal on Fund10.

- Live Dashboard: we will set up live dashboards to track the relevant data related to the survey and challenge, and will be developing constant analysis of whether the results are reaching the targets.

- New Filipinos applying on Cardano Catalyst: we are expecting around 300 new people being interested in Cardano and many of them submitting proposals on the upcoming funds.

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

New proposal

Sustainable Development Goals (SDG) Rating

SDG 1 - No Poverty

SDG 4 - Quality Education

SDG 5 - Gender Equality

SDG 10- Reduced Inequalities

SDG 17 - Partnerships for the Goals