Onboarding Musicians From Asia

[GENERAL] Summarize your solution to the problem.

We are onboarding musicians to the Cardano blockchain by developing a music marketplace. We've partnered with the music group Humania to be ambassadors to Indonesia.

[GENERAL] Summarize your relevant experience.

Tobias Steffen & Sunny Basra were Integration Partner and Client Relations Managers for NFT-MAKER.

Quintin Bray-Stone is a founder of DaBand.io

Nhan Nguyen & Tuan Pham are Software Engineers for uac.edu.au & CEO/Backend Deb for NFTjam

[GENERAL] Requested funds in USD.

[IMPACT] Please describe your proposed solution.

We will be working with ambassadors from East Asia to help onboard new talent to Cardano onto our Music Marketplace: SoundRig

Our ambassador to Indonesia - Humania - Have been fighting for change in the music industry since 1996, and member Eq is head of PR for AMPLI (Indonesian Musicians & Songwriter Aliance). They will be launching their project on Cardano through our upcoming Music NFT Marketplace. We will be working closely with them to ensure all the musicians launch successfully and attract more local musicians to join Cardano through the lens of music.

[IMPACT] Please describe how your proposed solution will address the Challenge that you have submitted it in.

Growing Cardano's awareness through our ambassadors in East Asia will allow independent musicians to flourish on Cardano while also onboarding their fan bases from the respective countries to grow the Cardano community as a whole.

[IMPACT] What are the main risks that could prevent you from delivering the project successfully and please explain how you will mitigate each risk?

Risks: Not getting funding to allow us to expand our Dev team and accelerate our development speed.

The solutions we have for solving this potential hurdle are:

• Launch Primary sales to get small amount of working funds from fees
• Having self funded enough to get the marketplace developed will allow for secondary sales and an addition revenue stream
• Potentially offering paid promotional services (ex: Boosted artist will appear higher up in the category list or search result queue)

Risk: Difficulty attracting musicians and their fans

The solutions we have for solving this potential hurdle are:

• Recruit prominent figures in the music community with blockchain knowledge to onboard the local community
• Leading by example, Humania is launching their first Cardano music NFT project with our marketplace to show that web3 is a viable option to the many musicians they are in contact with.
• Make the user experience for customers new to crypto as familiar as possible to existing web2 streaming services and tackle the main barriers to entry to crypto for new users.

Risk: Difficulty growing a community/customer base

The solutions we have for solving this potential hurdle are:

• Onboarding musicians from Web2 with existing fan bases to help grow a new consumer base in Web3
• Strategic partnerships with other projects to increase brand awareness as well as increase awareness of Web3 music on Cardano
• Working with the musicians on Cardano to help unify their fans on our platform to encourage organic growth

[FEASIBILITY] Please provide a detailed plan, including timeline and key milestones for delivering your proposal.

We will measure our project progress by reaching launch date milestones.

• Music NFT Marketplace
• Music NFT Minting Site
• Release Date: July 30, 2022
• Music NFT Marketplace
• Release Date: Sept 28, 2022
• On-board 1 ambassador by July 30, 2022
• On-board 5 musicians from East Asia by Sept 28, 2022

[FEASIBILITY] Please provide a detailed budget breakdown.

• Indonesia Ambassador Marketing $5,000
• Details:
• Indonesian social media advertisement for Musicians
• Indonesian Cardano Musician On-boarding Workshops (22 hours)
• Hire a Document translator (40 hours)
• Front end design work 3 months $10,000
• Update SoundRig.io include Indonesian language support
• Back end work 3 months $10,000

[FEASIBILITY] Please provide details of the people who will work on the project.

Tobias Steffen

• CEO at LE4F.AGENCY, Integration Partner Lead for https://www.nft-maker.io/.
• Onboarding and integration partner of exclusive NFT-Maker clients since Sept. 2021, initiator and artist behind https://www.cxvenant.art/, with early roots in the music event industry as stage builder.

Sunny Basra

• Partnerships Manager at https://www.le4f.agency/, Artist & Client Relations Manager at https://www.nft-maker.io/.
• Tech and Marketing Copywriter. BA (Hons) Hotel Management with considerable experience in Luxury Concierge catering to international Royalty, VIPs and C-Suite Executives. Author of children’s book The Secret Lives of Monsters & Legends

Quintin Bray-Stone

• Founder of DaBand.io, Project lead on “Cardano for Ukraine” a charity concert which raised 1200$ to feed 37 families for a week. Bachelor of Science in Nursing (2017), 8 years of training as a classically trained violinist, entrepreneur and crypto enthusiast.
• 
  

Nhan Nguyen

• Founder of https://nftjam.io/ & Lead Backend Engineer at The university Admissions Centre, Australia.

Tuan Pham

• Backend Dev for https://nftjam.io/ & Full-stack Software Engineer at The University Admissions Centre, Australia.

Timothy Vang (@TheHiddenOrder)

• Events Coordinator for Cardano Community Afterparty Consensus Austin 2022
• Our Attendees: https://www.meld.com, https://iohk.io/, https://www.binance.us/, https://cardanofoundation.org/, https://metamask.io/
• Tim is currently serving on active duty in the United States Air Force. While in Japan, he has extensive project management experience, including coordinating bilateral events between the Japanese and U.S. Embassies. He also has experience as a community outreach coordinator, coordinating over 73 community events and festivals and building relationships with the Department of Defense, the U.S. Ambassador, and local Japanese American cities.

EQ Puradirezja 

• Founder & frontman of Humania & The Hums. 
• Music producer, songwriter, musical director for Humania & other big artist & bands in Indonesia since 1992
• The Program Director at PT. Java Festival Production. 
• Concept & Music Director for Urban Jazz Crossover & JazzCotheQue. 
• Music Curator, Consultant, Judge, Mentor, Lecturer. 
• Music Industry Activist since 1996, Head of PR in AMPLI - Indonesian Musicians & Songwriter Alliance. (ampli.id). 
• With 30 years of experience in the music industry he always gave his heart & soul for his vision & mission to revolutionize the Indonesian music industry with the Cardano blockchain. 

Heru Singgih 

• Founder, Programmer, Producer & songwriter for Humania music and The Hums. 
• Head of Events & Promotion for Plaza Indonesia retail mall since 2004 to 2009. 
• F&B business owner and Director of one Regional Owned Enterprise State Province 
• Bachelor of Arts Visual Communication at KVB Sydney, Australia. 

Darma Wardhana (@darmaforlife) 

• Co-founder of KITA Coin and KITA Cardano Indonesian community. 
• Chief of Demajors Records Digital Blockchain Community Builder.
• Co-founder of The Hums 
• Part of the team of Synchronize Festival Lifetime Ticket NFT. 
• A local DJ that has been involved in many local underground dance scene movements since 1999. 
• Part of the Demajors Records, who is also recognized as the biggest Indonesia independent music distributor with over 900 list catalog of local musician artists and a team behind the biggest local festival called Synchronize Festival. 
• Darma's next aim is to bring the local musician to step into a new way of much greater solution than the previous one using the Cardano blockchain technology.
• https://www.kitacardano.com 
• https://www.demajors.com 
• https://www.synchronizefestival.com
• https://nft.synchronizefestival.com

Abang Edwin SA a.k.a Bangwin 

• Co-founder of the Hums 
• Business Manager of Humania (The band and it’s digital initiative) 
• Touted as one of the pioneers of online community in Indonesia, since 2000 
• Founder of Bangwin Consulting, a digital business consulting since 2012

Humania / Music Production Credential 

• Humania 1st Album: "Terserah" 1994. Hits songs: Terserah, Putih, Basa Basi. Won BASF Award: Best Reggae Song. 
• Humania 2nd Album: "Sehabat Lama" 1996. Hits songs: Bersama, Jelita, Bersama. Won BASF Award: Best R&B Artist and MTV Award: Best Music Video for "Ya Udah" 
• Humania 3rd Album: "Interaksi" 2000. Hit songs: Lepas Kendali, Interaksi, Terlena. 
• JazzCotheQue Compilation Album 2011. 
• Music Producer & Songwriter for Maliq & D'easentials, Indra Lesmana, Glenn Fredly, Andien, Marcell, Ermy Kullit, Art of Tree, Tohpati, Angel Pieters, etc. 
• Humania 1st Single: "Waktu Kian Berarti" for Candra Darusman 2018.
• Humania 2nd single: "Semua Sama" 2019. 
• Humania 3rd single: "The Art of Letting Go" feat Maizura 2019. Events & Festivals:
• Jakarta International Javajazz Festival - PT. Java Festival Production (2004-2015). 
• Jakarta International Soulnation Festival - PT. Java Festival Production (2008- 2013) 
• Jakarta International Rockin'land Festival - PT. Java Festival Production (2009- 2013). 
• Habibie Festival - PT. Kairos Indonesia. (2016- 2017). 
• KulFest Yogyakarta - 2017. 
• Chainsmokers Live in Concert - Town Square Group (2018) 
• 234 Urban Jazz Crossover - Concert Tour 2007-2010 by Dji Sam Soe - Sampoerna. 
• JazzCotheQue & Union Live Events since 2008.

[FEASIBILITY] If you are funded, will you return to Catalyst in a later round for further funding? Please explain why / why not.

We will return to Catalyst regardless of if we receive funding or not. It is important for us to have the opportunity to help continue to support support our South East Asian community and build on Cardano.

[FEASIBILITY] Are you or any member of your team working on any other proposals in this Fund9?

[FEASIBILITY] Are you or your team working on any other proposals from previous Funds?

[AUDITABILITY] Please describe what you will measure to track your project's progress, and how will you measure these?

We will measure our project progress by reaching launch date milestones.

• Music NFT Marketplace
• Music NFT Minting Site
• Release Date: July 30, 2022
• Music NFT Marketplace
• Release Date: Sept 28, 2022
• On-board 1 ambassador by July 30, 2022
• On-board 5 musicians from East Asia by Sept 28, 2022

[AUDITABILITY] What does success for this project look like?

After we have completed a Music NFT Marketplace and onboarded 5 musicians from East Asia we hope to bring on 10 more musicians from East Asia. Once we have our initial goals met, it will allow us to work with our ambassador's organization to onboard as many of the more than 900 independent musicians as possible.

[AUDITABILITY] Please provide information on whether this proposal is a continuation of a previously funded project in Catalyst or an entirely new one.

New proposal