Catalyst Home Effect: Empowering Locals with Comprehensive Blockchain Education for Digital Transformation

[GENERAL] Name and surname of main applicant

Benjamin Alagyira

[GENERAL] Email address of main applicant

benjaminalagyira@gmail.com

Additional applicants

Peter Tonka

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

3

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Project will be fully open source

[METADATA] Category of proposal

Education

[METADATA] SDG rating

SDG goals:

Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

SDG subgoals:

Facilitate sustainable and resilient infrastructure development in developing countries through enhanced financial, technological and technical support to African countries, least developed countries, landlocked developing countries and small island developing States

Key Performance Indicator (KPI):

Total official international support (official development assistance plus other official flows) to infrastructure

Universal Human Rights Index (UHRI):

[IMPACT] Please describe your proposed solution.

Challenge:

In today's rapidly evolving digital landscape, comprehensive blockchain technology holds immense potential to empower and transform local communities. The problem here is that, most people often feel left out when it comes to blockchain as they think it is only for computer experts. Our idea seeks to bridge the knowledge gap through local media engagements and seminars to enable locals harness the full capabilities of this revolutionary technology. Using the idea that we are a part of their communities and what we do, we will present blockchain technology as the foundation in local communities; making them feel inclusive and safe to participate in as we then explore with them the Cardano Ecosystem and its vast opportunities.

Proposed Solution:

We will hold a series of blockchain discussions on local radio stations, one-on-one engagements with locals through street invasion with resource packs with vital information on Cardano blockchain printed and distributed during our street engagements.

We will finally hold major seminars where we bring all different groups of people together to have their questions on blockchain answered and deliver an in-depth training on Cardano Ecosystem.

The knowledge we will be sharing throughout our project will help reshape the minds of people regarding blockchain present insights that will allow them actively and effectively partake in this evolving technology to cause the digital transformation we seek as Africans starting with Cardano Blockchain

“Locals” as used in our idea encompasses all class of people in communities we will reach out to; school graduates, business owners, workers in various sectors(formal and informal), students currently home for vacations. We intend presenting Cardano to all

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Aims of our project:

Cardano places a strong emphasis on community engagement and social impact; equipping locals with the necessary skills and understanding of the Cardano ecosystem will foster financial inclusion, drive innovation on project catalyst as we engage with locals with interests in varied sectors, empower entrepreneurship and open doors to new opportunities as they participate in global markets which in a long run will bring digital transformation.

Cardona Blockchain is the perfect fit to help them navigate this path.

Major activities we will undertake

Our project will cover three main activities;

1. Radio station discussions.
2. Street invasion and distributing resource packs
3. Major seminar

Where the above activities will be carried out in two different developing communities targeting over 2,000 radio audience. People who will be interested to learn more and will make it to the seminar will further be guided on Cardono Ecosystem. .In all, we expect the following by the end of our project;

Impact of our project on Cardano blockchain

1. Mass Cardano adoption among people in various sectors of the Ghanaian economy: Our projects seeks to achieve mass adoption of Cardano blockchain among people with diverse backgrounds and interests as we are targeting all groups of people. These people can find the use cases of Cardano interesting and be ready to incorporate that into their businesses and dealings.
2. Promote local innovation and participation in Project Catalyst: Through our project, an avenue will be created for over 100 bright minds to participate and take roles in Cardano Community activities (Project Catalyst)
3. Guiding over 200 users to download and set up ADA Defi wallets: During our seminars, we shall take participants through stages to download and use ADA related wallets to make P2P transactions as we explain the ouroboros mechanism of Cardano. They can also guide family and friends to use that in remitting funds among themselves. This goes a long way to increase adoption.
4. Increased number in membership of the Cardano Ghana Community for idea sharing: At the end of our project, we will have more members joining the Cardono Ghana community to interact and share ideas regarding the growth of Cardano in Ghana.
5. Build a foundation for inclusion of all in blockchain (Catalyst Home Effect): One of our major goals is to see people embracing digital transformation in Ghana. This is going to be a grounds to train ambassadors who will lead in this cause. Through the in-depth trainings we shall have during our seminars, participants will understand that blockchain technology is not limited to a particular number of people or computer expert but it is for all. This is going to have a long time effect because as they experiment on this knowledge and find it useful, they will keep sharing with others.

[IMPACT] How do you intend to measure the success of your project?

1. Surge in community membership: This will be measured from an increased number of members in the Cardano Ghana Community
2. New participants in Project Catalyst: More activities and participation on Ideascale from poeple within communities we shall engage will be noticed.
3. More ADA Defi Wallet downloads and usage: This will be measured from an increased number in download downloads and usage of Cardano active related wallets
4. Urge to explore Cardano more: People will be triggered to learn and explore more on Cardano and this will be measured from engagements and questions from these people in community groups and we will also have increased searches for Cardano content across various sites online.

[IMPACT] Please describe your plans to share the outputs and results of your project?

Detailed report and documentation: We will take comprehensive reports and documentation on the progress of the project to be shared with the cardano community.

Social media updates sharing: We will leverage on social media platforms to share updates of the project and create more awareness to the general public.

Educative videos and infographics for Open-source use: Videos will be recorded and infographs containing useful Cardano related contents will be shared online to the public for future reference as we will have team of well experienced videographers and graphic designers.

Collaborate with bloggers to share updates of our project: We will liaise with tech bloggers to have updates and contents of projects published.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

Benjamin Alagyira is a teacher by profession with the desire to always impact the knowledge he has for the benefits of all. This has led him to attend and speak on blockchain conference and producing tech and blockchain related contents that are shared on his social media handles.

Peter Tonka is a marketer with background in accounting and a passionate entrepreneur with high interest in teaching skills and values that can cause a digital transformation.

We therefore believe that the scope of our project is best fitted for expertise

We shall present periodic reports as we kick start the project

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

A. Create awareness of Cardano ecosystem to the general public

Validation: We shall have discussion on Cardono across a number of radio stations in two communities

B. More members joining Cardano Ghana Community

Validation: Attendees of the seminars will be given the the chance to join the Cardano Ghana community where updates will be shared regarding activities that are in the pipeline.

C. More participation in Project Catalyst

Validation: As we take locals through the Cardano Ecosystem, we will have some taking roles as proposal reviewers with some submitting ideas and this will increase participation in Project Catalyst

D. Increased number of downloads for ADA wallets

Validation: We will attendees through steps to download and set up their Defi wallets to be able to make P2P transactions

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

We intend to use three months to execute our project in two difference communities. In month one and two, we create awareness general awareness and in month 3, we hold seminars to have an in-depth education for those who will be interested to learn more.

Milestone 1: Project Preparation and Radio Discussions

1. Develop detailed plan and timeline for project
2. Printing flyers and banners for publicity and marketing
3. Radio discussions on blockchain and Cardano Ecosytem and announcement of seminars

Duration: 1 month (October)

Estimated Cost: 14,057 ADA

Milestone 2: Street Engagements

1. Interact with people on the streets to have their views on blockchain
2. Educate people and clear misconceptions of blockchain if any
3. Present resource packs they can use to learn more on Cardano blockchain in their free time

Duration: 1 month (November)

Estimated Cost: 8,878 ADA

Milestone 3: Seminars and Project Evaluation

1. First Seminar in community 1
2. Second Seminar in community 2
3. Evaluate impact of overall project and derive suggestions for future projects

Duration: 1 month (December)

Estimated Cost: 12,618 ADA

We shall set different dates for each month to carry out activities on two communities simultaneously.

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Milestone 1: Project Preparation and Radio Discussions

Deliverables:

1. Project Preparation Plan: A comprehensive plan outlining the activities, tasks, and resources required to prepare for the project. This includes defining project goals, identifying key stakeholders, establishing communication channels, and securing necessary resources.
2. Radio Discussion Schedule: A schedule specifying the dates, topics and radio stations to visit

Outcome:

1. Clarity and Alignment: The detailed project plan provides clarity on project goals, activities, and timelines, ensuring that all stakeholders have a shared understanding of the project scope and expectations.
2. Awareness and Information Dissemination: The radio discussions will raise awareness among the target audience about Cardano Blockchain. This will also be a medium to prepare the minds of people for the seminars.

Intended Outcome:

The intended outcome of the project preparation and radio discussions milestone is to establish a strong foundation for the project, gather valuable insights, and generate interest and among locals

Milestone 2: Street Engagements

Deliverables

1. Street Engagement Plan: A comprehensive plan outlining the activities, locations, and resources required for conducting street engagements. It includes a schedule, logistics, and engagement strategies tailored to the target audience.
2. Engagement Materials: Creation of informative and visually appealing materials such as brochures, posters, or banners that will communicate the Cardona Ecosystem's key message. These materials will be distributed during street engagements.

Outcome

Increased Project Awareness: By engaging directly with individuals on the streets, we make them feel inclusive of what we are presenting to them and they will be able to ask questions and seek for clarification

Intended Outcome:

The intended outcome of street engagements for our project is to create a well-informed and engaged local community that understands the project's goals, benefits, and implications. By conducting street engagements and gathering feedback, we will be well informed on areas to cover during seminar.

Milestone 3: Seminars and Project Evaluation

Deliverables:

1. Seminar Plan: A comprehensive plan outlining the details, agenda, and logistics of the seminars. It includes topics, speakers, target audience, venue arrangements, and promotional materials
2. Seminar Materials: Creation of presentation slides, handouts, to be used in delivering informative and engaging seminars. These materials will cover the introduction to blockchain, Cardano and its use cases and Project Catalyst.
3. Evaluation Framework: Development of an evaluation framework to assess the project's outcomes and impact.

Outcome:

1. Knowledge Dissemination: Seminars provide a platform to disseminate knowledge, project outcomes, and best practices to the target audience or relevant stakeholders. Participants gain insights into the project's achievements, challenges, and lessons learned.
2. Locals Engagement: Our seminars will engage t participant in discussions and knowledge-sharing. This promotes collaboration, networking, and the exchange of ideas among diverse participants
3. Recommendations for Future Projects: The evaluation report will provide insights and recommendations for future projects.

Intended Outcome:

The intended outcome of seminars and project evaluation is to foster knowledge sharing, encourage reflection, and generate recommendations for future projects.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Publicity and Marketing - 1,800 ADA

Payment for radio station airtime – 2,414 ADA

Printing of T-shirts and resource packs 6,000 ADA

Renting space for seminars - 3,000 ADA

Gadgets for seminars (sound system, projectors, cables) – 1,000 ADA

Accommodation, feeding and transportation of team 9,000 ADA

Recruit and train more team members to assist in project 6,000 ADA

Refreshment for participants of Seminars 4,000 ADA

ADA tips during Q&A sessions 1,200 ADA

Contingency Fund - 586

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

1800 ADA has been designated for Publicity and Marketing as we intent to reach to locals in two different communities. This will involve printing various sizes of flyers and design a variety to be shared more on social media which we will hire graphic designers.

We consider this necessary for the success of the project as marketing and publicity will draw the attention of the general public, bring more people to participate in the conference and leave information on minds of people on Cardano, even people who might be make it to the conference will find time to eventually learn about it as we market frequently. Cost of printing and hiring graphic designers will be catered for under this funds.

Printing of T shirts and resource pack is very essential in executing our project as the shirts help in creating awareness and the resource packs will be distributed to a wide number of people during our street engagements. We intent that even if some are not able to make it the seminar. The resource pack will be a starting point to their crypto journey as it will provide interesting highlights on blockchain and the Cardano ecosystem. An amount of 6,000 ADA will help in getting us set up under this category of our budget.

The cost of accommodation, rentals, transportation and feeding has been on the rise due to the economic instability of the country but the designated amounts respectively will help cater for such expenses so as to ensure that activities of the project are carried out in an organized matter to convey the comprehensive education we intend giving out.

Other expenses in the budget are carefully prepared considering current cost of goods and services in the country and they all play a vital role in ensuring that at the end of the project, we will have over 500 locals knowing about Cardano blockchain and actively participating in utilizing services within the Cardano community.

All these gives a total amount of 35,000 ADA to help in executing the project effectively.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept