Onboarding the Next 1,000,000 Users to Cardano! (B2C Marketing)

[GENERAL] Name and surname of main applicant

Matthew Gavilanes (Horizon Social Media)

[GENERAL] Email address of main applicant

horizonsocialmedia.mat@gmail.com

Additional applicants

NA

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

Project will be fully open source.

Context:

We can add all created content to a public Google Drive for the entire Cardano community to post on their own accounts and amplify our reach! Think of it as open source content creation toward a common goal.

[METADATA] Category of proposal

Other

[IMPACT] Please describe your proposed solution.

Cardano is not a “ghost-chain” or “alt coin” like many ignorant people accuse it to be. It is a fully fledged, robust ecosystem with flourishing defi projects, NFT markets, stake pools, and much more. That being said, it’s about time we act like one!

As the sun sets on the old world and rises in a new age of digital innovation, one name stands at the forefront of this revolution: Cardano. While Cardano already has a great community, we believe the ecosystem is now mature enough to expand further.

We are [Your Company's Name], a pioneering social media marketing agency specializing in propelling brands and individuals striving to positively shape our world. Our goal is to build bridges between impactful ideas and global audiences through the strategic use of social media platforms. In short – Charles Hoskinson’s ideology and debates NEED to be heard by millions of people, and we will leverage our years of experience and marketing to grow the reach of Cardano.

Our proven viral social media campaign will amplify the important insights of Cardano and Charles Hoskinson across all social media channels. Our seasoned content creators and editors will meticulously parse through Charles' vast array of speeches, interviews, and presentations to curate compelling nuggets of wisdom that reflect his profound understanding and vision of blockchain technology, politics, and Cardano. With the power of AI, our video editing experience, and Hoskinson’s natural viral persona; we will transform “boring” long-form content into action packed short-form viral pieces that could even keep iPad kids entertained! Short video clips, quote graphics, animated GIFs, trending audio, SEO and more will be tailored to the unique demands and never-ending trends of various different social media platforms.

Our multi-pronged distribution approach ensures that Charles' wisdom infiltrates every corner of the digital landscape. We will elevate Charles’ and Cardano’s reach outside of Twitter, and expand to Facebook, Instagram, TikTok, LinkedIn, and YouTube to maximize visibility and engagement.

We plan to build a vibrant community around Charles' teachings, instigating engaging discussions and fostering a sense of unity among followers. This approach will not only augment the reach of our content but also foster a sense of loyalty and belonging within the Cardano community. Instead of telling them the solution, we will let them find it for themselves through our content – Cardano.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

As Charles’ and Cardano’s digital influence lays idle during the bear market, we will show the world what a decentralized currency and community can do. The virality of our content is expected to garner attention from news and media outlets, catapulting Charles' message into the mainstream discourse. Cardano will emerge as a symbolic figurehead embodying the promise of a truly scalable decentralized blockchain technology.

We are thrilled at the prospect of collaborating with the Cardano community to execute this grand vision. We are confident that our expertise, coupled with your support, will successfully elevate both Charles Hoskinson and Cardano to an unprecedented level of digital influence.

"We're Cardano. And, if you’ll permit us whether or not you’ll permit us, we'd like to we will change the world."

[IMPACT] How do you intend to measure the success of your project?

We intend to measure our success with 3 key metrics:

1. Impressions
2. Followers & Subcribers
3. Newsletter Sign Ups

Our viral social media strategy can be compared to a funnel. First, the viewer will see Charles through one of our curated viral clips. Next, the viewer will decide if they have aligned philosophy with Charles and subscribe to our channel(s). Once subscribed, viewers will see more and more clips of Charles pop up, leading them to two answers: Cardano and our newsletter. If they find Cardano first via clips or a DYOR method, cheers, we have accomplished our mission! If the viewer instead decides to sign up to our free newsletter, we will curate our high-conversion copy to an audience searching for digital freedom and decentralization.

 

This will benefit the growth of Cardano because more consumers will learn about the amazing ecosystem. We all understand the utility Cardano provides for businesses, DAOs, and even continents, but we believe Cardano can improve its B2C marketing. Most movements begin from the ground up, and often it only takes one prominent figure to start a massive domino effect.

[IMPACT] Please describe your plans to share the outputs and results of your project?

We plan to create and post 100 pieces of content each month. We will share the outputs and results of our content via screenshots of our engagement metrics through Twitter or Medium articles. Please note, content will be posted on all platforms but results will be shared exclusively via Twitter or Medium.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

As User Generated Content (UGC) and social media marketing/branding professionals, we’ve already helped dozens of clients grow their accounts. We believe Cardano already has an advantage due to its massive community and already viral co-founder. We are confident the need for Cardano is strong enough to institute a hardcore audience once we achieve content-market-fit.

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

Our goal is to massively improve the awareness and importance of digital freedom via Cardano. In short, we want to make compelling content that resonates with people in search for digital and economic freedom, which will in turn lead people to the decentralized freedom of Cardano.

Our content will get them curious, excited, or even angry that they don’t have custody of their money. Content of Charles and other Cardano community members will introduce the problem to viewers, and Cardano will be the solution.

Using social media channels we will find and convert supporters into future wallet owners, stake pool operators, defi participants, and community members. We will validate the feasibility of our approach through impressions, follower/subscriber count, and newsletter sign ups.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Month 1 – Synch team schedules, content ideation, and prepare campaign.

-      Market Research (specifically TikTok, YouTube, and Twitter)

-      Content scraping

-      Account Formations

-      Viral Content Study & Ideation

-      Build a content-sales funnel for educational onboarding

-      Editing Passes

Month 2 – Content Test (without revealing too much of our viral strategy) we will test short form content in different cohorts.

-      Film content

-      Edit content

-      Test content in multiple time zones

-      Test content in multiple cohorts

-      Test content on multiple platforms

-      Test content for multiple niches

-      Identify and target 3 niches

Month 3-5 – Create, Post, and go Viral! Goal = 50M views in campaign total.

-      100 posts per month across Tiktok, Youtube, Twitter, Instagram, email, and any other platform applicable from Month 1.

-      Film content

-      Edit content

-      Content assessment (which content is doing best and why?)

Month 6 – Use Virality to CONVERT!

-      Continue stream of content creation and posts

-      Use newsletter to onboard audience

-      Campaign Summary

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

Aside from market research, and other helpful insights, we will deliver 100 pieces of content per month with the goal of 50M total views across all platforms. We will also keep track of metrics and create a Google Drive with all our viral content so the community can contribute to the movement.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Budget Breakdown:

Total Requested = 75,000 ADA

Market Research & Content Scraping - 10 hours

Viral Content Ideation – 8 hours

Test Content & SEO Optimization – 12 hours

Short-form content creation estimated 300 pieces @ 1 hour/piece – 300 hours

Long-form content creation estimated 100 pieces @ 2 hour/piece – 200 hours

Total hours – 530 hours

Total Cost:

530 hours * $40/hour = $21,200

$21,200 – Discount $1,700 = $19,500

or

if ADA = $0.26 … $19,500 * 0.26 = 75,000 ADA

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The Cardano treasury holds around 1 BILLION ADA. We firmly believe for 0.000075% of the treasury our proposal gives the small/mid-sized internet niche of Cardano a chance to transform from a burning ember to a blazing wildfire on Tiktok, Youtube, and other platforms.

All content being created about Cardano is being curated and made for people who are already a part of the community. It is time we allocate resources to expand our reach and grow Cardano’s ecosystem with people who are here for the right reasons.

We possess the experience and social formulas required to show the world Cardano’s benefits are a movement worth standing behind.

"We're Cardano. And, if you’ll permit us whether you’ll permit us or not, we'd like to we will change the world."

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept