Revolutionizing Cardano's Marketing: The Fairy Show Unleashed - Disruptive Innovation and Social Engagement

[GENERAL] Name and surname of main applicant

The Fairies

[GENERAL] Email address of main applicant

fairy@cheerful.com

Additional applicants

Molly Richardson Tinkerbell

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

6

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

Yes

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.” .

Third-party Conference Events:

The successful execution of third-party conference events

is a key dependency for our project. These events serve as the platform for our Fairy Show

interviews and engagements with cryptocurrency and blockchain enthusiasts and experts. It

is essential that these conferences take place as scheduled, without any cancellations or

major disruptions. Our project's reach and impact heavily rely on the participation and

availability of these conferences.

Travel Logistics: As our project involves a world tour, travel logistics play a critical role in its

success. While we have implemented measures to mitigate potential challenges, such as

allowing ample time at each destination, we acknowledge that there is still a level of

dependency on travel companies and services. Timely and smooth travel arrangements are

crucial for adhering to our tour schedule, conducting interviews, and delivering the Fairy

Show experience to our audience.

We have outlined strategies to manage and mitigate the risks associated with these

dependencies. We will closely monitor the status of conference events, maintaining open

communication with event organizers, and staying informed about any changes or updates.

Additionally, we have established strong relationships with travel providers, ensuring clear

communication channels and contingency plans to handle any unexpected situations.

By recognizing these dependencies, we aim to secure the necessary Catalyst funding to

successfully execute our Fairy Show World tour. Our project team is committed to proactively

managing these external factors to ensure the smooth delivery and overall success of our project

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] If NO, please describe which outputs are not going to be open source. If YES, please write “Project will be fully open source.”

project will be fully opened sourced. Much Love

[METADATA] Category of Proposal

Other

[METADATA] SDG rating

SDG Goals

5 - Achieve gender equality and empower all women and girls

16 - Promote peaceful and inclusive societies for sustainable development, provide access

to justice for all and build effective, accountable and inclusive institutions at all levels

SDG Subgoals

16.10 - Ensure public access to information and protect fundamental freedoms, in

accordance with national legislation and international agreements

16.5 - Substantially reduce corruption and bribery in all their forms

16.6 - Develop effective, accountable and transparent institutions at all levels

16.b - Promote and enforce non-discriminatory laws and policies for sustainable

development

5.2 - Eliminate all forms of violence against all women and girls in the public and private

spheres, including trafficking and sexual and other types of exploitation

5.3 - Eliminate all harmful practices, such as child, early and forced marriage and female

genital mutilation

5.4 - Recognize and value unpaid care and domestic work through the provision of public

services, infrastructure and social protection policies and the promotion of shared

responsibility within the household and the family as nationally appropriate

5.5 - Ensure women’s full and effective participation and equal opportunities for leadership at

all levels of decision-making in political, economic and public life

Key Performance Indicator (KPI)

5.4.1 - Proportion of time spent on unpaid domestic and care work, by sex, age and location

5.5.2 - Proportion of women in managerial positions

16.b.1 - Proportion of population reporting having personally felt discriminated against or

harassed in the previous 12 months on the basis of a ground of discrimination prohibited

under international human rights law

16.10.2 - Number of countries that adopt and implement constitutional, statutory and/or

policy guarantees for public access to information

Universal Human Rights Index (UHRI)

146.212 Take special measures aimed at increasing the participation of women in public and

political life (Serbia);

136.144 Implement measures to reduce the gender pay gap and strengthen women’s roles

in leadership and managerial positions (India);

86.55. Adopt targets of 40 per cent representation of women on public and private sector

boards (Norway);

86.74. Adapt its legislation to ensure greater security for women and children ( Switzerland );

86.78. Implement a national action plan to reduce violence against women and children

(Switzerland);

136.143 Continue to promote gender equality and increase representation of women in

public services (Lao People’s Democratic Republic);

86.99. Develop a national pay strategy to monitor pay gaps mechanisms and establish a

comprehensive childcare policy, as recommended by the Committee on the Elimination of All

Forms of Discrimination against Women ( Israel)Employment

1. The Committee recommends that the State party implement the recommendations of the

2017 inquiry into gender segregation in the workplace, and also recommends that it:

(a) Reinforce measures to address industrial and occupational segregation and establish a

national policy framework to implement the principle of equal pay for work of equal value

with a defined target date for pay equity;

(b) Implement the recommendations contained in the report of the Australian Human Rights

Commission, entitled “Supporting working parents: pregnancy and return to work national

review”, including by imposing a duty on employers to reasonably accommodate requests for

flexible working arrangements;

(c) Introduce a code of practice regarding the legal obligations of employers with regard to

pregnant employees and employees with family obligations, and raise awareness of those

obligations among employers;

(d) Guarantee a minimum of 26 weeks’ paid maternity leave, which should be remunerated

at the mother’s actual revenue level, introduce at least an additional four weeks of paid leave

to be taken by the supporting parent, and count the entirety of such periods of leave towards

superannuation benefits;

(e) Conduct a gender-impact analysis of the superannuation system, taking into account

disparities linked to the role of women in the provision of care, to eliminate disadvantages

affecting women.

Constitutional and legal framework for gender equality

1. Recalling its general recommendation N

parties under article 2 of the Convention, the Committee recommends that the State party:

(a) Fully incorporate the Convention into national law by adopting a charter of human rights

that includes a guarantee of equality between women and men, as required by article 2 of

the Convention, and prohibits discrimination against women, in accordance with article 1 of

the Convention;

(b) Recognize First Nations in the Constitution to enable indigenous women to claim their

rights;

(c) Harmonize federal, state and territory legislation against discrimination, on the basis of

best practices that are in line with the Convention;

(d) Implement the remaining recommendations for enhancing the effectiveness of the Sex

Discrimination Act that were made in 2008 by the Standing Committee on Legal and

Constitutional Affairs;

(e) Strengthen the capacity of the Parliamentary Joint Committee on Human Rights to

comment on bills, ensure that its assessments are systematically given due consideration

and allow it to conduct own-motion inquiries into legislation and broader human rights

issues.

Employment

43.The Committee welcomes the State party’s initiatives to work with businesses to increase

the participation of women in leadership positions. However, the Committee notes the

following with concern:

(a)That industrial and occupational segregation together account for 30 per cent of the 15.3

per cent gender pay gap;

(b)The lack of obligations on employers regarding flexible working arrangements, which

contributes to the overrepresentation of women in part-time work and lower-paid sectors;

(c)The lack of incentives for the reconciliation of work and family responsibilities, which

results in only 15 per cent of infants being breastfed up to the age of five months;

(d)That parental leave is paid at the minimum wage, for only 18 weeks and is not counted

towards superannuation benefits;

(e)That the average superannuation balance for men is 37 per cent higher than for women,

which puts women at a particularly high risk of poverty and homelessness in old age.

Constitutional and legal framework for gender equality

11.The Committee notes the following with concern:

(a)That, in the absence of a charter of human rights, the Constitution of the State party does

not contain a guarantee of equality between women and men or a general prohibition of

discrimination against women;

(b)The absence of constitutional recognition of the rights of the First Nations, as a result of

which indigenous women are deprived of their rights;

(c)The lack of harmonization of anti-discrimination legislation;

(d)Gaps in the effectiveness of the Sex Discrimination Act;

(e)The limitations on the role of the Parliamentary Joint Committee on Human Rights.

r) the Committee acknowledges the efforts made by the State party to disseminate the

Committee’s previous concluding observations and requests that the present concluding

observations be similarly disseminated in order to make all people, including government

officials, politicians, parliamentarians and women’s and human rights organizations, aware of

the steps that have been taken to ensure the de jure and de facto equality of women, as well

as the further steps that are required in that regard r) the dissemination include the local

community level, including remote communities r) organize a series of meetings to discuss

the implementation of the present observations r) continue to disseminate widely, in

particular to women’s and human rights organizations, the Committee’s general

recommendations, the Beijing Declaration and Platform for Action and the outcome of the

twenty-third special session of the General Assembly on the theme “Women 2000: gender

equality, development and peace for the twenty-first century”

c) the labour force, which continues to be segregated by gender; the persistence of the pay

gap with women working full time earning 18 per cent less than their male counterparts; the

caring responsibilities, which continue to affect women’s labour force participation and the

limited access to job opportunities for women with disabilities and indigenous women n)

despite the provisions in the Sex Discrimination Act, sexual harassment continues to be a

serious problem in the workplace w) the first paid parental leave scheme, which will come

into operation on 1 January 2011, but notes that it does not include superannuation, which

impacts on the major gender gap in retirement savings and economic security between older

women and men, that the leave is of limited duration (18 weeks), and that compensation is

limited to an amount equal to the federal minimum wage and subject to other conditions

c) the unacceptably high levels of violence against women that persist in Australia, with one

in three Australian women experiencing physical violence in their lifetime and one in five

experiencing sexual violence n) the lack of federal legislation or minimum standards for

protection of women against violence and domestic violence w) the establishment in 2008 of

a national council to advise on the development of an evidence-based national plan to

reduce violence against women and their children and the Council’s report, “Time for Action”,

presented in April 2009

r) take concrete measures to eliminate occupational segregation, including by removing

barriers to women in all sectors and to ensure equal opportunities for, and equal treatment

of, women and men in the labour market r) the Committee welcomes the Fair Work Act 2009

and urges the State party to develop a national pay strategy and establish a specialized unit

within the new wage-setting body of Fair Work Australia to develop and monitor pay gaps

mechanisms r) provide a comprehensive assessment of the effectiveness of the Fair Work

Act in eliminating pay gap in its next periodic report r) adopt appropriate legislative

measures, as well as a preventive strategic plan, in order to combat sexual harassment in

the workplace r) the statutory independent review of the Paid Parental Leave Act gives due

consideration both to an increase in compensation and to the provision of superannuation on

paid leave in order to protect better women’s financial security and to encourage equal

participation of both parents in childcare r) develop a comprehensive childcare policy to

include out of school hours and vacation care and to increase the supply of affordable and

quality childcare

w) Australia’s endorsement of the United Nations Declaration on the Rights of Indigenous

Peoples, and commends the Australian Parliament’s motion of apology to Australia’s

indigenous peoples for the laws and policies of successive governments that have inflicted

profound grief, suffering and loss w) the nomination and election of the first Australian

indigenous woman as a member of the Permanent Forum on Indigenous Issues

r) ensure the full and effective enforcement of the measures taken to protect migrant women

r) intensify its efforts to prosecute acts of domestic violence and to provide adequate support

services, including shelters for the victims r) take targeted measures to address existing

barriers to workplace participation of migrant women, to develop a policy of equal access to

effective job training and placement services that are not limited to traditional employment

areas r) develop a broad framework for health services for migrant women that will take into

account their specific health profiles r) the Committee draws the State party’s attention to its

general recommendation No. 26 on women migrant workers

r) as a matter of priority, to re-table the bill before the new Parliament as soon as possible

after the elections and to ensure that the bill takes into account the key recommendations of

the 2008 Senate report in order to ensure that the bill contains provisions that will provide

comprehensive protection against all forms of discrimination against women r) consider

expanding the mandate of the Sex Discrimination Commissioner to address all issues of

gender equality

c) despite a large number of policies and programmes adopted by the State party to address

underrepresentation of certain vulnerable groups of women, including indigenous women,

women with disabilities, migrant women, women from culturally and linguistically diverse

backgrounds and women from remote or rural communities, there has been slow progress in

ensuring their equal participation in leadership and decision-making positions, in public and

political life and their equal access to education, employment and health c) the State party

does not favour adoption of temporary special measures in the form of compulsory targets

and quotas to address the underrepresentation of women in decision-making bodies, in

political and public life and the persistent inequality of their access to education, employment

opportunities and health-care services

r) the Committee reiterates its recommendation in its previous concluding observations

(CEDAW/C/AUL/CO/5, para. 17) that the State party fully utilize the Sex Discrimination Act

and consider the adoption of temporary special measures, in accordance with article 4,

paragraph 1, of the Convention and the Committee’s general recommendation No. 25, to

increase further the number of women in political and public life and to ensure that the

representation of women in political and public bodies reflect the full diversity of the

population, including indigenous women and women from ethnic minorities

r) ensure the wide participation of all ministries and public bodies in the preparation of its

next report, as well as to consult a variety of women’s and human rights organizations during

that phase

r) adopt targeted measures, including temporary special measures with clear time frames, in

accordance with article 4, paragraph 1, of the Convention and the Committee’s general

recommendation No. 25, to ensure the equal participation and representation of women in

public and political life, with a particular focus on Aboriginal and Torres Straits Islander

women and women with disabilities

c) the Committee appreciates some of the measures taken by the State party to prevent

discrimination against migrant women and the initiatives of the Department of Immigration

and Citizenship, but notes with concern the prevailing high level of violence experienced by

migrant women, their low levels of participation in the labour market and their concentration

in low-paid jobs and their particular linguistic and cultural needs when accessing universally

available health-care services

w) the positive developments in increased women’s representation in senior ranks of public

office, that 30 per cent of all Australian parliamentarians are women, that women constitute

58 per cent of the public service and that three out of seven High Court judges are women c)

the measures taken to enhance the participation of Aboriginal and Torres Straits Islander

women and women with disabilities in public life remain inadequate

In light of its general comment No. 2 on implementation of article 2 by States parties , the

Committee recommends that the State party redouble its efforts to prevent and combat all

forms of violence against women throughout its territory by , inter alia :

(a) Taking measures to facilitate the lodging of complaints by victims and to address

effectively the barriers that may prevent women from reporting acts of violence against them;

(b) Ensuring the effective enforcement of the existing legal framework by promptly,

effectively and impartially investigating all reports of violence and prosecuting and punishing

perpetrators in accordance with the gravity of their acts;

(c) Strengthening public awareness-raising activities to combat violence against women and

gender stereotypes;

(d) Increasing its efforts to address violence against indigenous women and women with

disabilities;

(e) Guaranteeing in practice that all victims benefit from protection and have access to

sufficient and adequately funded medical and legal aid, psycho social counselling and social

support schemes , which take into account their special needs, and that victims not placed

under the “safe at home” model have access to adequate shelters ;

(f) Further intensifying community - based approaches to addressing violence against

women , with the involvement of all relevant stakeholders

[IMPACT] Please describe your proposed solution.

The Fairy Show: Proposed Solution:

Problem Perception:

We address crucial challenges: inadequate marketing, limited women recognition, inclusivity

gaps, blockchain awareness, free speech, online safety, and promoting peace over violence.

Innovative Approach:

We transcend online limitations by blending physical presence and engaging high net worth

partners. Our disruptive marketing campaigns leverage personality, characterization, and

neuromarketing, captivating attention in an attention-poor society.

Engaging a Wide Audience:

The Fairy Show engages conference attendees, a vibrant online community, thought

leaders, experts, and enthusiasts. We foster collaboration, exchange ideas, and explore the

vast potential of technology together.

Demonstrating Impact:

We'll measure impact through increased blockchain awareness, expanded Cardano

community, elevated discourse on ethics and inclusivity, empowered individuals exercising

free speech, and tangible progress towards sustainable peace.

Unique Solution, Cardano's Advantage:

Our innovative, viral Fairy branding and marketing sets Cardano apart in the competitive

blockchain landscape. Benefiting all, our solution fills the void of exclusive and captivating

marketing, spreading awareness of the Cardano brand and its transformative potential.

This solution fills the void of exclusive and captivating marketing, propelling Cardano's brand

awareness to new heights.

[IMPACT] How does your proposed solution address the challenge and what benefits will this bring to the Cardano ecosystem?

Our proposed solution, the Fairy Show, directly addresses the challenge of developing and

improving products and integrations in the social media category, offering high-impact use

cases for the Cardano ecosystem. By integrating the enchanting world of the Fairies with

Cardano's blockchain and ADA cryptocurrency, we create a captivating and magical

experience that drives adoption and engagement.

This project goes beyond funding the team; it brings immense value to the Cardano

ecosystem. By associating the Fairy Show with Cardano and ADA, we leverage the power of

publicity and gain ESG/CSR recognition. Human interaction, word-of-mouth marketing, and

the power of storytelling are key elements that make our approach more effective than online

advertising alone. This synergy between technology and the enchanting world of the Fairies

ignites curiosity, promotes brand recognition, and attracts a diverse audience to Cardano.

Quantifying the impact, we anticipate a significant increase in community engagement, with

a substantial influx of new users. Our project strengthens the ecosystem by providing a

unique and immersive experience that showcases the capabilities and potential of Cardano.

Through the games, raffles, and annual curation, we foster a FUN over FUD atmosphere,

creating positive associations with Cardano.

Moreover, the Fairy Show embodies our mission of spreading kindness, eliminating

corruption, and promoting inclusivity and sustainability. With alignment to Sustainable

Development Goals 5 and 16, we contribute to a nicer world. The long-term impact of our

proposal extends far beyond the project completion, leaving a historical monument for the

Cardano ecosystem.

In summary, our proposal combines technological innovation with the allure of the Fairy

Show, delivering a solution that not only entertains but also drives adoption, recognition, and

positive societal impact. By leveraging the magic of storytelling and human interaction, we

will strengthen Cardano's community, attract new users, and make a meaningful contribution

to the Cardano ecosystem's growth and success.

[IMPACT] How do you intend to measure the success of your project?

To measure the success of The Fairy Show project, we will employ a combination of

quantitative and qualitative metrics that reflect the project's benefits for the Cardano

ecosystem.

Quantitatively, we will track the following metrics:

User Engagement:

We will measure the number of attendees, participants in games and raffles, and online

interactions to gauge the level of engagement with the Fairy Show. Increased engagement

signifies a strong interest in Cardano and its ecosystem.

Community Growth:

We will monitor the growth in the Cardano community, including new users attracted through

the Fairy Show. This will demonstrate the project's ability to expand Cardano's reach and

user base.

Social Media Impact:

We will analyze social media metrics such as the number of followers, likes, shares, and

mentions related to the Fairy Show and Cardano. These metrics will indicate the project's

influence in generating awareness and creating positive sentiment around Cardano.

Qualitatively, we will assess the following aspects:

User Feedback:

Gathering feedback through surveys, testimonials, and user interviews will provide insights

into users' opinions, experiences, and satisfaction with the Fairy Show. This feedback will

help us understand the project's impact on users' perception of Cardano and its ecosystem.

Brand Recognition:

Tracking the level of brand recognition associated with the Fairy Show and its connection to

Cardano will provide an indication of the project's effectiveness in promoting Cardano's

visibility and reputation.

Stakeholder Perception:

Engaging with key stakeholders, industry experts, and thought leaders to gather their

feedback and opinions on the project's impact will provide valuable insights into Cardano's

growth potential and the significance of the Fairy Show within the ecosystem.

These measures are realistic as they capture both the quantitative growth indicators and

qualitative aspects of user sentiment and brand perception. By considering a combination of

metrics, we gain a comprehensive understanding of the project's impact .

Effect on Cardanos Growth: (Short and Long Term)

In terms of innovation's effect on Cardano's productivity and growth, both short-term and

long-term impacts are anticipated. In the short term, the Fairy Show will spark excitement,

curiosity, and engagement among existing and potential users, driving immediate growth in

community participation and activity. The project's immersive experience will create a

positive ripple effect, attracting new users and increasing Cardano's adoption.

In the long term, the Fairy Show's association with Cardano will leave a lasting impression

on users, creating a strong brand connection and fostering loyalty. The project's emphasis

on inclusivity, sustainability, and kindness aligns with the values of Cardano, contributing to

its reputation as a socially responsible blockchain platform. This positive brand image and

user loyalty will fuel continued growth, attract partnerships, and drive adoption, ultimately

enhancing Cardano's productivity and establishing it as a leading ecosystem in the

blockchain industry.

By diligently measuring both quantitative metrics and qualitative user opinions, we can

holistically assess the project's success, its impact on Cardano's ecosystem, and its

contribution to productivity, growth, and long-term sustainability.

[IMPACT] Please describe your plans to share the outputs and results of your project?

Plans to Share Outputs and Results:

We have comprehensive plans to share the outputs and results of The Fairy Show, ensuring

wide dissemination and maximum impact.

Our key strategies include:

Tour Annual NFT: At the end of The Fairy Show, we will create a unique collectible NFT in

the form of a "Tour Annual." This NFT will showcase highlights of the tour, including

captivating moments, interviews, and signatures of unique attendees, all designed in a

fairy-like manner. This NFT will serve as a tangible and exclusive keepsake, highlighting the

impact and memories created during the tour, whilst initiating new audiences to open a

Cardano wallet to collect one.

Prizes and Giveaways: Throughout the tour, we will run multiple prizes and giveaways,

interacting and connecting with our audiences. These giveaways will not only create

excitement and engagement but also allow us to gather contact information from

participants. These contact lists will be used for future marketing initiatives, enabling us to

share updates, opportunities, and relevant content related to The Fairy Show and Cardano.

Social Media and Online Platforms: We will leverage various social media platforms,

including Twitter, YouTube, LinkedIn and Instagram, to share behind-the-scenes content,

interview highlights, and audience reactions. By utilising these online channels, we will reach

a global audience and generate awareness about the outputs and impact of the project.

Note: Many of the design elements and writing have been undertaken for The Fairy Show as

it is something we have been adapting for a while, although originally planned as a tour for

another sponsorship/grant opportunity we are so excited to offer this exclusively to Cardano

first.Spreading Outputs over a Reasonable Timescale:

We recognize the importance of spreading the project's outputs and results over a

reasonable timescale to ensure sustained engagement and long-term impact. Our plans

include:

Real-Time Updates: During the tour, we will provide LIVE streams and highlights through

social media platforms, giving participants and the wider community immediate access to the

latest content and insights.

Post-Tour Recap: Following the completion of The Fairy Show, we will compile a

comprehensive recap that includes key moments, interviews, and audience reactions. This

recap will be shared through our online platforms and distributed to relevant stakeholders

and any sponsors ensuring the outputs and impact of the project are widely

communicated.(Tour Annual NFT)

Ongoing Engagement: Beyond the tour, we will continue The Fairy Show, keeping some of

the themes from our tour and engaging with the Cardano community through regular content

updates, webinars, and collaborative initiatives. This sustained engagement will reinforce the

project's outputs and facilitate ongoing discussions and knowledge sharing.

Sharing Outputs/Impact and Opportunities: We have a multi-faceted approach to sharing the

outputs, impact, and opportunities resulting from The Fairy Show. Our target audience

includes:

Cardano Community: We will actively engage with the existing Cardano community,

sharing the outputs and impact through community forums, newsletters, and online meetups.

This will foster a sense of inclusivity, encourage participation, and strengthen the

community's bond.

Industry Professionals and Thought Leaders: We will collaborate with industry

professionals and thought leaders in the technology and blockchain sectors, leveraging their

networks to spread the outputs and impact of The Fairy Show. This will include sharing

insights, interviews, and panel discussions through industry-specific publications,

conferences, and social media platforms.

General Public: Through our presence at the conferences, interactions, with our online

platforms and social media presence, we will reach a broader audience beyond the Cardano

community.

By creating accessible content, captivating highlights, and engaging narratives, we will

generate curiosity and interest among the general public, attracting new individuals to

Cardano and its ecosystem.

Using Results for Research and Development:

The results generated from The Fairy Show will serve as a valuable resource for further

research and development activities. We anticipate the following uses:Knowledge Sharing and Documentation: The insights and lessons learned from the

interviews, discussions, and engagement with thought leaders will be documented and

shared within the Cardano community. This will contribute to the collective knowledge base

and inspire further research and exploration of ethical technology practices.

Partnership Opportunities: The outputs and impact of The Fairy Show will attract attention

from potential partners, leading to collaborative opportunities for research and development.

By leveraging the reputation of Cardano and the Fairies' branding, we can foster strategic

partnerships that advance the ethical use of technology and contribute to the ecosystem's

growth.

Feedback and Iteration: The feedback and opinions collected from participants and

attendees will be carefully analyzed and used to improve future iterations of The Fairy Show.

By incorporating user feedback, we can enhance the project's effectiveness, address any

identified shortcomings, and continuously evolve our approach to meet the needs of the

Cardano ecosystem.

By effectively sharing the outputs, impact, and opportunities resulting from The Fairy Show,

we will not only celebrate the achievements of the project but also inspire further

engagement, research, and development within the Cardano ecosystem and beyond.

[CAPABILITY/ FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability?

Capability to Deliver with High Levels of Trust and Accountability:

The Fairies, represented by Fairy Godmother and Tinkerbell, have a strong track record of

delivering successful projects and building a trusted community within the Cardano

ecosystem. Our diverse backgrounds and experiences, along with the following capabilities,

demonstrate why we are best suited to deliver The Fairy Show with high levels of trust and

accountability:

Professional Management Experience: As former owners and managers of a large

cleaning company, we have demonstrated our ability to manage finances, oversee teams of

up to 15 employees, handle payroll, and execute project mapping. This experience instills

confidence in our organizational and management skills, ensuring efficient and responsible

use of funds for The Fairy Show.

Financial Services Expertise: Fairy Godmother brings years of experience in the financial

services sector, having undergone FSA training. This expertise provides a solid foundation

for managing project finances, budgeting, and maintaining transparency in financial matters.

Our financial knowledge enables us to ensure proper allocation of funds and adherence to

financial regulations.

NFT Project Success: We have already sold out two NFT projects on the Cardano

blockchain, demonstrating our ability to deliver and engage a community, even in

challenging market conditions. This success showcases our understanding of the NFT

space, effective marketing strategies, and our commitment to delivering valuable and

sought-after content to our audience.

Growing Engaged Community: The Fairies have successfully grown an engaged

community within the Cardano ecosystem. Our active participation in events such as

W3bxpo, Rare Bloom, CNFTCON, and webinars with The Cardano Foundation showcases

our commitment to Cardano's principles and the promotion of gender equality. This existing

community trust and loyalty will be further leveraged to attract and engage participants in

The Fairy Show.

Collaboration with UNHCR: We are currently in the process of partnering with the UNHCR

for a heartwarming initiative for their SPO on Cardano. This collaboration demonstrates our

ability to forge partnerships with reputable organizations and work towards common goals. It

showcases our commitment to impactful initiatives and our dedication to leveraging the

Cardano ecosystem for positive change.

Trusted Representation: We have represented Cardano at various industry events and

webinars, highlighting our role as major personalities in the ecosystem. Our consistent

participation and contributions to gender equality initiatives demonstrate our commitment to

ethical values and responsible technology use. This established trust in our brand and

reputation enhances the credibility of our project.

Steps and Processes to Manage Funds Properly:

We understand the importance of managing funds properly and maintaining transparency

throughout The Fairy Show project. To ensure accountability and trust, we will implement the

following steps and processes:

Financial Accountability: We will maintain detailed financial records and provide regular

updates on fund utilization, including income, expenses, and allocations. These records will

be made available to stakeholders and the Cardano community, fostering transparency and

accountability.

Budgeting and Cost Control: We will create a comprehensive budget plan for The Fairy

Show, outlining anticipated expenses and allocating funds accordingly. We will actively

monitor expenditures to ensure efficient use of resources and prevent any unnecessary

spending.

Ethical Fund Management: Our commitment to ethical principles extends to fund

management. We will prioritize responsible use of funds, allocating resources towards

project essentials and impactful initiatives. Any surplus funds will be reinvested into

community initiatives, future projects, and the ongoing development of the Cardano

ecosystem.

Regular Reporting: We will provide regular reports to the Cardano community,

stakeholders, and funding organizations. These reports will include financial updates, project

milestones, and the overall progress of The Fairy Show. By keeping all parties informed, we

promote transparency and maintain trust throughout the project.

By leveraging our capabilities and implementing robust financial management processes, we

are confident in our ability to deliver The Fairy Show with high levels of trust and

accountability.

[CAPABILITY/ FEASIBILITY] What are the main goals for the project and how will you validate if your approach is feasible?

The main goals for The Fairy Show project are as follows:

Goal: Increase Awareness and Adoption of Cardano

Validation: Measure the growth in brand recognition, social media engagement, and

community participation related to Cardano. Conduct surveys and interviews to assess the

project's impact on increasing awareness and adoption.

Goal: Promote Inclusivity, Kindness, and Sustainability

Validation: Monitor feedback and sentiment analysis from users and stakeholders to

evaluate the project's success in promoting these values. Assess the level of engagement

and participation from diverse user groups.

Goal: Enhance User Experience and Engagement

Validation: Gather user feedback through surveys, interviews, and usability testing to

measure improvements in user experience. Analyze metrics such as average time spent,

repeat visits, and user satisfaction scores.

Goal: Establish The Fairy Show as a Leading Social Media Integration

Validation: Compare the project's social media presence, followers, and engagement

metrics with other similar initiatives. Assess the project's impact on increasing Cardano's

visibility and attracting new users through social media channels.

To validate the feasibility of our approach, we will:

Conduct a thorough feasibility study to assess technical requirements, resource availability,

and project constraints.

Collaborate with industry experts, advisors, and community members to gather insights and

validate the project's viability.

Develop a detailed implementation plan, including milestones, timelines, and resource

allocation.

Regularly track progress against the plan and adjust strategies accordingly.

Utilize agile development methodologies and continuous feedback loops to ensure iterative

improvements and adaptability.

Engage in user testing and feedback sessions to validate the project's approach, user

experience, and functionality.

Benchmark the project against existing social media integration solutions, assessing its

unique value proposition and competitive advantage.

While some goals can be quantified through numerical metrics, such as increased

transactions or social media engagement, other goals like user experience improvement

require qualitative measurements. To evaluate these qualitative goals, we will employ

methods such as user feedback surveys, usability testing, sentiment analysis, and

comparative analysis against industry standards.

Our approach will involve a combination of strategic planning, iterative development,

stakeholder engagement, and continuous evaluation to validate the feasibility of our goals.

By leveraging the expertise and insights of the project team, community, and relevant

stakeholders, we will ensure that our objectives are effectively measured, achieved, and

contribute to the success of The Fairy Show within the Cardano ecosystem.

[CAPABILITY/ FEASIBILITY] Please provide a detailed breakdown of your project’s milestones and each of the main tasks or activities to reach the milestone plus the expected timeline for the delivery.

Milestone 1: Preparations and Promotions

• Tasks: Develop promotional materials, create social media campaigns, establish

partnerships with event organizers

• Timeline: October-Until March April
• Success Criteria: Completion of promotional materials, launch of social media campaigns,

Milestone 2:

• Dates: November through till March
• Tasks: Participate in conferences, showcasing aspects and games from The Fairy

Show, engaging with attendees making the conference magical for all

• Timeline: November until April
• Success Criteria: Successful participation in three conferences, positive feedback from
• attendees, increased awareness of The Fairy Show and Cardano

Initiation: Gather project team, define objectives, plan and organize social media content

calendars/plans and allocate resources accordingly.

Preparations and Promotions: Develop promotional materials, create and organize

scheduling for social media managers and campaigns, and establish partnerships with event

organizers.

Conference Appearances: Participate in three conferences, showcasing The Fairy

Show's aspects and engaging with attendees. Producing enticing content to showcase and

highlight the conversations, raffles, games and interactions we have along the way.

Community Expansion and Influence: Conduct web series and social campaigns,

collaborate with influencers, and onboard new community members.

Regual Chats with The Town Hall etc

[CAPABILITY/ FEASIBILITY] Please describe the deliverables, outputs and intended outcomes of each milestone.

In our proposal for The Fairy Show, we have outlined milestones.

Let's describe the

deliverables, outputs, intended outcomes, and measurements for each milestone:

Milestone 1: Preparations and Promotions

• Deliverables: Promotional materials (including brochures, flyers, and digital content),

Preparation of social media campaigns, initiation of Social Media managers, partnerships

with event organizers.

• Outputs: Completed promotional materials, scheduling of campaigns and rough drafts of

content throughout the tour, partly- launched social media campaigns and established

relationships with at least three event organizers.

• Intended Outcomes: Increased awareness of The Fairy Show, enhanced visibility within

the Cardano community and blockchain industry.

• Measurements: Number of promotional materials produced, campaigns planned, reach

and engagement metrics on social media platforms, number of partnerships secured.

Milestone 2: Completion of Conferences

• Deliverables: Presence at two conferences, incorporating aspects and games from The

Fairy Show, engaging with attendees. Social Campaign promotion of merch and The Fairy

Show itself.

• Outputs: Successful participation in four conferences, successful social content and

campaigns, positive feedback from attendees, increased brand recognition and interest.

• Intended Outcomes: Enhanced reputation, expanded network within the blockchain

industry, increased interest in The Fairy Show.

• Measurements: Attendee feedback surveys, social media mentions and sentiment

analysis, number of new contacts made at conferences.

[RESOURCES & VALUE FOR MONEY] Please provide a detailed budget breakdown of the proposed work and resources.

Introduction:

This budget breakdown outlines the proposed work and resources required for our Fairy Show.

includes cost estimations for various elements mentioned in the plan, along with descriptions of

any third-party products or services utilized. The budget is aligned with the project's milestones

and objectives, ensuring a comprehensive and well-planned approach.

Publicity/Marketing/Promotion/Community Engagement:

TOTAL OVERALL COST ADA 157,000

Social media advertising: $5k

Content creation/NFT Creation (videos, graphics): $5k

Influencer partnerships: $2k

Community engagement events: $1k

Third-party services:

Influencer partnerships: Collaborating with influential figures from the cryptocurrency and

entertainment industry to promote The Fairies. Their reach and engagement will enhance the

project's visibility and attract a wider audience.

Project Management:

Project manager salary: $12k

Administrative support: $2k

Documentation:

Technical writer fee: $5k

Reporting Back to the Community:

Community feedback surveys: $1k

Content creation for progress reports: $1k

Professional Services:

Accounting services: $1k

Travel insurance: $1k

Conference and Event Attendee Costs:

Registration fees for conferences and events: $3k

Third-party services:

Conference and event organizers: Investing in registrations to participate in prominent blockchain

and cryptocurrency conferences, fostering networking opportunities and industry knowledge

exchange.

Audio/Visual Equipment Rental:

Sound and lighting equipment: $2,7k

Third-party services:

Equipment rental company: Renting high-quality audio and visual equipment to deliver

captivating performances and engaging presentations during The Fairies events.

SIM Cards:

Purchase of SIM cards for international travel: $300

Third-party services:

Telecommunication providers: Obtaining SIM cards to ensure reliable communication and

connectivity while traveling internationally for project-related activities.

Merchandise:

Merchandise production and distribution: $5k

Third-party services:

Merchandise vendors: Collaborating with trusted vendors to produce and distribute branded

merchandise, such as t-shirts, accessories, and collectibles, to increase brand visibility and

generate additional revenue.

Prizes:

Raffle prizes for community engagement: $2k

Prize suppliers: Procuring attractive prizes for raffles and giveaways, encouraging active

community participation and fostering a sense of excitement and rewards.

Fairy Godmother and Tinkerbell Fee:

Fee for performers: $2k

Third-party services:

Performers: Hiring performers who will embody the roles of Fairy

Godmothers and Tinkerbell, adding enchantment and immersive experiences to The Fairies' live

shows and events.

Costumes and Props:

Costume creation and rental: $1k

Third-party services:

Costume designers and rental services: Collaborating with skilled costume designers and rental

providers to create custom-made costumes and acquire enchanting props, enhancing the visual

appeal and magical atmosphere of The Fairies performances.

Media and Filming Costs:

Professional videography and editing: $2k

Third-party services:

Videography and editing services: Enlisting professional videographers and editors to capture

high-quality footage of The Fairies events,

creating captivating promotional materials and documentation to share with the community and

attract broader attention.

Accommodation and Travel Expenses:

Dubai Travel for 3 people $10k

Melbourne Travel expenses For 3 people $3k

Total Cost for $67,000 ADA 157,000

[RESOURCES & VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of The Fairy Show project represents exceptional value for the Cardano

ecosystem. While the proposed costs may appear significant, they are justified by the

substantial benefits and impact that the project will bring. Here's how we have determined

the costs and why they represent value for money:

1. Production Costs:

• The production costs encompass various elements such as set design, props, costumes,

and equipment. These costs ensure a visually stunning and captivating experience for the

audience.

• We have carefully assessed industry standards and obtained quotations from reputable

suppliers to determine the most reasonable and competitive prices.

• Justification: The production costs are essential to create a high-quality show that

captures the attention and imagination of the audience. By investing in production quality, we

will differentiate The Fairy Show and ensure a memorable experience for viewers, thereby

enhancing the value proposition for the Cardano ecosystem.

1. Marketing and Promotion:

• Marketing and promotion expenses include social media campaigns, influencer

collaborations, and targeted advertisements to reach a wide audience and maximize

engagement.

• We have conducted thorough research on industry benchmarks and competitive rates to

determine an appropriate budget for effective marketing strategies.

• Justification: Strong marketing efforts are crucial for promoting The Fairy Show, attracting

viewership, and expanding the Cardano community. By investing in strategic marketing, we

can generate significant visibility, increase adoption, and attract new users to the Cardano

ecosystem.

1. Technical Development:

• The technical development costs involve paying skilled developers with expertise in

blockchain technology, specifically Cardano, to implement the necessary technical

components of The Fairy Show’s Annual NFT.

• The costs are aligned with the prevailing market rates for qualified professionals in the

blockchain development space.

• Justification: Technical development is essential for seamlessly integrating the show’s

Annual NFT with the Cardano blockchain, enhancing user experience, and showcasing the

blockchain's capabilities. By investing in technical expertise, we can deliver a robust and

innovative project that demonstrates the potential of Cardano, attracting further interest and

adoption.

The costs associated with The Fairy Show are proportional to industry standards and are

aligned with the value and impact the project aims to achieve. While the initial investment

may be higher than some projects, it is justified by the expected returns, including increased

adoption, community engagement, and branding benefits for the Cardano ecosystem.

Moreover, we have explored cost optimization strategies without compromising the quality

and impact of the project. This includes leveraging partnerships, seeking in-kind

contributions, and collaborating with community volunteers, which further enhances the

value for money proposition.

By carefully considering the costs and ensuring they align with industry standards and

project goals, we are confident that the investment in The Fairy Show represents exceptional

value for the Cardano ecosystem. The returns in terms of community engagement,

increased adoption, and positive branding far outweigh the initial costs, making it a prudent

investment for the long-term growth and success of Cardano.

[IMPORTANT NOTE] The Applicant agreed to Fund10 rules and also that data in the Submission Form and other data provided by the project team during the course of the project will be publicly available.

I Accept