Establish Coin Media

[GENERAL] Name and surname of main applicant

Nathaniel Dwamena

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

3

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language.

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Establish Coin Media and build a strong audience base in the growing Cardano Community in Ghana whilst tracking impact, and focusing on educative content for Cardano Ecosystem growth.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

The Coin Media would have a dedicate Channel on YouTube and community would be allowed to make content input through research and surveys.

[METADATA] SDG rating

The project aligns with 4 SDG goals.

1. Quality Education (SDG 4): The initiative intends to prepare the next generation for an interest in blockchain, web 3, and the digital future by concentrating on the student audience base. To advance knowledge and comprehension in these fields, it would offer instructional materials and information about cryptocurrencies, blockchain technology, and the Cardano ecosystem.
2. Economic Growth and Decent Work (SDG 8): Coin Media would support economic growth by fostering entrepreneurship in the cryptocurrency and blockchain sectors. It would operate as a platform to demonstrate the Cardano ecosystem's practical effects, luring funding and collaborations while driving innovation.
3. Infrastructure, Industry, and Innovation (SDG 9): The project concept encourages the growth and uptake of cutting-edge technologies like blockchain and web 3. By demonstrating the advantages of the Cardano ecosystem, Coin Media hopes to spur more invention and promote the development of infrastructure in the blockchain industry.
4. Reduced inequities (SDG 10): By making knowledge about the Cardano ecosystem and its practical implications available to a large audience, including students, Coin Media may contribute to decreasing inequities. This openness can close the knowledge gap and enable people from many backgrounds to engage in the blockchain sector.

The project proposal, with an emphasis on the positive real-world effect created in the Cardano ecosystem, promotes education, economic growth, innovation, inclusion, and collaboration.

[SOLUTION] Please describe your proposed solution.

The solution in Summary: Establish Coin Media that would host weekly crypto ecosystem impact in the real-world and build a strong student audience base whilst developing preparedness among the younger generation for interest in blockchain, web 3, and the digital future. Also, there is a fast growing Cardano Community in Ghana undertaking series education events and outreach. All these amazing work do not get featured on mainstream media. Therefore, Coin Media would dedicate to showing, developing content around Cardano ecosystem and driving conversation that would interest young generation for the growth of Cardano ecosystem. Our interview session would extend beyond Ghana and engage other individual doing amazing work for Cardano globally.

Detailed Plan

The proposal seeks to establish Coin Media to project impacts made in the crypto ecosystem and real-world impact delivered by members in project catalysts that provide evidence-based solutions to real-world problems. 

Coin Media would be an established and dedicated YouTube channel that provides consistent content, evidence-based decentralized solutions for projects that is providing real-world impact and solve problems for the digital future. 

This would include; 

·      Interviews

·      Reportage

·      Talk Shows

·       Project Digest

This would help project the great works being advanced using blockchain to solve real-world problems that mainstream media would not report on. 

The project would be based on YouTube and build a strong student audience. The vision is to have Coin Media as the number channel that advance, project, and presents blockchain-based initiative that are solving problems in the real world. 

African media provide little to no content on blockchain-based content however, are quick to report on price volatility with an apocalyptic bias for the crypto world. This project in effect would present and digest the ecosystem and others as well as individuals who are leveraging Cardano to provide solutions to pertinent problems in Africa.

 

Strategy

The goal is to build a students-based (young generation) audience who would be educated and understand the revolutionary impact created by blockchain technology and the opportunities presented by the Cardano ecosystem. This would help build preparedness among the younger generation and create interest in the digital future using evidence-based projects that are delivering value in the real world. 

Marketing Plan

The project plan to make videos to inform and it is important to tailor our activities to suit the needs of our audience. Our marketing strategy is detailed below:

• Target Audience: This project seeks to connect with students, such as university students, IT enthusiasts, or aspiring business owners interested in blockchain and cryptocurrencies.
• Branding & Message: Create a powerful brand identity for Coin Media that embodies the project's principles. Create a persuasive and accessible message approach that emphasizes the Cardano ecosystem's relevance to the target demographic as well as its real-world effect.
• Content creation and distribution: Produce excellent, educational, and inspiring material on blockchain, web 3, and the Cardano ecosystem for your target audience. This can be social media material, blog entries, videos, podcasts, infographics, and articles.
• Website and Social Media Presence: Create an intuitive website that acts as the main focus for all Coin Media content. Create a strong social media presence on Twitter, LinkedIn, and YouTube that are relevant to the business in order to interact with your target market, exchange material, and advance debates. To increase organic visibility, the website and its content would be optimized for search engines. Invest in search engine marketing to target particular keywords and draw in targeted traffic looking for information on the blockchain.
• Influencer Collaborations: Collaborate with individuals that have influence in the blockchain and cryptocurrency industries as well as with student influencers who can expand Coin Media's reputation and audience. To reach their established following, collaborate with them on interviews, guest blog pieces, or social media takeovers.
• Events and Webinars: Plan workshops, webinars, and other activities with students and educational institutions in mind. These conferences would address subjects but are not limited to fundamentals of blockchain technology, updates on the Cardano ecosystem, job prospects in the blockchain sector, and the use of blockchain technology in the real world.

Sustainability

With a strong audience base and unique content, creating media that is focused on the digital and trustless future. This project has self-sustaining components that can generate revenue through advertisements, programs, and media initiatives on the YouTube channel. Our tools can extend to cover blockchain-based events and build partnerships as well. 

Research

The Center for Technology and Digital Economy at YAFO Institute would be the research team for the project. The Center focus on emerging technology and has credential in publishing policy briefs and papers in Ghana. Also, the center participate in Internet Governance Forum in Ghana.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community.

This proposal addresses that challenge by engaging students and young generation to create the needed interest for blockchain technology among the younger generation. Coin Media would be a go-to media with programs that are focused on blockchain, present real-world impact, and develop preparedness among African youths for a digital future. 

Scout Talent: This platform would provide an avenue for students to develop experience in media work, develop analytical and research writing skills, and develop readiness for the digital future. 

Employment: The proposal has the potential to provide employment for students and contribute to reducing the graduate unemployment rate.

Onboard: The project would present and project the real-world impact created by individuals in the catalyst that would directly impact the audience with the evidence-based value being delivered in the Cardano ecosystem. This would also increase students and young generation interest and participation in Cardano Project Catalyst.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our team has been active in the catalyst ecosystem since fund 7. With experience in both business and nonprofit management, project management, and compliance.

I’ve been an active community advisor, a voter, and a proponent with two community-funded and executed projects. The successful execution of those projects has propelled us with experience in mobilizing grassroots for blockchain adoption as well as engaging policymakers and regulators through policy dialogues. (See reference to proposal https://cardano.ideascale.com/c/idea/62263, https://cardano.ideascale.com/c/idea/64441)

Apart from our active involvement in the catalyst space, our team brings not only extensive experience and a high level of engagement in the Cardano Project Catalyst in terms of project implementation and successful outcomes that lead to onboarding and promoting Cardano among grassroots within our local communities. 

A number of important metrics may be used to measure the success and assess feasibility of the Coin Media initiative. First, the project's audience reach and engagement may be used to gauge its success. Metrics like website traffic, social media followers, content views, likes, shares, and comments may be monitored to provide insight into how the student audience base is expanding and becoming more engaged. A successful extension of the project's reach and a high degree of engagement with the target audience are indicated by rising numbers in these areas.

Secondly, the educational impact of Coin Media may be used to measure achievement. It's critical to evaluate the amount of knowledge and comprehension among students who have interacted with Coin Media on the blockchain, web 3, and the Cardano ecosystem. To measure their learning outcomes, questionnaires, tests, or other forms of feedback may be used. An improvement in pupils' knowledge and comprehension is a sign of a positive educational influence.

Finally, the contribution that Coin Media's efforts have made to the Cardano ecosystem in the actual world may be used to gauge success. It is feasible to link, at least in part, the awareness raised by Coin Media to the development of the Cardano ecosystem by keeping track of evidence of rising adoption, investment, collaborations, or initiatives inside the ecosystem. A project's success will be determined by its capacity to support the healthy growth of the Cardano ecosystem.

In conclusion, the Coin Media project's audience reach and engagement, educational influence on students, and practical effects within the Cardano ecosystem all contribute to its success. The project may evaluate its performance, development, and contribution to the blockchain and cryptocurrency community by keeping an eye on these metrics.

The following KPIs would be used to track the success

§ Number of Videos

§ Number of Students Reach

§ Number of Views

§ Number of Students Onboarding Catalyst

Having successfully completed projects in the past, our experience and commitment to transparency and accountability through detailed and understandable community reporting. In addition, our transparency with project challenges amalgamates to building trust and accountability consciousness in the community. 

Our team’s skills, experience, and commitment to goal-oriented solutions for scaling the Cardano ecosystem by leveraging blockchain solutions to local problems including developing dApp contribute to building credibility and reputation for achieving project deliverables.  

Timeline

·      Website development, 1 – 2 Weeks

·      Content Development, 3 – 5 Weeks

·      Studio Background Designs, 6 – 7 Weeks

·      Camera Acquisition, 7 – 8 Weeks

·      Programs Plan, 9 – 10 Weeks

·      Growth of Audience, 10 – 11 Weeks

·      Complete Establishment, 12 Weeks

[Project Milestones] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Content Development

Deliverables

• Create an editorial schedule and a detailed content plan for the project.
• To determine the main themes and areas of interest for the target audience, do market research.
• To ensure a range of viewpoints and skills, assemble a content team or work with subject matter experts.
• Create and distribute introductory content that explains blockchain, web 3, and the Cardano ecosystem.

Output: Detailed teaching materials, including articles, webinars, and videos, on blockchain, web 3, and the Cardano ecosystem.

Outcome: The student audience understands blockchain, web 3, and the Cardano ecosystem.

Milestone 2: Audience Growth and Engagement

Deliverables

• Use social media marketing techniques to draw attention to your company and grow your following.
• Improve traffic via search engines optimizing the project's website and monitoring website metrics.
• By allowing comments, suggestions, and conversations on the website and other media channels, you may incite audience engagement.
• Work together with student ambassadors or influencers to spread the word about Coin Media across their networks.

Output: A growing student audience base, as seen by a rise in website traffic and social media followers, is interested in blockchain technology and the Cardano ecosystem.

Outcome: Student community that is engaged and active, contributing to conversations, offering feedback on the course material, and working together to share information and further learning.

Milestone 3: Partnership and Collaboration

Deliverables

• Find a suitable organization and make contact to start working together on joint events or co-creating instructional content.
• Engage influencers or professionals in the field to conduct webinars, guest posts, or interviews.
• For some campaigns or events, look for sponsorship or assistance from blockchain-related businesses or groups.
• Look into possibilities for content exchange or cross-promotion with other reliable blockchain or cryptocurrency sites.

Output: Establish Partnerships with Organizations or Educational Institutions, Partnerships for Interviews or Guest Contributions with Industry Influencers, and Sponsorship or Support from Blockchain-Related Organizations or Companies.

Outcome: Have a larger audience and reputation thanks to easier access to informational resources, more industry cooperation, and more funding and assistance for project expansion.

Milestone 4: Impact and Recognition

Deliverables

• Gather endorsements and suggestions from pupils who have benefitted from Coin Media's teaching materials.
• Implement surveys or tests to gauge the target audience's growing comprehension and familiarity with the Cardano ecosystem.
• Look for chances to submit articles or pieces of thought leadership to trade journals.
• To offer insights and success stories from Coin Media's efforts, submit applications to speak at pertinent conferences or events.

Output: Gather Student testimonials and comments highlighting the value of Coin Media's instructional content, articles or thought leadership pieces published in trade media, and speaking engagements at conferences or events.

Outcome: The target audience's knowledge and understanding of the Cardano ecosystem will have improved, and the target audience will be recognized more as reliable information source and thought leader in the blockchain and cryptocurrency industries.

The Coin Media project's primary outputs and outcomes paint a clear picture of the concrete goals it hopes to achieve at each milestone. In addition to emphasizing the project's influence on student learning, community participation, collaborations, and industry recognition, they serve as indicators of progress and success.

[RESOURCES] Who is in the project team and what are their roles?

Asamoah Kwaku Junior – Production Head

He is a final-year student of Economics at the Kwame Nkrumah University of Science and Technology. He is a blockchain and cryptocurrency enthusiast and has been active in Catalyst since fund 8.

LinkedIn - https://www.linkedin.com/in/asamoah-kwaku-junior-688347186/

Nana Osei Bonsu – Cameraman/Video Editor

He is a student cameraman and also pursuing a degree in Economics at the

Kwame Nkrumah University of Science & Technology.

LinkedIn: https://www.linkedin.com/in/nana-osei-bonsu-066080106/

Angela Okai-Nartey – Presenter

Angela Okai-Nartey is the Executive Director of the Ladies Network for Economic Freedom. She has 3 years of experience in Think Tank Development, Non-Profit Management, and Digital Marketing. She holds a BSC in Information Technology from Ghana Communication Technology University. She also holds a Think Tank Foundations Certificate from Atlas Network Academy and a Digital Marketing Certificate from Google Digital Workshop. Angela is a blockchain enthusiast, she has been a Community Advisor since Fund 7. A challenge team member for Scale-UP Cardano Community Hubs in Fund 8.

LinkedIn: https://www.linkedin.com/in/angela-okai-nartey-8b8aa81b2/

Nathaniel Dwamena – Programs/Project Development

He has a B. A (Hons) in Geography and Rural Development and LLB. He is a researcher and has more than seven years of experience in think tank development, non-profit management, and business development consulting. He was part of the team contracted by Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ Ghana) to conduct a study on red tape for doing business in Ghana. He successfully completed think tank training in Nigeria and project management training in Kenya, which aided in his successful graduation from the Atlas Leadership Academy, Atlas Network (USA). He is a member of Wada and has been involved in Catalyst since Fund 7 and funded proposer in Fund 8

LinkedIn: https://www.linkedin.com/in/nathaniel-dwamena-02578a127/

Richmond Oppong - Digital Content Marketer

He is a graphic designer with over 10 years of experience in logo designs, print and poster designs, business card designs, 3D signage, and advertising and marketing. He holds a Higher National Diploma in Graphic Design from Takoradi Polytechnic, Takoradi-Ghana. Richmond is a blockchain enthusiast and is actively part of the Cardano project catalyst community. He was a Community Advisor in Catalyst funds 5, 6, and 7, also was a Veteran community Advisor in fund 7, and a Catalyst Challenge Team member for ‘Scale-UP Cardano’s Community Hubs’ challenge settings for fund 8

LinkedIn: https://www.linkedin.com/in/richmond-oppong-054689b4/?originalSubdomain=gh

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources.

Budget (ADA)

• Legal Registration – 1250 
• Website development – 2083
• Camera Equipment, Lighting & Tripod – 11416
• Marketing – 4500
• Research - 5752
• Subscription - 2000
• Studio Design – 1666
• Team fees – 833

Total – 29500 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The project demonstrates the Cardano ecosystem's value for money by offering a low-cost method of highlighting the ecosystem's practical effects and interacting with the student audience.

1. Cost-Effective Awareness and Promotion: The idea focuses on using digital platforms, which provide affordable means of reaching a sizable audience, such as a website and social media channels. Digital platforms sometimes have lower overhead costs than conventional marketing strategies and offer the chance to target certain groups, such as blockchain-interested college students. The project would increase its reach and impact while staying below a realistic budget by utilizing these low-cost channels.
2. Education and Knowledge Dissemination: The focus Coin Media places on producing instructional material aids in the efficient dissemination of information about the Cardano ecosystem. The initiative can reach a large audience and impart helpful knowledge on blockchain, web 3, and the Cardano ecosystem without incurring a big financial outlay by creating articles, videos, and webinars. With this strategy, the project can effectively inform students and other interested parties, enhancing the value and spreading acceptance of the Cardano ecosystem.
3. Measurable Impact and Return on Investment: The project's emphasis on monitoring key performance indicators (KPIs) such website traffic, social media interaction, audience growth, and educational outcomes allows for the quantification of its impact and return on investment (ROI). By keeping an eye on these measures, the project may evaluate the success of its plans and investments, ensuring that funds are used effectively and producing a clear return on investment.

[IMPORTANT NOTE] The Applicant agrees to Fund Rules and also that data in the submission form and other data provided by the project team during the course of the project will be publicly available.

I Accept