Cardano Unlocked: Engaging the Asian Market through 120 Instagram/TikTok Reels, Demo Video attached

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Co-proposers and additional applicants

Roy Hung

Oliver Yu

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Create 120 engaging Reels on InSta & TikTok within a year. These Reels will provide a concise, clear & engaging introduction to Cardano's complex concepts, targeting young adult interest in blockchain

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies.

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

The video can be downloaded and re-use by community.

However the social media account is hard to provide password for open source. The hacker may delete the account.

[SOLUTION] Please describe your proposed solution

Cardano has been unfairly overlooked and under-appreciated. While its potential is immense, its lack of exposure and effective marketing has hindered widespread adoption and understanding.

The current landscape of Cardano-related content primarily caters to experts or those seeking updates, neglecting the needs of beginners. Existing educational resources, while comprehensive, require significant time investment.

Cardano Unlocked addresses this gap by providing engaging and accessible content tailored for a broad audience. Leveraging my 8 years of content marketing expertise, we will create 120 Reels on Instagram and TikTok within a year. These Reels will offer a concise, clear, and fast-paced introduction to Cardano's complex concepts, making the platform accessible to everyone.

To showcase our approach, I have included a low-budget demo video (link provided) that demonstrates our ability to explain intricate concepts like Hydra in a clear and engaging manner within 90s.

As a team of Hong Kongers, we are fluent in both English and Chinese, allowing us to create content that resonates with a global audience, including the vast Chinese diaspora in Asia. Our Reels will feature both English and Chinese subtitles, targeting the large Asian market where blockchain adoption is still in its early stages.

With a focus on engaging content, targeted advertising, and a multilingual approach, Cardano Unlocked will empower the next generation of investors and blockchain enthusiasts by making Cardano accessible to everyone.

Why us:

Please see the 2nd link with our profile.

While Cardano experts creating content on YouTube and Instagram are not uncommon, finding a team with the combined expertise and passion of Cardano Unlocked is rare.

Our team is comprised of experienced content creators with a proven track record of success in developing engaging and informative short-form content, specifically Reels. We also possess a deep understanding of educational challenges and how to overcome them through effective communication strategies.

Furthermore, each member of our team is a passionate advocate for both Cardano and blockchain technology. This genuine enthusiasm fuels our dedication to creating content that not only informs but also inspires our audience.

The combination of our content creation expertise, educational understanding, and unwavering support for Cardano makes Cardano Unlocked uniquely positioned to achieve its mission of making Cardano accessible to everyone.

Budget Allocation:

To effectively produce 120 high-quality Reels within a year, we require a dedicated full-time team. Our budget plan prioritizes key areas to ensure the project's success:

Human Resources:

• Full-time Writer with Blockchain Expertise: $27,000 per year
• Content Director and Host: Our Content Director and Host, passionate advocates for Cardano, are generously contributing their expertise and passion pro bono for the first year. This reflects our shared belief in Cardano's potential and our commitment to making it accessible to everyone. Should any budget surplus remain, they may choose to receive a maximum of $20,000 each per year, ensuring their contributions are recognized while remaining within a responsible budget framework.

Production Costs:

• Video Filming and Editing: $14,400 (estimated $120 per video)

Marketing and Promotion:

• Instagram Advertising: $4,800 per year (estimated $400 per month)

Based on the current value of Ada, we request 100,000₳ for this project.

For our goal, please refer to the milestone.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

• Increased Awareness and Adoption: Cardano Unlocked will significantly increase awareness of Cardano among a broader audience, particularly young asian adults (18-34) with an interest in blockchain technology. This will drive wider adoption of the platform and contribute to its growth and success.
• Improved Understanding and Education: Our engaging and accessible content will provide a clear and concise understanding of Cardano's complex concepts. This will empower individuals to make informed decisions about their involvement with the platform and contribute to a more knowledgeable and informed Cardano community.
• Enhanced Community Engagement: Cardano Unlocked will serve as a valuable resource for the Cardano community, fostering a sense of belonging and encouraging active participation. This will strengthen the overall community and promote collaboration and innovation within the Cardano ecosystem.
• Promoting Fair and Accurate Representation: Cardano Unlocked will provide a platform for objective and evidence-based information about Cardano, countering biased or inaccurate narratives. This will ensure that Cardano receives the recognition it deserves based on its merits and contributions.
• Global Reach and Inclusivity: By creating content in both English and Chinese, Cardano Unlocked will reach a global audience, including the vast Chinese diaspora in Asia. This will promote inclusivity and accessibility within the Cardano community, fostering a diverse and vibrant ecosystem.
• Attracting New Talent and Investment: Increased awareness, understanding, and adoption of Cardano will attract new talent and investment to the platform. This will further strengthen the Cardano ecosystem and contribute to its long-term sustainability and growth.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Demonstrated Expertise and Credibility:

• Experienced Team: Please refer to the second link for a detailed introduction to our team members, highlighting their expertise and track record in content creation, blockchain knowledge, and educational communication.
• Public Figures: Our Content Director and Host are well-known public figures in Hong Kong, demonstrating our transparency and commitment to accountability. Their involvement adds credibility and builds trust with the community.

Validation through Measurable Results:

• Content Quality and Engagement: We will track key metrics such as video views, engagement rates, and audience growth to measure the effectiveness of our content and its impact on the target audience.
• Community Feedback and Surveys: We will actively engage with the Cardano community through surveys and feedback mechanisms to gather insights and continuously improve our content and approach.
• Project Milestones and Deliverables: We will establish clear project milestones and deliverables, providing regular updates and reports to ensure transparency and accountability throughout the project lifecycle.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Our proposed project timeline reflects our understanding of the importance of building a strong foundation in the initial stages while leveraging our momentum for accelerated growth in subsequent quarters.

Q1: Building a Solid Base

• Focus: Content Creation and Community Building
• Key Milestones:
• Produce and prepare as much as possible reels material.
• Achieve 10,000 followers.
• Establish a strong online presence and engage actively with the community

Q2 & Q3: Amplifying Reach and Engagement (April - September)

• Focus: Content Promotion and Advertising
• Key Milestones:
• Focus on publishing & reviewing content, maintaining high quality and consistency
• Implement targeted advertising campaigns.
• Achieve 50,000 followers and 1 million views on Reels
• Expand community outreach and partnerships

Q4: Riding the Bull Cycle (October - December)

• Focus: Capitalizing on Market Momentum
• Key Milestones:
• Focusing on innovative and collaborative content
• Participate in international conferences and industry events
• Collaborate with renowned experts to create engaging and informative content
• Achieve 80,000 followers and further amplify reach and impact

Beyond the Project Period: Sustainable Growth and Expansion

We aim to secure continued funding support to further expand the reach and impact of Cardano Unlocked. This will enable us to:

• Develop a Comprehensive Website: We will create a dedicated website for Cardano Unlocked, providing in-depth information, educational resources, and a platform for community interaction.
• Expand to YouTube: We will launch a YouTube channel to complement our Reels content, offering longer-form videos, interviews, and behind-the-scenes insights.
• Partner with Cardano Communities: We will actively collaborate with various Cardano communities around the world, leveraging their expertise and networks to reach a wider audience and foster global engagement.
• Explore New Opportunities: We will continuously explore innovative ways to promote Cardano and engage with the community, staying at the forefront of content creation and blockchain education.
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By securing continued funding and implementing these expansion strategies, we aim to ensure the long-term sustainability and growth of Cardano Unlocked. We believe that our platform has the potential to become a leading resource for Cardano education and community building, empowering individuals and driving widespread adoption of this revolutionary blockchain technology.

[RESOURCES] Who is in the project team and what are their roles?

Content Director: Joy Yu

• 8 Years experience in content creating.
• Youtuber with 50,000+ subscribers on youtube: www.youtube.com/joyyu
• Content Director in Hong Kong Fashion Media(45,000 Followers):
• instagram.com/morf.today
• Morf.today
• Cardano supporter since 2022

Host & Writer : Roy Hung

- Enthusiast in Blockchain technology

- Hong Kong Physics Tutor with 1000+ students. 90% of students achieve great result in Hong Kong examination: instagram.com/dse.phsyics

- Able to explain complex concept within short period of time. Good at bridge the knowledge gap between expert and mass audience

Video Editor : Oliver Yu

• Comprehensive video editing skills, able to edit video in a short period of time
• Enthusiast in Blockchain technology

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Budget Allocation:

To effectively produce 120 high-quality Reels within a year, we require a dedicated full-time team. Our budget plan prioritizes key areas to ensure the project's success:

Human Resources:

• Full-time Writer with Blockchain Expertise: $27,000 per year
• Content Director and Host: Contributing their expertise and passion pro bono for the first year

Production Costs:

• Video Filming and Editing: $14,400 (estimated $120 per video)

Marketing and Promotion:

• Instagram Advertising: $4,800 per year (estimated $400 per month)

Based on the current value of Ada, we request 100,000₳ for this project.

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Proportionality and Value for Money:

• Competitive Rates: The proposed costs are in line with Hong Kongindustry averages and reflect the high quality of talent and services we are seeking.
• Strategic Allocation: The budget has been carefully allocated to key areas that will maximize the project's impact and return on investment.
• Measurable Results: We will track key metrics to demonstrate the effectiveness of our content and advertising, ensuring that our budget is utilized efficiently and delivers tangible results.
• Long-Term Value Creation: The project's focus on driving awareness, adoption, education, and community engagement will contribute to the long-term growth and sustainability of the Cardano ecosystem, generating significant value for all stakeholders.
• Pro Bono Contributions: It is important to note that our Content Director and Host are generously contributing their expertise and passion to the project for the first year, demonstrating our commitment to its success and belief in Cardano's potential.

We are confident that the proposed budget for Cardano Unlocked represents a strategic investment with a high return on investment for the Cardano ecosystem. The project's potential to drive awareness, adoption, education, community engagement, and positive representation will significantly enhance the value and long-term success of the platform. We are committed to delivering exceptional value for money, contributing to the overall growth and prosperity of the Cardano ecosystem.