The Future is Cardano - An Advertising Campaign

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

A compelling campaign that inspires belief in Cardano as a leader in sustainable, future-shaping technology.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

Yes, our project relies on partnerships with production houses to create high-quality visual and multimedia content essential for the campaign's impact and reach.

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

• Type of License: We intend to use the MIT License for all our open-source outputs. This license is permissive and allows others to freely use, copy, modify, merge, publish, distribute, sublicense, and/or sell copies of the software and associated documentation files, provided they give appropriate credit.
• Repository: All open-source materials will be available on a publicly accessible GitHub repository. This repository will be set up at the beginning of the project and updated regularly throughout the lifecycle of the campaign.

[SOLUTION] Please describe your proposed solution

Our proposed solution is to launch an advertising campaign titled "The Future is Cardano", which positions Cardano as the foundational technology for future advancements. This campaign will utilize digital media to showcase Cardano’s sustainable proof-of-stake blockchain and its applications across various industries. We aim to use futuristic visuals and engaging narratives to highlight how Cardano can address global technological challenges, inspiring viewers to see Cardano as the ideal platform for innovation.

The outcome will include shareable videos and print ads, crafted with compelling storytelling and high-quality production, to increase awareness and adoption of Cardano, demonstrating its potential to lead in the creation of a sustainable, tech-driven future.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Our project will significantly enhance the visibility and understanding of Cardano within and beyond the blockchain community. By showcasing Cardano's unique capabilities in sustainable technology and scalable solutions through a series of impactful advertising materials, we aim to elevate its status as a leader in blockchain innovation. This will attract new users, developers, and potential partners to the Cardano ecosystem, fostering growth and collaboration.

Measuring Impact:

1. Quantitative Metrics: We'll track engagement metrics such as views, shares, and likes on digital content, along with conversion rates indicating new adopters and developers showing interest in Cardano.
2. Qualitative Feedback: Gathering testimonials and feedback from community members and stakeholders to gauge perceptions changes about Cardano and its technology.

Sharing Outputs:

The outputs, including videos and print ads, will be shared widely through multiple channels:

• Digital Platforms: Social media, YouTube, and relevant online forums to maximize reach.
• Community Channels: Direct engagement via Cardano community meetups, conferences, and workshops to foster a deeper understanding and discussion.
• Collaborations: Partnering with tech and crypto news outlets for broader dissemination and to attract external audiences to the Cardano community.

These strategies ensure that the campaign not only raises awareness but also actively contributes to the growth and enhancement of the Cardano community by attracting new talent and potential investors.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our capability to deliver this project with high levels of trust and accountability is anchored in our experienced team of marketing professionals, creative directors, and blockchain enthusiasts, who collectively bring a robust track record of successful campaigns in both the tech and blockchain sectors. Our strong relationships with reputed production houses and media partners further ensure quality and timely execution of all campaign elements.

Validation of Feasibility:

1. Pilot Testing: Before full-scale rollout, we'll conduct pilot tests of our campaign materials in selected markets to gather initial feedback and measure impact. This step will help refine our messaging and visuals to better resonate with our target audiences.
2. Expert Consultation: We'll collaborate with marketing experts and blockchain analysts to review our campaign strategy and execution plans. Their insights will help validate the effectiveness of our approach and its alignment with current market trends and community expectations.
3. Community Engagement: Early drafts of our campaign materials will be shared with a focus group from the Cardano community. Their feedback will be crucial in ensuring the campaign aligns with community values and effectively communicates Cardano's advantages.

Ongoing Monitoring and Adjustment:

We will continuously monitor all campaign outputs using the predefined metrics and make necessary adjustments based on real-time data. This iterative process ensures that our approach not only starts strong but also adapts to changing dynamics and feedback, maintaining high levels of trust and accountability throughout the project lifecycle.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1: Campaign Strategy and Concept Development

• Objective: Develop a detailed campaign strategy and creative concepts.
• Activities: Conduct market research, define campaign goals, and create initial concept drafts.
• Deliverables: A comprehensive campaign strategy document and initial creative concepts for videos and print ads.
• Acceptance Criteria: Approval of strategy and concepts by the Cardano community steering committee.

Milestone 2: Production of Campaign Materials

• Objective: Produce all campaign materials, including videos and print ads.
• Activities: Scriptwriting, storyboard creation, hiring actors and production staff or animators, filming, editing, and finalizing campaign materials.
• Deliverables: Completed campaign videos and print ad designs ready for distribution.
• Acceptance Criteria: All materials meet predefined quality standards and are approved by the project management team.

Milestone 3: Campaign Launch and Monitoring

• Objective: Launch the campaign and monitor its performance.
• Activities: Release videos and print ads across chosen media platforms, monitor engagement and performance metrics, gather initial audience feedback.
• Deliverables: Launched campaign and a comprehensive monitoring report on campaign performance.
• Acceptance Criteria: Successful deployment of the campaign and attainment of initial engagement metrics targets.

Final Milestone: Project Evaluation and Close-out

• Objective: Evaluate the overall impact of the campaign and document learnings.
• Activities: Collect and analyze final performance data, gather detailed feedback from stakeholders, prepare a project close-out report.
• Deliverables: A detailed project close-out report and a reflective video summarizing achievements, challenges, and learnings.
• Acceptance Criteria: Submission and approval of the close-out report and video, demonstrating that the campaign met its strategic objectives and provided value to the Cardano community.

[RESOURCES] Who is in the project team and what are their roles?

Creative Directors

• Role: Leads the creative vision of the campaign, including concept development and execution of visual and narrative elements.

Gaurav Maitreya: https://www.linkedin.com/in/gauravmaitreya/

Gary Rolf: https://www.linkedin.com/in/gary-rolf-69a77b50/

Hugo Rochette: https://www.linkedin.com/in/hugo-rochette-9a260871/

Project Manager (to recruit)

• Role: Oversees the entire project from planning to execution, ensuring that milestones are met on time and within budget. Responsible for team coordination and stakeholder communication.

Production house shortlist (service provider):

1. https://www.arunningcommentary.com/work
2. https://kingdomofsomething.com/

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Campaign Strategy and Concept Development

• Creative Concept (Campaign research, Idea, scripts, storyboards, moodboards etc.): $15,000
• Total for Phase: $15,000

2. Production of Campaign Materials

• Production House Fees: $20,000
• Paid Media: $6000
• Creative Licenses: $1,000
• Total for Phase: $26,000

3. Campaign Launch and Monitoring

• Digital Marketing Measurement and Tools: $2,000
• Public Relations Amplification: $2,000
• Total for Phase: $5,000

4. Project Evaluation and Close-out

• Data Analysis Software: $500
• Report Production: $500
• Close-out Video Production: $1,000
• Total for Phase: $2,000

General and Administrative Costs

• Project Management: $3,000
• Legal and Accounting Services: $1,500
• Community Engagement and Feedback Tools: $1,000
• Total for General Costs: $5,500

Grand Total: $45,000 USD (100,000 ADA)

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The cost of the advertising campaign, while representing a significant investment of 100,000 ADA, offers substantial value for money for the Cardano ecosystem through several key aspects:

1. Brand Visibility and Adoption: The campaign aims to significantly enhance Cardano's visibility across a global audience. By effectively communicating the benefits and capabilities of Cardano's technology through professional, high-quality advertising materials, the campaign is expected to increase adoption rates among potential users, developers, and investors. This growth in the user base can lead to an increased demand for ADA and potentially raise its value.
2. Educational Impact: By focusing on the innovative and sustainable aspects of Cardano's technology, the campaign will educate the public and key industry players about the advantages of using Cardano over other blockchains. This heightened awareness and understanding can lead to more projects and innovations being built on Cardano, thereby strengthening its position in the market.
3. Community Engagement and Growth: The campaign will actively engage with the existing Cardano community by involving them in the feedback and refinement processes of the campaign materials. This inclusion helps foster a strong, loyal community base, which is crucial for the long-term success and stability of the ecosystem.
4. Quality Production: Allocating funds to work with top-tier production houses and marketing professionals ensures that the campaign materials are of the highest quality. High-quality, impactful advertising can make a significant difference in how potential users perceive Cardano, setting it apart from competitors.
5. Long-term Benefits: While the upfront costs are considerable, the campaign is designed to deliver benefits that extend far beyond the immediate future. Increasing Cardano's market presence and adoption can lead to more robust and diverse applications of its technology, paving the way for future innovations and investments.

In summary, this investment is poised to generate returns through enhanced market presence, increased adoption, community growth, and long-term viability of the Cardano ecosystem, making it a strategically sound allocation of resources.