Accelerate OLI Education Platform Onboarding & User Loyalty via Gamification

[GENERAL] Name and surname of main applicant

Nathan Barkell

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Requested funds in ada

95000

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

7

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Introducing Oli, an innovative education platform focused on finance, crypto, and blockchain. Users will not only learn about these key areas but also have the opportunity to earn while they learn.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No Dependencies

[GENERAL] Will your project’s output/s be fully open source?

Yes

[GENERAL] Please provide here more information on the open source status of your project outputs

All smart contracts and code associated with the Cardano blockchain will be made open source via Github repositories once complete and tested. Additionally, a significant portion of our educational content, particularly in finance, crypto, and blockchain, will be open source and free for all users. The gamification system built with the funding from this proposal will also be open source.

[SOLUTION] Please describe your proposed solution

In the fast-evolving world of 2024, education's significance has never been more pronounced. As AI and blockchain technologies reshape every facet of our lives—from work and play to social interactions—grasping these changes is essential for seizing the opportunities of this new era. Moreover, the global financial system's mounting debt and the resultant "financial education gap" are exacerbating poverty and inequity worldwide. At Olympus Insights, we are dedicated to closing this gap through our innovative Oli educational platform.

The Oli platform has been designed and developed over the past 12 months and is entering the beta phase of its release. Adding gamification will significantly accelerate the growth and adoption of the platform increasing user engagement and loyalty.

The Oli platform stands out in the realm of blockchain and cryptocurrencies by demystifying complex concepts and enhancing empowerment through accessibility. Designed with the learner in mind, our platform transforms education into an engaging, gamified journey. This approach captivates and motivates learners with a series of incentives and rewards, leveraging game theory and principles akin to Skinner's Box to ensure users are truly hooked on learning.

Our gamified approach is not just about making learning fun—it's about making it addictive in the best way possible. By strategically using rewards and challenges, we tap into the intrinsic and extrinsic motivation of users. This ensures that learning about finance and emerging technologies isn't just informative but also deeply engaging. As learners progress, they're not just gaining knowledge; they're embarking on an adventure that rewards them at every turn with our ecosystem's utility & governance token, $Oli.

Our commitment to reshaping the educational landscape is steadfast, particularly in regions like Africa, where we aim to deploy our 'learn to earn', 'create to earn', and 'refer to earn' model. This initiative promises profound change, enhancing the daily lives of countless individuals by making education a universally accessible tool for social good.

The Olympus Insights Ambassador Program plays a crucial role in this transformative journey. Ambassadors worldwide are dedicated to promoting the potential of our educational initiatives. They engage with academic institutions, corporate entities, and community organisations, bringing the Oli platform directly to users. This hands-on approach deepens understanding and appreciation of the platform's value.

By perfecting the gamification of the Oli platform, we're ensuring that people not only love to learn but are also compelled to share their experiences with friends. This will provide unprecedented access to educational and financial opportunities previously out of reach. Our integration with the Cardano ecosystem further enriches the user experience by offering immediate access to dApps, marketplaces, and exchanges, ensuring that theoretical learning is complemented with practical tools for real-world application.

Through the dedicated efforts of our ambassadors and the addictive allure of our gamified learning experience, we anticipate a significant expansion in platform usership and a future where education is not only accessible and engaging but universally valued.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Our project aims to significantly impact the wider Cardano community by addressing the pressing "financial education gap," empowering individuals through knowledge of emerging technologies and financial strategies, including cryptocurrencies. Here’s how we plan to measure and share our impact:

Value to the Cardano Community:

1) Education and Onboarding: By educating users on blockchain and cryptocurrencies, we enhance understanding and usage of the Cardano ecosystem. Our platform, Oli, introduces users to Cardano’s capabilities, encouraging broader adoption and participation.

2) Wallet Integration: Every new Oli user receives a Cardano-compatible wallet, directly engaging them with the ecosystem and facilitating transactions within the Cardano network.

3) Community Building: Through our Ambassador Program, we extend our reach, fostering a global network that supports and promotes the Cardano community.

Measuring Impact:

1) Quantitative Metrics: We will track the number of new users educated, wallets created, and transactions made within the Cardano ecosystem through our platform.

2) Qualitative Feedback: Through surveys and feedback from our Ambassador Program, we'll assess user satisfaction and the effectiveness of our educational content and the onboarding experience.

3) Engagement and Retention Rates: Monitoring how users engage with the platform and their progression through learning modules will help us refine and enhance our offerings.

Sharing Outputs and Opportunities:

1) Ambassador Program: Ambassadors will collaborate with educational institutions, community groups, and industry partners to promote our platform and share educational resources, thereby increasing our visibility and impact.

2) Events and Workshops: Hosting events and workshops in diverse regions, especially in developing countries, will help us directly engage with communities, showcasing the practical benefits of the Cardano ecosystem.

3) Public Reports and Case Studies: We will publish regular reports and detailed case studies on our website and through media outlets to highlight successes and learnings, encouraging best practices within the community.

The Oli education platform is more than just a learning tool; it is a comprehensive initiative designed to equip users with the knowledge and tools necessary to navigate and leverage the rapidly evolving technological landscape. Our vision is to democratise and decentralise education for the greater good of humanity. 

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our capacity to deliver the Oli education platform with high levels of trust and accountability is grounded in our robust operational framework, detailed business plan, and meticulous financial plan. Here’s how we validate our approach and ensure responsible management of funds:

•Proven Track Record: Our team comprises experts in education, blockchain technology, and financial management, ensuring that each component of the project is handled with the utmost competence.

•Prior Successes: Nathan is a secondary school teacher with over 10 years of professional experience and a vast network of professionals in the education industry. Mark is the owner of a software and AI development company and has a wealth of experience in telecommunications and establishing start-up businesses.

•Comprehensive Planning: Our detailed business plan outlines clear objectives, target markets, and strategies for user engagement and growth. Similarly, our financial plan provides a transparent breakdown of budget allocations, expected revenues, and contingencies, ensuring we are well positioned to succeed.

•Pilot Programs: Before full-scale implementation, we run pilot programs to test the effectiveness of our educational content and platform usability. Feedback from these pilots informs further development and refinement prior to launch.

•Stakeholder Engagement: Continuous engagement with stakeholders, including future users and partners within the Cardano ecosystem, ensures that our platform meets the community's needs and expectations.

•Transparent Financial Handling: We maintain open communication about financial decisions with all involved parties, ensuring decisions are made with stakeholder interests in mind.

•Feedback Loops: We implement robust feedback mechanisms to continually gather user input and stakeholder opinions, which guide the iterative improvement of our platform.

•Adaptation to Change: Our team stays abreast of technological advancements and regulatory changes, adapting our strategies to optimise outcomes and compliance.

In summary, our combination of detailed planning, proven expertise, and stringent financial oversight places us in an ideal position to deliver the Oli education platform effectively and responsibly. By adhering to these principles, we aim to foster trust and accountability within the Cardano community and beyond.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Design game theory mechanics to improve user adoption & loyalty: Milestone 1

Delivery month: August 2024

Milestone progress in %: 25%

Milestone Budget: 30000 Ada

Milestone Outputs: Gamification mechanics documented, reviewed & signed off for design phase. Link to documentation will be shared.

Design UX / UI for web and mobile and perform user testing and validation: Milestone 2 

Delivery month: September 2024

Milestone progress in %: 45%

Milestone Budget: 15000 Ada

Milestone Outputs: Completion of Figma designs for UX UI. User stories & group feedback. Design link and user feedback will be shared.

Develop code and build out frontend UX and backend logic and intergrate it in courses: Milestone 3 

Delivery month: December 2024

Milestone progress in %: 85%

Milestone Budget: 40000 Ada

Milestone Outputs: Jira Sprint report on progress will be shared with reviewers

QA & Test code, engage beta users and launch gamification engine: Final Milestone 

Delivery month: December 2024

Milestone progress in %: 100

Milestone Budget: 10000 Ada

Milestone Outputs: Access to the Oli platform will be provided to showcase new features and functionality.

[RESOURCES] Who is in the project team and what are their roles?

Nathan Barkell, Co-Founder - https://twitter.com/Nate_Olympus

With a decade of teaching Mathematics, Science, Health, and Phys Ed in Australia, Nathan has a profound commitment to education. His transition into the tech world led him to create over 100 lessons on Cryptocurrency, Finance, and broader web3 topics, specifically designed to engage the next generation of Cardano and blockchain enthusiasts. Nathan's unique blend of educational expertise and tech innovation positions him as a pivotal force in nurturing informed digital citizens.

Mark Elliot, Co-Founder - https://twitter.com/stocktrade2036

https://www.linkedin.com/in/markelliott10/

Mark brings over 20 years of senior management experience from leading telecommunications organisations in Australia, coupled with a decade at the helm of his own software and AI development company. His extensive background in technology management and entrepreneurship equips him with a nuanced understanding of how to steer companies through complex digital landscapes and innovate at the intersection of software development and strategic leadership.

Alex Burton - https://www.linkedin.com/in/alexjburton/

With 25 years in Sales and Marketing, Alex has a seasoned track record with Australia's largest organisations, including banks, warehouses, and utility companies. His deep industry knowledge and ability to craft compelling market strategies have been instrumental in forging lasting relationships and driving significant business growth.

James Maryan, Digital Product Lead - https://www.linkedin.com/in/james-maryan/

James is a mastermind in developing both mobile and web applications for some of Australia's most significant entities, including banks and utility companies. His expertise in transforming complex requirements into user-centric digital solutions makes him a key asset in leading our product development to new heights.

Kate Smith, Senior UX/UI Designer - https://www.linkedin.com/in/katesmithux/

Kate's extensive experience with major companies has honed her ability to design intuitive and engaging user interfaces. Her work reflects a deep understanding of user psychology, making her an essential player in creating digital experiences that are not only functional but also delightful and user-friendly.

AG Nieve, Full Stack Developer

AG is a versatile full stack developer whose proficiency spans across the entire development stack. Their adaptability and technical acumen enable them to deliver robust and scalable solutions that drive the core functionality of our products.

Rolando Ravelle, Full Stack Developer

Rolando's expertise as a full stack developer is marked by his ability to integrate both front-end and back-end technologies seamlessly. His commitment to excellence and continuous improvement contributes significantly to our team's ability to deliver cutting-edge and reliable digital solutions.

April Joy, Full Stack Developer

April's passion for technology and problem-solving is evident in her work as a full stack developer. Her collaborative approach and keen attention to detail ensure that every line of code not only meets but exceeds the highest standards of quality and performance.

Razali "Raz", Catalyst, Ecosystem and Impact Advisor - https://www.linkedin.com/in/razali-samsudin

Co-founder of Sustainable ADA and Impact Web3, Co-author of the first Cardano Impact Report. 17+ years experience as an educator and impact change maker.

Other projects we are currently working with to enhance and evolve the Oli ecosystem includes, but is not limited too: Mav100, Tokeo Wallet, Cardano Foundation, Konsensis, Iagon, Learn Cardano, Cornucopias Mafia Guild, Lido Nation, Schoolzine, Cardano Centres, T Minus 1 and many more.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Design game theory mechanics to improve user adoption & loyalty: Milestone 1

Milestone Budget: 30000 Ada

• Document goals and objectives for the gamification framework 5,000
• Design incentive structure to drive desired user behaviours 10,000
• Test and validate design through user stories and user test groups 10,000
• Marketing, community, impact ecosystem 5,000
• Total 30,000 ADA

Design UX / UI for web and mobile and perform user testing and validation: Milestone 2 

Milestone Budget: 15000 Ada

• Develop miro board and map out functionality requirements 2,500
• Develop user story cloud and workflows 7,500
• Develop high res designs and validate against objectives 5,000
• Total 15,000 ADA

Develop code and build out frontend UX and backend logic and intergrate it in courses: Milestone 3 

Milestone Budget: 40000 Ada

• Build out UX/UI front end code against Figma designs 10,000
• Build API endpoints and functional code base 25,000
• Validate performance & usibility 5,000
• Total 40,000 ADA

QA & Test code, engage beta users and launch gamification engine: Final Milestone 

Milestone Budget: 10000 Ada

• Test code, write unit tests and engage beta testers 10,000
• Total 10,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

• Expanding User Base: By making learning about blockchain and cryptocurrency engaging and accessible through gamification, the Oli platform can significantly increase the number of users in the Cardano ecosystem. More users mean a more robust network, higher demand for ADA (Cardano's native cryptocurrency), and a broader audience for Cardano-based applications (dApps).
• Educational Outreach: The project bridges the financial education gap, which is crucial for global adoption. Educating users about the benefits and functionalities of blockchain and cryptocurrencies can lead to a more informed and active community. This not only supports the current infrastructure but also paves the way for future developments and innovations within the ecosystem.
• Empowerment through Practical Tools: By providing every new user with a native wallet and integrating them into the Cardano ecosystem, the Oli platform ensures that users are not just passive learners but active participants. This approach translates theoretical knowledge into practical experience, fostering a deeper connection with the ecosystem and encouraging users to explore further, including dApps, marketplaces, and exchanges.
• Social Impact and Global Reach: Focusing on regions like Africa, where digital education and financial inclusion can have transformative effects, aligns with Cardano's vision of social and economic empowerment. The 'learn to earn', 'create to earn', and 'refer to earn' models incentivize learning and participation, which can lead to sustainable growth and development within these communities.
• Innovative Learning Model: The gamification approach, inspired by game theory and principles like Skinner's Box, ensures that learning is not just effective but also highly engaging. This can lead to increased retention rates and a more positive perception of the Cardano ecosystem as a whole.
• Ambassador Program: This program extends the platform's reach and impact by engaging community members as advocates. This grassroots approach helps to build a stronger and more cohesive community around Cardano, amplifying awareness and adoption.