ADACastPro

[GENERAL] Name and surname of main applicant

Etan Geninin

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Incorporated)

[GENERAL] Co-proposers and additional applicants

NA

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

10

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Develop an MVP for a video streaming/OTT platform on Cardano, experimenting IPFS/blockchain for storage, ADA for monetization, open for Catalyst proposers to share videos.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No Dependency

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

The MVP is not opensource

[METADATA] SDG rating

SDG Goals

4 - Ensure inclusive and equitable quality education and promote lifelong learning opportunities for all

8 - Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

9 - Build resilient infrastructure, promote inclusive and sustainable industrialization and foster innovation

SDG Subgoals

4.4 - By 2030, substantially increase the number of youth and adults who have relevant skills, including technical and vocational skills, for employment, decent jobs and entrepreneurship

Key Performance Indicator (KPI)

4.4.1 - Proportion of youth and adults with information and communications technology (ICT) skills, by type of skill

[SOLUTION] Please describe your proposed solution

Building on the innovative approach of ADA Cast Pro, our proposal is to create a minimum viable product (MVP) of a video streaming and Over-The-Top (OTT) platform integrated with blockchain technology. This platform will leverage the robust capabilities of Cardano for decentralized storage and monetization, offering an unprecedented level of control and financial autonomy to content creators.

Project Objectives:

1. Blockchain Integration: Test IPFS for decentralized video file storage with hashes stored securely on the Cardano blockchain, ensuring integrity and accessibility.
2. Monetization Using ADA Tokens: Empower creators to monetize their creative productions directly using ADA tokens, eliminating financial intermediaries and fostering a creator-centric economy.
3. Comprehensive Streaming and OTT Services: Develop an all-in-one platform for streaming and live OTT services that supports planning, promoting, sharing, and monetizing video content. This includes free access, subscription models, and on-demand services.
4. Support for Cardano Community Initiatives: Integrate functionalities specific to the Cardano community, such as allowing Catalyst grant proposers to share videos explaining their proposals and enabling grantees to post milestone updates via video.
5. Establish as the Premier Cardano Community Video Platform: Position the platform as the main video streaming/OTT service for the Cardano ecosystem, tailored to its unique community and governance.

Features:

• Creator Tools: Creators can upload, manage, and edit content from any device, anywhere, with support for unlimited video uploads to 0.5 GB each.
• Viewer Accessibility: Ensure a seamless viewing experience accessible from any device, facilitating engagement and interaction with content.

Swiss Quality Standards: Adhere to Swiss company standards with a focus on Swiss coding practices and data management ethics, ensuring privacy and data integrity.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

The proposed video streaming and OTT platform integrated with blockchain technology and tailored for the Cardano community is poised to significantly enhance how content is created, shared, and monetized. By providing robust tools for creators, ensuring data integrity, supporting direct monetization with ADA tokens, and fostering community-specific functionalities, the platform will strengthen the Cardano ecosystem, encouraging innovation and collaboration among its members.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Our company Dismart has been active on the market since 2011 as a tech and content provider for global major brands (Acer Computer, Samsung, Baxter, Jaguar, Hilton and many more…).

Since 2016 we are developing blockchain technology; we supported as ghost developers many projects based on different protocols; Since 2020, we are participating  on projects such as Valuart, Fakewhale and MIOO TECH (main metaverse project on Hedera).

Our Dev team has already developed solutions on Cardano.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Catalyst Onboarding

• Deliverables: Onboard on Catalyst, assign a team lead, deliver a technical roadmap
• Acceptance Criteria: 

1. Onboard on Catalyst:
2. Assign a Team Lead:
3. Deliver a comprehensive technical roadmap should be created, detailing the phased development and deployment strategy for the project.

Milestone 2: Platform Onboarding and Setup (month 3)

• Deliverables: Integration setup with Cardano blockchain for IPFS storage, develop initial UI/UX for content upload and management, and establish backend infrastructure.
• Acceptance Criteria: Successful deployment of blockchain interactions, user-friendly interface for initial tests, and robust backend operations.

Milestone 3: Monetization and Community Integration (month 6)

• Deliverables: Implement ADA token-based transaction system for monetization, integrate features for Catalyst proposal sharing and milestone video updates.
• Acceptance Criteria: Functional token transactions within the platform, easy access (in testnet) for demo-Catalyst users to upload and share content, and reliable tracking of user engagement.

NA

NA

Final: MVP Platform readiness (month 8)

• Deliverables: Launch the MVP with all features, conduct a campaign to promote the platform within and beyond the Cardano community to received a feedback
• Acceptance Criteria: MVP release with all functionalities active, high user adoption rates, and positive feedback from the Cardano community.

[RESOURCES] Who is in the project team and what are their roles?

Etan Genini CEO

https://www.linkedin.com/in/etangenini

Beatrice Simioni Makerketing Manager

https://www.linkedin.com/in/beatrice-simioni/

Giorgio Fazio Creative Direction

https://www.linkedin.com/in/giorgiofazio/

Claudio DiGiacinto CTO

Robin Borsos Chief Advisor

https://www.linkedin.com/in/robin-borsos/

And all the internal resources needed for the project Tech  development.

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

• Research 25%
• Development 60%
• Documentation 15%

Grand Total: 260,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

The project to develop a minimum viable product (MVP) for a video streaming and Over-The-Top (OTT) platform integrated with Cardano blockchain technology represents strong value for money for several reasons, particularly in enhancing the Cardano ecosystem:

1. Enhanced Ecosystem Utility: By leveraging Cardano’s capabilities for decentralized storage and monetization, the project directly contributes to the practical use and application of Cardano’s blockchain. This not only showcases the adaptability and scalability of Cardano but also serves as a proof of concept for other developers and companies considering the platform for similar decentralized applications.
2. Empowerment of Content Creators: The platform gives content creators unparalleled control over their work and the way it is monetized, using ADA for transactions. This empowerment can attract a diverse range of content creators to the Cardano ecosystem, potentially increasing the adoption of ADA and enhancing its circulation within the creative economy. By facilitating direct earnings through ADA, the platform also supports the broader adoption and utility of the token.
3. Innovation in Content Distribution: Integrating blockchain technology with a video streaming service is at the forefront of current technological trends. The project not only aligns with the innovative ethos of the Cardano community but also sets a new benchmark for how content can be distributed and monetized in a decentralized manner. This positions Cardano as a leader in blockchain innovation beyond traditional financial applications.
4. Community Engagement and Growth: By providing a platform for Catalyst proposers to share videos explaining their projects and allowing grantees to post updates, the platform fosters greater transparency and engagement within the Cardano community. This feature enhances community involvement and can lead to better-informed decisions about project funding and support, strengthening the community's fabric.
5. Cost Efficiency and Scalability: The use of decentralized storage solutions like IPFS reduces reliance on traditional costly server infrastructures, lowering operational costs in the long run. This cost efficiency can be passed on to the users (creators and viewers) in the form of lower fees compared to traditional platforms, making it an attractive alternative for users globally.
6. Long-term Strategic Value: The development of this MVP is not just about immediate returns but also about building a long-term strategic asset for the Cardano ecosystem. As the platform grows, it will continually drive traffic and transactions on the Cardano network, increasing the blockchain's visibility and credibility.

In summary, the investment into this MVP provides substantial value for money by advancing Cardano's technological utility, driving its adoption across new industries, and fostering a vibrant community of engaged users and innovators. This aligns well with Cardano’s goals of building a more accessible, equitable, and efficient global blockchain ecosystem.