Ayokunmi Kamarudeen: Empowering Cardano through Network Marketers

[GENERAL] Name and surname of main applicant

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

We will engage top Network Marketers to promote Cardano, sparking interest in blockchain adoption across the continent.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

[GENERAL] Please provide here more information on the open source status of your project outputs

All contents will be available on our networking platform and can be used for Cardano promotional purposes at any time by anyone.

[SOLUTION] Please describe your proposed solution

Despite significant investments amounting to $79 million via Project Catalyst, the Cardano Blockchain grapples with the challenge of achieving widespread adoption, encountering obstacles in effectively reaching and engaging a broader audience. While supporting over 1600 innovative ideas, the ecosystem faces the task of translating technical brilliance into broad user adoption and community building. Despite substantial investments in developer pools, crucial aspects of user acquisition and community engagement receive relatively less attention, hindering the realization of Cardano's full potential.

The stagnation in community growth within the Cardano ecosystem is evident, with the global community plateauing at approximately 69,000 members since its inception in 2018, as reported on the project catalyst's official website. In contrast, emerging layer 2 solutions like Taiko have rapidly garnered over 1.3 million members since their launch in 2022, highlighting the necessity for a strategic approach to marketing and community development within the Cardano ecosystem. As promising projects within the ecosystem struggle to gain traction and engage users, it becomes evident that a robust strategy to enhance visibility and foster community growth is imperative for Cardano's sustained success.

Despite the proliferation of innovative ideas funded through Project Catalyst, the Cardano Blockchain faces a critical challenge in converting these investments into tangible outcomes, such as increased user adoption and community engagement. While tools like the Smart Contract Audit Token offer valuable insights, their impact remains limited without a vibrant user base to utilize and benefit from them. With Ayokunmi Kamarudeen proposal to leverage network marketer, there's an opportunity to address these challenges and propel Cardano towards its vision of widespread adoption and decentralized governance.

Solution:

We propose harnessing the power of network Marketers, specifically targeting the top Network Marketers in Nigeria,South Africa, Ghana, Kenya, Egypt, and Morocco. These network Marketers will help bridge the gap between Cardano and African communities, increasing awareness and fostering interest in blockchain technology. We have identified top Network Marketers from the mentioned countries based on their interest and participation in the crypto market, as reported in 2023 by CoinGecko.

[IMPACT] Please define the positive impact your project will have on the wider Cardano community

To showcase our effectiveness, Ayokunmi Kamarudeen will establish its networking account with no existing engagement or followers. We will assess our impact by monitoring the increase in our account's following on a monthly basis. Furthermore, we will encourage our followers to participate in Ayokunmi Kamarudeen Discord servers, Project Catalyst servers, and Telegram, in addition to following us on all other networking platforms where Cardano is active. This strategy will enable us to evaluate not only the expansion of our TikTok audience but also their involvement and assimilation into the wider Cardano community.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

We believe in transparency and accountability in managing funds received from Project Catalyst. To ensure public funds remain secure, we plan to establish a DAO community on the Cardano blockchain using the summon platform, featuring a multi-signature wallet. Initially, only Next Trend LAB peer community members will have access, with in-house on-chain voting to select additional signers.This process, which will be coordinated by Remostart team members, will ensure a transparent and democratic approach to fund management.

The feasibility of our solution is validated by the expertise of our main applicant, Ayokunmi Kamarudeen, who possesses a deep understanding of network marketing algorithm for organic brand groth we believe in transparency and accountability in managing funds received from Project Catalyst. To ensure public funds remain secure, we plan to establish a DAO community on the Cardano blockchain using the summon platform, featuring a multi-signature wallet. Initially, only Ayokunmi Kamarudeen peer community members will have access, with in-house on-chain voting to select additional signers.

Furthermore, to ensure community participation and engagement, we will conduct a monthly content creation contest. After a series of live events to educate our audience about Cardano's potential, participants will be encouraged to create creative short video content depicting the blockchain's potential. This contest will incentivize audience involvement, as participants can bring or refer friends and relatives to vote for their entries. Through these initiatives, we aim to foster a vibrant and engaged community passionate about Cardano's growth and success.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Setting up of cardano networking account

Sharing out of Cardano networking link

Campaign and assessment of overall awareness

[RESOURCES] Who is in the project team and what are their roles?

Ayokunmi Kamarudeen

Project team leader

Olaide Aisha

Content creator and writer

Olawale Usman

Experienced network Marketer

Ayobami Idowu

Networking Account manager

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Establishment of Online Presence:

Website Development: 5,000 ADA

Community Space Setup (Discord, Telegram): 2,000 ADA

Networking Account Creation: 1,000 ADA

Engage Top Network Marketers:

Partnership Agreements: 26,000 ADA

Project Close-out Report and Video:

Report Compilation: 2,000 ADA

Video Production: 1,000 ADA

Total budget:

37,000 ADA

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

Establishment of Online Presence: Investing 8,000 ADA in website development, community space setup, and Networking Account creation lays the foundation for effective communication and engagement with the community across various platforms.

Engage Top Influencers: With 26,000 ADA designated for partnership agreements, the project aims to leverage the influence of top Network Marketers to amplify the reach and impact of Cardano-related content.

Project Close-out Report and Video: By investing 3,000 ADA in report compilation and video production, the project ensures comprehensive documentation of achievements and impact, facilitating transparency and accountability for the Cardano community.