Arena Universe. One for all

[GENERAL] Name and surname of main applicant

Federico Polak

[GENERAL] Are you delivering this project as an individual or as an entity (whether formally incorporated or not)

Entity (Not Incorporated)

[GENERAL] Co-proposers and additional applicants

Patricio Guisasola

[GENERAL] Please specify how many months you expect your project to last (from 2-12 months)

9

[GENERAL] Please indicate if your proposal has been auto-translated into English from another language

No

[GENERAL] Summarize your solution to the problem (200-character limit including spaces)

Creating a single ecosystem digitalizing the digital era for all, benefiting all, free for all, distributing benefits and reducing costs alongside all the parties.

[GENERAL] Does your project have any dependencies on other organizations, technical or otherwise?

No

[GENERAL] If YES, please describe what the dependency is and why you believe it is essential for your project’s delivery. If NO, please write “No dependencies.”

No dependencies

[GENERAL] Will your project’s output/s be fully open source?

No

[GENERAL] Please provide here more information on the open source status of your project outputs

Product will be partially open source, the whole use of the application and ecosystem will be cost free and we will accept collaborations of all kind.

Given the particular elements of big data included, including betting affiliate programs and IP protected brands and data, we cannot hold a fully open source solution

[SOLUTION] Please describe your proposed solution

The world of sports is by far the biggest social connector in the planet, no other industry holds a user base covering over 85% of our earth. Unfortunately, the revenues and access to information both to clubs, fans and federations is not distributed accordingly. Moreover, clubs, specially smaller - neighborhood, second or third tier divisions, or lesser know sports don't have any knowledge of their fans, and cannot afford the digital channels needed to contact them. Specifically local clubs have lost their power to reach out to society to help use sport as a lubricant to take our kids off the streets and into a better future.

Arena holds a unique, never before seen solution, providing "a one for all ecosystem " in which all clubs and users can interact, as well as brands can reach their audience without loosing 50/70 percent of their investment along the way, the same way clubs can gain benefits from those sponsors and advertisements which they currently don't.

The project will engage anyone and everyone within the world of sports.

The impact is without limit. Moreover, while we are proposing that 30% of the stock -not revenue- to be in the hands of NGA, benefitting the common good as a main concept.

Problem:

• Less than 1% of sports ad spend reaches clubs Less than 1% of clubs own profitable digital channels
• Less than 1% of fans engage with club apps
• More than 80% of digital ad spend is controlled by Facebook and Google
• The average sports consumer has between 5 and 8 sports apps
• The current audience is fragmented - clubs, federations and brands, cannot engage fans and cannot monetize fans. 

Solution:

• Create a unified ecosystem in which all clubs can participate
• Open up new audience for digital sports publishers
• Develop a unique marketplace for targeted activations
• Increase brand value for all clubs and organizations
• Help clubs and federations of all sizes reach new audiences
• Provide clubs, federations and brands with powerful big data 

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[IMPACT] Please define the positive impact your project will have on the wider Cardano community

Cardano will be the blockchain behind the biggest sport network ever created while using the scalability tools that it posseses.

Impact will be measured with direct user registration and daily use, as well as revenue per user, and revenue towards the NGOs

All information, being partially owned by NGOs will be in the main website for everyone to see, as if it was a listed company.

[CAPABILITY & FEASIBILITY] What is your capability to deliver your project with high levels of trust and accountability? How do you intend to validate if your approach is feasible?

Backend as well as sports data integration with itself is already done, we started this project back in 2019, where web3 wasn't even in existence. Moreover, COVID impacted the development and we had to stop. Web3 tools can facilitate the complications earlier technologies had to release the product in the way we intended.

I've personally invested all into this project, from money to time, blood and tears, and believe this might be the right moment to have this fully operational.

Funds will be managed by a management team, as well as our developement partners. I have personally been Regional Head of Perform Stats in Latam as well as have held senior positions in Kucoin and Bitget.

[PROJECT MILESTONES] What are the key milestones you need to achieve in order to complete your project successfully?

Milestone 1:

Full evaluation of existing Azure backend. It was built thinking of a self expandable solution capable of adapting itself to an infinite numbers of simultaneos users. This was done under Microsoft for Startup Award as well as GSIC.

Full evaluation of current Sports data capture, and analysis, this was originally done under SportsRadar Accelerator program.

Milestone 2:

Convert existing designs in at least 3 mayor sports into web3 operational application.

Finalize the news scraper, and set up ad servers.

Milestone 3:

Renew existing agreements with football, basketball and tennis clubs and federations, to be able to launch in a piramid scheme, benfiting all at once.

Renew regional partnerships with main media partners in each region according to language and volume.

Adapt AR module for 2nd stage.

Launch and test app with general audience, starting with 2 or 3 countries, mainly with tennis and football, can also be done with a major tournament within the specific timeframe.

[RESOURCES] Who is in the project team and what are their roles?

Chief Executive Officer-Founder:

Federico Carlos Polak

https://www.linkedin.com/in/federico-polak/

Chief Operations Officer-Co-Founder

Patricio Guisasola

https://www.linkedin.com/in/patricio-s-guisasola-schoo-608373144/

Chief Commercial Officer: Co-Founder

Silvina Rigada

https://www.linkedin.com/in/silvina-rigada-461956106/

CTO (Chief Technology Officer)

Guillermo Cid

https://www.linkedin.com/in/guillermo-cid/

CIO (Chief Information Officer)

Gabriel Figueroa

https://www.linkedin.com/in/gabriel-f-janssen/

CIO (Chief innovation officer)

Abraham Brito

https://www.linkedin.com/in/abraham-brito-a99b6527/

Other team members

Graham Shaw - Head of Editorial

[BUDGET & COSTS] Please provide a cost breakdown of the proposed work and resources

Budget Breakdown

• 20.000 Ada for current code analysis and adaptation towards cardano blockchain.
• 50.000 Ada for web3 front end developement and deployment.
• 15.000 Ada for API / Sports data mapping
• 10.000 For Hydra (estimation)
• 10.000 for hosting solutions.(estimation)
• 10.000 for marketing and branding
• 10.000 for legal fees
• 15.000 for travel and business inteligence
• 10.000 for overheads

[VALUE FOR MONEY] How does the cost of the project represent value for money for the Cardano ecosystem?

We believe that this funding will be enough to finalize a long standing game changing product, that will democratize the digital era for all in the the world of sports.